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Author : Charles O'Neal
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (318 download)
Download or read book Developing a Winning J.I.T. Marketing Strategy written by Charles O'Neal and published by . This book was released on 1991 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Author : Per V. Jenster
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001472
Total Pages : 308 pages
Book Rating : 4.0/5 (14 download)
Download or read book Managing Business Marketing & Sales written by Per V. Jenster and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."
Author : David F. Ross
Publisher : Springer Science & Business Media
ISBN 13 : 1475748167
Total Pages : 379 pages
Book Rating : 4.4/5 (757 download)
Download or read book Competing Through Supply Chain Management written by David F. Ross and published by Springer Science & Business Media. This book was released on 2013-11-21 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: SCM is one of the hottest topics in manufacturing and distribution, and like JIT and TQC it requires a corporate commitment. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM. It will be one of the first books on the market that deals exclusively with SCM and its application. Readers in the academic, management sciences, sales, marketing and government environments will find this book of particular interest.
Author : John Mills
Publisher : Cambridge University Press
ISBN 13 : 9780521750295
Total Pages : 134 pages
Book Rating : 4.7/5 (52 download)
Download or read book Strategy and Performance written by John Mills and published by Cambridge University Press. This book was released on 2002-06-13 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A uniquely structured guide to developing, presenting and implementing manufacturing strategy.
Author : Asbjørn Rolstadås
Publisher : Springer Science & Business Media
ISBN 13 : 9401112126
Total Pages : 394 pages
Book Rating : 4.4/5 (11 download)
Download or read book Performance Management written by Asbjørn Rolstadås and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a textbook for an introductory course on performance management. It gives an overview over various aspects of managing performance of the modem enterprise by focusing on performance evaluation and measurement and performance improvement techniques. Most of the material is based on a thorough literature search and an extensive reference list has been included. The book has been sponsored by the Norwegian productivity research program TOPP and by the COMETT program of the European Community Commission. It has been applied as the text for a continuing education course both within TOPP and the COMETT project APECE. It will also serve as part of a course material for a master's degree in technology management. The book is aimed at an audience of business and technology oriented personnel at middle and higher management level in manufacturing industry. At the same time it is suitable as a textbook for business and engineering schools and colleges. is organized in five parts discussing productivity and The book performance, performance planning, performance review, performance improvement and performance influencing factors. The authors have worked closely together to obtain a well coordinated text without overlap. They have provided a draft. This draft has been circulated for comments amongst the authors and amongst external experts. Based on their input the manuscript has been revised. Eivald RfI}ren and Einar Printz Moe, chairman of the board and program manager for the TOPP research program respectively, have also provided valuable input to the book.
Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (31 download)
Download or read book Paper written by and published by . This book was released on 1993 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael D. Hutt
Publisher :
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.4/5 (91 download)
Download or read book Business Marketing Management written by Michael D. Hutt and published by . This book was released on 1992 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kakuro Amasaka
Publisher : CRC Press
ISBN 13 : 1466575026
Total Pages : 494 pages
Book Rating : 4.4/5 (665 download)
Download or read book New JIT, New Management Technology Principle written by Kakuro Amasaka and published by CRC Press. This book was released on 2014-12-03 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: New JIT, New Management Technology Principle contains the previously published, updated, and new works of renowned scientist, scholar, and consultant Kakuro Amasaka. This book details the Just-in-Time (JIT) quality management strategy, exploring the cutting edge of a new management technology principle that surpasses what traditional JIT has accomplished. The new JIT principle contains hardware and software systems, and next-generation technical principles for transforming management technology into management strategy. This comprehensive work covers traditional JIT, innovation and evolution, the full new JIT and its applications, along with case studies. It is clearly impossible to lead the next generation by merely maintaining the two Toyota management technology principles, Toyota Production System and Total Quality Management. To overcome this issue, it is essential to renovate not only TPS, which is the core principle of the production process, but also establish core principles for marketing, design and development, production, and other departments. This book reassesses the way management technology was carried out in the manufacturing industry and establishes new JIT. This next-generation management technology model is the JIT system for not only manufacturing, but also for customer relations, sales and marketing, product planning, research and development (R&D), product design, production engineering, logistics, procurement, and administration and management for enhancing business process innovation and introduction of new concepts and procedures. The book focuses on the theory and application of strategic management technology through the application of new JIT, then demonstrates its effectiveness in a case study based on an advanced car manufacturer. Using this new model, you can realize manufacturing that places top priority on customers with a good Quality, Cost, and Delivery (QCD) in a rapidly changing technical environment, and allows you to create uniform quality for the global market.
Author : Frank G. Bingham
Publisher :
ISBN 13 : 9780844229645
Total Pages : 664 pages
Book Rating : 4.2/5 (296 download)
Download or read book Business Marketing Management written by Frank G. Bingham and published by . This book was released on 1998 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Information Infrastructure Task Force. Committee on Applications and Technology
Publisher : U.S. Government Printing Office
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.A/5 ( download)
Download or read book Putting the Information Infrastructure to Work written by United States. Information Infrastructure Task Force. Committee on Applications and Technology and published by U.S. Government Printing Office. This book was released on 1994 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interconnection of computer networks, telecommunications services, and applications, the National Information Infrastructure (NII) can open up new vistas and profoundly change much of American life. This report explores some of the opportunities and obstacles to the use of the NII by people and organizations. The goal is to express how improvements in the technical foundation upon which all modern communications rests can benefit all Americans by focusing on the uses of the NII and the benefits to be derived by applications of advanced computing and communications technologies. This document describes how the evolving NII can: enhance the competitiveness of our manufacturing base; increase speed and efficiency of electronic commerce; improve health care delivery and control costs; promote development and accessibility of quality education and lifelong learning; improve effectiveness of environmental monitoring and assessing human impacts upon the earth; sustain the role of libraries as agents of democratic and equal access to information; and provide government services to the public faster, more responsively, and more efficiently. In addition to articulating a national vision that can serve as a framework for discussion and dialogue, a second goal is to improve public policy-making, to identify critical barriers, enablers, and the tools of government action most effective in each of these areas. In this way, the benefits of government activities in support of the NII can be maximized, while minimizing unintended or undesirable consequences. Several themes emerge: equity of access; pursuit of demonstrations and pilot projects; standards setting process; privacy and communications security; training and support; identification of long-term research and development priorities; and performance measurements to assess both public and private investments and experiments. It is hoped that careful consideration of the policy questions raised here will both facilitate the development of the NII and guide its evolution so that it best meets public purposes. (MAS)
Author : Frank Bradley
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Management written by Frank Bradley and published by . This book was released on 1995 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.
Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.E/5 ( download)
Download or read book International Journal of Production Economics written by and published by . This book was released on 1998 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Dalrymple
Publisher : Wiley
ISBN 13 : 9780471388807
Total Pages : 618 pages
Book Rating : 4.3/5 (888 download)
Download or read book Sales Management written by Douglas J. Dalrymple and published by Wiley. This book was released on 2000-10-19 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.
Author : Kristian K. Möller
Publisher : Springer Science & Business Media
ISBN 13 : 9780792395041
Total Pages : 666 pages
Book Rating : 4.3/5 (95 download)
Download or read book Business Marketing: An Interaction and Network Perspective written by Kristian K. Möller and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Author : Amit K. Maitra
Publisher : Van Nostrand Reinhold Company
ISBN 13 : 9780442022464
Total Pages : 256 pages
Book Rating : 4.0/5 (224 download)
Download or read book Building a Corporate Internet Strategy written by Amit K. Maitra and published by Van Nostrand Reinhold Company. This book was released on 1996 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Internet deployment is too important to approach in a haphazard manner. This book provides expert guidance on developing an intelligent, needs-based Internet plan that will ensure that readers get the best possible return on investment when moving their company onto the Internet.
Author : W.C. Benton
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 ( download)
Download or read book Purchasing and Supply Management written by W.C. Benton and published by McGraw-Hill/Irwin. This book was released on 2007 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first edition text, written by Dr. W.C. Benton, the Dean’s Distinguished Research Professor of Operations and Systems Management at Ohio State University, outlines the most current methods in purchasing and supply chain management. With his step-by-step approach, both students and professionals can gain analytical purchasing skills. Real case studies and exercises help students transform purchasing theory into purchasing practice and implementation. Some of the topics include purchasing business processes, price cost analysis, professional services, and transportation, global, and healthcare purchasing. Dr. Benton has published more than one hundred articles in the areas of purchasing management, inventory control, supply chain management, quality assurance, and materials management. He has been ranked #1 out of 753 quality and quantity researchers in operations management, has served as a consultant for IBM, RCA, Frigidaire, and state Departments of Transportation, among others, and is the founder of the Purchasing and Supply Management Association (PSMA) at the Fisher College of Business.
