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Author : Adrian Room
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.X/5 (2 download)
Download or read book NTC's Dictionary of Trade Name Origins written by Adrian Room and published by National Textbook Company. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jordan Almond
Publisher : Citadel Press
ISBN 13 : 9780806517131
Total Pages : 292 pages
Book Rating : 4.5/5 (171 download)
Download or read book Dictionary of Word Origins written by Jordan Almond and published by Citadel Press. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary gives the intriguing origins of hundreds of everyday words and expressions. Useful for reference and fun just for browsing, Dictionary of Word Origins is also a great way to expand vocabulary and enjoy doing it.
Author : Cecily Clark
Publisher : Boydell & Brewer
ISBN 13 : 9780859914024
Total Pages : 488 pages
Book Rating : 4.9/5 (14 download)
Download or read book Words, Names, and History written by Cecily Clark and published by Boydell & Brewer. This book was released on 1995 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cecily Clark (1926-1992) is familiar to medievalists as editor of the Peterborough Chronicle; others will know her work in Anglo-Saxon, Anglo-Norman and Middle English studies, in particular her extensive researches in medieval English onomastics. She lectured at the universities of London, Edinburgh and Aberdeen before settling in Cambridge as Research Fellow of, successively, Newnham College and Clare Hall. She was past joint editor of Nomina, a Council member of the English Place-Name Society, and a member of the International Committee of Onomastic Sciences.
Author : Adrian Room
Publisher : Routledge/Thoemms Press
ISBN 13 : 9780710008398
Total Pages : 217 pages
Book Rating : 4.0/5 (83 download)
Download or read book Dictionary of Trade Name Origins written by Adrian Room and published by Routledge/Thoemms Press. This book was released on 1982-01-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Foote
Publisher : Mango Media Inc.
ISBN 13 : 1642506826
Total Pages : 167 pages
Book Rating : 4.6/5 (425 download)
Download or read book The Origin of Names, Words and Everything in Between written by Patrick Foote and published by Mango Media Inc.. This book was released on 2021-10-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive Into the Fun Facts Behind Names and Word Origins #1 Bestseller in Words, Language & Grammar, Etymology The best-selling book is back in it’s second volume with more names, more words, and even more in-between than before! What’s in a name? The answer is far more complex and interesting than you may think. From the person behind the popular Youtube channel, NameExplain, comes the second volume of his best-selling book The Origin of Names, Words and Everything in Between. This new book is a fun, interesting and educational journey through the world of etymology. It covers a huge array of names from a variety of topic areas, and includes a bunch of random facts behind the names. From first names, to bodies of water?there’s no name big or small, important or obscure that won’t be explained. Find fun facts. Presented in a light and entertaining manner, The Origin of Names compels you to learn a ton of things you didn’t know you wanted to know. Unlike a dictionary, everything in this book is easy to understand and can be read from start to finish, or in short bursts. It’s also a lot more fun to read?Patrick explains each name with jokes and quips you’re bound to enjoy, and it’s full of pictures too! Be the know-it-all you always wanted to be. In The Origin of Names you’ll: Learn fascinating word origins and bizarre name meanings Be able to entertain yourself and friends with random facts Gain honor and renown for your unrivaled knowledge of etymology If you enjoyed books like Interesting Stories For Curious People, Stuff You Should Know, or The Great Book of American Idioms, then you’ll love The Origin of Names, Words and Everything in Between: Volume II.
Author : Steven W. Sowards
Publisher : American Library Association
ISBN 13 : 0838996353
Total Pages : 492 pages
Book Rating : 4.8/5 (389 download)
Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014-07-22 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Author : Carole Hough
Publisher : Oxford University Press
ISBN 13 : 0191630411
Total Pages : 801 pages
Book Rating : 4.1/5 (916 download)
Download or read book The Oxford Handbook of Names and Naming written by Carole Hough and published by Oxford University Press. This book was released on 2016-04-28 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.
Author : Adrian Room
Publisher : Scarecrow Press
ISBN 13 : 9780810831698
Total Pages : 152 pages
Book Rating : 4.8/5 (316 download)
Download or read book An Alphabetical Guide to the Language of Name Studies written by Adrian Room and published by Scarecrow Press. This book was released on 1996 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information on more than 660 terms used in onomastics, the study of names.
Author : David Newton
Publisher : The History Press
ISBN 13 : 0752496123
Total Pages : 633 pages
Book Rating : 4.7/5 (524 download)
Download or read book Trademarked: A History of Well-known Brands written by David Newton and published by The History Press. This book was released on 2008-02-01 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Lucy Heckman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313362815
Total Pages : 218 pages
Book Rating : 4.3/5 (133 download)
Download or read book How to Find Business Information written by Lucy Heckman and published by Bloomsbury Publishing USA. This book was released on 2011-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Author : S. Hart
Publisher : Springer
ISBN 13 : 1349260703
Total Pages : 249 pages
Book Rating : 4.3/5 (492 download)
Download or read book Brands written by S. Hart and published by Springer. This book was released on 1997-11-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Author : Alina Bughesiu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884561
Total Pages : 265 pages
Book Rating : 4.4/5 (438 download)
Download or read book Trade Names in Contemporary Romanian Public Space written by Alina Bughesiu and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference. Methodologically, this book relies on the theoretical configuration provided by onomastics, functional, cognitive and generative grammar, semiotics (in the interpretation of trade names as iconic, indexical and symbolic signs), and pragmatics (observing that trade names underlie speech acts). Moreover, the study also refers to psycholinguistics, underlining the cognitive and affective mechanisms that are involved in the creation and use of trade names. The way in which commercial designations behave in society (especially how they contribute to the characterisation of a community both linguistically and culturally) is analysed using the tools of sociolinguistics. From the same point of view, the current context of trade names is also described, with reference to the influence of the English language and the American sociocultural mindset (as instruments of globalisation) on the Romanian language and culture, and particularly on the unprecedented development of commercial onomastics. The methodology employed in this book furthermore includes theoretical precepts specific to linguistic polyphony, emphasising the similarity between trade names and unconventional anthroponyms (particularly nicknames and virtual names). Postcolonial studies, and post-communist studies, as a branch of this field of research, also play a role here. Finally, the reference to translation studies is made in order to be able to define trade names as cultural mediators in contemporary Romanian public space.
Author : Gordon V. Smith
Publisher : John Wiley & Sons
ISBN 13 : 9780471141129
Total Pages : 314 pages
Book Rating : 4.1/5 (411 download)
Download or read book Trademark Valuation written by Gordon V. Smith and published by John Wiley & Sons. This book was released on 1997 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. The pink color of Owens-Corning insulation, McDonald's golden arches, the unique shape of the classic Coke bottle, these words, symbols, and colors embody the goodwill of the companies and institutions they represent. Potent cultural icons, trademarks are associated with quality, security, and even a sense of belonging in the minds of consumers. But how, exactly, do you determine the value of your trademark? How do you know if you are getting the best return on investment from your trademark? And what are the potential advantages and disadvantages of licensing your trademark, or even selling it outright? The first guide devoted exclusively to an increasingly important area of intellectual property, Trademark Valuation provides answers to these and all your questions about how to value your trademark and to develop strategies for exploiting its full potential. Gordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance. Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark. With the help of dozens of case studies, Smith places the subject of trademark management in a contemporary, real-world context. He examines the role of crucial factors such as trademark longevity and offers guidelines for analyzing current and future market trends. He explores the implications of the emerging world marketplace. And he considers various worst-case scenarios, including infringement and piracy, bankruptcy, acts of consumer terrorism, and other potential crises that can have a disastrous effect on the value of a trademark. Trademark Valuation is required reading for valuation experts, trademark specialists, and licensing executives, as well as the accountants and attorneys who work with them. It is also a valuable reference for advertising executives, business appraisers, and institutional investors. "They can be nostalgic reminders of times past, examples of outstanding graphic design, or the symbols of powerful institutions that influence our lives. As pleasant as it might be to contemplate their nostalgic or artistic aspects . . . trademarks are business assets and must be viewed primarily in the context of commercial enterprise. Their task is to contribute to the profitability of the parent enterprise. Commerce is driven by return-on-investment principles, and trademarks are not exempted from that requirement. Even trademarks that are associated with nonprofit, governmental, or institutional organizations are used for a purpose and promoted with an objective in mind. They must be judged by how well they meet those objectives." - Gordon V. Smith Written by an expert with thirty-five years of experience in the field, this is the first and only guide devoted exclusively to this vital area of intellectual property. Trademark Valuation includes: * Methods to determine the real value of your trademark and exploit its full potential * Dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations * Complex legal and financial concepts, terms, principles, and practices translated into plain English * Discussions of GATT, NAFTA, emerging markets, piracy, and other international trademark considerations * An appendix with valuable benchmarking information on the roles trademarks play in the financial life of many diverse industries
Author : Thomas Slavens
Publisher : CRC Press
ISBN 13 : 0824755375
Total Pages : 674 pages
Book Rating : 4.8/5 (247 download)
Download or read book Using the Financial and Business Literature written by Thomas Slavens and published by CRC Press. This book was released on 2004-03-11 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description
Author : J.S. Rowlinson
Publisher : Routledge
ISBN 13 : 1317054695
Total Pages : 302 pages
Book Rating : 4.3/5 (17 download)
Download or read book Sir James Dewar, 1842-1923 written by J.S. Rowlinson and published by Routledge. This book was released on 2016-03-09 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sir James Dewar was a major figure in British chemistry for around 40 years. He held the posts of Jacksonian Professor of Natural Philosophy at Cambridge (1875-1923) and Fullerian Professor of Chemistry at the Royal Institution (1877-1923) and is remembered principally for his efforts to liquefy hydrogen successfully in the field that would come to be known as cryogenics. His experiments in this field led him to develop the vacuum flask, now more commonly known as the thermos, and in 1898 he was the first person to successfully liquefy hydrogen. A man of many interests, he was also, with Frederick Abel, the inventor of explosive cordite, an achievement that involved him in a major legal battle with Alfred Nobel. Indeed, Dewar's career saw him involved in a number of public quarrels with fellow scientists; he was a fierce and sometimes unscrupulous defender of his rights and his claims to priority in a way that throws much light on the scientific spirit and practice of his day. This, the first scholarly biography of Dewar, seeks to resurrect and reinterpret a man who was a giant of his time, but is now sadly overlooked. In so doing, the book will shed much new light on the scientific culture of the late-nineteenth and early-twentieth centuries and the development of the field of chemistry in Britain.
Author : Frances Luttikhuizen
Publisher : Edicions Universitat Barcelona
ISBN 13 : 9788447523733
Total Pages : 360 pages
Book Rating : 4.5/5 (237 download)
Download or read book Ease Seminar written by Frances Luttikhuizen and published by Edicions Universitat Barcelona. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
