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Author : Claudia Salzig
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (611 download)
Download or read book Die Konvergenz von Internet und Fernsehen und deren Auswirkungen auf Anbieter und Nutzer written by Claudia Salzig and published by . This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Schneider
Publisher : diplom.de
ISBN 13 : 3832412352
Total Pages : 173 pages
Book Rating : 4.8/5 (324 download)
Download or read book Konvergenz zwischen Internet und Fernsehen written by Christoph Schneider and published by diplom.de. This book was released on 1999-01-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Einleitung: Die Schlagwörter Multimedia, Online-Dienste und Internet nehmen breiten Raum in der öffentlichen Diskussion und in der kontroversen, zwischen überschäumender Euphorie und vehementer Ablehnung polarisierten Berichterstattung in den Medien ein. Multimedia wird mit ganz unterschiedlichen Bereichen wie Bildung, Unterhaltung oder Arbeit in Verbindung gebracht und, zusammen mit den sogenannten "Neuen Medien", häufig als revolutionäre Form der Kommunikation angesehen. Diese weitreichende öffentliche Aufmerksamkeit ist Folge der rasanten und umwälzenden Entwicklung im Bereich der Kommunikations- und Informationstechnik, die in den letzten Jahren maßgeblich durch die Verknüpfung von Computertechnik, Telekommunikation, Unterhaltungselektronik und herkömmlichen Medien zur sog. Informationstechnologie geprägt wurde. Dabei hat insbesondere die Digitalisierung, d.h. die Umwandlung unterschiedlicher Informationsarten in digitale Signale, einen weitreichenden Einfluß auf die Kommunikationsprozesse in den betroffenen Medien. Sie ermöglicht die Übertragung verschiedenster Informationen in einem einheitlichen Kommunikationsnetz und ihre elektronische Speicherung. Darüber hinaus können mit Hilfe der Digitalisierung Informationen strukturiert und nicht-sequentiell nutzbar gemacht, sowie Inhalt und Richtung von Kommunikationsprozessen präzise gesteuert werden. Diese Entwicklung der Informationstechnologie und die daraus resultierenden neuen Möglichkeiten der Kommunikationsgestaltung münden in einer nachhaltigen Beeinflussung des Mediennutzungsverhaltens durch die Online-Medien. Welchen Stellenwert die Online-Medien in Verbindung mit den "herkömmlichen Medien" in Zukunft einnehmen und in welcher Form sie nutzbar sein werden, soll in dieser Arbeit untersucht werden. Zentrale Fragestellungen: - Wie ist der derzeitige Stand der Konvergenz zwischen Internet und Fernsehen? - Wie könnte das Konvergenzprodukt aussehen? - Welche Prämissen sind zu erfüllen, um eine erfolgbringende Synergie zu erzielen? - Gibt es einen Bedarf für das Konvergenzprodukt? - Wie sieht der Vergleich Deutschland - USA hinsichtlich der Ist-Situation und der Zukunft aus? Gang der Untersuchung: Zunächst werden zwei das Internet und das Fernsehen unabhängig voneinander untersucht. Das Kapitel 2 widmet sich dem Aufbau und der Analyse des Internet, wobei hier zunächst allgemeine Daten, Anbieter und Nutzerdaten im deutsch-amerikanischen Vergleich dargestellt werden, bevor die [...]
Author : Michael Weber
Publisher :
ISBN 13 : 9783865533067
Total Pages : 191 pages
Book Rating : 4.5/5 (33 download)
Download or read book Die Konvergenz von Internet und Fernsehen written by Michael Weber and published by . This book was released on 2009 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger D. Blair
Publisher : Oxford Handbooks
ISBN 13 : 0199388598
Total Pages : 665 pages
Book Rating : 4.1/5 (993 download)
Download or read book The Oxford Handbook of International Antitrust Economics written by Roger D. Blair and published by Oxford Handbooks. This book was released on 2015 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.
Author : Gerfried Stocker
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (91 download)
Download or read book Code written by Gerfried Stocker and published by . This book was released on 2003 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Gerfried Stocker and Christine Schepf. Essays by Peter J. Bentley, Erkki Huhtamo, Friedrich Kittler and Pierre Levy.
Author : Eli Pariser
Publisher : Penguin Press HC
ISBN 13 : 9781594203008
Total Pages : 294 pages
Book Rating : 4.2/5 (3 download)
Download or read book The Filter Bubble written by Eli Pariser and published by Penguin Press HC. This book was released on 2011 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report on how internet personalization is controlling and limiting information to users reveals how sites like Google and Facebook only display search results that they believe people are most likely to select, raising a risk that users will become less informed, more biased and increasingly isolated. 50,000 first printing.
Author : Arvind Singhal
Publisher : SAGE
ISBN 13 : 9780761934776
Total Pages : 264 pages
Book Rating : 4.9/5 (347 download)
Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Author :
Publisher : Psychology Press
ISBN 13 : 0415335868
Total Pages : 962 pages
Book Rating : 4.4/5 (153 download)
Download or read book German Technical Dictionary written by and published by Psychology Press. This book was released on 2004 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 1995, the German Technical Dictionary has established itself as the definitive resource for anyone who needs to translate technical documents between German and English. This new edition has been substantially revised to reflect the technological environment of the twenty-first century. The revised edition contains over 75,000 entries, of which over 5,000 are new, with many new entries in the areas of: * the Internet and telecommunications * bio-technology and the new genetics * new developments in health technology. Throughout, this dictionary continues to benefit from the features that made the first edition so valuable, including accurate translations in British and American English and an attractive, durable and easy to use layout.
Author : John M. Ziman
Publisher : Cambridge University Press
ISBN 13 : 9780521542173
Total Pages : 404 pages
Book Rating : 4.5/5 (421 download)
Download or read book Technological Innovation as an Evolutionary Process written by John M. Ziman and published by Cambridge University Press. This book was released on 2003-09-18 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ground-breaking yet non-technical analysis of the analogy that technological artefacts 'evolve' like biological organisms.
Author : Karlheinz Kautz
Publisher : Springer
ISBN 13 : 0387349820
Total Pages : 224 pages
Book Rating : 4.3/5 (873 download)
Download or read book Diffusion and Adoption of Information Technology written by Karlheinz Kautz and published by Springer. This book was released on 2013-06-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It. is well known that t.he introduction of a new technology in one organization not always produces the intended benefits (Levine, 1994). In many cases, either the receivers do not reach the intended level of use or simply the technology is rejected because it does not match with the expectations (true or false) and the accepted psychological effort to use it. The case of formal methods is a paradigmatic example of continual failures. The published cases with problems or failures only constitute the visible part of a large iceberg of adoption cases. It. is difficult to get companies to openly express the problems they had; however, from the experience of the author, failure cases are very common and they include any type of company. Many reasons to explain the failures (and in some cases the successes) could be postulated; however, the experiences are not structured enough and it is difficult to extract from them useful guidelines for avoiding future problems. Generally speaking, there is a trend to find the root of the problems in the technol ogy itself and in its adequacy with the preexistent technological context. Technocratic technology transfer models describe the problems in terms of these aspects. Although it is true that those factors limit the probability of success, there is another source of explanations linked to the individuals and working teams and how they perceive the technology.
Author : Tilo Hartmann
Publisher : Routledge
ISBN 13 : 1135925062
Total Pages : 609 pages
Book Rating : 4.1/5 (359 download)
Download or read book Media Choice written by Tilo Hartmann and published by Routledge. This book was released on 2009-06-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Author : Datis Khajeheian
Publisher : Springer
ISBN 13 : 3319717227
Total Pages : 596 pages
Book Rating : 4.3/5 (197 download)
Download or read book Competitiveness in Emerging Markets written by Datis Khajeheian and published by Springer. This book was released on 2018-05-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Author : Wolfgang Hofkirchner
Publisher : Routledge
ISBN 13 : 1134574797
Total Pages : 637 pages
Book Rating : 4.1/5 (345 download)
Download or read book Quest For A Unified Theory written by Wolfgang Hofkirchner and published by Routledge. This book was released on 2013-10-15 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999. Volume 13 in the 13-volume set titled World Futures General Evolution Studies with a common focus of the emerging field of general evolutionary theory. This volume will expand across disciplines where scholars from new fields will contribute books that propose general evolution theory in novel contexts. The essays are structured with five topics: Approaches to Unification; Concepts of Information; Self-Organizing Systems; Life and Consciousness; Society and Technology.
Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 9783662526422
Total Pages : 429 pages
Book Rating : 4.5/5 (264 download)
Download or read book Media Convergence Handbook - Vol. 1 written by Artur Lugmayr and published by Springer. This book was released on 2016-08-23 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3642361633
Total Pages : 389 pages
Book Rating : 4.6/5 (423 download)
Download or read book Media and Convergence Management written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2013-05-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)
Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
