Digital Marketing With Drupal

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Digital Marketing with Drupal

Author : Jose Fernandes
Publisher : Packt Publishing Ltd
ISBN 13 : 1801075859
Total Pages : 316 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Digital Marketing with Drupal by : Jose Fernandes

Download or read book Digital Marketing with Drupal written by Jose Fernandes and published by Packt Publishing Ltd. This book was released on 2022-03-04 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

Drupal 8 SEO

Author : Ben Finklea
Publisher : Bookbaby
ISBN 13 : 9781946017000
Total Pages : 0 pages
Book Rating : 4.0/5 (17 download)

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Book Synopsis Drupal 8 SEO by : Ben Finklea

Download or read book Drupal 8 SEO written by Ben Finklea and published by Bookbaby. This book was released on 2017-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drupal 8 is great for SEO...if you know which modules to install and exactly how to configure them. That's where Drupal 8 SEO comes in. With over 150 images to guide you every step of the way, this book delivers the knowledge you need to get your site listed and ranking high in the search engines.Learn how to Search Engine Optimize your Drupal 8 website with this visual, step-by-step guide. Get the exact modules, settings, and configurations your site needs to get the best possible rankings in Google and other search engines. Drupal 8 SEO is a brand new offering from Ben Finklea that will teach marketers and developers what's needed to make Drupal 8 deliver perfectly optimized web pages. Generate traffic, leads, and revenue like never before with Drupal.Created to accompany the Drupal 8 SEO Checklist module, this book takes you through the exact steps that Ben has used for years to get top results for both national brands and small companies. It explains the SEO process created by the experts at Drupal SEO agency, Volacci, and how it can be used by any organization large or small to grow traffic, leads, and revenues. The process covers: -Drupal 8 SEO Checklist-Tools to do SEO faster-Redirects-URLs and paths-Title tags and Metatags-XML Sitemaps-Setting up Google Analytics the right way-Schema.org for enhanced Google listings-Better internal linking-Validating HTML and CSS-Fixing broken incoming links-Page-by-page keyword optimization-Figuring out what worked in Google-How to secure and speed up Drupal for higher rankings-Mobile ranking with AMP-Social link building with AddToAny-...and more Heavy on how-to and light on long explanations, this book is for the marketer or site owner who wants to hit the ground running without a lot of reading or time spent learning SEO basics. With over 150 images to guide you every step of the way, Drupal 8 SEO delivers the knowledge you need to get your site listed and ranking high in the search engines.Reviews of Ben Finklea's previous book: "4.9 out of 5 stars." -Amazon.com"You don't need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It's very easy to understand and implement." "The book is a perfect guide to optimize your Drupal site for the search engines. It reviews modules, techniques, and suggests lots of tips for the best SEO implementations and configurations.""My site went from invisible to getting rankings in Google, Yahoo and Bing as soon as it was indexed. Wa-pow Awesome " "Best place to find Drupal-specific SEO advice""Ben explains SEO in a very easy to understand manner.""I had tried several SEO websites and tools, but this book explains everything so well, and clears up much of what I had read about SEO or watched on YouTube.""I was really impressed with the practical and helpful "how to" approach of this book. A lot of authors (myself included) can't help but get preachy at times. But Ben manages to avoid that trap and stays laser-focused on his topic and providing concrete guidance for exactly how to optimize your site."Praise for Ben's work at Volacci: "Ben's SEO Checklist module helped me and thousands of developers navigate the vast module ecosystem and configure our websites for optimum search ranking and conversions. His previous] book...taught us to go beyond configuration to help our customers craft effective SEO strategies." --Travis Carden, Acquia (via Linkedin)"Ben is THE expert when it comes to Drupal SEO. He literally wrote the book. He is constantly researching and testing new techniques. In the seven years that we worked together, we built dozens of highly successful marketing campaigns for companies of all sizes."--Eric Wagner, FFW (via Linkedin)Ben's SEO knowledge is outstanding. He understands the many aspects of SEO and knows how to make all of them work together to achieve the results you want.--Eric Mandel, Blackmesh

Pro Drupal 7 Development

Author : John VanDyk
Publisher : Apress
ISBN 13 : 1430228393
Total Pages : 704 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Pro Drupal 7 Development by : John VanDyk

Download or read book Pro Drupal 7 Development written by John VanDyk and published by Apress. This book was released on 2011-02-23 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pro Drupal 7 Development updates the most popular development reference for the release of Drupal 7. With several new and completely-rewritten essential APIs and improvements in Drupal 7, this book will not only teach developers how to write modules ranging from simple to complex, but also how Drupal itself works. Learn the Drupal APIs and major changes in Drupal 7 Learn how to write Drupal modules using the APIs Learn proper development practices and how to become a contributing community member

Mastering Drupal 8 Views

Author : Gregg Marshall
Publisher : Packt Publishing Ltd
ISBN 13 : 1785885391
Total Pages : 272 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Mastering Drupal 8 Views by : Gregg Marshall

Download or read book Mastering Drupal 8 Views written by Gregg Marshall and published by Packt Publishing Ltd. This book was released on 2016-05-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your development process using Drupal 8 Views with this advanced, practical guide About This Book A practical, step-by-step guide with illustrative examples to give you a clear understanding of Drupal 8 views Get the only book on the market that talks about Drupal 8 views and their importance for developers Get an understanding of how views work and how they help to create modular applications Who This Book Is For This book is for web developers, web designers, and website administrators who use Drupal 8, have some basic knowledge of managing and developing apps with Drupal, and who want to get an advanced, practical knowledge of views and how to leverage them in Drupal 8 applications. What You Will Learn Create displays of content that are automatically updated when you add new content Show maps and rotating image carousels on your site Combine content to create composite displays using the same data in different ways Use fields from more than one content type to create powerful views of multi-table data Modify the field data being displayed, combining it in different ways or changing the HTML that might be normally generated Add headers and footers above and below a views display Make the output of your view look exactly like the designer specifies Change the order in which a list of content is displayed, limit the content shown to only certain content types or values Filter content using values passed to the view in the URL, making a single view work different ways In Detail Learn how to build complex displays of content—all without programming. Views were used on more than 80% of all Drupal 7 sites; now they are part of the Drupal 8 core. While most site builders and site owners are aware of views, they don't understand how to take full advantage of their power to create many amazing pages and blocks. If they use views, they might build 10 different view displays with different filters, without knowing that a contextual filter would require only a single display. Using our sample company, we'll take its existing content and evolve an ever more complex and powerful website for that company, starting with adapting the administration the user sees and moving on to making complex pages of information for site visitors. While the book is written for Drupal 8, the similarities between Views in Drupal 7 and 8 make this a useful reference for Drupal 7 site builders also. Style and approach This is the only advanced resource that will show you how to create, customize, and manage views in the Drupal 8 development environment. This has become more important since Drupal 8 has made views part of its core architecture.

Drupal For Dummies

Author : Lynn Beighley
Publisher : John Wiley & Sons
ISBN 13 : 0470606371
Total Pages : 386 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Drupal For Dummies by : Lynn Beighley

Download or read book Drupal For Dummies written by Lynn Beighley and published by John Wiley & Sons. This book was released on 2009-12-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to set up, manage, and administer a Drupal Web site Drupal offers unparalleled flexibility for content-managed Web sites, but most Drupal books are written for expert developers. Drupal For Dummies shows you the fast, fun and easy way to get going with Drupal, set up a site, apply templates, use modules, and more, even if you have no programming experience. Drupal For Dummies shows you how to take advantage of everything in Drupal that is ready to use, demystifying what may appear to be a complex set of tools. Drupal is a free, open source modular framework and content management system designed for content-managed Web sites Learn how to download Drupal, install the LAMP stack, and set up a site; no programming experience required Organize and create your site's content; apply templates, and get your first site up and running Use modules and third-party templates Follow plain-English instructions for site management, including making changes across the site and managing user access and privileges Drupal For Dummies is designed to help the non-programmer who simply wants to turbocharge a blog or is responsible for administering a content-managed site.

Drupal 10 Development Cookbook

Author : Matt Glaman
Publisher : Packt Publishing Ltd
ISBN 13 : 1803245077
Total Pages : 442 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Drupal 10 Development Cookbook by : Matt Glaman

Download or read book Drupal 10 Development Cookbook written by Matt Glaman and published by Packt Publishing Ltd. This book was released on 2023-02-10 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your expertise in developing dynamic web experiences by leveraging all-new capabilities of Drupal 10 Purchase of the print or Kindle book includes a free PDF eBook Key Features Design your digital experience platform with robust content management and editorial workflows Write custom modules to extend Drupal to meet your requirements by creating customized plugins, entity types, and pages Enhance your Drupal site using modern frontend development build tools Book DescriptionThis new and improved third edition cookbook is packed with the latest Drupal 10 features such as a new, flexible default frontend theme - Olivero, and improved administrative experience with a new theme - Claro. This comprehensive recipe book provides updated content on the WYSIWYG (What You See Is What You Get) editing experience, improved core code performance, and code cleanup. Drupal 10 Development Cookbook begins by helping you create and manage a Drupal site. Next, you’ll get acquainted with configuring the content structure and editing content. You’ll also get to grips with all new updates of this edition, such as creating custom pages, accessing and working with entities, running and writing tests with Drupal, migrating external data into Drupal, and turning Drupal into an API platform. As you advance, you’ll learn how to customize Drupal’s features with out-of-the-box modules, contribute extensions, and write custom code to extend Drupal. By the end of this book, you’ll be able to create and manage Drupal sites, customize them to your requirements, and build custom code to deliver your projects.What you will learn Create and manage a Drupal site’s codebase Design tailored content creator experiences Leverage Drupal by creating customized pages and plugins Turn Drupal into an API platform for exposing content to consumers Import data into Drupal using the data migration APIs Advance your Drupal site with modern frontend tools using Laravel Mix Who this book is forIf you are a beginner or an intermediate Drupal developer, looking to jumpstart your journey in application building, then this book is for you. Basic knowledge of web development is required.

Drupal 10 Module Development

Author : Daniel Sipos
Publisher : Packt Publishing Ltd
ISBN 13 : 1837638179
Total Pages : 580 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis Drupal 10 Module Development by : Daniel Sipos

Download or read book Drupal 10 Module Development written by Daniel Sipos and published by Packt Publishing Ltd. This book was released on 2023-04-21 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and customize powerful Drupal modules to extend your website's functionalities with this comprehensive guide Purchase of the print or Kindle book includes a free PDF eBook Key Features Explore the new features and improved capabilities of Drupal 10 core Discover Drupal APIs and elevate your proficiency by leveraging PHP coding Implement efficient data management and data security by creating dedicated modules Book Description Embark on a journey of Drupal module development with the latest edition of this must-have guide written by Daniel Sipos – a Drupal community member! This fourth edition is meticulously revised to cover the latest Drupal 10 enhancements that will help you build custom Drupal modules with an understanding of code deprecations, changing architecture, data modeling, multilingual ecosystem, and so on. You'll begin with understanding the core components of Drupal 10 architecture, discovering its subsystems and unlocking the secrets of creating your first Drupal module. Further, you'll delve into Drupal logging and mailing systems, creating theme hooks, and rendering a layout. As you progress, you'll work with different types of data storage, custom entities, field types, and work with Database APIs for lower-level database queries. You'll learn to reap the power of JavaScript and ensure that your code works seamlessly on multilingual sites. You'll also learn to create custom views, automate tests for your functionalities, and write secure code for your Drupal apps. By the end of this book, you'll have gained confidence in developing complex modules that can solve even the most complex business problems and might even become a valuable contributor to the Drupal community! What you will learn Gain insight into the Drupal 10 architecture for developing advanced modules Master different Drupal 10 subsystems and APIs Optimize data management by modeling, storing, manipulating, and processing data efficiently Present data and content cleanly and securely using the theme system Understand helpful functions while dealing with managed and unmanaged files Ensure your Drupal app has business logic integrity with automated testing Implement secure coding in Drupal Who this book is for If you are a Drupal developer looking to create custom modules for Drupal sites and cater business needs, this book is the one-stop solution for you. Drupal 10 Module Development will be helpful for Drupal site builders and PHP developers with basic object-oriented programming skills, looking to upskill themselves in Drupal module development. A basic working experience with Symfony will be helpful but not mandatory.

Decoupled Drupal in Practice

Author : Preston So
Publisher : Apress
ISBN 13 : 1484240723
Total Pages : 505 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Decoupled Drupal in Practice by : Preston So

Download or read book Decoupled Drupal in Practice written by Preston So and published by Apress. This book was released on 2018-12-12 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a clear understanding of the most important concepts in the decoupled CMS landscape. You will learn how to architect and implement decoupled Drupal architectures across the stack—from building the back end and designing APIs to integrating with front-end technologies. You'll also review presenting data through consumer applications in widely adopted technologies such as Angular, Ember, React, and Vue.js. Featuring a foreword by Drupal founder and project lead Dries Buytaert, the first part of this book chronicles the history of the CMS and the server–client divide, analyzes the risks and rewards of decoupled CMS architectures, and presents architectural patterns. From there, the book explores the core and contributed landscape for decoupled Drupal, authentication mechanisms, and the surrounding tooling ecosystem before delving into consumer implementations in a variety of technologies. Finally, a series of chapters on advanced topics feature the Drupal REST plugin system, schemas and generated documentation, and caching. Several projects point to a decoupled future for Drupal, including the Contenta CMS and work to modernize Drupal's JavaScript using React. Begin learning about these and other exciting developments with Decoupled Drupal today. What You’ll Learn Evaluate the risks and rewards of decoupled Drupal and classify its architectures Authenticate requests to Drupal using OAuth, JWT, and Basic Authentication Consume and manipulate Drupal content via API through HTTP requests Integrate with other consumer applications for native mobile and desktop as well as set-top boxes (Roku, Apple TV, Samsung TV) Add new resources to Drupal's REST API using the REST plugin system Generate API documentation that complies with the OpenAPI (Swagger) standard Who This Book Is For Those with some exposure to CMSes like WordPress and Drupal and those who wish to follow along with JavaScript application development will benefit. A familiarity with API-first or services-oriented architectures is helpful but not presumed.

Getting Started with Drupal Commerce

Author : Richard Jones
Publisher : Packt Publishing Ltd
ISBN 13 : 1783280247
Total Pages : 200 pages
Book Rating : 4.7/5 (832 download)

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Book Synopsis Getting Started with Drupal Commerce by : Richard Jones

Download or read book Getting Started with Drupal Commerce written by Richard Jones and published by Packt Publishing Ltd. This book was released on 2013-09-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple yet concise step-by-step tutorial that starts from scratch and builds up your knowledge with focused examples that will enable you to set up and run an e-commerce website.This book is for beginners and will take you through the installation and configuration of Drupal Commerce from scratch, but some familiarity with Drupal 7 will be an advantage. All examples are based on development on a local computer – you do not need a hosted Drupal environment.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660491
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Marketing Automation with Mailchimp

Author : Margarita J. Caraballo
Publisher : Packt Publishing Ltd
ISBN 13 : 1800567561
Total Pages : 304 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Marketing Automation with Mailchimp by : Margarita J. Caraballo

Download or read book Marketing Automation with Mailchimp written by Margarita J. Caraballo and published by Packt Publishing Ltd. This book was released on 2023-05-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn audience management strategies to make informed decisions for your marketing channels Employ practical use cases for your custom business needs to implement basic and pro Mailchimp features Customize Mailchimp using powerful integrations to deliver top-notch user experience Book DescriptionAre you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.What you will learn Understand specific account-level settings, their purpose, and account management Explore strategies and tools for managing inactive contacts for target marketing Integrate Mailchimp for easy customization with a low-code options for customization Establish a strong marketing presence with email and websites and leverage it for e-commerce and services Discover advanced reporting and analytics by turning audience information into relevant growth metrics Automate your marketing workflows using the Mailchimp customer journey builder Who this book is for This book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.

Empowering Marketing and Sales with HubSpot

Author : Resa Gooding
Publisher : Packt Publishing Ltd
ISBN 13 : 1838984437
Total Pages : 476 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Empowering Marketing and Sales with HubSpot by : Resa Gooding

Download or read book Empowering Marketing and Sales with HubSpot written by Resa Gooding and published by Packt Publishing Ltd. This book was released on 2022-07-15 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Key Features Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way Book DescriptionEmpowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.What you will learn Explore essential steps involved in implementing HubSpot correctly Build ideal marketing and sales campaigns for your organization Manage your sales process and empower your sales teams using HubSpot Get buy-in from your management and colleagues by setting up useful reports Use Flywheel strategies to increase sales for your business Apply the inbound methodology to scale your marketing Re-engage your existing database using the HubSpot retargeting ads tool Understand how to use HubSpot for any B2B industry in which you operate Who this book is forThis HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

Drupal Search Engine Optimization

Author : Ric Shreves
Publisher : Packt Publishing Ltd
ISBN 13 : 9781849518796
Total Pages : 116 pages
Book Rating : 4.5/5 (187 download)

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Book Synopsis Drupal Search Engine Optimization by : Ric Shreves

Download or read book Drupal Search Engine Optimization written by Ric Shreves and published by Packt Publishing Ltd. This book was released on 2012-09-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive people to your site with this supercharged guide to Drupal SEO

Return on Engagement

Author : Tim Frick
Publisher : CRC Press
ISBN 13 : 113501292X
Total Pages : 292 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Return on Engagement by : Tim Frick

Download or read book Return on Engagement written by Tim Frick and published by CRC Press. This book was released on 2014-07-17 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Drupal for Designers

Author : Dani Nordin
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449325327
Total Pages : 329 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Drupal for Designers by : Dani Nordin

Download or read book Drupal for Designers written by Dani Nordin and published by "O'Reilly Media, Inc.". This book was released on 2012-07-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a solo web designer or part of a small team itching to build interesting projects with Drupal? This hands-on book provides the tools and techniques to get you going. Award-winning designer Dani Nordin guides you through site planning, teaches you how to create solid, user-centered design for the Drupal framework, and shows you tricks for using real, honest-to-goodness, developer Ninja Magick. This book is a compilation of three short guides—Planning Drupal Projects, Design and Prototyping for Drupal, and Drupal Development Tricks for Designers—plus exclusive "director’s material." If you’re familiar with HTML and CSS, but struggling with Drupal’s learning curve, this is the book you’ve been looking for. Get extra material, including an expanded Grids chapter, more recommended modules, and a Short Form Project plan Learn how to work user-centered design practices into Drupal projects Choose the right modules for your project, and discover several go-to modules Use strategies for sketching, wireframing, and designing effective layouts Manage Drupal’s markup, including code generated by the powerful Views module Learn how to work with Drupal on the command line Set up your development environment and collaborate with other designers and developers Learn the basics of Git, the free open source version control system

Drupal 8: Enterprise Web Development

Author : Nick Abbott
Publisher : Packt Publishing Ltd
ISBN 13 : 1787281531
Total Pages : 1005 pages
Book Rating : 4.7/5 (872 download)

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Book Synopsis Drupal 8: Enterprise Web Development by : Nick Abbott

Download or read book Drupal 8: Enterprise Web Development written by Nick Abbott and published by Packt Publishing Ltd. This book was released on 2016-12-30 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of Drupal 8 to create enterprise-grade, highly scalable websites About This Book Build complete, complex websites with no prior knowledge of web development entirely using the intuitive Drupal user interface Ensure your sites are modern, responsive and mobile-friendly through utilizing the full features available in Drupal 8 Quickly master theme administration, custom block layouts, views, and the Twig template structure Who This Book Is For This course is suitable for web developers, designers, as well as web administrators who are keen on building modern, scalable websites using Drupal 8 and its wide range of new features What You Will Learn Set up a local “stack” development environment and install your first Drupal 8 site Find out what is available in the Drupal 8 core Integrate third-party front-end and back-end libraries with Drupal Understand the plugin system that powers many of Drupal 8's new APIs to extend its functionality Build custom block layouts with reusable and fieldable blocks Work with the new Twig PHP templating engine Develop a theme from scratch following a step-by-step project outline In Detail This Drupal 8 course takes you through the journey of building, extending, and customizing websites to build highly scalable and enterprise-ready websites. The first part—Learning Drupal 8—takes you step by step through building a Drupal 8 website. You will start with the basics, such as setting up a local “stack” development environment and installing your first Drupal 8 site, then we move on to image and media handling and extending Drupal modules. This section will help you get to grips with the modular nature of Drupal, and you'll learn how to extend it by adding new functionalities to create your new modules. After learning to develop and manage a modern and responsive website using Drupal 8, you'll start exploring different techniques to take advantage of the new Drupal 8 features. The next module—Drupal 8 Development Cookbook—is your go-to guide to experimenting with all of Drupal 8's features through helpful recipes. You will explore techniques to customize and configure the Drupal environment, create blocks and custom modules, as well as make your web apps responsive by harnessing the mobile-first feature of Drupal 8. This module will also show you how to incorporate multilingual facilities in your sites, use web services and third-party plugins with your applications from inside Drupal 8, and test and deploy your apps. In the third part—Drupal 8 Theming with Twig—you will master Drupal 8's new Twig templating engine to customize the look and feel of your website. This section will walk you through a real-world project to create a Twig theme from concept to completion while adopting best practices to implement CSS frameworks and JavaScript libraries. You will see just how quick and easy it is to create beautiful, responsive Drupal 8 websites while avoiding the common mistakes that many front-end developers make. By the end, you will have learned how to develop, manage, extend, and customize an enterprise-level website. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Learning Drupal 8 by Nick Abbott and Richard Jones Drupal 8 Development Cookbook by Matt Glaman Drupal 8 Theming with Twig by Chaz Chumley Style and approach This course offers a thorough coverage of developing, managing, extending, and designing highly scalable websites using the Drupal 8 platform. Filled with practical examples and recipes, this course is a great combination of example-driven learning complemented by interesting techniques to take advantage of the Drupal platform.

Drupal 7 Multilingual Sites

Author : Kristen Pol
Publisher : Packt Publishing Ltd
ISBN 13 : 184951819X
Total Pages : 140 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Drupal 7 Multilingual Sites by : Kristen Pol

Download or read book Drupal 7 Multilingual Sites written by Kristen Pol and published by Packt Publishing Ltd. This book was released on 2012-01-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical book with plenty of screenshots to guide you through the many features of multilingual Drupal. A demo ecommerce site is provided if you want to practice on a sample site, although you can apply the techniques learnt in the book directly to your site too. Any Drupal users who know the basics of building a Drupal site and are familiar with the Drupal UI, will benefit from this book. No previous knowledge of localization or internationalization is required.