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Determinants Of Private Label Attitude
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Book Synopsis Determinants of Private Label Attitude by : Stefanie Weiß
Download or read book Determinants of Private Label Attitude written by Stefanie Weiß and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master's degree in Marketing and Branding at the IMC Krems in Austria.
Book Synopsis Determinants of Private Label Attitude by : Stefanie Weiß
Download or read book Determinants of Private Label Attitude written by Stefanie Weiß and published by Springer. This book was released on 2015-02-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.
Book Synopsis Private Labels in India. An Analysis of Consumer Perception and Attitude by : Sushil Dixit
Download or read book Private Labels in India. An Analysis of Consumer Perception and Attitude written by Sushil Dixit and published by GRIN Verlag. This book was released on 2015-03-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Book Synopsis Determinants of Brand Imagery and Attitude with Special Reference to Private Brands by : John G. Myers
Download or read book Determinants of Brand Imagery and Attitude with Special Reference to Private Brands written by John G. Myers and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by : Gómez-Suárez, Mónica
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martinez-Lopez
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martinez-Lopez and published by Springer Nature. This book was released on 2020-05-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Book Synopsis CONSUMER ATTITUDE TOWARDS PRIVATE LABEL BRANDS by : Deepti Gupta
Download or read book CONSUMER ATTITUDE TOWARDS PRIVATE LABEL BRANDS written by Deepti Gupta and published by . This book was released on 2022-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López
Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2017-06-22 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Book Synopsis Acceptability of Online Private Labels Book by : Ruchita Pangriya
Download or read book Acceptability of Online Private Labels Book written by Ruchita Pangriya and published by Shineeks Publishers. This book was released on 2021-07-21 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a glance of on-line private label brands in India. It could be useful to understand consumers’ behavior towards these brands. Also this book could help to learn Structural Equation Modeling techniques which is very popular among researchers.
Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Book Synopsis Determinants of Consumer Buying Behaviour by : Krishna C V
Download or read book Determinants of Consumer Buying Behaviour written by Krishna C V and published by . This book was released on 2017 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category in the early days and the penetration of the private label brands was very small. But now things have changed and private label brands are leading in every segment. In the apparel segment also many private label brands are leading the competition.Consumer buying behavior is mainly affected by many determinant factors and this paper aims at understanding and identifying the important determinant factors affecting the consumer buying behavior towards private label apparel. Private label brands are very successful because they offer many advantages to the consumers. Consumers are mainly affected by many internal factors like demographic, personality and lifestyle and many other factors while purchasing apparel. Consumers are also affected by many external factors like brand image, price, design and quality while buying private label apparel brands.
Book Synopsis Advances in National Brand and Private Label Marketing by : Juan Carlos Gázquez-Abad
Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad and published by Springer Nature. This book was released on 2023-05-19 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Book Synopsis Determinants of Brand Imagery and Attitude by : John Graham Myers
Download or read book Determinants of Brand Imagery and Attitude written by John Graham Myers and published by . This book was released on 1967 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview by : Jana Defontis
Download or read book The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview written by Jana Defontis and published by GRIN Verlag. This book was released on 2020-08-24 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: English, abstract: The aim of this thesis is to provide a systematic overview of existing literature, dealing with the concept of private label brand Image and store image and about the studies that have dealt with the interrelation between the two variables. Private label brands (PLBs) have gained tremendously in significance over the past decades. While at their first appearance in the market place in 1920 they only had to face little competition by now numerous large wholesalers offer private labels in a large number of product categories. Since competition has intensified retailers have become more engaged in developing an efficient differentiation strategy. In this context it has been found that the implementation of a private label program can contribute to a number of benefits for retailers as well as for consumers. Alongside an improved bargaining power vis-à-vis manufacturers resulting in lower wholesale prices for national brands (NBs). Private label brands can account for higher margins compared to NBs and they furthermore have the potential to serve as a significant determinant for store differentiation by expanding a retailers' merchandise with a unique alternative that is store specific and thus can contribute to increased store traffic and ultimately to more customers being loyal towards a certain store
Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio
Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Book Synopsis Review of Marketing Research by : Naresh Malhotra
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-09-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
