Developing And Branding The Fashion Merchandising Portfolio

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Developing and Branding the Fashion Merchandising Portfolio

Author : Phyllis Borcherding
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501315978
Total Pages : 485 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Developing and Branding the Fashion Merchandising Portfolio by : Phyllis Borcherding

Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Bloomsbury Publishing USA. This book was released on 2015-06-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Developing and Branding the Fashion Merchandising Portfolio

Author : Janace Bubonia-Clarke
Publisher :
ISBN 13 : 9781563675096
Total Pages : 224 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Developing and Branding the Fashion Merchandising Portfolio by : Janace Bubonia-Clarke

Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Janace Bubonia-Clarke and published by . This book was released on 2007-01-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.

Developing and Branding the Fashion Merchandising Portfolio

Author : Phyllis Borcherding
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609014243
Total Pages : 231 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis Developing and Branding the Fashion Merchandising Portfolio by : Phyllis Borcherding

Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Bloomsbury Publishing USA. This book was released on 2007-02-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Designing Your Fashion Portfolio

Author : Joanne Barrett
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501325094
Total Pages : 628 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Designing Your Fashion Portfolio by : Joanne Barrett

Download or read book Designing Your Fashion Portfolio written by Joanne Barrett and published by Bloomsbury Publishing USA. This book was released on 2018-07-26 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.

Marketing Fashion

Author : Harriet Posner
Publisher : Laurence King Publishing
ISBN 13 : 9781856697231
Total Pages : 0 pages
Book Rating : 4.6/5 (972 download)

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Book Synopsis Marketing Fashion by : Harriet Posner

Download or read book Marketing Fashion written by Harriet Posner and published by Laurence King Publishing. This book was released on 2011-05-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

Marketing Fashion

Author : Harriet Posner
Publisher : Laurence King Publishing
ISBN 13 : 178067533X
Total Pages : 224 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Marketing Fashion by : Harriet Posner

Download or read book Marketing Fashion written by Harriet Posner and published by Laurence King Publishing. This book was released on 2011-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Basics Fashion Management 01: Fashion Merchandising

Author : Virginia Grose
Publisher : Bloomsbury Publishing
ISBN 13 : 2940447152
Total Pages : 184 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Fashion Management 01: Fashion Merchandising by : Virginia Grose

Download or read book Basics Fashion Management 01: Fashion Merchandising written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2011-12-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Fashion Brand Merchandising

Author : Gordon T. Kendell
Publisher : Fairchild Books & Visuals
ISBN 13 : 9781563675621
Total Pages : 400 pages
Book Rating : 4.6/5 (756 download)

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Book Synopsis Fashion Brand Merchandising by : Gordon T. Kendell

Download or read book Fashion Brand Merchandising written by Gordon T. Kendell and published by Fairchild Books & Visuals. This book was released on 2009-06-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are Fashion Brands? - Fashion Brand Merchandising - Fashion Brands in the Marketplace - Fashion Brands and Consumers - Products, Services, and Fashion Brands Building Fashion Brands - Planning Fashion Brands - Elements of Fashion Brands - Fashion Brand Communication - Fashion Brand Experiences Developing Fashion Brands - Changing Nature of Fashion Brands - Expanding Fashion Brands - Measuring Fashion Brand Performance - Fashion Brand Portfolios Working with Fashion Brands - Organizing the Fashion Brand Team - Business and Social Issues of Fashion Brands - Future Trends of Fashion Brands - "Focus on Fashion Brands" features an article or case study relevant to the topics of the specific chapters - "BrandBlog" provides online discussion topics to help facilitate a Web-based course design - "Brandlab" offers an opportunity to create a fashion brand - End of chapter material includes key terms and review questions designed to assist development of your career - Eight-page insert consists of full-color photographs - Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Store Design and Visual Merchandising, Second Edition

Author : Ebster Claus
Publisher : Business Expert Press
ISBN 13 : 1631571133
Total Pages : 220 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Store Design and Visual Merchandising, Second Edition by : Ebster Claus

Download or read book Store Design and Visual Merchandising, Second Edition written by Ebster Claus and published by Business Expert Press. This book was released on 2015-03-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Marketing Fashion Second Edition

Author : Harriet Posner
Publisher : Laurence King Publishing
ISBN 13 : 178067807X
Total Pages : 473 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Marketing Fashion Second Edition by : Harriet Posner

Download or read book Marketing Fashion Second Edition written by Harriet Posner and published by Laurence King Publishing. This book was released on 2015-08-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Branding the Man

Author : Bertrand Pellegrin
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Branding the Man by : Bertrand Pellegrin

Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Basics Fashion Management 02: Fashion Promotion

Author : Gwyneth Moore
Publisher : A&C Black
ISBN 13 : 2940411875
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Fashion Management 02: Fashion Promotion by : Gwyneth Moore

Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

Portfolio Presentation for Fashion Designers

Author : Linda Tain
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501323008
Total Pages : 304 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Portfolio Presentation for Fashion Designers by : Linda Tain

Download or read book Portfolio Presentation for Fashion Designers written by Linda Tain and published by Bloomsbury Publishing USA. This book was released on 2022-02-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portfolio Presentation for Fashion Designers, Fourth Edition, is still your best guide to showing your designs, skill sets, and creativity, to get you that job. In new images throughout, the book shows examples of croquis books, spec and flat drawings, and visual research presentations from both fashion professionals and students. From concept through finished product, Portfolio Presentation for Fashion Designers is an indispensable tool to help you prepare your career for the next chapter. New to this edition · Helpful Hints at the end of each chapter help you to make critical decisions · Expanded Glossary now features knitwear terms · Introduces how to develop a successful fashion portfolio · Expanded discussion and examples of visual research presentation layouts

Designing Your Fashion Portfolio

Author : Joanne Ciresi Barrett
Publisher :
ISBN 13 : 9781501303470
Total Pages : pages
Book Rating : 4.3/5 (34 download)

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Book Synopsis Designing Your Fashion Portfolio by : Joanne Ciresi Barrett

Download or read book Designing Your Fashion Portfolio written by Joanne Ciresi Barrett and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. This book uses the design process to guide students through conceptualisation and assembly of a fashion design portfolio that will communicate their talents and vision as designers.

Fashion Promotion

Author : Gwyneth Moore
Publisher : Bloomsbury Publishing
ISBN 13 : 1350230650
Total Pages : 169 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Fashion Promotion by : Gwyneth Moore

Download or read book Fashion Promotion written by Gwyneth Moore and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

Fashion Portfolio

Author : Anna Kiper
Publisher : Batsford Books
ISBN 13 : 1849941998
Total Pages : 903 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis Fashion Portfolio by : Anna Kiper

Download or read book Fashion Portfolio written by Anna Kiper and published by Batsford Books. This book was released on 2016-10-01 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book takes the reader through all the major steps of fashion portfolio creation. It features the main components of the design process from the identification of inspiration sources and fashion trends research to conceptualization of a complete fashion collection. The topics covered include mood/fabric boards development, creation of original and innovative textiles as well as fashion silhouettes and garment details development through extensive research, quick design sketching, fabric manipulation, and draping experimentation. Great original designs and illustrations by the author as well as design sketch samples by established designers are provided throughout. There are samples of sketchbooks from professional and emerging fashion artists. The book provides some insight from established fashion and accessories designers on the highlights and challenges of the creative process. It is a great professional reference for techniques in the portfolio development. A beautiful but practical book that provides useful techniques and helps the reader get inside the mind of the designer.

Visual Merchandising for Fashion

Author : Sarah Bailey
Publisher : Bloomsbury Visual Arts
ISBN 13 : 9781350108295
Total Pages : 192 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis Visual Merchandising for Fashion by : Sarah Bailey

Download or read book Visual Merchandising for Fashion written by Sarah Bailey and published by Bloomsbury Visual Arts. This book was released on 2019-08-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.