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Differences In Consumer Attitude Toward The Foreign Car Market In Taiwan China And Thailand In Terms Of Factors Motivating Consumer Decision To Purchase Or Not Purchase American Made Vehicles
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Book Synopsis Differences in Consumer Attitude Toward the Foreign Car Market in Taiwan, China and Thailand in Terms of Factors Motivating Consumer Decision to Purchase Or Not Purchase American-made Vehicles by : Yu-Ting Ou
Download or read book Differences in Consumer Attitude Toward the Foreign Car Market in Taiwan, China and Thailand in Terms of Factors Motivating Consumer Decision to Purchase Or Not Purchase American-made Vehicles written by Yu-Ting Ou and published by . This book was released on 2007 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer behavior analysis of Chinese Auto Industry against foreign giant companies by : Alex Ngumbi
Download or read book Consumer behavior analysis of Chinese Auto Industry against foreign giant companies written by Alex Ngumbi and published by GRIN Verlag. This book was released on 2013-12-04 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer’s preference of the foreign goods. It is important to conduct a systematic investigation regarding the concept of country of origin in the developing countries as it has its effects on the exporters, foreign manufacturers, domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).
Book Synopsis An Investigation Into Consumer Behaviour Towards the Purchase of New Luxury Cars in Two Culturally Distinct Countries by : Jakrapan Anurit
Download or read book An Investigation Into Consumer Behaviour Towards the Purchase of New Luxury Cars in Two Culturally Distinct Countries written by Jakrapan Anurit and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The thesis aimed to answer two questions. (1) What distinguishes a luxury car? It has been shown that this is a complex issue involving a multifaceted - subjective and objective factors approach. Hence, there is a need to develop (a) a clarification and definition of luxury cars, and (b) a luxury car price concept/range, to identify customers' profile, and to explore influences on consumer purchase decisions. (2) How do cultural differences between the UK and Thailand explain the difference in purchasing patterns of BMW and Mercedes and provide insights for brand marketing of the two luxury car marques? The research design was based upon a review and synthesis of the academie literature and car data, which helped identify (1) theoretical concepts and hypotheses appropriate for this study, and which also developed (2) a working definition of luxury cars for the selection of samples and research methodology for this study. Methods of qualitative data collection included observation, focus groups, and face-to-face interviews, which was content analysed. The quantitative data collection was by questionnaire survey in the UK and Thailand, which, after elementary statistical analysis, was factor, and discriminant analysed. However, the UK data did not lend ifself to principal component or discriminant analysis, since the questionnaire was modified to facilitate co-operation of British respondents. For the UK, simple statistical analysis and a test of signiflcance for differences in percentage of respondents selecting the key attributes of their own marque were conducted. The findings yielded a comparative study of similarities and differences between UK and Thai customer perceptions of BMW and Mercedes, and insights into brand marketing of their cars in the two countries. The outcomes yielded include: (i) a detailed profile of BMW and Mercedes buyers in the UK and Thailand; (ii) the technical and non-technical attributes of BMW and Mercedes cars as well as dealer and customer perceptions of the two marques in the UK and Thailand; (iii) commonalities between marques and differences in buyer attitude and behaviour in the UK and Thailand; (iv) a consumer decision model that determines the choice of a new BMW or Mercedes car in Thailand, and criteria that determine the choice of a new BMW or Mercedes car in the UK; (v) identification of significant cultural determinants of new luxury car purchasing patterns in the UK and Thailand applicable to countries with similar cultural characteristics and socio-economic structures; (vi) marketing implications on customer acquisition and retention as well as upward brand stretching of both marques in both countries. These findings enable this thesis to conclude that buyer perceptions of new BMW and Mercedes cars in the two countries are different. This thesis proposes a strategy of upward BMW and Mercedes brand stretching for both customer acquisition and retention by both marques and provides guidelines for local and global marketing of BMW and Mercedes luxury cars. The limitations of this thesis are outlined in the conclusion and also avenues for future research were provided.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Factors influencing Chinese consumers' decisions to purchase foreign made automobiles by : Jun Jin
Download or read book Factors influencing Chinese consumers' decisions to purchase foreign made automobiles written by Jun Jin and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1969-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Global Trends 2040 by : National Intelligence Council
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1969-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis A Basic Guide to Exporting by : Jason Katzman
Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Book Synopsis Supply, Demand, and the Effects of Government Policy in the Chinese Automobile Market by : Yuan Chen
Download or read book Supply, Demand, and the Effects of Government Policy in the Chinese Automobile Market written by Yuan Chen and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: China is experiencing rapid economic growth and, along with it, rapid growth in vehicle ownership. The rapid growth in vehicle ownership and vehicle usage is linked to increasing global warming, emissions, air pollution, and other problems. In Chapter 1 of my dissertation, I discuss the Chinese automobile industry and government policy, and review the literature on vehicle markets and policy in China. Using a comprehensive annual data set I have collected and constructed of all the car models marketed from the year 2004 to year 2013 in the Chinese automobile industry, I then discuss and describe the characteristics of vehicles in the Chinese automobile industry. The detailed information, description, research, and data presented in this paper have important implications for those in industry, government, society, academia, and NGOs interested in the Chinese automobile market, the automobile industry, and transportation policy. In Chapter 2 of my dissertation, I develop a structural econometric model of a mixed oligopolistic differentiated products market that allows different consumers to vary in how much they like different car characteristics on the demand side, and that allows state-owned automobile companies to have different objectives than private automobile companies on the supply side. I estimate my model using a comprehensive data set on the sales, prices, and characteristics of the majority of vehicle makes and models in China, including alternative vehicles. Results show that forming international joint ventures with car companies in the US and Japan is associated with a lower marginal cost to Chinese car companies of technology-related vehicle characteristics. I use the model to simulate the effects of introducing a new alternative vehicle and of counterfactual government policies on alternative vehicle market share and welfare. I find that China’s Corporate Average Fuel Consumption (CAFC) standard is inefficient, and that the alternative vehicle market share, consumer surplus, private firm profits, and state-owned firm utility would all increase if China removed its CAFC standard and made its fuel economy standard more stringent instead. In Chapter 3 of my dissertation, I analyze model and analyze the dynamic and strategic decisions of Chinese automobile companies of which cars to produce and which new cars to introduce, and the effects of economic factors, strategic interactions, and government policy on these decisions. In particular, I develop a structural econometric model of the dynamic game among Chinese automobile companies making decision about which cars to produce, which new cars to introduce, what the characteristics of any new cars should be, and whether the new cars should be alternative vehicles. The research in my dissertation is significant for industry, government, society, academia, and NGOs. My model of the demand and cost in the Chinese automobile market will be significant for industry, particularly car manufacturers interested in better targeting cars, including alternative vehicles, for the Chinese market. My estimates of the factors that affect demand and supply in the Chinese automobile market are significant for policy-makers interested in developing incentive policies to increase market penetration of alternative vehicles with potential environmental and climate benefits.
Book Synopsis Exploring Major Factors Influencing Chinese Consumers' Car Purchasing Behaviour and Implications to Car Makers by : Jin Cheng
Download or read book Exploring Major Factors Influencing Chinese Consumers' Car Purchasing Behaviour and Implications to Car Makers written by Jin Cheng and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Importing Into the United States by : U. S. Customs and Border Protection
Download or read book Importing Into the United States written by U. S. Customs and Border Protection and published by . This book was released on 2015-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains process of importing goods into the U.S., including informed compliance, invoices, duty assessments, classification and value, marking requirements, etc.
Book Synopsis The Attitude of Consumers Toward Purchasing Foreign-made Automobiles by : Said Tayari
Download or read book The Attitude of Consumers Toward Purchasing Foreign-made Automobiles written by Said Tayari and published by . This book was released on 1980 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Independent Study Consumer Behavior and Influential Marketing Factors on Buying Decision of Car Audio in Bangkok by : Panisa Aphaiphanun
Download or read book Independent Study Consumer Behavior and Influential Marketing Factors on Buying Decision of Car Audio in Bangkok written by Panisa Aphaiphanun and published by . This book was released on 2004 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Taiwanese Consumers' Attitudes Toward Automobile Advertisements by : Ling-Ling Hu
Download or read book Taiwanese Consumers' Attitudes Toward Automobile Advertisements written by Ling-Ling Hu and published by . This book was released on 1993 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
