Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises

Download Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises by : Omer Soumbou Ousmaiela

Download or read book Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises written by Omer Soumbou Ousmaiela and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: LA PERFORMANCE A L'EXPORTATION DES PME-PMI CALCULEE PAR LE RAPPORT CHIFFRE D'AFFAIRES A L'EXPORTATION SUR CHIFFRE D'AFFAIRES TOTAL EST UNE REALITE QUI EXCLU DE PENSER QUE LA TAILLE EST UN FACTEUR DISCRIMINANT A L'EXPORTATION. CETTE PERFORMANCE EST LIEE A LA RECHERCHE D'UN POUVOIR DE MARCHE QUI RELEVE DE LEUR SPECIALISATION, C'EST A DIRE D'UN ENSEMBLE DE COMPETENCES, ET DE L'ORGANISATION INDUSTRIELLE DANS LAQUELLE ELLES SE TROUVENT. EN EFFET FACE A UN ENVIRONNEMENT INCERTAIN, LES GRANDES ENTREPRISES ONT MIS EN PLACE UNE ORGANISATION INDUSTRIELLE EN TERMES DE FLEXIBILITE ET RESEAUX QUI INTEGRENT LES PME-PMI A TRAVERS LES RAPPORTS D'ASSOCIATION ET DE CONCURRENCE. LORSQUE LES COMPETENCES DES PME-PMI RELEVENT D' UNE ORGANISATION EFFICACE DU PROCESSUS DE PRODUCTION ET DE TRAVAIL, C'EST A DIRE D'UNE SPECIALISATION INDUSTRIELLE, LEURS RAPPORTS D'ASSOCIATION AVEC LES GRANDES ENTREPRISES CORRESPONDENT A UNE SITUATION D'OLIGOPSONE. L'EXPORTATION DES PME-PMI SOUS DES FORMES CONCERTEES ET DE SOUS TRAITANCE INTERNATIONALE MENEES PAR LES GRANDES ENTREPRISES. ELLE VA DEPENDRE DE LEUR DEGRE DE DEPENDANCE, DE L'EVOLUTION DE LEURS COMPETENCES ET DES POTENTIALITES DES MARCHES. LORSQUE LEURS COMPETENCES SONT LIEES AU PRODUIT, A UN CLIENT, A LA POSSESSION D'UNE TECHNOLOGIE, C'EST A DIRE D'UNE SPECIALISATION ETROITE; LEURS RAPPORTS AVEC LES GRANDES ENTREPRISES SONT CONCURRENTIELS; ET LEUR EXPORTATION RELEVE DE LEUR VOLONTE ET DES POTENTIALI

Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises

Download Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises by : Omer Soumbou Ousmaiela

Download or read book Facteurs explicatifs de la performance à l'exportation des petites et moyennes entreprises written by Omer Soumbou Ousmaiela and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Le comportement et la performance à l'exportation des entreprises des pays en voie de développement un essai d'explication

Download Le comportement et la performance à l'exportation des entreprises des pays en voie de développement un essai d'explication PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.:/5 (49 download)

DOWNLOAD NOW!


Book Synopsis Le comportement et la performance à l'exportation des entreprises des pays en voie de développement un essai d'explication by : Mohamed Ali Ababou

Download or read book Le comportement et la performance à l'exportation des entreprises des pays en voie de développement un essai d'explication written by Mohamed Ali Ababou and published by . This book was released on 1987 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’explication du comportement international de l’entreprise doit prendre en considération l’interaction avec l’environnement spécifique du pays et/ou du secteur d’activité. On recherchera, sur le cas des pays en voie de développement, les principes fondamentaux invariants quels que soient le pays ou le secteur d’activité, ainsi que l’effet des conditions d’activité. Le premier axe de synthèse des résultats consiste dans la clarification des conditions dans lesquelles agissent certaines variables déjà utilisées dans les pays industrialisés. Quatre variables ainsi que l’effet des conditions d’activité. Le premier axe de synthèse des résultats consiste dans la clarification des conditions dans lesquelles agissent certaines variables déjà utilisées dans les pays industrialisés. Quatre variables ainsi analysées (taille des entreprises, expérience et effort à l’exportation, stratégie de marché) ont toutes, et de façon universelle, un effet notable sur la performance à l’exportation. Le deuxième axe de synthèse consiste dans la mise en évidence de certains déterminants de la performance à l’exportation qui agissent de façon particulière dans l’environnement des pays en voie de développement. La « pression du marché local » apparait comme un stimulant important de la réussite à l’exportation. Le schéma du Cycle de Vie Internationale du Produit représenté par la sophistication des produit semble expliquer les exportations vers des pays moins développés, indépendamment du niveau absolu de développement des pays en question. Le contrôle de la firme par des étrangers se traduit par la limitation des exportations. Lorsque les produits et la technologie sont complexes, la sous-traitance internationale permet un niveau d’exportation plus élevé, mais risque d’être défavorable à long terme. Dans le cas contraire, celle-ci est un frein aux exportations. Seule la diversification de marché apparait comme une dimension vraisemblable du processus d’internationalisation des entreprises étudiées. La mise en évidence des déterminants de la performance à l’exportation a permis de dégager des implications pour la gestion des entreprises exportatrices, pour une politique de promotion des exportations ainsi que des implications sur le plan théorique.

L'INFLUENCE DE LA PLANIFICATION DE L'EXPORTATION SUR LA PERFORMANCE DES PETITES ET MOYENNES INDUSTRIES EXPORTATRICES

Download L'INFLUENCE DE LA PLANIFICATION DE L'EXPORTATION SUR LA PERFORMANCE DES PETITES ET MOYENNES INDUSTRIES EXPORTATRICES PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 527 pages
Book Rating : 4.:/5 (49 download)

DOWNLOAD NOW!


Book Synopsis L'INFLUENCE DE LA PLANIFICATION DE L'EXPORTATION SUR LA PERFORMANCE DES PETITES ET MOYENNES INDUSTRIES EXPORTATRICES by : JEAN MARCELLIN.. FANKAM TCHOUMBOU

Download or read book L'INFLUENCE DE LA PLANIFICATION DE L'EXPORTATION SUR LA PERFORMANCE DES PETITES ET MOYENNES INDUSTRIES EXPORTATRICES written by JEAN MARCELLIN.. FANKAM TCHOUMBOU and published by . This book was released on 1997 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: LA RELATION ENTRE LA PLANIFICATION ET LA PERFORMANCE DES ENTREPRISES A FAIT L'OBJET DE MULTIPLES INVESTIGATIONS EMPIRIQUES DANS LE CONTEXTE DES ACTIVITES DOMESTIQUES. CEPENDANT, IL EXISTE PEU D'ETUDES DANS LE CONTEXTE DE L'EXPORTATION CONCERNANT LES FMI EN PARTICULIER. CETTE RECHERCHE A POUR OBJECTIF D'EXAMINER LA RELATION QUI EXISTE ENTRE LE DEGRE DE SOPHISTICATION DU PLAN EXPORT ET LA PERFORMANCE EXTERIEURE DES FMI, DE METTRE EN EVIDENCE L'INFLUENCE DES VARIABLES D'ENTREPRISE ET INDIVIDUELLES PRISES ISOLEMENT, PUIS SIMULTANEMENT SUR LE DEGRE DE SOPHISTICATION DU PLAN EXPORT, D'ETABLIR LE DU DEGRE DE SOPHISTICATION DU PLAN EXPORT PARMI LES AUTRES DETERMINANTS DE LA PERFORMANCE EXTERIEURE DES PMI. A PARTIR D'UNE REVUE DES ETUDES EMPIRIQUES SUR LES DETERMINANTS DE LA PERFORMANCE A L'EXPORTATION, DES APPROCHES DE LA PLANIFICATION COMPLETEES PAR DEUX ENTRETIENS QUALITATIFS ET DES RECHERCHES EMPIRIQUES EN MANAGEMENT STRATEGIQUE, NOUS PROPOSONS UN MODELE CONCEPTUEL ET LE TESTONS A L'AIDE D'ANALYSES DE REGRESSION ET DE METHODES D'EQUATIONS SIMULTANEES SUR UN ECHANTILLON DE 220 FMI EXPORTATRICES ISSUES DE LA BANQUE DE DONNEES CONNEXION. LES RESULTATS DE L'ETUDE MONTRENT QUE LE DEGRE DE SOPHISTICATION DU PLAN EXPORT ; EN PARTICULIER SA DIMENSION OPERATIONNELLE, EST POSITIVEMENT ET SIGNIFICATIVEMENT LIE AU TAUX D'EXPORTATION ET A LA CROISSANCE DES VENTES A L'ETRANGER, QUE LE DEGRE DE SOPHISTICATION DU PLAN EXPORT DEPEND PLUS DES CARACTERISTIQUES DU DIRIGEANT (SON NIVEAU D'INFORMATION ET DE FORMATION) QUE DES CARACTERISTIQUES D'ENTREPRISE (LA STRUCTURE EXPORT), QUE LA DIMENSION OPERATIONNELLE DU PLAN EXPORT TIENT AVEC LES VARIABLES D'ENTREPRISE (LA STRUCTURE EXPORT ET L'ANCIENNETE A L'EXPORTATION) UNE PLACE IMPORTANTE DANS L'EXPLICATION DES PERFORMANCES REALISEES PAR LES FMI SUR LES MARCHES ETRANGERS.

Facteurs stratégiques de succès à l'exportation chez les PME : une étude de cas multiples

Download Facteurs stratégiques de succès à l'exportation chez les PME : une étude de cas multiples PDF Online Free

Author :
Publisher : Québec : Université Laval, Direction de la recherche, Faculté des sciences de l'administration
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (358 download)

DOWNLOAD NOW!


Book Synopsis Facteurs stratégiques de succès à l'exportation chez les PME : une étude de cas multiples by : Amboise, Gérald d'

Download or read book Facteurs stratégiques de succès à l'exportation chez les PME : une étude de cas multiples written by Amboise, Gérald d' and published by Québec : Université Laval, Direction de la recherche, Faculté des sciences de l'administration. This book was released on 1995 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Promotion des exportations et performance à l'exportation des PME

Download Promotion des exportations et performance à l'exportation des PME PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (878 download)

DOWNLOAD NOW!


Book Synopsis Promotion des exportations et performance à l'exportation des PME by : Nawal Cherief

Download or read book Promotion des exportations et performance à l'exportation des PME written by Nawal Cherief and published by . This book was released on 2012 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economic Transition and International Business

Download Economic Transition and International Business PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000697886
Total Pages : 280 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!


Book Synopsis Economic Transition and International Business by : Eric Milliot

Download or read book Economic Transition and International Business written by Eric Milliot and published by Routledge. This book was released on 2019-08-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Transition and International Business brings together academic experts in International Business and sheds new light on the international phenomenon of transitions in the worldwide economy. It includes both academic investigations as well as in-depth empirical studies. The purpose of the book is to investigate how international transitions reshape the environment, as they reallocate and renew activities, and create new strategies for actors and stakeholders. It provides essential insights into a number of contextual changes that organisations are facing internationally, and is structured around three complementary themes. In the first part, recent economic and financial crises are analysed and presented as revealing transitions for the business world. In the second part, the impact of these transitions is assessed at the level of various key economic players in today’s societies (states, business networks, companies, associations, etc.). In the third part, certain decision-making and managerial transitions are retained to illustrate the new deal linked to international transitions. This book is recommended reading for scholars and students in management and economics, as well as international business managers. They will find insightful information, either theoretical or practical, including various countries impacted by socio-economic transitions.

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Download Wine Management and Marketing Opportunities for Companies and Challenges for the Industry PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1786305283
Total Pages : 304 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!


Book Synopsis Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by : Foued Cheriet

Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Doing Business in Africa

Download Doing Business in Africa PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030507394
Total Pages : 381 pages
Book Rating : 4.0/5 (35 download)

DOWNLOAD NOW!


Book Synopsis Doing Business in Africa by : Suzanne M. Apitsa

Download or read book Doing Business in Africa written by Suzanne M. Apitsa and published by Springer Nature. This book was released on 2020-12-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents insights from cutting-edge international business and management research relating to Africa. Economic growth and foreign investment in the region remains strong, despite some slowing down in recent years. This trend of economic growth and its impact on international trade and FDI has attracted Western businesses, eager to capitalize on this emerging market. In this context, new relationships and interactions have stimulated business research on Africa. Split into four parts covering the internationalization process, international logistics, trans-border corporate social responsibility and trust in Africa, the book covers a range of emerging trends, academic discussion and evolving issues across the spectrum of business research. It is a valuable read for students, researchers and practitioners interested in doing business in Africa.

Handbook of Research on European Business and Entrepreneurship

Download Handbook of Research on European Business and Entrepreneurship PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1848441304
Total Pages : 793 pages
Book Rating : 4.8/5 (484 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on European Business and Entrepreneurship by : Leo Paul Dana

Download or read book Handbook of Research on European Business and Entrepreneurship written by Leo Paul Dana and published by Edward Elgar Publishing. This book was released on 2008 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an important contribution to the field of international entrepreneurship. . . it provides a comprehensive account of internationalization strategies adopted by SMEs in a wide range of European countries, and by drawing on a number of empirical studies, it enriches the theory of SME internationalization with a new theoretical framework that can be useful for understanding the complexity of SME internationalization processes in Europe. Julia Korosteleva, Thunderbird International Business Review From Andorra to Wales with stops in more than 35 other European countries along the way, this comprehensive collection of articles is required reading for scholars interested in international entrepreneurship. It provides information on how entrepreneurs and their firms go international from virtually every country in Europe. This unique volume permits researchers to compare how the process of entrepreneurial internationalization is affected by differences in culture, location, technology, and other influences within Europe. Furthermore, the various authors consider a range of theoretically important issues, such as cooperation and trust, venture capital, research and development, learning, networks, and government policy. This book serves as an essential departure point from which scholars can embark on their study of international entrepreneurship in Europe. Benjamin M. Oviatt, Georgia State University, US This is a timely and interesting book that brings together some of the most insightful contributions on the internationalization of new ventures, with an emphasis on the European experiences. Assembling some of the best scholars, the book offers a distinctively European perspective one that deserves recognition, analysis, and discussion. I applaud the editors for doing such a masterful job in bringing a great group of researchers and ideas together. I highly recommend this book for any serious researcher and scholar. Shaker A. Zahra, University of Minnesota, US This remarkable book provides valuable contributions on how the process of SMEs internationalization is operating in 37 different European countries. Researchers in international entrepreneurship will find new materials for theorization. Numerous facets of international business are carefully documented by a great many well-known scholars. Also, given the variety of situations typical of the European small business sector, the book may prove to be helpful to small-scale entrepreneurs wishing to take steps towards internationalization. Overall, this coordinate work makes you realize why Europe is so fascinating. Jean-Jacques Obrecht, University Robert Schuman, Strasbourg, France This unique comparative study of the internationalization of small firms is a milestone in international business research. It compares the internationalization strategies of fast-growing firms across nearly forty different European countries. It shows that the growth trajectories of firms reflect the investing country s geographical location, natural resource endowments, legal and financial institutions and local culture. There are many important new insights to be gained from a careful study of this important new research resource. Mark Casson, University of Reading, UK This unique Handbook illustrates how entrepreneurs across Europe tackle internationalization. This timely and important book identifies patterns and builds a theory of international entrepreneurship in Europe. The contributors discuss the performances of SMEs on the road to internationalization. Each chapter emphasizes how the process of internationalization of SMEs operates, the challenges and opportunities that arise due to each country s specific political and economic situation, and their subsequent internationalization performance. These processes, challenges and performances can be understood through theories of international business and entrepreneurship. Although at times these theories cannot fully

Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy

Download Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466682175
Total Pages : 577 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy by : Carvalho, Luisa Cagica

Download or read book Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2015-03-31 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs. The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.

Aanwinsten van de Centrale Bibliotheek (Queteletfonds)

Download Aanwinsten van de Centrale Bibliotheek (Queteletfonds) PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1298 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)

Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 1997 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Across Borders

Download Managing Across Borders PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 9781578517077
Total Pages : 422 pages
Book Rating : 4.5/5 (17 download)

DOWNLOAD NOW!


Book Synopsis Managing Across Borders by : Christopher A. Bartlett

Download or read book Managing Across Borders written by Christopher A. Bartlett and published by Harvard Business Press. This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insights into the management of companies operating in an international environment. This book describes the emergence of a revolutionary corporate form - the transnational - and reveals how the nature of the global competitive game has fundamentally changed.

Competition in Global Industries

Download Competition in Global Industries PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 9780875841403
Total Pages : 600 pages
Book Rating : 4.8/5 (414 download)

DOWNLOAD NOW!


Book Synopsis Competition in Global Industries by : Michael E. Porter

Download or read book Competition in Global Industries written by Michael E. Porter and published by Harvard Business Press. This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines patterns of international competition since the 1960s.

Globalisation and Small and Medium Enterprises (SMEs).: Country studies

Download Globalisation and Small and Medium Enterprises (SMEs).: Country studies PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Globalisation and Small and Medium Enterprises (SMEs).: Country studies by :

Download or read book Globalisation and Small and Medium Enterprises (SMEs).: Country studies written by and published by . This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 11th Toulon-Verona International Conference on Quality in Services

Download Proceedings of the 11th Toulon-Verona International Conference on Quality in Services PDF Online Free

Author :
Publisher : Firenze University Press
ISBN 13 : 8884538556
Total Pages : 889 pages
Book Rating : 4.8/5 (845 download)

DOWNLOAD NOW!


Book Synopsis Proceedings of the 11th Toulon-Verona International Conference on Quality in Services by : Rocco Moliterni

Download or read book Proceedings of the 11th Toulon-Verona International Conference on Quality in Services written by Rocco Moliterni and published by Firenze University Press. This book was released on 2008 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services.

Export Marketing Strategy

Download Export Marketing Strategy PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1606490095
Total Pages : 372 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!


Book Synopsis Export Marketing Strategy by : Shaoming Zou

Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.