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Book Synopsis Digital Marketing MBA by : David J Bradley Mba
Download or read book Digital Marketing MBA written by David J Bradley Mba and published by . This book was released on 2019-08-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling marketing author David Bradley shares a new way of thinking about digital to make meaningful decisions, drawn from experiences in his work with clients ranging from startups to nine figure organizations.In his 2015 best-seller Getting Digital Marketing Right, David offered a process to follow to develop a digital marketing strategy. In Digital Marketing MBA, David continues that journey of helping everyone to understand how to use digital by offering a unique take on the topic. This approach is one of how to think like a digital executive, whether you are a marketing veteran, digital expert, recent college grad, corporate CEO, or a small business owner. How you frame "digital" in your mind greatly changes how you use digital in your business. That's what this book teaches.In this practical, applicable book, David digs into every aspect of approaching your marketing with a digital angle, covering what you need to consider with your online presence, your use of social media and other channels, and most importantly, how you will implement and execute your plans. With both theory and practical tactics offered, you can follow along actively or use the book as an ongoing reference as new situations arise in your business. The book is designed to be evergreen, so as the digital world, social media, and technology change, the principles learned in the book remain.Digital Marketing MBA is a modern guide to developing a marketing mind for today's digital landscape. With "Guiding Principles" presented throughout the book, you can quickly review and reflect on specific elements of the book to make your marketing philosophies concrete in your mind.
Book Synopsis Digital & Social Media Marketing for MBA by : Dr. Sandhya Srivastava
Download or read book Digital & Social Media Marketing for MBA written by Dr. Sandhya Srivastava and published by Shanti Publication. This book was released on 2020-08-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers
Download or read book Social Media written by Ankit Srivastava and published by BPB Publications. This book was released on 2019-09-19 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications
Book Synopsis The Social Media MBA in Practice by : Christer Holloman
Download or read book The Social Media MBA in Practice written by Christer Holloman and published by John Wiley & Sons. This book was released on 2013-10-09 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.
Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Book Synopsis Digital Marketing for Results by : Chris N. West
Download or read book Digital Marketing for Results written by Chris N. West and published by . This book was released on 2020-01-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the many options available to market your organization, you might be wondering which one you should choose, or what would drive the most results across all these different options. Social Media, Analytics, SEO, Online Ads and more all play a crucial role in getting results. This book covers several new ideas many brands and teams are using to get the most out of online platforms. It is easy to get overwhelmed by the number of channels available to us. Timing and remaining current with what is working can be the key to success. After reading this book, you will gain the confidence and motivation to implement the right online strategy for your organization.
Book Synopsis Digital Marketing Management, Second Edition by : Debra Zahay
Download or read book Digital Marketing Management, Second Edition written by Debra Zahay and published by Business Expert Press. This book was released on 2020-09-23 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Book Synopsis Digital Marketing Management by : Debra Zahay
Download or read book Digital Marketing Management written by Debra Zahay and published by Business Expert Press. This book was released on 2015-01-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Book Synopsis The Social Media MBA by : Christer Holloman
Download or read book The Social Media MBA written by Christer Holloman and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Book Synopsis Search Hustle by : William Nozak Mba
Download or read book Search Hustle written by William Nozak Mba and published by Independently Published. This book was released on 2023-02-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Hustle: Digital Marketing Strategy covers a comprehensive range of topics in the field of digital marketing. It delves into various aspects, including search engines, SEO basics, and fundamentals, emphasizing the importance of optimizing content to enhance online visibility. The book also explores content marketing strategies, highlighting how valuable and engaging content can drive customer engagement and conversion. In addition to that, the book addresses marketing goals, emphasizing the significance of setting clear objectives and aligning them with business strategies. It also discusses analytics, demonstrating how data-driven insights can guide marketing decisions and improve overall performance. The book offers exciting insights into the realm of advertising, elucidating different advertising methods and channels, such as pay-per-click (PPC) campaigns and display ads. It also explores the potential of email marketing, showcasing how targeted and personalized email campaigns can foster customer relationships and generate leads. Furthermore, the book covers competitor research, helping readers understand market dynamics and leveraging competitive intelligence to gain a competitive edge through social media marketing in effectively reaching and engaging with target audiences. Fundamentals of websites are also addressed, highlighting the essential elements for creating user-friendly and visually appealing websites. The book teaches sales techniques, emphasizing the importance of persuasive communication and building relationships to drive conversions. Lastly, the book touches upon branding, underscoring the significance of establishing a strong brand identity and effectively communicating it to the target market. It offers insights into building brand loyalty and reputation through consistent messaging and impactful storytelling.
Book Synopsis Digital Marketing Excellence by : Dave Chaffey
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Book Synopsis Digital Marketing PDF eBook by : Dave Chaffey
Download or read book Digital Marketing PDF eBook written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2015-11-10 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
Book Synopsis Digital Marketing Free Online Courses by : Srinidhi Ranganathan
Download or read book Digital Marketing Free Online Courses written by Srinidhi Ranganathan and published by Srinidhi.R. This book was released on 2022-06-26 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: A plethora of free digital marketing courses and tutorial videos are at your fingertips. This book is a dream come true for ardent learners who want to learn and master digital marketing to the ultimate core. Back then when I started making digital marketing courses initially, no one supported me. Nobody taught me digital marketing - to be honest. I learnt it myself. It’s my own hard work, hours of intensive research, and stuff that I actually learned by failing, failing again and executing new things that have helped me reach where I am today. Those failures finally have translated to success - thanks to god’s grace. I want you to go through every single link to a video or course in this book. It will prove to be extremely useful to each one of you. Always remember that implementation is still the key. If you are able to implement the stuff taught, you will definitely be on the roadway to success as a digital marketer.
Book Synopsis Digital Metrics Playbook by : Enrique Quevedo
Download or read book Digital Metrics Playbook written by Enrique Quevedo and published by Dreaming Intent Press. This book was released on 2015-02-19 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.
Book Synopsis The New Marketing by : Cheryl Burgess
Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Download or read book Digital Marketing written by Ira Kaufman and published by Routledge. This book was released on 2014-10-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].
Author :S. Md Shakir Ali Publisher :Akash Tiwari (Ignited Minds Edutech P. Ltd.) ISBN 13 :9391150101 Total Pages :328 pages Book Rating :4.3/5 (911 download)
Book Synopsis Digital Marketing - A Critical Platform for Brand Management by : S. Md Shakir Ali
Download or read book Digital Marketing - A Critical Platform for Brand Management written by S. Md Shakir Ali and published by Akash Tiwari (Ignited Minds Edutech P. Ltd.). This book was released on 2021-05-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digitization of the Media, Entertainment and Information (MEI) the industry has set up new opportunities for eating up, sharing and making media content through a creating number of contraptions and stages – at whatever point and from any spot. The present media substance and advancing are appropriated on the web and scattered through relational associations and progressed stages. As attracting with cutting edge media gets more straightforward, so does the time focused on substance, stages and organizations. New stages and changing use plans impact an individual's normal every day presence and social affiliations alter how work is done, and influence learning and metropolitan action. Changing progressed media use plans and their impacts on society are immediate aftereffects of the fourth mechanical bombshell. The World Economic Forum is centered on helping relationships in both the private and public territories to investigate through this historic change. The Shaping the Future Implications of Digital Media for Society project is one of the various exercises from the Forum to quicken multi-stakeholder joint exertion in keeping an eye on a segment of the repercussions on society of this fourth present-day uprising. Even more unequivocally, the endeavor looks at one of the MEI business' parts in this distress. Progressed Media staff are obligated for "arranging, creating and organizing multimedia, plans, design, smart media, action, just as mechanized film projects. " "Multi-media specialists and artists work chiefly in the film and video undertakings, advancing, and PC structures plan organizations. They draw by hand and use PCs to make the plan of pictures that structure the vivified pictures or embellishments found in films, TV projects, and PC games. Some draw storyboards for TV promotions, films, and stimulated features. Various multi-media craftsmen model things in three estimations by PC and work with programmers to make those photos move." "The improvement of the Internet and the augmentation of the World Wide Web (the graphical section of the Internet) have delivered a grouping of occupations related to the plan, headway, and upkeep of Web regions and their laborers. For example, site administrators are obligated for all specialized pieces of a Web site page, including execution issues like the speed of access, and for attesting the substance of the site. Web specialists or Web engineers, furthermore called Web originators, are liable for regular site creation and plan." Table of Contents BRAND MANAGEMENT .............................................................................................................................. 1 DIGITAL MEDIA: PARADIGM CHANGES IN HUMAN BEHAVIOUR ................................... 27 DIGITAL MEDIA: UNDERSTANDING ITS EFFECT IN BRAND POSITIONING .............. 59 DIGITAL MARKETING PLAN .............................................................................................................. 117 GROWING YOUR BRAND WITH CONTENT ................................................................................ 139 BRAND MANAGEMENT IN CURRENT DIGITAL AGE ............................................................. 175 INTEGRATING DIGITAL MARKETING TO ESTABLISH BRAND....................................... 201 STRATEGY AND PLANNING FOR BRAND MANAGEMENT ................................................. 229 SETTING THE FUTURE OF DIGITAL AND SOCIAL MEDIA MARKETING.................... 261 CONCLUSION .............................................................................................................................................. 305
