Digital Marketing Simple Steps To Win Insights And Opportunities For Maxing Out Success

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Digital Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488897948
Total Pages : 158 pages
Book Rating : 4.8/5 (979 download)

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Book Synopsis Digital Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Digital Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Digital Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Digital Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Digital Marketing innovation - INCLUDED are numerous real-world Digital Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is digital marketing? What is the future scope of the Digital Marketing industry? Any exciting digital marketing thesis topics? Who needs digital marketing services? What are the top 5 digital marketing blogs? How important is content in a digital marketing strategy? What are the advantages of Digital Marketing? How do I learn more about digital marketing? Why is SEO Important in a Digital Marketing Strategy? Which is the best digital marketing course? Evolution of digital marketing? Why should I choose digital marketing? Is Pinterest an important tool for digital marketing? What are the latest tools used in Digital Marketing? What are the newest ideas in digital marketing? What are the basics of Digital Marketing? Roadmap for digital marketing? How do digital marketing agencies work? ...and much more...

Online Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488895838
Total Pages : 172 pages
Book Rating : 4.8/5 (958 download)

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Book Synopsis Online Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Online Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Online Marketing success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Online Marketing knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Online Marketing innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Online Marketing blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Online Marketing adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Online Marketing growth.

Target Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488896286
Total Pages : 176 pages
Book Rating : 4.8/5 (962 download)

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Book Synopsis Target Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Target Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Target Marketing success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Target Marketing knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Target Marketing innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Target Marketing blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Target Marketing adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Target Marketing growth.

Direct Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898679
Total Pages : 174 pages
Book Rating : 4.8/5 (986 download)

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Book Synopsis Direct Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Direct Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Direct Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Direct Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Direct Marketing innovation - INCLUDED are numerous real-world Direct Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are the best examples of direct marketing? What is Digital Direct Marketing? Which is more worthy of your budget, direct marketing or branding? What is direct marketing? What is a good source for up to date mailing lists for direct marketing campaigns? Which is the best email direct marketing software? What are the best books, blogs or websites about direct marketing best practices? Is there a resource with information on mailing lists for direct marketing? What are the benefits of direct marketing? Is all marketing today direct marketing? What companies are more focused on direct marketing, mainly mobile marketing? What Direct Marketing tactics have the best ROI? Who is T-Mobile's direct marketing agency? Cost competitiveness of products sold through direct marketing / MLM? What are the most effective direct marketing strategies for a SaaS product? Is there a MOOC on sales and direct marketing? Non direct marketing: in direct marketing you can measure response rate as effectiveness of a campaign, what are some tools to determine the best strategy for your non direct marketing? What is the market size of B2B direct marketing? Is cold calling or direct marketing better to get new clients for social media marketing? ...and much more...

Digital Business - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898686
Total Pages : 106 pages
Book Rating : 4.8/5 (986 download)

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Book Synopsis Digital Business - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Digital Business - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Digital Business success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Digital Business knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Digital Business innovation - INCLUDED are numerous real-world Digital Business blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Are digital business cards helpful? Why haven't digital business cards caught fire yet? Why hasn't someone built a dominant digital business card application for mobile? What are some digital business incubators? What is the biggest problem of digital business cards? What should be the KPIs for somebody who heads the digital business in an ad agency? Is social application development the next trend in digital business? What do you feel is your greatest virtual (or digital) business accomplishment? What do you mean by digital world? What does digital business mean? What are the best online courses available for digital business and marketing management? Is it necessary to have a website in a digital business age? ...and much more...

Channel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898747
Total Pages : 158 pages
Book Rating : 4.8/5 (987 download)

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Book Synopsis Channel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Channel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Channel Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Channel Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Channel Marketing innovation - INCLUDED are numerous real-world Channel Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is channel marketing? What are the best multi-channel marketing analytics products? What are great channel marketing strategies? What is the best solution to setup an enterprise system to manage customer profiles and integrate with multi-channel marketing providers? How do you measure cross-channel marketing? What is the best book (textbook) on channel marketing? What are the best platforms or tools to analyze cross channel marketing effectiveness? Are there any tools that are effectively integrating traditional Web Analytics with Social Media Monitoring to measure in-depth multi-channel marketing? Is there any software for cross channel marketing automation? What should you measure in multi-channel marketing funnels? What are the best examples of cross-channel marketing with Pinterest? What multi-channel marketing software and/or services are available to track offline events and online events across most touchpoints? What is a great resource for learning more about channel marketing? What are your tips on how to successfully plan and perform a powerful mutli-channel marketing campaign? ...and much more...

Inbound Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488899553
Total Pages : 152 pages
Book Rating : 4.8/5 (995 download)

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Book Synopsis Inbound Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Inbound Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting out with Inbound Marketing means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Inbound Marketing brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Inbound Marketing changes. The job can be accomplished by having a roadmap and experiences from previous Inbound Marketing changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Inbound Marketing initiative. Use it, and its INCLUDED resources, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Inbound Marketing is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Inbound Marketing Blueprints, Templates and Presentations. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Inbound Marketing Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.

Sem Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488897610
Total Pages : 152 pages
Book Rating : 4.8/5 (976 download)

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Book Synopsis Sem Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Sem Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering SEM Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful SEM Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for SEM Marketing innovation - INCLUDED are numerous real-world SEM Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are the top 10 tools (software/SaaS packages) in the SEO/SEM market? Where can I find real SEM marketers? Is there an ultimate guide or black book to use excel for PPC/SEM marketer? What are some advance level tips or concepts used in digital marketing, social media and SEO, and SEM marketing? How do you automate search engine marketing (SEM) ? How can I learn more about SEM (Search Engine Marketing)? How does SEM (Search Engine Marketing) work? What are the next steps in learning after SEO, SEM, SMO in Marketing? What is the difference between SEO (search engine optimization) and SEM (search engine marketing)? What are the best blogs to read up on search engine marketing (SEM)? What does one mean by SEO and SEM in digital marketing space? What is a main components of Search Engine Marketing(SEM)? What are the top Search Engine Marketing (SEM) Agencies in Canada? What is the best school for a graduate degree in online marketing/SEM? What are some of the sample annual goals for SEM managers (online marketing)? What are the best schools, training centers or teachers to learn about SEM and digital marketing in Europe? What is better for running a company blog from SEO/SEM and inbound marketing perspective: a sub domain within company domain or a separate domain name just for the blog? ...and much more...

Multichannel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher :
ISBN 13 : 9781488897160
Total Pages : 0 pages
Book Rating : 4.8/5 (971 download)

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Book Synopsis Multichannel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Multichannel Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by . This book was released on 2015-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Multichannel Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Multichannel Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Multichannel Marketing innovation - INCLUDED are numerous real-world Multichannel Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are good examples of multichannel marketing in publishing? Why doesn't Google enter the multichannel marketing business (email campaigns etc.)? Why is multichannel marketing in pharma such a challenge? How do I calculate the cost of a customer acquisition in multichannel marketing? What qualities do you think a multichannel marketing campaign should have? Is there any difference between multiscreen marketing and multichannel marketing in a digital environment? Multichannel Marketing: What are the tools or techniques used to analyze patient level data? ...and much more...

The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More!

Download The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! PDF Online Free

Author : Dan Kerns
Publisher : Independently Published
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! by : Dan Kerns

Download or read book The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! written by Dan Kerns and published by Independently Published. This book was released on 2020-04-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.

Buying Behavior - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488897672
Total Pages : 150 pages
Book Rating : 4.8/5 (976 download)

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Book Synopsis Buying Behavior - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Buying Behavior - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-05 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Buying Behavior success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Buying Behavior knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Buying Behavior innovation - INCLUDED are numerous real-world Buying Behavior blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What affects consumer buying behavior? How do social factors affect buying behavior? Does Square package and report consumers' buying behavior to the merchants it services? Does internet research influence customer buying behavior? How does social class affect buying behavior? Are there trends in online (buying) behavior within B2B? Will real-time location based services influence consumer buying behavior? How can social media affect buying behavior? How is Big Data moving beyond buying behavior, likes and popularity to account for other dimensions of quality? What is the impact of email marketing in women's buying behavior? Does packaging play an important role in the process of consumer buying behavior? What is the role of digital marketing in women's buying behavior? Do you have a tool for gauging your target market's pulse or buying behavior patterns? When deciding where to spend your after-graduation trip, which consumer buying behavior will be involved? Is consumer buying behavior the same as consumer buying interest? Or consumer buying interest influenced by consumer buying behavior? Where can I read about studies/statistics regarding online buying behavior ? ...and much more...

Proceedings of the XV International symposium Symorg 2016

Author : Ondrej Jaško
Publisher : University of Belgrade, Faculty of Organizational Sciences
ISBN 13 : 8676803269
Total Pages : 1520 pages
Book Rating : 4.6/5 (768 download)

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Book Synopsis Proceedings of the XV International symposium Symorg 2016 by : Ondrej Jaško

Download or read book Proceedings of the XV International symposium Symorg 2016 written by Ondrej Jaško and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2016-06-03 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Navigating the Labyrinth

Author : Laura Sebastian-Coleman
Publisher : Technics Publications
ISBN 13 : 1634623770
Total Pages : 123 pages
Book Rating : 4.6/5 (346 download)

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Book Synopsis Navigating the Labyrinth by : Laura Sebastian-Coleman

Download or read book Navigating the Labyrinth written by Laura Sebastian-Coleman and published by Technics Publications. This book was released on with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Executive Guide to Data Management

Electronic Commerce 2018

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319587153
Total Pages : 653 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Electronic Commerce 2018 by : Efraim Turban

Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Chasing The Insights

Author : Vince Warnock
Publisher :
ISBN 13 : 9781075680533
Total Pages : 268 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Chasing The Insights by : Vince Warnock

Download or read book Chasing The Insights written by Vince Warnock and published by . This book was released on 2019-07-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.