Developing A Personal Brand Through Thought Leadership

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Developing A Personal Brand Through Thought Leadership

Author : The Sapiens Network
Publisher : Hernando Chavez
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Developing A Personal Brand Through Thought Leadership by : The Sapiens Network

Download or read book Developing A Personal Brand Through Thought Leadership written by The Sapiens Network and published by Hernando Chavez. This book was released on 2022-06-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: DEVELOPING A PERSONAL BRAND THROUGH THOUGHT LEADERSHIP LEGITIMIZE YOUR LEADERSHIP THROUGH STRONG, ACCURATE AND EFFICIENT PERSONAL MARKETING ABOUT THIS BOOK You need to identify your passion and become a thought leader. You then need to define your area of expertise, and become a thought leader in that as well. This can be done through thought leadership. Thought leadership is defined as: “the process of influencing others by providing information, ideas or experiences so that they will pay attention to what you have to say”. The idea behind this is that if you are seen as an expert in your field, other people will want to listen to what you have to say about it. And those people may even follow or believe your opinion or advice on specific topics based solely on the fact that they perceive you as an expert. As a thought leader, people will trust your judgment after seeing how much knowledge and experience lies behind every word that comes out of your mouth. CONTENT Introduction: How To Use Thought Leadership To Build Your Personal Brand? What Is A Positive Thought Leader? How Setbacks Can Help You Become A Thought Leader? Why Is Passion Necessary For A Thought Leader? How To Be Prepared For Criticism As A Thought Leader? What Is Thought Leadership Marketing? How To Build Brand Authority As A Thought Leader? How To Define Your Area Of Expertise To Become A Thought Leader? How To Redefine Your Area Of Expertise To Become A Thought Leader? How To Narrow Your Focus In A Specific Area To Become A Thought Leader? How To Build Your Background To Become A Thought Leader? How To Continue Your Education To Become A Thought Leader? How To Find The Best Platform To Share Your Message As A Thought Leader? Why Do You Only Need To Be Good At One Online Platform To Become A Thought Leader? How To Share Your Thought Leader Expertise With Your Audience? How To Promote Your Notoriety As A Thought Leader Through A Podcast? How To Promote Your Brand As A Thought Leader By Becoming An Author? How To Publish Frequent Content In Your Area Of Expertise As A Thought Leader? How To Build Your Social Media Audience As A Thought Leader? Why Should You Publish Daily In Your Social Media To Promote Your Brand As A Thought Leader? Why Do Your Social Media Posts As A Thought Leader Must Be Of High Quality? Why Should You Work With Other Experts To Become A Thought Leader? How To Expand The Reach Of Your Personal Thought Leader Brand Through Collaborations? Why Should You Speak In Public To Promote Your Personal Brand As A Thought Leader? How To Mentor Others In Your Area To Strengthen Your Personal Brand As A Thought Leader? ABOUT THE SAPIENS NETWORK The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers. Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest. We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide.

Ready to Be a Thought Leader?

Author : Denise Brosseau
Publisher : John Wiley & Sons
ISBN 13 : 1118647610
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Ready to Be a Thought Leader? by : Denise Brosseau

Download or read book Ready to Be a Thought Leader? written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

The Visible Expert

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780990445906
Total Pages : 150 pages
Book Rating : 4.4/5 (459 download)

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Book Synopsis The Visible Expert by : Lee W. Frederiksen

Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Follow the Feeling

Author : Kai D. Wright
Publisher : John Wiley & Sons
ISBN 13 : 1119600499
Total Pages : 310 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Follow the Feeling by : Kai D. Wright

Download or read book Follow the Feeling written by Kai D. Wright and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

Real Leaders Don't Follow

Author : Steve Tobak
Publisher : Entrepreneur Press
ISBN 13 : 1613083203
Total Pages : 321 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Real Leaders Don't Follow by : Steve Tobak

Download or read book Real Leaders Don't Follow written by Steve Tobak and published by Entrepreneur Press. This book was released on 2015-10-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.

Marketing Rebellion

Author : Mark W. Schaefer
Publisher :
ISBN 13 : 9780578419862
Total Pages : 320 pages
Book Rating : 4.4/5 (198 download)

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Book Synopsis Marketing Rebellion by : Mark W. Schaefer

Download or read book Marketing Rebellion written by Mark W. Schaefer and published by . This book was released on 2019-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

Own your story. Or someone else will.

Author : ianka fleerackers
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401445265
Total Pages : 0 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Own your story. Or someone else will. by : ianka fleerackers

Download or read book Own your story. Or someone else will. written by ianka fleerackers and published by Lannoo Meulenhoff - Belgium. This book was released on 2024-10-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal branding in the corporate world might seem inappropriate or self-indulgent, at least that's the perception many people have. Yet, it is a powerful tool in your professional career, in the war for talent, and in the growth of your business. As a professional, what you need is the ability to steer the conversation in the direction you want. In Own Your Story, ianka provides insights to help you think differently about your personal brand. She also offers a behind-the-scenes look at her own multidisciplinary career in media, the arts, and business, and gives you the tools to start crafting your own personal brand. "With this book, ianka succeeds in describing personal branding on a strategic level. ianka's broad professional background makes this book particularly strong and valuable. She has experienced nearly everything a personal brand can go through in her career. A look behind the scenes and the sharing of that experience adds immense value. I highly recommend this book to everyone!" - Steven Van Belleghem, entrepreneur and author "In a world of information overload and AI, developing your own authentic voice is more important than ever. How do you build unique visibility in a world of the Never Normal? ianka has written a wonderful book that makes you reflect on your own journey, your own development, and how you can find and strengthen that unique voice." - Peter Hinssen, entrepreneur and author "ianka has not only dared to breathe new life into an existing concept, but she has also ventured to create a book tailored to each individual reader. I sincerely wish I had been able to read this book much earlier because it helps me as a person, but also because it helps me make companies and their leaders better." - Rik Vera, business philosopher and author

Authentic Personal Branding

Author : Hubert K. Rampersad
Publisher : IAP
ISBN 13 : 1607521814
Total Pages : 284 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Authentic Personal Branding by : Hubert K. Rampersad

Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Hype Yourself

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 178860122X
Total Pages : 185 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Hype Yourself by : Lucy Werner

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Everybody Writes

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 1118905555
Total Pages : 325 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Everybody Writes by : Ann Handley

Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

You Are The Brand

Author : Mike Kim
Publisher : Morgan James Publishing
ISBN 13 : 1631953486
Total Pages : 187 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis You Are The Brand by : Mike Kim

Download or read book You Are The Brand written by Mike Kim and published by Morgan James Publishing. This book was released on 2021-06-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

The Brand Mapping Strategy

Author : Karen Tiber Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

The Thought Leader Formula

Author : Robin FarmanFarmaian
Publisher : Simon and Schuster
ISBN 13 : 1948080869
Total Pages : 176 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis The Thought Leader Formula by : Robin FarmanFarmaian

Download or read book The Thought Leader Formula written by Robin FarmanFarmaian and published by Simon and Schuster. This book was released on 2019-02-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.

10 Steps to a Powerful Personal Brand

Author : B Vincent
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (843 download)

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Book Synopsis 10 Steps to a Powerful Personal Brand by : B Vincent

Download or read book 10 Steps to a Powerful Personal Brand written by B Vincent and published by Independently Published. This book was released on 2024-03-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where competition is fierce and attention spans are short, building a powerful personal brand is essential for standing out and achieving success. In "10 Steps to a Powerful Personal Brand: Stand Out and Succeed," readers embark on a transformative journey towards unlocking their full potential and establishing themselves as leaders in their field. Through a comprehensive and practical approach, this book guides readers through ten essential steps to building a personal brand that resonates with authenticity, credibility, and authority. From understanding the fundamentals of personal branding to mastering the art of networking, continuous learning, and thought leadership, readers will gain invaluable insights and strategies for crafting a compelling narrative, expanding their network, and showcasing their expertise to the world. With each chapter, readers are empowered to reflect on their personal growth journey, commit to continued growth and self-improvement, and embrace a sense of empowerment and confidence in their abilities. Through actionable steps and practical advice, readers are equipped to set specific goals, take decisive action, and make their mark on the world. Whether you're a seasoned professional looking to elevate your personal brand or a newcomer seeking to establish yourself in your field, "10 Steps to a Powerful Personal Brand: Stand Out and Succeed" offers the guidance, inspiration, and tools you need to achieve your goals and make a lasting impact in your personal and professional life. Embark on this transformative journey today and unleash the power of your personal brand!

Authority Marketing

Author : Adam Witty
Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

LinkedIn for Personal Branding

Author : Sandra Long
Publisher : Hybrid Global Publishing
ISBN 13 : 9781938015434
Total Pages : 174 pages
Book Rating : 4.0/5 (154 download)

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Book Synopsis LinkedIn for Personal Branding by : Sandra Long

Download or read book LinkedIn for Personal Branding written by Sandra Long and published by Hybrid Global Publishing. This book was released on 2016-09-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book. - Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real LinkedIn users. - Provide several "personas" and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactful headline and summary. - Give and receive more endorsements and recommendations. - Become a thought leader. - Find and Share content with your network . - Blog using the LinkedIn Publisher functionality. - Leverage LinkedIn Groups and Company pages. - Measure your progress. - And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.