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Author : Elinor Selame
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.4/5 (91 download)
Download or read book Developing a Corporate Identity written by Elinor Selame and published by . This book was released on 1975 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 131761917X
Total Pages : 235 pages
Book Rating : 4.3/5 (176 download)
Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)
Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415214001
Total Pages : 496 pages
Book Rating : 4.2/5 (14 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jake Knapp
Publisher : Simon and Schuster
ISBN 13 : 1501121774
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)
Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Author : David Tyreman
Publisher : Jaico Publishing House
ISBN 13 : 9386867001
Total Pages : 189 pages
Book Rating : 4.3/5 (868 download)
Download or read book HOW TO CREATE A KICK-ASS BRAND. written by David Tyreman and published by Jaico Publishing House. This book was released on 2017-01-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Morgan
Publisher : Field Books
ISBN 13 :
Total Pages : 425 pages
Book Rating : 4./5 ( download)
Download or read book How to Create a Personal Brand That Stands Out: Crafting Your Unique Identity for Success written by David Morgan and published by Field Books. This book was released on with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, standing out is more important than ever. Whether you're an entrepreneur, creative professional, or corporate leader, building a strong personal brand is the key to success. How to Create a Personal Brand That Stands Out is your ultimate guide to developing a unique identity that resonates with your audience, grows your influence, and opens doors to endless opportunities. This book provides practical strategies, real-world examples, and expert advice to help you uncover your strengths, define your niche, and market yourself like a pro.
Author : Connie Podesta
Publisher :
ISBN 13 : 9780982702949
Total Pages : 0 pages
Book Rating : 4.7/5 (29 download)
Download or read book 10 Ways to Stand Out from the Crowd written by Connie Podesta and published by . This book was released on 2010-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business as usual is no longer enough if an individual or organization wants to stand apart from the competition. Podesta and Gatz ask their readers: What do you bring to the table that is so memorable and outstanding that people will choose to do business with you? They proceed to show you how to out-think and out-perform the competition.
Author : Thomas Swain
Publisher : Thomas Swain
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book Branding: The Fast & Easy Way To Create a Successful Brand That Connects, Sells & Stands Out From The Crowd written by Thomas Swain and published by Thomas Swain. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: They cheated… Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you’ve come here. If your customers don’t remember you, they will simply go to another business. So how do you stop that from happening and instead have tons of hot customers? The Future is Branding! Stop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don’t want to be a loser you’ll need a decent brand to set you apart from the crowd. Now I’m sure you’ve seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. However inside this book you will find practical and clear insights with no fluff or filler. Whether you are starting out or you have an existing brand that needs to shake things up you’re going to find value here. At the end you will have a brand that stands out with tons of happy customers. BUT YOU WILL NEED TO WORK ON IT! Now if you don’t brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet. Don’t let that happen! Read this book
Author : Jonathan Matusitz
Publisher : Rowman & Littlefield
ISBN 13 : 1442235799
Total Pages : 355 pages
Book Rating : 4.4/5 (422 download)
Download or read book Symbolism in Terrorism written by Jonathan Matusitz and published by Rowman & Littlefield. This book was released on 2014-09-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbolic value of targets is what differentiates terrorism from other forms of extreme violence. Terrorism is designed to inflict deep psychological wounds on an enemy rather than demolish its material ability to fight. The September 11, 2001 attacks, for example, demonstrated the power of symbolism. The World Trade Center was targeted by Al Qaeda because the Twin Towers epitomized Western civilization, U.S. imperialism, financial success, modernity, and freedom. The symbolic character of terrorism is the focus of this textbook. A comprehensive analysis, it incorporates descriptions, definitions, case studies, and theories. Each chapter focuses on a specific dimension of symbolism in terrorism and explains the contexts and processes that involve the main actors as well as the symbolism of both the purposes and targets of terrorism. Also discussed are new religious movements, which represent another important aspect of terrorism, such as Aum Shinrikyo, the Japanese cult that used sarin gas in the Tokyo subway in 1995. Over forty areas of symbolism are covered throughout the chapters, including physical and non-physical symbolism, linguistic symbolism, the social construction of reality, rituals, myths, performative violence, iconoclasm, brand management, logos, semiotics, new media, and the global village. This allows for an in-depth examination of many issues, such as anti-globalization, honor killing, religious terrorism, suicide terrorism, martyrdom, weapons, female terrorism, public communication, visual motifs, and cyberspace. Main concepts are clearly defined, and followed by theory illustrated by international case studies. Chapter summaries, key points, review questions, research and practice suggestions are recurring components as well. This groundbreaking text encompasses all major aspects of symbolism in terrorism and will be an essential resource for anyone studying terrorism.
Author : William Arruda
Publisher : John Wiley & Sons
ISBN 13 : 1118045068
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)
Download or read book Career Distinction written by William Arruda and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Author : Pamela Slim
Publisher : Penguin
ISBN 13 : 1101615834
Total Pages : 258 pages
Book Rating : 4.1/5 (16 download)
Download or read book Body of Work written by Pamela Slim and published by Penguin. This book was released on 2013-12-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Author : Ranjot Singh Chahal
Publisher : Rana Books
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)
Download or read book The Ultimate Guide on How to Become Famous and Make Your Mark written by Ranjot Singh Chahal and published by Rana Books . This book was released on 2024-01-23 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey with "The Ultimate Guide on How to Become Famous and Make Your Mark." This comprehensive guide offers a roadmap for aspiring individuals seeking fame and success in the spotlight. From defining the concept of fame to crafting a memorable brand, navigating the industry, and mastering the necessary skills, this book provides practical strategies for every step of the journey. Learn to captivate audiences, manage the responsibilities and pitfalls of fame, and sustain your success for the long haul. Delve into essential topics like financial management, mental well-being, and giving back to the community, ensuring a holistic approach to fame. Written with clarity and insight, this guide is your go-to resource for unlocking the secrets to becoming famous and leaving an indelible mark on the world.
Author : Ehsan Zarrini Darban
Publisher : BoD - Books on Demand
ISBN 13 : 9528034195
Total Pages : 142 pages
Book Rating : 4.5/5 (28 download)
Download or read book Fuel Your Dreams written by Ehsan Zarrini Darban and published by BoD - Books on Demand. This book was released on 2023-05-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fuel Your Dreams: A Guide to Fueling Entrepreneurship" is a comprehensive guide designed to turn your entrepreneurial aspirations into a thriving reality. This insightful and inspiring book provides a roadmap to turn your ideas and passions into a successful business venture. Filled with expert insights and real-life experiences from successful entrepreneurs, this book offers practical and actionable advice on the essential steps to launching and growing your business. Whether you're just starting out or looking to take your venture to the next level, "Fuel Your Dreams" is a powerful tool to help you overcome the challenges and obstacles on your entrepreneurial journey. With its extensive coverage of crucial topics, this book will motivate and guide you as you turn your dreams into a thriving business. "Fuel Your Dreams" is a must-have for both aspiring and seasoned entrepreneurs, providing the essential tools and knowledge needed to succeed in the competitive world of entrepreneurship. Start fueling your entrepreneurial dreams today and achieve success like never before!
Author : Mary Pender Greene
Publisher : Oxford University Press
ISBN 13 : 0199373450
Total Pages : 257 pages
Book Rating : 4.1/5 (993 download)
Download or read book Creative Mentorship and Career-Building Strategies written by Mary Pender Greene and published by Oxford University Press. This book was released on 2015-01-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a paradigm shift as to how professional knowledge is passed on. It no longer happens naturally through traditional corporate grooming and succession rituals. With less time, lower budgets, and more uncertainty, traditional mentorship models don't work in today's economy. The recent dramatic upheaval in the professional landscape has radically altered how 21st century professionals can most effectively cultivate career success. Creative Mentorship brings the most advanced mentoring methods out of the Fortune 500 boardroom and into your classroom, conference room, or even your living room, giving everyone access to groundbreaking and innovative mentoring methods utilized by today's most powerful and influential professionals. Mary Pender Greene draws upon more than 20 years of experience as a therapist, career coach, and successful executive to codify her personal system for career development, the Virtual Personal Board of Directors (VPBOD). Creative Mentorship features engaging exercises and worksheets as well as practical methods and strategies that will transform the way you approach career development. Creative Mentorship guides you, step-by-step, through the process of building your own Virtual Personal Board of Directors. Creative Mentorship will show you how to select specialized mentors who will accompany and assist you on your path to career success. A toolbox of tactics, strategies, and rules of engagement will ensure that you fully assimilate the VPBOD networking strategy, learn how to best leverage its innovative tactics, and ultimately integrate this revolutionary mentoring methodology into every aspect of your professional life. Creative Mentorship will enable you to achieve your most ambitious dreams and make your ultimate professional goals a reality.
Author : Rae A. Stonehouse
Publisher : Live For Excellence Productions
ISBN 13 : 1998813509
Total Pages : 571 pages
Book Rating : 4.9/5 (988 download)
Download or read book Stand Out! written by Rae A. Stonehouse and published by Live For Excellence Productions. This book was released on 2023-11-06 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the oversaturated modern landscape, establishing yourself as an expert and thought leader has never been more challenging - or more important for career success. Enter: books. In Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker author Rae A. Stonehouse unveils how you can leverage the credibility and visibility of authorship to differentiate yourself, attract ideal clients, and book high-paying speaking gigs at prestigious conferences, corporations, and associations. Backed by decades of experience, Stonehouse's groundbreaking book provides a comprehensive roadmap to plan, write, publish, and strategically market your book. You'll discover insider tips to identify your niche, craft compelling content, choose between traditional and self-publishing routes, and create financial leverage using your book. This is Author Stonehouse’s Sixth book in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself. Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker reveals: · The step-by-step process to write an authoritative book positioning you as a leading voice in your industry. · Cutting-edge marketing strategies to build buzz, launch successfully, and drive book sales. · How to land lucrative speaking opportunities, media interviews, and new client partnerships · Monetization models and backend funnels to maximize your book's value. · Guidance to balance books with speaking to accelerate your income and impact. Whether you're a seasoned speaker or starting out, Stand Out! equips you with a powerful blueprint to use a book as a springboard for your career. If you're ready to write your story, spread your message, and become the speaker audiences crave, this book is for you!
Author : AS
Publisher : AS [Author]
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)
Download or read book How to Start a Business as a Freelance Illustrator written by AS and published by AS [Author]. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.
