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Publisher :
ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.3/5 (91 download)
Download or read book Internationale Bibliographie der Rezensionen wissenschaftlicher Literatur written by and published by . This book was released on 2003 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1096 pages
Book Rating : 4.F/5 ( download)
Download or read book International Bibliography of Book Reviews of Scholarly Literature Chiefly in the Fields of Arts and Humanities and the Social Sciences written by and published by . This book was released on 2003 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.3/5 ( download)
Download or read book Medien & Kommunikationswissenschaft written by and published by . This book was released on 2004 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1420 pages
Book Rating : 4.F/5 ( download)
Download or read book German books in print written by and published by . This book was released on 2003 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lothar Rolke
Publisher : Springer-Verlag
ISBN 13 : 9783531140896
Total Pages : 196 pages
Book Rating : 4.1/5 (48 download)
Download or read book Die Meinungsmacher in der Mediengesellschaft written by Lothar Rolke and published by Springer-Verlag. This book was released on 2003-11-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In der Mediengesellschaft gehören Politiker und Manager zur Kommunikationselite. Politiker, weil sie ohne hinreichende und mediengerechte Präsenz nicht gewählt werden. Manager, weil ihre Unternehmen einer täglichen Rundum-Beobachtung unterliegen und sie öffentliches Vertrauen immer wieder neu organisieren müssen. So unterschiedlich die Motive der einzelnen Akteure auch sein mögen - die Regeln für mediale Öffentlichkeit gelten für die Politik wie für die Wirtschaft. Da sind die Journalisten als Anwälte der Öffentlichkeit unerbittlich: Das Publikum mag Helden oder Opfer. Normalität langweilt. Aufmerksamkeit ist ein knappes Gut. Der Wettbewerb um die Pole Position in der Wahrnehmung steigt für alle. Der Konkurrent wird gebraucht, um sich gegen ihn zu profilieren. Und immer gilt: Nichts läuft ohne die Journalisten. Wie reagieren Politiker und Manager auf diese Anforderungen? Was erwarten sie von den Medien? Was ist der Kaufpreis, um Erfolg zu haben? Worin besteht der kommunikative Gau? Können Politiker und Manager voneinander lernen? Wie werden sie von den Journalisten beurteilt? Welche Rolle spielen überhaupt die Medien und wie verändern die sich? Was sind die Erfolgsfaktoren für Politiker, Manager und Journalisten? Auf alle diese Fragen gibt das Buch praxistaugliche Antworten. Und zwar von Autoren, die allesamt Politik, Wirtschaft und Medien aus der Innensicht kennen.
Author : Jasmin Godemann
Publisher : Springer Science & Business Media
ISBN 13 : 9400716974
Total Pages : 208 pages
Book Rating : 4.4/5 (7 download)
Download or read book Sustainability Communication written by Jasmin Godemann and published by Springer Science & Business Media. This book was released on 2011-06-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Author : Jürgen W. Falter
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (1 download)
Download or read book Zur Soziographie des Nationalsozialismus written by Jürgen W. Falter and published by . This book was released on 2013 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irving Lester Janis
Publisher : Praeger
ISBN 13 : 0313233209
Total Pages : 0 pages
Book Rating : 4.3/5 (132 download)
Download or read book Personality and Persuasibility written by Irving Lester Janis and published by Praeger. This book was released on 1982-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume.
Author : Doris Bachmann-Medick
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110403072
Total Pages : 465 pages
Book Rating : 4.1/5 (14 download)
Download or read book Cultural Turns written by Doris Bachmann-Medick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-01-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary fields of the study of culture, the humanities and the social sciences are unfolding in a dynamic constellation of cultural turns. This book provides a comprehensive overview of these theoretically and methodologically groundbreaking reorientations. It discusses the value of the new focuses and their analytical categories for the work of a wide range of disciplines. In addition to chapters on the interpretive, performative, reflexive, postcolonial, translational, spatial and iconic turns, it discusses emerging directions of research. Drawing on a wealth of international research, this book maps central topics and approaches in the study of culture and thus provides systematic impetus for changed disciplinary and transdisciplinary research in the humanities and beyond – e.g., in the fields of sociology, economics and the study of religion. This work is the English translation by Adam Blauhut of an influential German book that has now been completely revised. It is a stimulating example of a cross-cultural translation between different theoretical cultures and also the first critical synthesis of cultural turns in the English-speaking world.
Author : Carl H. Botan
Publisher : Routledge
ISBN 13 : 1135216878
Total Pages : 620 pages
Book Rating : 4.1/5 (352 download)
Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
Author : Erika Quinn
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110753677
Total Pages : 258 pages
Book Rating : 4.1/5 (17 download)
Download or read book Animals, Machines, and AI written by Erika Quinn and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sentient animals, machines, and robots abound in German literature and culture, but there has been surprisingly limited scholarship on non-human life forms in German studies. This volume extends interdisciplinary research in emotion studies to examine non-humans and the affective relationships between humans and non-humans in modern German cultural history. In recent years, fascination with emotions, developments in robotics, and the burgeoning of animal studies in and beyond the academy have given rise to questions about the nature of humanity. Using sources from the life sciences, literature, visual art, poetry, philosophy, and photography, this collection interrogates not animal or machine emotions per se, but rather uses animals and machines as lenses through which to investigate human emotions and the affective entanglements between humans and non-humans. The COVID-19 pandemic made us more keenly aware of the importance of both animals and new technologies in our daily lives, and this volume ultimately sheds light on the centrality of non-humans in the human emotional world and the possibilities that relationships with non-humans offer for enriching that world.
Author : Christine K. Volkmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834987522
Total Pages : 514 pages
Book Rating : 4.8/5 (349 download)
Download or read book Entrepreneurship in a European Perspective written by Christine K. Volkmann and published by Springer Science & Business Media. This book was released on 2010-11-05 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Author : Niklas Luhmann
Publisher : Cultural Memory in the Present
ISBN 13 : 9780804740777
Total Pages : 154 pages
Book Rating : 4.7/5 (47 download)
Download or read book The Reality of the Mass Media written by Niklas Luhmann and published by Cultural Memory in the Present. This book was released on 2000 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communication, whose functions are not determined by the external values of truthfulness, objectivity, or knowledge, nor by specific social interests or political directives.
Author : William Isaac Thomas
Publisher : New York, Knopf
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.X/5 ( download)
Download or read book The Child in America written by William Isaac Thomas and published by New York, Knopf. This book was released on 1928 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in child adjustment problems and facilities for the study of behavior deviates have grown so rapidly in recent years that a comprehensive treatment of the subject is gladly welcomed. All who deal in any capacity with the problem child will find here a wealth of detailed information about procedures and methods, and a critical evaluation of present practice. The authors deal with their subject from all possible viewpoints. The setting is prepared for the reader by the presentation in the first chapter of pictures of various types of maladjustment, largely in the form of case material. The authors indicate two primary causative factors in maladjustment-organic defect or abnormality in the individual, and wrong habit formation. The remainder of the book is devoted to methods of study and treatment of behavior deviates as indicated by present practice. Methods of dealing with delinquency through the court and the reform school are critically examined. An extensive account is given of psychiatric child guidance clinics and community organizations, club and recreational facilities, for dealing with child behavior problems.
Author : Frank Esser
Publisher : Cambridge University Press
ISBN 13 : 9780521535403
Total Pages : 442 pages
Book Rating : 4.5/5 (354 download)
Download or read book Comparing Political Communication written by Frank Esser and published by Cambridge University Press. This book was released on 2004-09-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume assesses comparative political communication research and considers potential ways in which it could and should develop. Twenty experts from Europe and the United States offer a unique and comprehensive discussion of the theories, cases, and challenges of comparative research in political communication. The first part discusses the fundamental themes, concepts and methods essential to analyze the effects of modernization and globalization of political communication. The second part offers a broad range of case studies that illustrate the enormous potential of cross-national approaches in many relevant fields of political communication. The third part paves the way for future research by describing the most promising concepts and pressing challenges of comparative political communication. This book is intended to introduce new students to a crucial, dynamic field as well as deepening advanced students' knowledge of its principles and perspectives.
Author : Grahame Dowling
Publisher : OUP Oxford
ISBN 13 : 019158892X
Total Pages : 322 pages
Book Rating : 4.1/5 (915 download)
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Author : Frank Esser
Publisher : Routledge
ISBN 13 : 1136514244
Total Pages : 569 pages
Book Rating : 4.1/5 (365 download)
Download or read book The Handbook of Comparative Communication Research written by Frank Esser and published by Routledge. This book was released on 2013-06-19 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research.
