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Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (38 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Salvi Franklin
Publisher : Jordanpeterson
ISBN 13 : 9781805454229
Total Pages : 0 pages
Book Rating : 4.4/5 (542 download)
Download or read book Psychological and Social Factors Influencing Consumer Buying Behavior in Relation to Consumer Durables Selection written by Salvi Franklin and published by Jordanpeterson. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction A study of the consumer buying behaviour though not a recent trend in the area of marketing has gained major significance and has become a much-studied science in the past two decades on account of globalization leading to market widening, increase in the number of consumers, increase in the number of players with each player formulating various marketing strategies to examine its market shares in the market globally. One of the earliest references of the study on consumer buying behaviour is found in the book " The Wealth of Nations" by Adam Smith published in the year 1776. Study of the Consumer buying behaviour in simple terms refers to how the decision to purchase is arrived at by a consumer or the decision to spend the available resources of money, time and efforts on acquiring products for consumption. This study of the buying behaviour of the consuemrs is done at every stage of the consumer purchase decision i.e. before buying, during the process of buying and postpurchase behaviour.
Author : Johan Botha
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165115
Total Pages : 348 pages
Book Rating : 4.1/5 (651 download)
Download or read book Introduction to Marketing written by Johan Botha and published by Juta and Company Ltd. This book was released on 2005-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Author : M. Khan
Publisher : New Age International
ISBN 13 : 8122415318
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)
Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Author : Prem Kumar
Publisher : Anjuman Prakashan
ISBN 13 : 9391531687
Total Pages : 102 pages
Book Rating : 4.3/5 (915 download)
Download or read book Trends on consumer buying behaviour written by Prem Kumar and published by Anjuman Prakashan. This book was released on 2022-03-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.
Author : Dr. Gaurav Agarwal
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4./5 ( download)
Download or read book Consumer Behaviour - SBPD Publications written by Dr. Gaurav Agarwal and published by SBPD Publications. This book was released on 2021-11-20 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : Krishna C V
Publisher :
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4.:/5 (13 download)
Download or read book Determinants of Consumer Buying Behaviour written by Krishna C V and published by . This book was released on 2017 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category in the early days and the penetration of the private label brands was very small. But now things have changed and private label brands are leading in every segment. In the apparel segment also many private label brands are leading the competition.Consumer buying behavior is mainly affected by many determinant factors and this paper aims at understanding and identifying the important determinant factors affecting the consumer buying behavior towards private label apparel. Private label brands are very successful because they offer many advantages to the consumers. Consumers are mainly affected by many internal factors like demographic, personality and lifestyle and many other factors while purchasing apparel. Consumers are also affected by many external factors like brand image, price, design and quality while buying private label apparel brands.
Author : C.L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126903306
Total Pages : 216 pages
Book Rating : 4.9/5 (33 download)
Download or read book Consumer Behaviour written by C.L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Author : Włodzimierz Sroka
Publisher : Springer Nature
ISBN 13 : 3030473805
Total Pages : 344 pages
Book Rating : 4.0/5 (34 download)
Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author : Elizabeth C. Hirschman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (472 download)
Download or read book Advances in Consumer Research written by Elizabeth C. Hirschman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Loudon
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by David L. Loudon and published by McGraw-Hill Companies. This book was released on 1984 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A college textbook discusses various theoretical concepts of consumer behavior and marketing research and their practical applications. The 21 chapters of the text are organized into 5 principal sections, covering: basic fundamentals and models for assessing consumer behavior; developing an understanding of consumer behavior relative to marketing strategies; environmental influences affecting consumer behavior from the general cultural, subcultural (i.e., ethnic), social class structure, family level, and personal influence standpoints; specific determinants of consumer behavior (e.g., motivational aspects; learning and memory aspects; self-conceptual factors; attitude characteristics and their modification); and factors influencing consumer decision processes, with respect to recognition of decision problems and purchasing processes and behavior. Photographs, charts, and tables are used extensively. Specific case studies are reviewed at the end of each of the 5 sections and each chaper includes discussion questons. (wz).
Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781973378235
Total Pages : 41 pages
Book Rating : 4.3/5 (782 download)
Download or read book Methods Predict Consumer Behavior Influence Factors written by Johnny Ch LOK and published by . This book was released on 2017-11-17 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aims to research how psychological and/or economy factors can influence consumer behavior. This study of consumer behavior emphasizes how to do the " why" and "how" questions involved in decision making and buying behavior by psychological and economy influence factors. Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making. Whether it be travelling, shopping or watching television, individuals are directly or indirectly engaging in consumer behavior. It can be defined as the processes involved when individuals select, purchase and use products or services to fulfil their needs and desires. In my this book, I shall indicate these kind of products to explain how psychological and economy factors can influence these kind of product consumers' consumption change. These products include smartphone, Conclusion, I write this book aims to give better insight in order to better understand what psychological and economy elements can influence consumer individual behavioral change easily. Also , in my this book, I shall give different product cases to explain why these psycholgical and/or economy factors can influence consumer behavioral change to choose to buy or not buy the product or to consume the service, e.g. choosing to watch the movie, choosing the restaurant to eat foods. Any readers can analyze to judge why the consumer will choose to buy the product or consume the service which will be influenced to choose to buy/consume or not buy/not consume from these any one of psychological and/or economy factors more easily after you read my book.
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author : Joann Peck
Publisher : Springer
ISBN 13 : 3319771582
Total Pages : 278 pages
Book Rating : 4.3/5 (197 download)
Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Glenn Walters
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
