Die Corporate Identity Im Mittelpunkt Des Unternehmenserfolgs

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Die Corporate Identity im Mittelpunkt des Unternehmenserfolgs

Author : Nicole Förster
Publisher : GRIN Verlag
ISBN 13 : 3640587839
Total Pages : 22 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Die Corporate Identity im Mittelpunkt des Unternehmenserfolgs by : Nicole Förster

Download or read book Die Corporate Identity im Mittelpunkt des Unternehmenserfolgs written by Nicole Förster and published by GRIN Verlag. This book was released on 2010-04-08 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Verwaltungs- und Wirtschaftsakademie Frankfurt, Sprache: Deutsch, Abstract: Wie grenze ich mich von anderen ab? Wie halte ich dem Wettbewerb stand? Was macht mich einzigartig? Diese Fragen muss sich ein Unternehmen in der heutigen Zeit immer wieder stellen, denn die Konkurrenz schläft nicht. Der Wettbewerb zwischen Unternehmen und Gesellschaften verschärft sich durch die Globalisierung, den technischen Fortschritt und die ständige Entwicklung der Märkte. Ein Käufer im Supermarkt entscheidet sich bei ähnlichen Preisen und Produkten für das Unternehmen, dass er kennt und mit welchem er gute Erfahrung gemacht hat. Ein Großteil der Konsumenten kauft keine Produkte von Unternehmen, die sie nicht kennen bzw. von denen sie eine schlechte Meinung haben. So scheint es, das Vertrauen in die Märkte, zugleich Vertrauen in das Unternehmen bedeutet. Deshalb müssen Unternehmen sich von anderen differenzieren und Ihren Kunden, Lieferanten, den Behörden und Finanzgebern, aber auch ihren Mitarbeitern Orientierung und Sicherheit geben. Dies kann durch eine starke und einzigartige Unternehmenspersönlichkeit, die in der Öffentlichkeit sofort wiedererkannt wird, gewährleistet werden. Eine eigene Persönlichkeit kann nur der entwickeln, wer weiß, was er ist, was er kann und was von ihm erwartet wird. Mit diesem Wissen können Un-ternehmen ein stimmiges und überzeugendes Erscheinungsbild über die eigene Unternehmenspersönlichkeit, der sogenannten Corporate Identity, vermitteln. Ist die Corporate Identity festgeschrieben und wird praktisch umgesetzt, bietet sie die Chance, das Unternehmen über alle Grenzen als Marke oder als Träger von Marken zu positionieren und somit ein Image aufzubauen. Egal ob Konsumgüter, Dienstleistungen, Investitionsgüter oder Handel, für alle Märkte ist die Corporate Identity wichtig. Für Führungskräfte ist es also unerlässlich, die eigene Unternehmenskultur zu erkennen und über ein Leitbild eine unverwechselbare und vor allem glaubhafte Identität nach innen und außen zu vermitteln. Ziel dieser Arbeit ist es, Einsteigern einen aktuellen Einblick zu geben, was sich hinter der Corporate Identity verbirgt und wie sie einen Teil zum Unternehmenserfolg beitragen kann.

Corporate Identity

Author : Julia Schroeter
Publisher : GRIN Verlag
ISBN 13 : 3640409647
Total Pages : 20 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Corporate Identity by : Julia Schroeter

Download or read book Corporate Identity written by Julia Schroeter and published by GRIN Verlag. This book was released on 2008-09-19 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,7, Universität der Künste Berlin (Gesellschafts- und Wirtschaftskommunikation), Veranstaltung: PR und Strategie , Sprache: Deutsch, Abstract: Die Corporate Identity ist als Schlüssel zum Unternehmenserfolg heutzutage in aller Munde. Es wurden in den letzten Jahren zahlreiche Bücher zu diesem Thema veröffentlicht und es gibt nur noch wenige Werbeagenturen, Unternehmensberatungen oder Grafikbüros, die Corporate Identity nicht in ihrem Leistungsportfolio führen. Doch was ist Corporate Identity eigentlich genau? Warum wird ihr gerade heutzutage so eine große Bedeutung beigemessen? Inwiefern ist die Corporate Identity als Schlüssel zum Unternehmenserfolg anzusehen? Was sind ihre Ziele? Was unterscheidet die Corporate Identity vom Corporate Image? Und nicht zuletzt die Frage: Ist eine Corporate Identity Luxus oder gar zwingend notwendig für ein Unternehmen? All diesen Fragen möchte ich in dieser Hausarbeit auf den Grund gehen, denn jeder den ich zum Thema Corporate Identity befragt habe, hatte zwar eine ungefähre Ahnung, um was es geht, aber alles belief sich letztendlich immer nur auf fragmentarisches Einzelwissen, Thesen oder Vermutungen. In der Fachliteratur ist dies übrigens nicht viel anders. Es gibt weder eine einheitliche Sichtweise darüber, was Corporate Identity eigentlich ist noch wie sie professionell gestaltet wird. Wird das Vorgehen überhaupt beschrieben, sind sich die Autoren darüber uneins. Ich habe mir das Ziel gesetzt, verschiedene Teilaspekte dieses komplexen Themas herauszugreifen, um sie wie Puzzleteile zu einem ersten Bild abzurunden. Diese Arbeit schreibe ich für all diejenigen, denen es genauso geht wie mir: Ich möchte einen Überblick und einen Einstieg in dieses große Thema gewinnen, damit ich, wenn mich mal einer fragt, was Corporate Identity eigentlich ist, ihm eine „runde“ Antwort geben kann.

The Quest for Identity

Author : Klaus Schmidt
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Quest for Identity by : Klaus Schmidt

Download or read book The Quest for Identity written by Klaus Schmidt and published by Burns & Oates. This book was released on 1995 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de

Corporate Identity

Author : Wally Olins
Publisher :
ISBN 13 : 9780500278086
Total Pages : 224 pages
Book Rating : 4.2/5 (78 download)

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Book Synopsis Corporate Identity by : Wally Olins

Download or read book Corporate Identity written by Wally Olins and published by . This book was released on 1994 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Corporate Identity

Author : David E. Carter
Publisher :
ISBN 13 : 9780069544707
Total Pages : 336 pages
Book Rating : 4.5/5 (447 download)

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Book Synopsis Global Corporate Identity by : David E. Carter

Download or read book Global Corporate Identity written by David E. Carter and published by . This book was released on 2004 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Corporate Brands

Author : Marcos Ormeno
Publisher : Springer Science & Business Media
ISBN 13 : 3835095994
Total Pages : 339 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Managing Corporate Brands by : Marcos Ormeno

Download or read book Managing Corporate Brands written by Marcos Ormeno and published by Springer Science & Business Media. This book was released on 2007-12-03 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.

Internationalization of Business

Author : Stefan Schmid
Publisher : Springer
ISBN 13 : 331974089X
Total Pages : 176 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Internationalization of Business by : Stefan Schmid

Download or read book Internationalization of Business written by Stefan Schmid and published by Springer. This book was released on 2018-12-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Digital Transformation of the Consulting Industry

Author : Volker Nissen
Publisher : Springer
ISBN 13 : 3319704915
Total Pages : 446 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Digital Transformation of the Consulting Industry by : Volker Nissen

Download or read book Digital Transformation of the Consulting Industry written by Volker Nissen and published by Springer. This book was released on 2017-12-28 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the opportunities and conditions that digital technology provides to extend, innovate and differentiate the services offered by consulting companies. It introduces suitable artefacts like web-based consulting platforms, consulting applications, semantic technologies and tools for data mining and collaboration. Furthermore it examines concepts to evaluate the virtualization of consulting processes and showcases how solutions can be developed to blend traditional and digital consulting models. Presenting state-of-the-art research and providing a comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a roadmap for innovative consulting companies.

Brand Portfolio Strategy

Author : David A. Aaker
Publisher : Free Press
ISBN 13 : 1982146524
Total Pages : 368 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Brand Portfolio Strategy by : David A. Aaker

Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Concept Of Identity

Author : David Joël de Levita
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Concept Of Identity by : David Joël de Levita

Download or read book Concept Of Identity written by David Joël de Levita and published by . This book was released on 1967 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In English and Dutch.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

The Name is the Game

Author : Henri Charmasson
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis The Name is the Game by : Henri Charmasson

Download or read book The Name is the Game written by Henri Charmasson and published by Irwin Professional Publishing. This book was released on 1988 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Corporate Personality

Author : Wally Olins
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Corporate Personality by : Wally Olins

Download or read book The Corporate Personality written by Wally Olins and published by . This book was released on 1978 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph examining characteristics of design and image maintenance of industrial enterprises and industrial products, with particular reference to publicity techniques - explains the need to project identity through trade marks or symbols, and describes management techniques regarding the development of corporate identity, with particular consideration of the role of consultants in product development, commercialization, etc. Illustrations and references.

Gamification

Author : Stefan Stieglitz
Publisher : Springer
ISBN 13 : 3319455575
Total Pages : 166 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Gamification by : Stefan Stieglitz

Download or read book Gamification written by Stefan Stieglitz and published by Springer. This book was released on 2016-10-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and developed for several large corporations. In its first part the book presents the fundamentals, concepts and theories of gamification. This is followed by separate application-oriented sections – each containing several cases – that focus on the use of gamification in customer management, innovation management, teaching and learning, mobile applications and as an element of virtual worlds. The book offers a valuable resource for readers looking for inspiration and guidance in finding a practical approach to gamification.

Corporate Financial Strategy

Author : Ruth Bender
Publisher : Routledge
ISBN 13 : 1136414045
Total Pages : 317 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Corporate Financial Strategy by : Ruth Bender

Download or read book Corporate Financial Strategy written by Ruth Bender and published by Routledge. This book was released on 2012-05-04 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Financial Strategy is a practical guide to understanding the elements of financial strategy, and how directors and advisors can add value by tailoring financial strategy to complement corporate strategy. The book sets out appropriate financial strategies over the key milestones in a company's life. It discusses the practicalities behind transactions such as: * Raising venture capital * Flotation on a stock exchange * Making acquisitions * Management buyouts * Financial restructuring In explaining financing structures, the book sets out the basic building blocks of any financial instrument to enable the reader to appreciate innovations in the field. It also illustrates how and why different types of security might be used. The second edition of this very popular textbook brings to bear the considerable commercial and academic experience of its co-authors. Throughout, the book offers a range of up-to-date case studies, abundant diagrams and figures, and frequent 'Working Insight' sections to provide practical illumination of the theory. This book will enable you to understand the potential value added by the best financial strategy, while fully demonstrating the working role of financial strategy within an overall corporate strategy. An excellent practical guide for senior financial managers, strategic-decision makers and qualified accountants, the text is also invaluable as a clear-sighted and thorough companion for students and senior executives on finance courses (including MBA, MSc and DMS).

The Corporate Brand

Author : N. Ind
Publisher : Springer
ISBN 13 : 023037588X
Total Pages : 194 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Corporate Brand by : N. Ind

Download or read book The Corporate Brand written by N. Ind and published by Springer. This book was released on 1997-06-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

Managing Corporate Social Responsibility

Author : W. Timothy Coombs
Publisher : John Wiley & Sons
ISBN 13 : 1444336290
Total Pages : 208 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Managing Corporate Social Responsibility by : W. Timothy Coombs

Download or read book Managing Corporate Social Responsibility written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2011-10-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business