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Determinants Of Export Performance And Moderating Effects Of Marketing Programme Adaption
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Book Synopsis Determinants of Export Performance and Moderating Effects of Marketing Programme Adaptation by : Luis Filipe Lages
Download or read book Determinants of Export Performance and Moderating Effects of Marketing Programme Adaptation written by Luis Filipe Lages and published by . This book was released on 1999 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Determinants of Export Performance and Moderating Effects of Marketing Programme Adaption by : Luis Filipe Lages
Download or read book Determinants of Export Performance and Moderating Effects of Marketing Programme Adaption written by Luis Filipe Lages and published by . This book was released on 1999 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Entrepreneurship in International Marketing by : Shaoming Zou
Download or read book Entrepreneurship in International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-02-04 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Book Synopsis The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms by : Shun Charmaine Chan
Download or read book The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms written by Shun Charmaine Chan and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategy Adaptation (IMSA) has been widely acknowledged by scholars as a crucial determinant of export performance (Cavusgil & Zou, 1994; Shoham, 1999; Theodosiou & Leonidou, 2003). Essentially, a firm's pursuit of IMSA is contingent on different factors in the internal and external environments. However, the complicated interplays of internal and external factors in the international marketing strategy cannot be understood by just one single conceptual explanation. Therefore, the evaluation of determinants on the adaptation of the export marketing strategy with consideration to different theoretical perspectives is necessary for a better cross-fertilization of different ideas. In this study, some cultural characteristics relating to Chinese firms are addressed in assessing the marketing strategy adaptation, such as firms mimicking behaviours and the impact of relational assets (networking capability) etc. Although developing relationship with key constituencies has been historically and strategically critical in Chinese business etiquette, this variable was found, however, insignificant in moderating the performance of IMSA of Chinese firms. This result suggests that the role of guanxi may be marginalized nowadays and Chinese firms may no longer rely heavily on relationship building as in the past. This thesis has adopted the Awareness-Motivation-Capabilities (AMC) model (Chen, et al., 2007) as an important backdrop to form a research framework to examine the determinants of IMSA and the corresponding impact on export performance. The research framework has integrated the theoretical perspectives from a resource-based view, competition theory, internationalization theory and institution theory to elaborate on the effect of awareness, motivation and capability on the international marketing strategy and export performance. In order to provide empirical evidence to support the proposed variables established in the research model, a set of hypotheses is established and tested through a survey of 253 Chinese exporting firms. The results of the empirical investigation suggest that awareness and motivation are the key driving forces of a firm's strategic response to not only the firm's internal characteristics and competition within industry, but also to the regulative forces of both domestic and host markets. Managers are, therefore, advised to obtain appropriate knowledge and always be sensitive to personal, firm, industry and institutional related environments in order to adjust the degree of marketing strategy adaptation as required.
Book Synopsis Determinants of Expected Short-Term Export Performance Improvement by : Luis Filipe Lages
Download or read book Determinants of Expected Short-Term Export Performance Improvement written by Luis Filipe Lages and published by . This book was released on 2006 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this research, key determinants of expected short-term export performance improvement are identified. We develop a conceptual framework that incorporates past, current and expected performance, internal and external forces of the firm, and pricing strategy adaptation to the foreign market. The framework is tested via a field survey of industrial exporters. Surprisingly, findings reveal that the effect of firm's commitment to exporting on expected short-term export performance improvement is negative. More importantly, findings indicate that past export intensity has a negative moderating effect on the relationship between export intensity increase and expected short-term export performance improvement. Similarly, the relationship between external market forces and expected short-term export performance improvement is moderated by the level of past export satisfaction. Additionnaly, findings suggest that for a better understanding of the effects of pricing strategy change on export performance, particular attention should be given to the moderating effects of previous experience with past pricing strategies. These and other surprising results have important implications for both public policy and management decision-making, and suggest several potentially fruitful streams for global marketing research of industrial products.
Book Synopsis Marketing Strategy Fit and Performance in Export Product-market Ventures by : Suthawan Chirapanda
Download or read book Marketing Strategy Fit and Performance in Export Product-market Ventures written by Suthawan Chirapanda and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing globalisation has led to new challenges for companies III developing their marketing strategies, as they must actively engage III international markets to increase their profits, sales volume and sales growth. This empirical study developed and tested a theoretically anchored model of export marketing strategy adaptation and performance. This study conducted a postal survey with 197 participants from Thai manufacturers with significant involvement in exporting. The unit of analysis was the individual export product- market ventures. Advanced statistical techniques were utilised in order to assess the validity and reliability of measurement scales and test the hypothetical relationships between the constructs included in the research model. The role of fit was applied as a systematic approach for the design and implementation of effective marketing strategies. The study addressed an important gap in the literature by defining and conceptualising environmental factors that influence the degree of export marketing programme adaptation and its imnpact on export performance. The results indicated that the degree of environment dissimilarity between the home and export markets positively related to the extent of export marketing strategy adaptation. Two types of fit- residual analysis and ideal profile approaches- have confirmed that the proper fit between the degree of export marketing strategy adaptation and environmental factors significantly leads to superior export performance outcomes. Different export markets have different environmental issues, leading to different export performances outcomes. With this situation-specific analysis, companies should perform a separate analysis and assessment of the environment in each foreign target market in order to develop an appropriate marketing strategy with respect to each individual foreign market. In order to achieve superior performance outcomes, the extent of export marketing strategy adaptation must fit the environment in a particular situation. III.
Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaption to the Foreign Market by : Luis Filipe Lages
Download or read book The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaption to the Foreign Market written by Luis Filipe Lages and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market by : Luis Filipe Lages
Download or read book The Effects of Prior Export Performance on Firms' Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market written by Luis Filipe Lages and published by . This book was released on 2001 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Determinants of Export Performance by : Carlos Daniel Alves Sousa
Download or read book The Determinants of Export Performance written by Carlos Daniel Alves Sousa and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considerable attention has been paid to the determinants of export performance. However, despite this research effort in identifying and examining the influence of such determinants, the literature is characterized by fragmentation and diversity, hindering theory development and practical advancement in the field. This paper attempts to review and synthesize the knowledge on the subject. As a result, this study reviews and evaluates 52 articles published between 1998 and 2005 to assess the determinants of export performance. The assessment reveals that: (a) more studies have been conducted outside the USA; (b) the majority of the studies focus on manufacturing firms, with relatively few studies examining the service sector; (c) the majority of the export studies continue to focus on small to medium-sized firms; (d) there is a continuous increase in the sample size; (e) despite the problems that may arise from the use of single informants, it seems that none of the studies reviewed here collected data from more than one informant in the firm; (f) an increasing number of studies have been using the export venture as the unit of analysis; (g) the level of statistical sophistication has improved; (h) the use of control and moderating variables in export performance studies has increased; (i) more studies have started to include the external environment in their models, including domestic market characteristics; and (j) market orientation as a key determinant of export performance emerges in this review. Finally, conclusions are drawn, along with some suggestions for further research.
Book Synopsis International Marketing Program Adaptation, Strategic Fit, and Export Performance by : Magnus Hultman
Download or read book International Marketing Program Adaptation, Strategic Fit, and Export Performance written by Magnus Hultman and published by . This book was released on 2008 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez
Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Book Synopsis Sustainable Education and Development – Making Cities and Human Settlements Inclusive, Safe, Resilient, and Sustainable by : Joseph N. Mojekwu
Download or read book Sustainable Education and Development – Making Cities and Human Settlements Inclusive, Safe, Resilient, and Sustainable written by Joseph N. Mojekwu and published by Springer Nature. This book was released on 2022-01-01 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the 10th Applied Research Conference in Africa (ARCA), showcasing the latest research on education and inclusive, safe, resilient, and sustainable communities. The conference is focused on applied research discussion and its dissemination, developing understanding about the role of research and researchers in the development of the continent. Education is a key driver to transform lives, build peace, eradicate poverty and drive sustainable development in Africa. Researchers face large challenges to making a meaningful contribution to the development of Africa. It is a continent where research can at time be not viewed directly related to development. The aim of the Applied Research Conference in Africa is to provide a platform for capacity building and networking among researchers in Africa. The proceedings is focussed on applied research, its discussion and dissemination and will be if interest to researchers, professors, graduate students, policymakers and professionals in industry.
Book Synopsis Export Market-orientated Behaviour, Its Antecedents, Performance Consequences, & Moderating Factors by : John Cadogan
Download or read book Export Market-orientated Behaviour, Its Antecedents, Performance Consequences, & Moderating Factors written by John Cadogan and published by . This book was released on 1999 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Export Performance and Its Determinants by : Marco Fugazza
Download or read book Export Performance and Its Determinants written by Marco Fugazza and published by United Nations Publications. This book was released on 2004 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using a quantile regression econometric formula, this study examines the relationship between export performance, supply capacity factors and foreign market access. The main determinants of export performance are discussed and the results of the study are explained."--Publisher's description.
Book Synopsis The journal of product innovation management by : Product Development & Management Association (United States)
Download or read book The journal of product innovation management written by Product Development & Management Association (United States) and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1799889580 Total Pages :1964 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources
Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
