Digital Innovations For Mass Communications

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Digital Innovations for Mass Communications

Author : Paul Martin Lester
Publisher : Routledge
ISBN 13 : 1135097038
Total Pages : 364 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Digital Innovations for Mass Communications by : Paul Martin Lester

Download or read book Digital Innovations for Mass Communications written by Paul Martin Lester and published by Routledge. This book was released on 2013-11-12 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Media in the Digital Age

Author : John Vernon Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231142099
Total Pages : 362 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Media in the Digital Age by : John Vernon Pavlik

Download or read book Media in the Digital Age written by John Vernon Pavlik and published by Columbia University Press. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 358 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Converging Media 7th Edition

Author : Pavlik
Publisher : Oxford University Press, USA
ISBN 13 : 9780197520413
Total Pages : 0 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Converging Media 7th Edition by : Pavlik

Download or read book Converging Media 7th Edition written by Pavlik and published by Oxford University Press, USA. This book was released on 2023-08-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry. Culture. Technology. It's time they came together.From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

Digital Innovations for Mass Communications

Author : Paul Martin Lester
Publisher : Routledge
ISBN 13 : 1135097046
Total Pages : 276 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Digital Innovations for Mass Communications by : Paul Martin Lester

Download or read book Digital Innovations for Mass Communications written by Paul Martin Lester and published by Routledge. This book was released on 2013-11-12 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Media and Mass Communication in a Digital Age

Author : Alley Webster
Publisher : Clanrye International
ISBN 13 : 9781632407191
Total Pages : 233 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Media and Mass Communication in a Digital Age by : Alley Webster

Download or read book Media and Mass Communication in a Digital Age written by Alley Webster and published by Clanrye International. This book was released on 2018-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of science and technology has facilitated rapid progress of varied fields. Media and mass communication is one significant field which has majorly benefitted from the innovation in technology. Mass communication directly impacts the behavior and opinion of the people. Advertising, journalism, broadcasting and public relations are some of the sub-fields of mass communication. The objective of this book is to give a general view of the different areas of this field, and its applications. It includes some of the vital pieces of work being conducted across the world, on various topics related to mass communication. This book is a complete source of knowledge on the present status of this important field.

Digital Transformation in Journalism and News Media

Author : Mike Friedrichsen
Publisher : Springer
ISBN 13 : 3319277863
Total Pages : 555 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Digital Transformation in Journalism and News Media by : Mike Friedrichsen

Download or read book Digital Transformation in Journalism and News Media written by Mike Friedrichsen and published by Springer. This book was released on 2017-05-03 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Now Media

Author : Norman J. Medoff
Publisher : Routledge
ISBN 13 : 100038053X
Total Pages : 731 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Now Media by : Norman J. Medoff

Download or read book Now Media written by Norman J. Medoff and published by Routledge. This book was released on 2021-04-07 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.

Digital Media in East Asia

Author :
Publisher : Cambria Press
ISBN 13 : 1621968227
Total Pages : 271 pages
Book Rating : 4.6/5 (219 download)

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Book Synopsis Digital Media in East Asia by :

Download or read book Digital Media in East Asia written by and published by Cambria Press. This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Digital Difference

Author : W. Russell Neuman
Publisher : Harvard University Press
ISBN 13 : 0674969839
Total Pages : 380 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Digital Difference by : W. Russell Neuman

Download or read book The Digital Difference written by W. Russell Neuman and published by Harvard University Press. This book was released on 2016-06-06 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. Russell Neuman examines how the transition from the industrial-era media of one-way publishing and broadcasting to the two-way digital era of online search and social media has affected the dynamics of public life. The issues range from propaganda studies and Big Brother to information overload and Internet network neutrality.

Converging Media

Author : John Vernon Pavlik
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Converging Media by : John Vernon Pavlik

Download or read book Converging Media written by John Vernon Pavlik and published by Allyn & Bacon. This book was released on 2004 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital. --Publisher description.

Communication Technology

Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 0029271207
Total Pages : 292 pages
Book Rating : 4.0/5 (292 download)

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Book Synopsis Communication Technology by : Everett M. Rogers

Download or read book Communication Technology written by Everett M. Rogers and published by Simon and Schuster. This book was released on 1986-06-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1506300456
Total Pages : 280 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

The New World of Transitioned Media

Author : Gali Einav
Publisher : Springer
ISBN 13 : 3319090097
Total Pages : 151 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis The New World of Transitioned Media by : Gali Einav

Download or read book The New World of Transitioned Media written by Gali Einav and published by Springer. This book was released on 2014-10-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

The Gamification of Digital Journalism

Author : David O. Dowling
Publisher : Routledge
ISBN 13 : 042966432X
Total Pages : 282 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Gamification of Digital Journalism by : David O. Dowling

Download or read book The Gamification of Digital Journalism written by David O. Dowling and published by Routledge. This book was released on 2020-11-23 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the brief yet accelerated evolution of newsgames, a genre that has emerged from puzzles, quizzes, and interactives augmenting digital journalism into full-fledged immersive video games from open-world designs to virtual reality experiences. Critics have raised questions about the credibility and ethics of transforming serious news stories of political consequence into entertainment media, and the risks of trivializing grave and catastrophic events into mere games. Dowling explores both the negatives of newsgames, and how the use of entertainment media forms and their narrative methods mainly associated with fiction can add new and potentially more powerful meaning to news than traditional formats allow. The book also explores how industrial and cultural shifts in the digital publishing industry have enabled newsgames to evolve in a manner that strengthens certain core principles of journalism, particularly advocacy on behalf of marginalized and oppressed groups. Cutting-edge and thoughtful, The Gamification of Digital Journalism is a must-read for scholars, researchers, and practitioners interested in multimedia journalism and immersive storytelling.

Digitizing the News

Author : Pablo J. Boczkowski
Publisher : MIT Press
ISBN 13 : 9780262524391
Total Pages : 260 pages
Book Rating : 4.5/5 (243 download)

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Book Synopsis Digitizing the News by : Pablo J. Boczkowski

Download or read book Digitizing the News written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.

Digital Journalism

Author : Janet Jones
Publisher : SAGE
ISBN 13 : 1446291898
Total Pages : 371 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Digital Journalism by : Janet Jones

Download or read book Digital Journalism written by Janet Jones and published by SAGE. This book was released on 2011-11-10 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we make sense of the ongoing technological changes affecting journalism and journalists today? Will the new digital generation break down barriers for journalism, or will things just stay the same? These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates through cultural, social, political and economic frameworks, the book gets to grip with today′s new journalism by understanding its historical threats and remembering its continuing resilience and ability to change with the times. In considering new forms of journalistic practice the book covers important topics such as: • truth in the new journalism • the changing identity of the journalist • the economic implications for the industry • the impact on the relationship between the journalist and their audience • the legal framework of doing journalism online. Vibrant in style and accessible to all, Digital Journalism is a captivating read for anyone looking to understand the advent of a new journalism that has been altered by the latest digital technologies.