Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Complexity Theory and the Philosophy of Education

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Publisher : John Wiley & Sons
ISBN 13 : 1444307363
Total Pages : 256 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Complexity Theory and the Philosophy of Education by : Mark Mason

Download or read book Complexity Theory and the Philosophy of Education written by Mark Mason and published by John Wiley & Sons. This book was released on 2009-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of scholarly essays, Complexity Theory and thePhilosophy of Education provides an accessible theoreticalintroduction to the topic of complexity theory while consideringits broader implications for educational change. Explains the contributions of complexity theory to philosophyof education, curriculum, and educational research Brings together new research by an international team ofcontributors Debates issues ranging from the culture of curriculum, to theimplications of work of key philosophers such as Foucault and JohnDewey for educational change Demonstrates how social scientists and social and educationpolicy makers are drawing on complexity theory to answer questionssuch as: why is it that education decision-makers are so resistantto change; how does change in education happen; and what does ittake to make these changes sustainable? Considers changes in use of complexity theory; developedprincipally in the fields of physics, biology, chemistry, andeconomics, and now being applied more broadly to the socialsciences and to the study of education

Masters Theses in the Pure and Applied Sciences

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Publisher : Springer
ISBN 13 : 9780306341205
Total Pages : 320 pages
Book Rating : 4.3/5 (412 download)

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Book Synopsis Masters Theses in the Pure and Applied Sciences by : Wade H. Shafer

Download or read book Masters Theses in the Pure and Applied Sciences written by Wade H. Shafer and published by Springer. This book was released on 1976 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masters Theses in the Pure and Applied Sciences was first conceived, published, and dis· seminated by the Center for Information and Numerical Data Analysis and Synthesis (CINDAS) *at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the ac· tivity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought that such an arrangement would be more beneficial to the academic and general scientific and technical community. After five years of this joint undertaking we had concluded that it was in the interest of all concerned if the printing and distribution of the volume were handled by an international publishing house to assure improved service and broader dissemination. Hence, starting with Volume 18, Masters Theses in the Pure and Applied Sciences has been disseminated on a worldwide basis by Plenum Publishing Corporation of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 20 (thesis year 1975) a total of 10,374 theses titles from 28 Canadian and 239 United States universities. We are sure that this broader base for theses titles reported will greatly enhance the value of this important annual reference work. The organization of Volume 20 is identical to that of past years. It consists of theses titles arranged by discipline and by university within each discipline.

The Play of Musement

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Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Play of Musement by : Thomas Albert Sebeok

Download or read book The Play of Musement written by Thomas Albert Sebeok and published by . This book was released on 1981 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Green Challenge

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Publisher : Routledge
ISBN 13 : 1134844026
Total Pages : 290 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis The Green Challenge by : Dick Richardson

Download or read book The Green Challenge written by Dick Richardson and published by Routledge. This book was released on 2006-01-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Green Challenge is an up-to-date and comprehensive account of the development of Green parties in Western Europe, and includes an account of the development since 1989 of an East European Green movement. Blending theory and empirical analysis, the book contains chapters on each of the main western European cases and on a number of other less-studied ones. These are designed to demonstrate the shifting balance of party-political competition the factor the authors believe most strongly influences the fortunes of the Greens. The editors also integrate a valuable analysis of the environmentally-degraded Czech Republic, where the Green parties' lack of electoral success has puzzled many observers.

Metamorphoses

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Publisher : John Wiley & Sons
ISBN 13 : 1509545689
Total Pages : 180 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Metamorphoses by : Emanuele Coccia

Download or read book Metamorphoses written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.

Unsteady Transonic Flow

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Publisher : Courier Dover Publications
ISBN 13 : 0486832775
Total Pages : 147 pages
Book Rating : 4.4/5 (868 download)

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Book Synopsis Unsteady Transonic Flow by : Mårten T. Landahl

Download or read book Unsteady Transonic Flow written by Mårten T. Landahl and published by Courier Dover Publications. This book was released on 2019-04-17 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic monograph on unsteady transonic flow — the flow of air encountered at speeds at or near the speed of sound — is of continuing interest to students and professionals in aerodynamics, fluid dynamics, and other areas of applied mathematics. After a brief Introduction, Swedish physicist Mårten T. Landahl presents a chapter in which the two-dimensional solution is derived, succeeded by a discussion of its relation to the subsonic and supersonic solutions. Three chapters on low aspect ratio configurations follow, covering triangular wings and similar planforms with curved leading edges, rectangular wings, and cropped delta wings, and low aspect ratio wing-body combinations. The treatment concludes with a consideration of the experimental determination of air forces on oscillating wings at transonic speeds.

The Men's Bibliography

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Publisher :
ISBN 13 : 9780646180885
Total Pages : 245 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis The Men's Bibliography by :

Download or read book The Men's Bibliography written by and published by . This book was released on 1996 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sexing the Citizen

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Publisher : Cornell University Press
ISBN 13 : 1501729993
Total Pages : 290 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Sexing the Citizen by : Judith Surkis

Download or read book Sexing the Citizen written by Judith Surkis and published by Cornell University Press. This book was released on 2018-07-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did marriage come to be seen as the foundation and guarantee of social stability in Third Republic France? In Sexing the Citizen, Judith Surkis shows how masculine sexuality became central to the making of a republican social order. Marriage, Surkis argues, affirmed the citizen's masculinity, while also containing and controlling his desires. This ideal offered a specific response to the problems—individualism, democratization, and rapid technological and social change—associated with France's modernity. This rich, wide-ranging cultural and intellectual history provides important new insights into how concerns about sexuality shaped the Third Republic's pedagogical projects. Educators, political reformers, novelists, academics, and medical professionals enshrined marriage as the key to eliminating the risks of social and sexual deviance posed by men-especially adolescents, bachelors, bureaucrats, soldiers, and colonial subjects. Debates on education reform and venereal disease reveal how seriously the social policies of the Third Republic took the need to control the unstable aspects of male sexuality. Surkis's compelling analyses of republican moral philosophy and Emile Durkheim's sociology illustrate the cultural weight of these concerns and provide an original account of modern French thinking about society. More broadly, Sexing the Citizen illuminates how sexual norms continue to shape the meaning of citizenship.

The Power of Politics

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Publisher : Routledge
ISBN 13 : 9780367310752
Total Pages : 0 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Power of Politics by : Jan Willem Duyvendak

Download or read book The Power of Politics written by Jan Willem Duyvendak and published by Routledge. This book was released on 2021-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author compares New Social Movements (NSM) development in France with NSM development in Switzerland, Germany and the Netherlands. He finds that by the 1980s, the new social movements were weaker in France because of France's tradition of old political conflicts.

Reign of Virtue

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Publisher : University of Chicago Press
ISBN 13 : 0226924777
Total Pages : 308 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis Reign of Virtue by : Miranda Pollard

Download or read book Reign of Virtue written by Miranda Pollard and published by University of Chicago Press. This book was released on 2012-07-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Reign of Virtue, Miranda Pollard explores the effects of military defeat and Nazi occupation on French articulations of gender in wartime France. Drawing on governmental archives, historical texts, and propaganda, Pollard explores what most historians have ignored: the many ways in which Vichy's politicians used gendered images of work, family, and sexuality to restore and maintain political and social order. She argues that Vichy wanted to return France to an illustrious and largely mythical past of harmony, where citizens all knew their places and fulfilled their responsibilities, where order prevailed. The National Revolution, according to Pollard, replaced the ideals of liberty, equality, and fraternity with work, family, and fatherland, making the acceptance of traditional masculine and feminine roles a key priority. Pollard shows how Vichy's policies promoted the family as the most important social unit of a new France and elevated married mothers to a new social status even as their educational, employment, and reproductive rights were strictly curtailed.

I Think I Am a Verb

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Publisher : Springer Science & Business Media
ISBN 13 : 1489934901
Total Pages : 262 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis I Think I Am a Verb by : Thomas A. Sebeok

Download or read book I Think I Am a Verb written by Thomas A. Sebeok and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: My writing career has been, at least in this one respect, idiosyncratic: it had to mark and chart, step by step, its own peculiar champaign. My earliest papers, beginning in 1942, were technical articles in this or that domain of Uralic linguistics, ethnography, and folklore, with a sprinkling of contributions to North and South American linguistics. In 1954, my name became fecklessly associated with psycholinguistics, then, successively, with explorations in my thology, religious studies, and stylistic problems. It now takes special effort for me to even revive the circumstances under which I came to publish, in 1955, a hefty tome on the supernatural, another, in 1958, on games, and yet another, in 1961, utilizing a computer for extensive sorting of literary information. By 1962, I had edged my way into animal communication studies. Two years after that, I first whiffled through what Gavin Ewart evocatively called "the tulgey wood of semiotics." In 1966, I published three books which tem porarily bluffed some of my friends into conjecturing that I was about to meta morphose into a historiographer of linguistics. The topmost layer in my scholarly stratification dates from 1976, when I started to compile what eventually became my "semiotic tetralogy," of which this volume may supposably be the last. In the language of "Jabberwocky," the word "tulgey" is said to connote variability and evasiveness. This notwithstanding, the allusion seems to me apt.

Systems Theory

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Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Systems Theory by : Igorʹ Viktorovich Blauberg

Download or read book Systems Theory written by Igorʹ Viktorovich Blauberg and published by . This book was released on 1977 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Disasters Report

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Publisher : Springer
ISBN 13 : 9789041100382
Total Pages : 180 pages
Book Rating : 4.1/5 (3 download)

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Book Synopsis World Disasters Report by : International Federation Of Red Cross And Red Crescent Societies Staff

Download or read book World Disasters Report written by International Federation Of Red Cross And Red Crescent Societies Staff and published by Springer. This book was released on 1995-04-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Debating the Democratic Legitimacy of the European Union

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 074257640X
Total Pages : 403 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Debating the Democratic Legitimacy of the European Union by : Beate Kohler-Koch

Download or read book Debating the Democratic Legitimacy of the European Union written by Beate Kohler-Koch and published by Rowman & Littlefield Publishers. This book was released on 2007-04-18 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discussion about a constitution for the European Union and its rejection by referendum in two of the EU founding member states has once again spurred public and scholarly interest in the democratic quality and potential of the European Union. Debating the Democratic Legitimacy of the European Union brings together distinguished thinkers from law, political science, sociology, and political philosophy to explore the potential for democratically legitimate governance in the European Union. Drawing on different theoretical perspectives and strands from democratic theory, this volume is the first of its kind to overcome the present state of fragmentation in the debate about the conditions and possible remedies for what is often called the "democratic deficit" of the European Union. Among the pressing questions addressed by the contributors are: What future is there for parliamentary democracy in the European Union? Can we observe the evolution of a European public sphere and civil society? Can participatory democracy or deliberative democracy pave the road for a democratically legitimate European Union? Conversations about democracy have engaged the public in a new way since the beginning of the Iraq war, and this volume is the best resource for students and readers who are interested in democracy in the European Union. Contributions by: Rudy B. Andeweg, Katrin Auel, Arthur Benz, Lars-Erik Cederman, Damian Chalmers, Deirdre Curtin, Donatella Della Porta, Klaus Eder, Erik O. Eriksen, Ulrich Haltern, Hubert Heinelt, Doug Imig, Christian Joerges, Beate Kohler-Koch, Christopher Lord, Paul Magnette, Andreas Maurer, Jeremy Richardson, Berthold Rittberger, Rainer Schmalz-Bruns, Michael Th. Greven, Hans-Jörg Trenz, and Armin von Bogdandy

Semiotics in the United States

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Publisher : Georgetown University Press
ISBN 13 : 9780253206541
Total Pages : 198 pages
Book Rating : 4.2/5 (65 download)

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Book Synopsis Semiotics in the United States by : Thomas Albert Sebeok

Download or read book Semiotics in the United States written by Thomas Albert Sebeok and published by Georgetown University Press. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

"You Know My Method"

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Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis "You Know My Method" by : Thomas Albert Sebeok

Download or read book "You Know My Method" written by Thomas Albert Sebeok and published by . This book was released on 1980 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photocopy of typescript pages 203-250 of Theory and Methodology in Semiotics, v.26: 3-4, 1979 stapled in covers, 2 copies of the prefinal draft of Aug. 21 [1979] (1 in covers).