Digital Fashion

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Digital Girls

Author : Marko MacPherson
Publisher : Rizzoli Publications
ISBN 13 : 0847858855
Total Pages : 282 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Digital Girls by : Marko MacPherson

Download or read book Digital Girls written by Marko MacPherson and published by Rizzoli Publications. This book was released on 2017-04-11 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names. Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.

The Fundamentals of Digital Fashion Marketing

Author : Clare Harris
Publisher : Bloomsbury Publishing
ISBN 13 : 135019378X
Total Pages : 217 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Fundamentals of Digital Fashion Marketing by : Clare Harris

Download or read book The Fundamentals of Digital Fashion Marketing written by Clare Harris and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Digital Fashion

Author : Dr Sukhvir Singh
Publisher : LWRN Studio
ISBN 13 : 8196362277
Total Pages : 159 pages
Book Rating : 4.1/5 (963 download)

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Book Synopsis Digital Fashion by : Dr Sukhvir Singh

Download or read book Digital Fashion written by Dr Sukhvir Singh and published by LWRN Studio. This book was released on 2023-10-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.

Digital Fashion Communication

Author : Alice Noris
Publisher : BRILL
ISBN 13 : 9004523553
Total Pages : 153 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Digital Fashion Communication by : Alice Noris

Download or read book Digital Fashion Communication written by Alice Noris and published by BRILL. This book was released on 2022-08-29 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

Digital Fashion Illustration

Author : Kevin Tallon
Publisher : Anova Books
ISBN 13 : 9780713490589
Total Pages : 180 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis Digital Fashion Illustration by : Kevin Tallon

Download or read book Digital Fashion Illustration written by Kevin Tallon and published by Anova Books. This book was released on 2008-09-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for the fashion world: the techniques for creating outstanding fashion illustration with the most popular software, Adobe Photoshop. It is used by a range of professionals, from graphic designers and 3-D animators to video editors and product and fashion illustrators. The book shows you how to create the stunning images that grace the fashion magazines, department stores and newspaper supplements. Master the techniques provided here to unleash true creativity. Kevin Tallon teaches his techniques at the world-famous Central St Martins College in London and has created a step-by-step technique book specifically for those interested in creating fashion illustrations: including mood boards, placement and repeat prints, fashion illustrations, garment sketches, logos and graphics, visualisation, presentation board and collection ranges. It follows on from his successful Creative Fashion Design with Illustrator but covers the world of creative fashion illustration rather than fashion design. The book provides instruction on the basics, but also plenty of material for those who are already familiar with the software but want to make more of it. With tips and tricks, specific fashion tasks and meaningful application, the book covers photocomposition; advanced layers; scanning, colouring and photo retouching; colouring flat drawings; advanced photocomposition; image adjustment; montages; filters and brush tools, and much more.

Digital Fashion Innovations

Author : Abu Sadat Muhammad Sayem
Publisher : CRC Press
ISBN 13 : 1000881210
Total Pages : 219 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Digital Fashion Innovations by : Abu Sadat Muhammad Sayem

Download or read book Digital Fashion Innovations written by Abu Sadat Muhammad Sayem and published by CRC Press. This book was released on 2023-06-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field: Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.

Essential Fashion Illustration: Digital

Author : Loreto Streeter
Publisher : Rockport Publishers
ISBN 13 : 1610581040
Total Pages : 192 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Essential Fashion Illustration: Digital by : Loreto Streeter

Download or read book Essential Fashion Illustration: Digital written by Loreto Streeter and published by Rockport Publishers. This book was released on 2011-01-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Fashion Illustration: Digital is a complete, in-depth tutorial that guides readers step-by-step through the digital techniques typically employed in fashion design and illustration. Through dozens of practical exercises, readers improve their skills using tools such as graphics tablets, scanners, cameras, Adobe Photoshop and Adobe Illustrator, vectorizing, adding color, and applying textures, transparencies, collages, and patterns. Each of the exercises also includes definitions for the technical terms used as well as handy tips from leading fashion designers. EssentialDigital Fashion Illustration is an essential guide for amateurs or beginners who want to make a start in the world of fashion illustration and design, as well as for professionals already established in the sector who want to improve and polish their techniques.

Fashion Business and Digital Transformation

Author : Charlene Gallery
Publisher : Taylor & Francis
ISBN 13 : 1040037178
Total Pages : 256 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Fashion Business and Digital Transformation by : Charlene Gallery

Download or read book Fashion Business and Digital Transformation written by Charlene Gallery and published by Taylor & Francis. This book was released on 2024-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

The Art of Digital Marketing for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Fashion Communication in the Digital Age

Author : Nadzeya Sabatini
Publisher : Springer Nature
ISBN 13 : 3031385411
Total Pages : 320 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Sabatini

Download or read book Fashion Communication in the Digital Age written by Nadzeya Sabatini and published by Springer Nature. This book was released on 2023-08-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

Digital Visions for Fashion and Textiles

Author : Sarah E Braddock Clarke
Publisher : Thames and Hudson
ISBN 13 : 9780500516447
Total Pages : 0 pages
Book Rating : 4.5/5 (164 download)

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Book Synopsis Digital Visions for Fashion and Textiles by : Sarah E Braddock Clarke

Download or read book Digital Visions for Fashion and Textiles written by Sarah E Braddock Clarke and published by Thames and Hudson. This book was released on 2012-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest innovation in textiles design, paired with images that range from digital patterns to catwalk shots of the finished article The invention of the Jacquard loom in eighteenth-century France paved the way for computing and revolutionary change. From its punch-card origins, code has evolved to define and enable new methods in design, making, visualization, production and communication, achieving the previously unimaginable. Digital Visions for Fashion + Textiles: Made in Code considers how computing has reinvented image, material and structural processes, highlighting newly advancing 2D, 3D and interactive output. Pioneering shifts of practice have developed from hybrid technical and creative collaborations. Digital and analogue fusions are defining new contexts for the innovative fabrication of surfaces, products and environments. Twenty-two of the most forward-thinking practitioners, established and emerging, who have embraced developing digital technologies are profiled. Featured are household names, such as Hussein Chalayan, Prada and Issey Miyake, early pioneers (Vibeke Riisberg, Peter Struycken) and more independent, avant-garde individuals (Iris van Herpen, Casey Reas, Tom Gallant). Complete with a reference section and bibliographic information, this unique and richly illustrated book is the perfect resource and inspiration for designers, students, industry professionals, and anyone looking for an exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. A richly illustrated exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. Features profiles of 22 of the most forward-thinking creative practitioners at the vanguard of these developments. Includes essential list of key biographies and bibliography.

Pro Digital Fashion Photography

Author : Bruce Smith
Publisher : Ilex Press
ISBN 13 : 9781905814381
Total Pages : 192 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Pro Digital Fashion Photography by : Bruce Smith

Download or read book Pro Digital Fashion Photography written by Bruce Smith and published by Ilex Press. This book was released on 2008 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the highest paid positions in photography is that of the professional fashion photographer. If you have a passion for fashion and want to shoot fantastic pictures, Pro Digital Fashion Photography will help to put you at the forefront of this competitive field. This book contains countless insights, tips and techniques that will inspire you to develop your own skills and style - so you too can capture the glamour, dynamism, and sophistication of the fashion industry. The book comprehensively examines every aspect of fashion photography, from high-end beauty and fashion photography to catwalk, swimwear, and lingerie shots. It clearly explains all the key information, from setting up the perfect studio and working with models, to post-production skills and how to break into, and compete within, the fashion photography business. This unique hands-on title will give you the tools required to create a winning portfolio, and ultimately to succeed in the world of fashion photography.

Fashion Communication in the Digital Age

Author : Nadzeya Kalbaska
Publisher : Springer
ISBN 13 : 303015436X
Total Pages : 300 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Kalbaska

Download or read book Fashion Communication in the Digital Age written by Nadzeya Kalbaska and published by Springer. This book was released on 2019-06-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Sustainable Fashion Management

Author : Claudia E. Henninger
Publisher : Taylor & Francis
ISBN 13 : 1000619540
Total Pages : 256 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Sustainable Fashion Management by : Claudia E. Henninger

Download or read book Sustainable Fashion Management written by Claudia E. Henninger and published by Taylor & Francis. This book was released on 2022-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.

Marketing Fashion

Author : Karin M. Ekström
Publisher : Taylor & Francis
ISBN 13 : 1000900118
Total Pages : 267 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Marketing Fashion by : Karin M. Ekström

Download or read book Marketing Fashion written by Karin M. Ekström and published by Taylor & Francis. This book was released on 2023-06-16 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Routledge Encyclopedia of Technology and the Humanities

Author : Chan Sin-wai
Publisher : Taylor & Francis
ISBN 13 : 104000587X
Total Pages : 538 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Encyclopedia of Technology and the Humanities by : Chan Sin-wai

Download or read book Routledge Encyclopedia of Technology and the Humanities written by Chan Sin-wai and published by Taylor & Francis. This book was released on 2024-04-29 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Encyclopedia of Technology and the Humanities is a pioneer attempt to introduce a wide range of disciplines in the emerging field of techno-humanities to the English-reading world. This book covers topics such as archaeology, cultural heritage, design, fashion, linguistics, music, philosophy, and translation. It has 20 chapters, contributed by 26 local and international scholars. Each chapter has its own theme and addresses issues of significant interest in the respective disciplines. References are provided at the end of each chapter for further exploration into the literature of the relevant areas. To facilitate an easy reading of the information presented in this volume, chapters have been arranged according to the alphabetical order of the topics covered. This Encyclopedia will appeal to researchers and professionals in the field of technology and the humanities, and can be used by undergraduate and graduate students studying the humanities.

#FashionVictim

Author : Amina Akhtar
Publisher : Crooked Lane Books
ISBN 13 : 1683318358
Total Pages : 320 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis #FashionVictim by : Amina Akhtar

Download or read book #FashionVictim written by Amina Akhtar and published by Crooked Lane Books. This book was released on 2018-09-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Darkly satisfying."—Martha Stewart Living "A diabolical page-turner . . . impossible to put down."—Forbes "Darkly funny."—Fashionista "As awesome as it sounds."—Book Riot A thrilling take on the fashion world, #FashionVictim is Dexter meets The Devil Wears Prada. Fashion editor Anya St. Clair is on the verge of greatness. Her wardrobe is to die for. Her social media is killer. And her career path is littered with the bodies of anyone who got in her way. She’s worked hard to get where she is, but she doesn’t have everything. Not like Sarah Taft. Anya’s obsession sits one desk away. Beautiful, stylish, and rich, she was born to be a fashion world icon. From her beach-wave blonde hair to her on-trend nail art, she’s a walking editorial spread. And Anya wants to be her friend. Her best friend. Her only friend. But when Sarah becomes her top competition for a promotion, Anya’s plan to win her friendship goes into overdrive. In order to beat Sarah...she’ll have to become her. Friendly competition may turn fatal, but as they say in fashion: One day you’re in, and the next day you’re dead.