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Author : Dionisio Cámara
Publisher :
ISBN 13 : 9788474853445
Total Pages : 695 pages
Book Rating : 4.8/5 (534 download)
Download or read book Diccionario de Marketing (Marketing Dictionary) written by Dionisio Cámara and published by . This book was released on 1995-01-01 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)
Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author : J. B. Gonzalez
Publisher :
ISBN 13 : 9780785989219
Total Pages : 273 pages
Book Rating : 4.9/5 (892 download)
Download or read book Spanish Dictionary of Marketing - Diccionario Del Marketing written by J. B. Gonzalez and published by . This book was released on 1992-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harrap's Staff
Publisher : Chambers
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (318 download)
Download or read book Harrap's Marketing Dictionary/diccionario written by Harrap's Staff and published by Chambers. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Useful for anyone using Spanish in a business context, this dictionary covers all aspects of the language of sales and marketing. Helpful illustrated panels and boxed quotes with real language examples help put terms in context. It includes a supplement on writing business letters in Spanish.
Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 1468415239
Total Pages : 397 pages
Book Rating : 4.4/5 (684 download)
Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Author : Norman Hart
Publisher : Routledge
ISBN 13 : 1136008330
Total Pages : 329 pages
Book Rating : 4.1/5 (36 download)
Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Author : Wolfgang J. Koschnick
Publisher : Walter de Gruyter
ISBN 13 : 3110815648
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)
Download or read book Marketing-Wörterbuch / Marketing Dictionary written by Wolfgang J. Koschnick and published by Walter de Gruyter. This book was released on 2011-10-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author : Jane Imber
Publisher : Barron's Educational Series, Incorporated
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (318 download)
Download or read book Dictionary of Marketing Terms written by Jane Imber and published by Barron's Educational Series, Incorporated. This book was released on 2000-04 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Author : A.. Ivanovic
Publisher : A&C Black
ISBN 13 : 9781408152089
Total Pages : 301 pages
Book Rating : 4.1/5 (52 download)
Download or read book Dictionary of Marketing written by A.. Ivanovic and published by A&C Black. This book was released on 2011 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
Author : Robert W. Bly
Publisher : Authors Place Press
ISBN 13 : 9781628658262
Total Pages : 202 pages
Book Rating : 4.6/5 (582 download)
Download or read book The Marketing Dictionary for the 21st Century written by Robert W. Bly and published by Authors Place Press. This book was released on 2021-10-26 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring your marketing vocabulary up to date, understand what colleagues & vendors are talking about, & show others your marketing knowledge is cutting edge. Learn important marketing concepts that can multiply your sales and profits.
Author : Charles A. Bearchell
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing dictionary written by Charles A. Bearchell and published by . This book was released on 1997 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prakash Mathur
Publisher : Gyan Publishing House
ISBN 13 : 9788182052222
Total Pages : 366 pages
Book Rating : 4.0/5 (522 download)
Download or read book Dictionary of Marketing written by Prakash Mathur and published by Gyan Publishing House. This book was released on 2005-04 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present publication is an up-to-date, authentic and comprehensive dictionary of marketing, which recognises that marketing is a field in its own right, and with its own language, and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear, concise, and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals, students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common, specialised and latest terms in marketing and allied fields.
Author : Enrique Alcaraz Varó
Publisher : Planeta
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 ( download)
Download or read book Diccionario de términos de marketing, publicidad y medios de comunicación written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).
Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 0761927719
Total Pages : 257 pages
Book Rating : 4.7/5 (619 download)
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Jerry M. Rosenberg
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (318 download)
Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by . This book was released on 1995-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
Author : Charles Doyle
Publisher : Oxford University Press
ISBN 13 : 0191059609
Total Pages : 464 pages
Book Rating : 4.1/5 (91 download)
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Author : Scott Dacko
Publisher : Oxford University Press
ISBN 13 : 9780199285990
Total Pages : 661 pages
Book Rating : 4.2/5 (859 download)
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
