Digital Influence Mercenaries

Download Digital Influence Mercenaries PDF Online Free

Author :
Publisher : Naval Institute Press
ISBN 13 : 1682477525
Total Pages : 143 pages
Book Rating : 4.6/5 (824 download)

DOWNLOAD NOW!


Book Synopsis Digital Influence Mercenaries by : James (J.F.) Forest

Download or read book Digital Influence Mercenaries written by James (J.F.) Forest and published by Naval Institute Press. This book was released on 2022-04-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's online attention economy, supply and demand have created a rapidly growing market for firms and entrepreneurs using the tactics, tools, and strategies of digital influence warfare to gain profit and power. This book focuses on the more malicious types of online activity such as deception, provocation, and a host of other dirty tricks conducted by these "digital influence mercenaries." They can be located anywhere with an Internet connection--Brazil, China, Iran, Macedonia, Russia, Zimbabwe--and the targets of their influence efforts can be whomever and wherever they are paid to attack. They can do this for state governments willing to pay and provide their targeting instructions (usually in support of foreign policy objectives) and may have specific metrics by which they will assess the mercenaries' performance. Non-state actors (including corporations and political parties) can pay for these kinds of digital influence services as well. And in addition to being paid for services rendered, digital influence mercenaries can also profit simply by manipulating the targeted advertising algorithms used by social media platforms. James J. F. Forest describes in detail the various tools and tactics these mercenaries use to exploit the uncertainties, fears, and biases of their targets including bots, deep-fake images, fake news, provocation, deception and trolling. He also shows how they weaponize conspiracy theories and disinformation to manipulate people's beliefs and perceptions. Forest also highlights how government agencies and social media platforms are trying to defend against these foreign influence campaigns through such tactics as shutting down offending websites, Facebook pages, and YouTube channels; tagging disinformation with warning labels; identifying and blocking coordinated inauthentic behavior; and suspending social media accounts, often permanently. European and North American governments have launched numerous investigations against these mercenaries, and in some cases have brought criminal charges. Forest concludes with suggestions for how each of us can learn to identify disinformation and other malicious efforts and defend ourselves in the future.

Digital Influence Warfare in the Age of Social Media

Download Digital Influence Warfare in the Age of Social Media PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.2/5 (16 download)

DOWNLOAD NOW!


Book Synopsis Digital Influence Warfare in the Age of Social Media by : James J. F. Forest

Download or read book Digital Influence Warfare in the Age of Social Media written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.

Cyber Mercenaries

Download Cyber Mercenaries PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1108580262
Total Pages : 267 pages
Book Rating : 4.1/5 (85 download)

DOWNLOAD NOW!


Book Synopsis Cyber Mercenaries by : Tim Maurer

Download or read book Cyber Mercenaries written by Tim Maurer and published by Cambridge University Press. This book was released on 2018-01-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber Mercenaries explores the secretive relationships between states and hackers. As cyberspace has emerged as the new frontier for geopolitics, states have become entrepreneurial in their sponsorship, deployment, and exploitation of hackers as proxies to project power. Such modern-day mercenaries and privateers can impose significant harm undermining global security, stability, and human rights. These state-hacker relationships therefore raise important questions about the control, authority, and use of offensive cyber capabilities. While different countries pursue different models for their proxy relationships, they face the common challenge of balancing the benefits of these relationships with their costs and the potential risks of escalation. This book examines case studies in the United States, Iran, Syria, Russia, and China for the purpose of establishing a framework to better understand and manage the impact and risks of cyber proxies on global politics.

The Oxford Handbook of Digital Diplomacy

Download The Oxford Handbook of Digital Diplomacy PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0192859196
Total Pages : 705 pages
Book Rating : 4.1/5 (928 download)

DOWNLOAD NOW!


Book Synopsis The Oxford Handbook of Digital Diplomacy by : Associate Professor of Diplomatic Studies Corneliu Bjola

Download or read book The Oxford Handbook of Digital Diplomacy written by Associate Professor of Diplomatic Studies Corneliu Bjola and published by Oxford University Press. This book was released on 2024-01-04 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.

Digital Influence Warfare in the Age of Social Media

Download Digital Influence Warfare in the Age of Social Media PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440870101
Total Pages : 321 pages
Book Rating : 4.4/5 (48 download)

DOWNLOAD NOW!


Book Synopsis Digital Influence Warfare in the Age of Social Media by : James J. F. Forest

Download or read book Digital Influence Warfare in the Age of Social Media written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.

Influence Warfare

Download Influence Warfare PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.2/5 (161 download)

DOWNLOAD NOW!


Book Synopsis Influence Warfare by : James J. F. Forest

Download or read book Influence Warfare written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2009-05-14 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work, edited by an expert on terrorism, focuses on the 21st-century struggle for strategic influence and ways in which states can neutralize the role of new media in spreading terrorist propaganda. In an era where anyone can have access to the Internet or other media forms that make widespread communication easy, terrorists and insurgents can spread their messages with complete freedom, creating challenges for national security. Influence Warfare: How Terrorists and Governments Fight to Shape Perceptions in a War of Ideas focuses on the core of the ongoing struggle for strategic influence and, particularly, how states can counter the role media and the Internet play in radicalizing new agents of terrorism. As the book makes clear, governments need to find ways to effectively confront non-state adversaries at all levels of the information domain and create an understanding of strategic communications within a broad range of technologies. The essays from the international group of authors who contributed to this work offer a deeper understanding of the ongoing struggle. Influence Warfare also provides a set of case studies that illustrate how the means and methods of strategic influence can impact a nation's security.

Optimising Emotions, Incubating Falsehoods

Download Optimising Emotions, Incubating Falsehoods PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031135512
Total Pages : 286 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!


Book Synopsis Optimising Emotions, Incubating Falsehoods by : Vian Bakir

Download or read book Optimising Emotions, Incubating Falsehoods written by Vian Bakir and published by Springer Nature. This book was released on 2023-01-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge. Based on a rich, empirical, and interdisciplinary literature that examines multiple countries, the book will be of interest to scholars and students of Communications, Journalism, Politics, Sociology, Science and Technology Studies, and Information Science, as well as global and local policymakers and ordinary citizens interested in how to prevent the spread of false information worldwide, both now and in the future.

The Routledge Companion to Freedom of Expression and Censorship

Download The Routledge Companion to Freedom of Expression and Censorship PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 0429557159
Total Pages : 372 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!


Book Synopsis The Routledge Companion to Freedom of Expression and Censorship by : John Steel

Download or read book The Routledge Companion to Freedom of Expression and Censorship written by John Steel and published by Taylor & Francis. This book was released on 2023-12-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Freedom of Expression and Censorship offers a thorough exploration of the debates surrounding this contentious topic, considering the importance placed upon it in democratic societies and the reasons frequently proposed for limiting and constraining it. This volume addresses the various historical, philosophical, political and cultural parameters of censorship and freedom of expression as well as current debates involving technology, journalism and media regulation. Geographically, temporally and culturally diverse accounts of censorship and freedom of expression are discussed through a broad range of perspectives and case studies. This Companion covers core principles and concerns in addition to more specialist and controversial debates, including those surrounding hate speech, holocaust denial, pornography and so-called ‘cancel culture’. The collection pays particular attention to the role of the media in both facilitating and suppressing freedom of expression. Comprehensive, original and timely, The Routledge Companion to Freedom of Expression and Censorship is a go-to resource for scholars and advanced students of media, communication and journalism studies.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Download Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

The Secret Life of Data

Download The Secret Life of Data PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262377810
Total Pages : 309 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!


Book Synopsis The Secret Life of Data by : Aram Sinnreich

Download or read book The Secret Life of Data written by Aram Sinnreich and published by MIT Press. This book was released on 2024-04-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data surveillance, digital forensics, and generative AI pose new long-term threats and opportunities—and how we can use them to make better decisions in the face of technological uncertainty. In The Secret Life of Data, Aram Sinnreich and Jesse Gilbert explore the many unpredictable, and often surprising, ways in which data surveillance, AI, and the constant presence of algorithms impact our culture and society in the age of global networks. The authors build on this basic premise: no matter what form data takes, and what purpose we think it’s being used for, data will always have a secret life. How this data will be used, by other people in other times and places, has profound implications for every aspect of our lives—from our intimate relationships to our professional lives to our political systems. With the secret uses of data in mind, Sinnreich and Gilbert interview dozens of experts to explore a broad range of scenarios and contexts—from the playful to the profound to the problematic. Unlike most books about data and society that focus on the short-term effects of our immense data usage, The Secret Life of Data focuses primarily on the long-term consequences of humanity’s recent rush toward digitizing, storing, and analyzing every piece of data about ourselves and the world we live in. The authors advocate for “slow fixes” regarding our relationship to data, such as creating new laws and regulations, ethics and aesthetics, and models of production for our data-fied society. Cutting through the hype and hopelessness that so often inform discussions of data and society, The Secret Life of Data clearly and straightforwardly demonstrates how readers can play an active part in shaping how digital technology influences their lives and the world at large.

Inventing the Pinkertons; or, Spies, Sleuths, Mercenaries, and Thugs

Download Inventing the Pinkertons; or, Spies, Sleuths, Mercenaries, and Thugs PDF Online Free

Author :
Publisher : JHU Press
ISBN 13 : 1421420570
Total Pages : 217 pages
Book Rating : 4.4/5 (214 download)

DOWNLOAD NOW!


Book Synopsis Inventing the Pinkertons; or, Spies, Sleuths, Mercenaries, and Thugs by : S. Paul O'Hara

Download or read book Inventing the Pinkertons; or, Spies, Sleuths, Mercenaries, and Thugs written by S. Paul O'Hara and published by JHU Press. This book was released on 2016-10-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of the most notorious detective agency in US history. Between 1865 and 1937, Pinkerton’s National Detective Agency was at the center of countless conflicts between capital and labor, bandits and railroads, and strikers and state power. Some believed that the detectives were protecting society from dangerous criminal conspiracies; others thought that armed Pinkertons were capital’s tool to crush worker dissent. Yet the image of the Pinkerton detective also inspired romantic and sensationalist novels, reflected shifting ideals of Victorian manhood, and embodied a particular kind of rough frontier justice. Inventing the Pinkertons examines the evolution of the agency as a pivotal institution in the cultural history of American monopoly capitalism. Historian S. Paul O’Hara intertwines political, social, and cultural history to reveal how Scottish-born founder Allan Pinkerton insinuated his way to power and influence as a purveyor of valuable (and often wildly wrong) intelligence in the Union cause. During Reconstruction, Pinkerton turned his agents into icons of law and order in the Wild West. Finally, he transformed his firm into a for-rent private army in the war of industry against labor. Having begun life as peddlers of information and guardians of mail bags, the Pinkertons became armed mercenaries, protecting scabs and corporate property from angry strikers. O’Hara argues that American capitalists used the Pinkertons to enforce new structures of economic and political order. Yet the infamy of the Pinkerton agent also gave critics and working communities a villain against which to frame their resistance to the new industrial order. Ultimately, Inventing the Pinkertons is a gripping look at how the histories of American capitalism, industrial folklore, and the nation-state converged.

The Mercenary Mediterranean

Download The Mercenary Mediterranean PDF Online Free

Author :
Publisher : University of Chicago Press
ISBN 13 : 022632964X
Total Pages : 329 pages
Book Rating : 4.2/5 (263 download)

DOWNLOAD NOW!


Book Synopsis The Mercenary Mediterranean by : Hussein Fancy

Download or read book The Mercenary Mediterranean written by Hussein Fancy and published by University of Chicago Press. This book was released on 2016-03-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the thirteenth and fourteenth centuries, the Christian kings of Aragon recruited thousands of foreign Muslim soldiers to serve in their armies and as members of their royal courts. Based on extensive research in Arabic, Latin and Romance sources, 'The Mercenary Mediterranean' explores this little-known and misunderstood history.

Mercenaries

Download Mercenaries PDF Online Free

Author :
Publisher : Pluto Press
ISBN 13 : 9780745314716
Total Pages : 354 pages
Book Rating : 4.3/5 (147 download)

DOWNLOAD NOW!


Book Synopsis Mercenaries by : Abdel-Fatau Musah

Download or read book Mercenaries written by Abdel-Fatau Musah and published by Pluto Press. This book was released on 2000 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second volume of Deutscher prize-winning trilogy on the future of IR, tracing the defining characteristics of 'foreign encounters' over time.

The Modern Mercenary

Download The Modern Mercenary PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0190621087
Total Pages : 269 pages
Book Rating : 4.1/5 (96 download)

DOWNLOAD NOW!


Book Synopsis The Modern Mercenary by : Sean McFate

Download or read book The Modern Mercenary written by Sean McFate and published by Oxford University Press. This book was released on 2017-05-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Modern Mercenary, Sean McFate lays bare this opaque world, explaining the economic structure of the industry and showing in detail how firms operate on the ground. A former U.S. Army paratrooper and private military contractor, McFate provides an unparalleled perspective into the nuts and bolts of the industry, as well as a sobering prognosis for the future of war. While at present, the U.S. government and U.S. firms dominate the market, private military companies are emerging from other countries, and warlords and militias have restyled themselves as private security companies in places like Afghanistan and Somalia. To understand how the proliferation of private forces may influence international relations, McFate looks back to the European Middle Ages, when mercenaries were common and contract warfare the norm. He concludes that international relations in the twenty-first century may have more in common with the twelfth century than the twentieth. This "back to the future" situation, which he calls "neomedievalism," is not necessarily a negative condition, but it will produce a global system that contains rather than solves problems.

Gaming Rhythms

Download Gaming Rhythms PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 908160211X
Total Pages : 169 pages
Book Rating : 4.0/5 (816 download)

DOWNLOAD NOW!


Book Synopsis Gaming Rhythms by : Tom Apperley

Download or read book Gaming Rhythms written by Tom Apperley and published by Lulu.com. This book was released on 2011-06-16 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Global gaming networks are heterogenous collectives of localized practices, not unified commercial products. Shifting the analysis of digital games to local specificities that build and perform the global and general, Gaming Rhythms employs ethnographic work conducted in Venezuela and Australia to account for the material experiences of actual game players. This book explores the materiality of digital play across diverse locations and argues that the dynamic relation between the everyday life of the player and the experience of digital game play can only be understood by examining play-practices in their specific situations." -- Website.

The Banana Men

Download The Banana Men PDF Online Free

Author :
Publisher : University Press of Kentucky
ISBN 13 : 0813145988
Total Pages : 261 pages
Book Rating : 4.8/5 (131 download)

DOWNLOAD NOW!


Book Synopsis The Banana Men by : Lester D. Langley

Download or read book The Banana Men written by Lester D. Langley and published by University Press of Kentucky. This book was released on 2014-04-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An engaging and fascinating narrative of the entrepreneurs and mercenaries who ‘ravished’ Central America between 1880 and 1930.” —The Americas Ambitious entrepreneurs, isthmian politicians, and mercenaries who dramatically altered Central America’s political culture, economies, and even its traditional social values populate this lively story of a generation of North and Central Americans and their roles in the transformation of Central America from the late nineteenth century until the onset of the Depression. The Banana Men is a study of modernization, its benefits, and its often frightful costs. The colorful characters in this study are fascinating, if not always admirable. Sam “the Banana Man” Zemurray, a Bessarabian Jewish immigrant, made a fortune in Honduran bananas after he got into the business of “revolutin,” and his exploits are now legendary. His hired mercenary Lee Christmas, a bellicose Mississippian, made a reputation in Honduras as a man who could use a weapon. The supporting cast includes Minor Keith, a railroad builder and banana baron; Manuel Bonilla, the Honduran whose cause Zemurray subsidized; and Jose Santos Zelaya, who ruled Nicaragua from 1893 to 1910. The political and social turmoil of modern Central America cannot be understood without reference to the fifty-year epoch in which the United States imposed its political and economic influence on vulnerable Central American societies. The predicament of Central Americans today, as isthmian peoples know, is rooted in their past, and North Americans have had a great deal to do with the shaping of their history, for better or worse. “Recounts incredible stories within the framework of social imperialism and dependency theory.” —Latin American Research Review

The Condottieri

Download The Condottieri PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.6/5 (7 download)

DOWNLOAD NOW!


Book Synopsis The Condottieri by : Charles River

Download or read book The Condottieri written by Charles River and published by . This book was released on 2020-07-27 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Includes pictures *Includes excerpts of contemporary accounts *Includes a bibliography for further reading In 1494, there were five sovereign regional powers in Italy: Milan, Venice, Florence, the Papal States and Naples. In 1536, only one remained: Venice. These decades of conflict precipitated great anxiety among Western thinkers, and Italians responded to the fragmentation, forevermore, of Latin Christendom, the end of self-governance for Italians, and the beginning of the early modern era in a myriad of ways. They were always heavily influenced by the lived experience of warfare between large Christian armies on the peninsula. The diplomatic and military history of this 30 year period was a complex one that one eminent Renaissance historian, Lauro Martines, described as "best told by a computer, so many and tangled are the treatises, negotiations and battles." The fighting went in tandem with the Renaissance and was influenced by it, and the Venetian involvement in the Holy League and the successful restoration of the Aragonese dynasty in Naples served as catalysts for the development of a political and ideological orientation that was shared by the ruling classes across the Italian peninsula. The catch phrases for this movement were buoni italiani and libertà d'Italia. These terms described the proponents of a strategic line that attempted to revive the political systems in force in Italy at a perceived time of "political balance" between the Peace of Lodi in 1454 and the French invasion of 1494. As a political program, the libertà d'Italia demanded the expulsion of the transalpine foreigners from Italy and the reconstruction of a multi-state structure that was balanced and ruled by natives. That would not truly occur until the 19th century, and Italy would serve as a theater of war for the Hapsburg and Valois monarchies until the mid-16th century, until the Peace of Cateau-Cambrésis in 1559. Since several large city-states such as Milan and Venice growing rich on the prosperous Mediterranean trade routes, they had the money to commission grandiose cathedrals and works of art that still astound people today, but they also had the resources to hire armies and constantly fight to expand their power. Ironically, their very success was an impediment, as most prosperous city-states had far more money than available manpower because so many people worked in essential jobs in agriculture, crafts, or public works. Large bodies of men could not be spared for fighting, so if a city-state wanted to expand, it needed to hire an army to bolster the ranks. Other factors limited the use of homegrown armies. City militias often got embroiled in the factional disputes that were rife in Italian urban politics, to the extent that the militia might take one side or another, or be so divided as to be ineffective against external enemies. The only way to avoid this was to bring in neutral, outside administrators all factions could agree on to handle local affairs in a supposedly impartial manner. Known as the podestà system, this odd method of running a government began to be common by the late 13th century, but this administration would need troops of its own and naturally hired outsiders, often non-Italians, to keep the peace. Thus was born the condottieri (singular condottiero or condottiere). Meaning "contractor," it referred not only to the captains of mercenary bands but was also used as a general term for all the mercenaries in Italy during the Late Middle Ages and Renaissance. These flamboyant figures, sometimes of noble birth, had at their command experienced armies who hired themselves out to the highest bidder and kept to a strict code of professional ethics. Their fighting prowess and prestige soon put them in high demand, and rulers all across Italy eagerly bid for their services. Even the Vatican hired them as the Papal States sought to expand their influence.