Digital Marketing Cases From India

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Digital Marketing: Cases from India

Author : Rajendra Nargundkar, Romi Sainy
Publisher : Notion Press
ISBN 13 : 1644291932
Total Pages : 102 pages
Book Rating : 4.6/5 (442 download)

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Book Synopsis Digital Marketing: Cases from India by : Rajendra Nargundkar, Romi Sainy

Download or read book Digital Marketing: Cases from India written by Rajendra Nargundkar, Romi Sainy and published by Notion Press. This book was released on 2018-12-19 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.

Digital Marketing

Author : Rajendra Nargundkar
Publisher : Notion Press, Incorporated
ISBN 13 : 9781644291924
Total Pages : 104 pages
Book Rating : 4.2/5 (919 download)

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Book Synopsis Digital Marketing by : Rajendra Nargundkar

Download or read book Digital Marketing written by Rajendra Nargundkar and published by Notion Press, Incorporated. This book was released on 2018-09-06 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor's choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.

The Best Digital Marketing Campaigns in the World

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Marketing In India, Cases And Readings -

Author : S.Neelamegham
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing In India, Cases And Readings - by : S.Neelamegham

Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Case Studies on Marketing in the Indian Context

Author : Kisholoy Roy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (114 download)

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Book Synopsis Case Studies on Marketing in the Indian Context by : Kisholoy Roy

Download or read book Case Studies on Marketing in the Indian Context written by Kisholoy Roy and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Case Studies in Marketing

Author : R. Srinivasan
Publisher :
ISBN 13 : 9788120321830
Total Pages : 284 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis Case Studies in Marketing by : R. Srinivasan

Download or read book Case Studies in Marketing written by R. Srinivasan and published by . This book was released on 2003-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Marketing Case Studies in Emerging Markets

Author : Dilip S. Mutum
Publisher : Springer Nature
ISBN 13 : 3031516893
Total Pages : 252 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Marketing Case Studies in Emerging Markets by : Dilip S. Mutum

Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Indian Cases In Marketing, 2006-07 Ed

Author : Prof. (dr) Mukesh Pandey
Publisher : John Wiley & Sons
ISBN 13 : 9788177226959
Total Pages : 364 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis Contemporary Indian Cases In Marketing, 2006-07 Ed by : Prof. (dr) Mukesh Pandey

Download or read book Contemporary Indian Cases In Marketing, 2006-07 Ed written by Prof. (dr) Mukesh Pandey and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is meant as a fresh breath of air reflecting the unchaining of Indian economy post-1990s, globalization of culture, competition posed by foreign companies and brands, choking up of distribution channels, and aggressive marketing strategies of extremely customer focused and market-research savvy new entrants.Background Notes: What and Why of Case Method of Teaching - The Finance of Marketing· A Prelude to Marketing Conceptual Framework(CF), One Case· Marketing Environment CF, One Case· Consumer Behavior, CF, Two Cases· Segmentation, Targeting and Positioning CF, One Case· Marketing Research CF, One Case· Product CF, Two Cases· Brand Management CF, Two Cases· Sales Management CF, Two Cases· Distribution CF, Three Cases· Market Strategy CF, Two Cases· Price CF, Two Cases· Promotion CF, Two Cases· Services Marketing CF, One Case· International Marketing CF, Two Cases· Advertising & Communication CF, Two Cases· B2B Marketing CF, One Case· Internet Marketing CF, One Case· Supply Chain Management CF, One Case· Rural Marketing CF, One Case· Retailing CF, One Case

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Rural Marketing: Text And Cases, 2/E

Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.7/5 (326 download)

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Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.

Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)

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Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar

Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Strategic Marketing Cases in Emerging Markets

Author : Atanu Adhikari
Publisher : Springer
ISBN 13 : 3319515454
Total Pages : 171 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Strategic Marketing Cases in Emerging Markets by : Atanu Adhikari

Download or read book Strategic Marketing Cases in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2017-05-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Digital Marketing Outreach

Author : Kavita Sharma
Publisher : Taylor & Francis
ISBN 13 : 1000640442
Total Pages : 218 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Outreach by : Kavita Sharma

Download or read book Digital Marketing Outreach written by Kavita Sharma and published by Taylor & Francis. This book was released on 2022-08-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities. The authors also provide insight into changing trends within consumer behaviour, reflect on future challenges within the field, and highlight areas of growth. An important contribution to the study of new and emerging marketing practices, the book will be indispensable for students, researchers, and teachers of communication, marketing, brand management, social media marketing, advertising, e-business, digital humanities, and consumer behaviour.

Digital Marketing Essentials for the Indian Nutraceutical Industry

Author : Dr Jeyashree Swaminathan
Publisher : THIYAGARAJAN SIVAPRAKASAM
ISBN 13 : 9334112646
Total Pages : 212 pages
Book Rating : 4.3/5 (341 download)

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Book Synopsis Digital Marketing Essentials for the Indian Nutraceutical Industry by : Dr Jeyashree Swaminathan

Download or read book Digital Marketing Essentials for the Indian Nutraceutical Industry written by Dr Jeyashree Swaminathan and published by THIYAGARAJAN SIVAPRAKASAM. This book was released on 2024-08-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Essentials for the Indian Nutraceutical Industry offers a comprehensive guide tailored to the unique needs of the growing nutraceutical market in India. With her extensive experience in digital marketing and the nutraceutical sector, Dr. Jeyashree Swaminathan provides readers with actionable insights on how to effectively use digital tools to enhance their brand presence, engage with consumers, and drive growth. As a co-author of the acclaimed book “Artificial Intelligence: A Friend Shaping the Future,” published in Tamil as “செயற்கை நுண்ணறிவு: எதிர்காலத்தை வடிவமைக்கும் நண்பன்” by New Century Book House, and the author of “Exploring Artificial Intelligence: A Student’s Handbook,” published by Emerald Publishers and aimed at school and college students, Dr. Swaminathan brings a wealth of knowledge and a practical approach to this new endeavor. This book delves into strategies for understanding consumer behavior, utilizing social media, SEO, content marketing, email campaigns, and more, specifically within the Indian context. It is packed with real-world case studies, practical tips, and step-by-step guides that empower marketers, business owners, and professionals in the nutraceutical industry to navigate the digital landscape effectively and achieve measurable results. Whether you are new to digital marketing or looking to refine your strategies, Digital Marketing Essentials for the Indian Nutraceutical Industry is your essential guide to mastering digital marketing in this dynamic sector.