Die Auswirkungen Der Digitalisierung Auf Die Wertschopfungskette Im Handel Unter Besonderer Berucksichtigung Der Vertriebsfunktion

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Die Auswirkungen der Digitalisierung auf die Wertschöpfungskette im Handel unter besonderer Berücksichtigung der Vertriebsfunktion

Download Die Auswirkungen der Digitalisierung auf die Wertschöpfungskette im Handel unter besonderer Berücksichtigung der Vertriebsfunktion PDF Online Free

Author : Jonas Gronau
Publisher : GRIN Verlag
ISBN 13 : 3346756432
Total Pages : 72 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis Die Auswirkungen der Digitalisierung auf die Wertschöpfungskette im Handel unter besonderer Berücksichtigung der Vertriebsfunktion by : Jonas Gronau

Download or read book Die Auswirkungen der Digitalisierung auf die Wertschöpfungskette im Handel unter besonderer Berücksichtigung der Vertriebsfunktion written by Jonas Gronau and published by GRIN Verlag. This book was released on 2022-11-04 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Akademische Arbeit aus dem Jahr 2018 im Fachbereich BWL - Handel und Distribution, Note: 1.3, Technische Hochschule Ingolstadt, Veranstaltung: Strategisches Handelsmanagement, Sprache: Deutsch, Abstract: Wie wirkt sich die Digitalisierung auf die einzelnen Geschäftsbereiche aus? Inwiefern ist besonders Marketing und Vertrieb von den einzelnen Auswirkungen betroffen? Der bekannte Spruch "Handel ist Wandel" war wohl noch nie so zutreffend wie im Zeitalter der Digitalisierung. Neue Erfindungen und technologischer Fortschritt verändern unsere Gesellschaft und die Geschäftswelt. Diese Veränderungen nehmen auch ganz grundlegend Einfluss auf die Wertschöpfung eines Unternehmens. Daher sollte eine Organisation offen für Veränderungen sein und diesen Gedanken des Wandels in ihrer Unternehmenskultur verankern. Nur so kann eine Firma, die sich ständig neuen Herausforderungen stellt und diese bewältigt, kann wettbewerbsfähig bleiben. Unternehmen müssen jedoch stets aufmerksam entscheiden, welche neuen Technologien wirklich zu ihrem Businesskonzept passen. Firmen verfolgen unterschiedliche Strategien, um sich von ihren Konkurrenten zu differenzieren. Daher ist die Integration von neuen Technologien nicht gleichbedeutend mit einhergehenden Wettbewerbsvorteilen. Um diese Entscheidungen richtig zu treffen, kann das Modell der Wertschöpfungskette vom Ökonomen Michael E. Porter nötige Differenzierungspotenziale aufzeigen. Das Besondere an der Digitalisierung ist, dass sie aufgrund ihrer Tragweite, Einfluss auf alle Aktivitäten eines Unternehmens nimmt. So ist es entscheidend, dass das Management diese Effekte nicht unterschätzt und mit Hilfe Porters Analysetools alle nötigen Veränderungen erkennt. Durch die präzise Analyse der einzelnen Aktivitäten und deren Einflüsse auf die Wertschöpfung einer Organisation kann das Management Wettbewerbsvorteile, auch bei veränderten äußerlichen Bedingungen, analysieren. Bei dem, vor allem durch die Globalisierung geschuldeten wachsenden Wettbewerb, müssen sich Unternehmen ihrer Differenzierungsstrategie genauestens bewusst sein, um diese anzugleichen.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

The Software Industry

Author : Peter Buxmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642315097
Total Pages : 229 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The Software Industry by : Peter Buxmann

Download or read book The Software Industry written by Peter Buxmann and published by Springer Science & Business Media. This book was released on 2012-09-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.

The Oxford Handbook of International Antitrust Economics

Author : Roger D. Blair
Publisher : Oxford Handbooks
ISBN 13 : 0199388598
Total Pages : 665 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Oxford Handbook of International Antitrust Economics by : Roger D. Blair

Download or read book The Oxford Handbook of International Antitrust Economics written by Roger D. Blair and published by Oxford Handbooks. This book was released on 2015 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

Industry 4.0 for SMEs

Author : Dominik T. Matt
Publisher : Springer Nature
ISBN 13 : 3030254259
Total Pages : 435 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Industry 4.0 for SMEs by : Dominik T. Matt

Download or read book Industry 4.0 for SMEs written by Dominik T. Matt and published by Springer Nature. This book was released on 2020-01-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized enterprises (SMEs) possess neither the human nor financial resources to systematically investigate the potential and risks of introducing Industry 4.0. Addressing this obstacle, the international team of authors focuses on the development of smart manufacturing concepts, logistics solutions and managerial models specifically for SMEs. Aiming to provide methodological frameworks and pilot solutions for SMEs during their digital transformation, this innovative and timely book will be of great use to scholars researching technology management, digitization and small business, as well as practitioners within manufacturing companies.

Understanding Economic Behaviour

Author : Klaus Günter Grunert
Publisher : Springer Science & Business Media
ISBN 13 : 9400924704
Total Pages : 432 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Understanding Economic Behaviour by : Klaus Günter Grunert

Download or read book Understanding Economic Behaviour written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey research is the most widely used instrument for investigating real-world behaviour, with all its caveats about establishing causal explanations. Several introductory books (e. g. , Fumham & Lewis, 1986; Lea, Tarpy, & Webley, 1987; van Raaij, van Veldhoven, & Wlimeryd, 1988) and articles (e. g. , van Raaij, 1979; Wiswede, 1988) have appeared recently, which try to give an overview of the field of economic psychology, and which, in varying degrees, demonstrate the three foundations of economic psychology just mentioned. Others have concentrated on certain subtopics, such as the psychology of the labour market (e. g. , Baxter, 1988; Pelzmann, 1986).

Green and Sustainable Pharmacy

Author : Klaus Kümmerer
Publisher : Springer Science & Business Media
ISBN 13 : 3642051995
Total Pages : 312 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Green and Sustainable Pharmacy by : Klaus Kümmerer

Download or read book Green and Sustainable Pharmacy written by Klaus Kümmerer and published by Springer Science & Business Media. This book was released on 2010-06-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within recent years pharmaceuticals have come into focus as contaminants of the environment (see for example Kümmerer, K. editor: Pharmaceuticals in the Environment). At the same time the issue of sustainable chemistry gained momentum. Bringing both together would result in sustainable pharmacy. Sustainable pharmacy is a totally new issue and approach. It addresses environmental, economical and social aspects of pharmacy. In the present stage the focus will be on environmental issues along the whole lifecycle of a pharmaceutical entity. That is dealing with resources and energy input but also with waste issues for example during the synthesis and production of an active pharmaceutical ingredient. Furthermore, it would also look on the compounds themselves and will aim to improve the degradability of the compounds after their use in the environment to reduce the environmental risk caused by pharmaceuticals in the environment. Another issue is the people using pharmaceuticals such as pharmacists, medical doctors and patients. How can they contribute to more efficient use of pharmaceuticals with less environmental burden and less risk for drinking water. The book "Sustainable Pharmacy" will address all these issues and will be the first one dealing with this important topic.

Implementing Industry 4.0

Author : Carlos Toro
Publisher : Springer Nature
ISBN 13 : 3030672700
Total Pages : 418 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Implementing Industry 4.0 by : Carlos Toro

Download or read book Implementing Industry 4.0 written by Carlos Toro and published by Springer Nature. This book was released on 2021-04-03 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book relates research being implemented in three main research areas: secure connectivity and intelligent systems, real-time analytics and manufacturing knowledge and virtual manufacturing. Manufacturing SMEs and MNCs want to see how Industry 4.0 is implemented. On the other hand, groundbreaking research on this topic is constantly growing. For the aforesaid reason, the Singapore Agency for Science, Technology and Research (A*STAR), has created the model factory initiative. In the model factory, manufacturers, technology providers and the broader industry can (i) learn how I4.0 technologies are implemented on real-world manufacturing use-cases, (ii) test process improvements enabled by such technologies at the model factory facility, without disrupting their own operations, (iii) co-develop technology solutions and (iv) support the adoption of solutions at their everyday industrial operation. The book constitutes a clear base ground not only for inspiration of researchers, but also for companies who will want to adopt smart manufacturing approaches coming from Industry 4.0 in their pathway to digitization.

Entrepreneurship in a European Perspective

Author : Christine K. Volkmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834987522
Total Pages : 514 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Entrepreneurship in a European Perspective by : Christine K. Volkmann

Download or read book Entrepreneurship in a European Perspective written by Christine K. Volkmann and published by Springer Science & Business Media. This book was released on 2010-11-05 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

Competition Law for the Digital Economy

Author : Björn Lundqvist
Publisher : Edward Elgar Publishing
ISBN 13 : 1788971833
Total Pages : 400 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Competition Law for the Digital Economy by : Björn Lundqvist

Download or read book Competition Law for the Digital Economy written by Björn Lundqvist and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is gradually gaining traction through a variety of recent technological developments, including the introduction of the Internet of things, artificial intelligence and markets for data. This innovative book contains contributions from leading competition law scholars who map out and investigate the anti-competitive effects that are developing in the digital economy.

E-business and E-commerce Management

Author : Dave Chaffey
Publisher : Pearson Education
ISBN 13 : 9780273707523
Total Pages : 700 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis E-business and E-commerce Management by : Dave Chaffey

Download or read book E-business and E-commerce Management written by Dave Chaffey and published by Pearson Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Fast Innovation

Author : Michael L. George, Sr.
Publisher : McGraw Hill Professional
ISBN 13 : 0071457895
Total Pages : 353 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Fast Innovation by : Michael L. George, Sr.

Download or read book Fast Innovation written by Michael L. George, Sr. and published by McGraw Hill Professional. This book was released on 2005-07-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides strategies for speeding innovation and getting to market. This work explains why it usually takes so long for innovations to reach the market, and why they often fail. It also helps readers learn how to: achieve faster, more controllable time-to-market; generate highly differentiated products, services, or experiences; and more.

Risk Savvy

Author : Gerd Gigerenzer
Publisher : Penguin UK
ISBN 13 : 0141970111
Total Pages : 253 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Risk Savvy by : Gerd Gigerenzer

Download or read book Risk Savvy written by Gerd Gigerenzer and published by Penguin UK. This book was released on 2014-04-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Risk-taking is essential for innovation, fun, and the courage to face the uncertainties in life. Yet for many important decisions, we're often presented with statistics and probabilities that we don't really understand and we inevitably rely on experts in the relevant fields - policy makers, financial advisors, doctors - to analyse and choose for us. But what if they don't quite understand the way the information is presented either? How do we make sure we're asking doctors the right questions about proposed treatment? Is there a rule of thumb that could help choose the right partner? This entertaining book shows us how to recognize when we don't have all the information and know what to do about it. Gerd Gigerenzer looks at examples from every aspect of life to identify the reasons for our collective misunderstanding of the risks we face. He shows how we can all use simple rules to avoid being manipulated into unrealistic fears or hopes, to make better-informed decisions, and to learn to understand risk and uncertainty in our own lives. 'Gigerenzer is brilliant and his topic is fabulous' Steven Pinker 'Catchily optimistic and slyly funny' Guardian Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.

Antitrust Analysis

Author : Phillip Areeda
Publisher : Aspen Publishers
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Antitrust Analysis by : Phillip Areeda

Download or read book Antitrust Analysis written by Phillip Areeda and published by Aspen Publishers. This book was released on 1997 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reorganized for increased accessibility, The 1997 edition of ANTITRUST ANALYSIS presents coverage of current issues with the same incisive -- and effective -- approach that has earned the book its premier reputation in the field. The distinctive emphasis on textual explanations that has always characterized Antitrust Analysis continues in the Fifth Edition. These strong textual discussions convey essential background information and necessary economic principles. Further, less significant cases have been trimmed. The authors' vast expertise in antitrust and economics is shown in a casebook of truly unrivaled quality. ANTITRUST ANALYSIS, Fifth Edition, opens with a clear introduction To The history of antitrust law and a cogent presentation of important economics material. The authors then explore: horizontal agreements monopolization vertical agreements mergers price discrimination Reflecting ongoing movement in the antitrust arena, Areeda and Kaplow now address new developments in: intellectual property health care international aspects of antitrust law

Shaping the Digital Enterprise

Author : Gerhard Oswald
Publisher : Springer
ISBN 13 : 3319409670
Total Pages : 339 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Shaping the Digital Enterprise by : Gerhard Oswald

Download or read book Shaping the Digital Enterprise written by Gerhard Oswald and published by Springer. This book was released on 2016-09-26 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on cross-industry and industry-specific trends in today’s digital economy. Prepared by a group of international researchers, experts and practitioners under the auspices of SAP’s Digital Thought Leadership & Enablement team within SAP’s Business Transformation Services (BTS) unit, the book furthermore presents relevant use cases in digital transformation and innovation. The book argues that breakthrough technologies have matured and hit scale together, enabling five defining trends: hyper-connectivity, supercomputing, cloud computing, a smarter world, and cyber security. It presents in detail how companies are now reimagining their products and services, business models and processes, showcasing how every business today is a digital business. Digitalization, defined as the process of moving to a digital business, is no longer a choice but an imperative for all businesses across all industries and regions. Taking a step toward becoming a digital enterprise is demanding and challenging. The dimensions of customer centricity, leadership and strategy, business models, including offerings (products and services), processes, structure and governance, people and skills, culture, and technology foundation can serve as orientation for digitalization. The articles in this book touch on all dimensions of this digital innovation and transformation framework and offer possible answers to some of the pressing questions that arise when practitioners seek to digitalize their business.