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Destination Brands

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Tourist Destination Governance

Author : Eric Laws
Publisher : CABI
ISBN 13 : 1845937945
Total Pages : 236 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Tourist Destination Governance by : Eric Laws

Download or read book Tourist Destination Governance written by Eric Laws and published by CABI. This book was released on 2011 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The four chapters in this part address the diversity of questions of relevance around regional destination development, community involvement, responsiveness and future outcomes of governance in the context of tourism. This includes an exploration of a variety of challenges regarding governance in emerging tourist destinations within the Greater Mekong in Asia, the conflicts in governance within a regional community in Scotland which has had a long history of golf tourism, the development of a typology of issues and pressures that affect tourist destination governance and the role of knowledge in good governance for tourist destinations. Part II explores the complexities and considerations of decision making and the significant role it plays in its specific relevance to tourist destination governance and tourism development within regional communities. In acknowledging that tourist destination development may involve contentious, complicated and arduous processes, this part recognizes that decision making has a prominent role to play in achieving effectiveness in governance. The three chapters in this part examine tourist destination decision making during times of crisis in Thailand, stakeholder roles in governance and decision making for a wildlife tour in Tonga, and the utilization of community involvement and empowerment as keys to success in regional tourist destinations. Part III provides further understanding regarding the approaches and solutions of tourist destination governance. This includes aspects of structural change, community engagement, networks and collaborations in the context of destinations. The five chapters in this part include the exploration of a process of governance change within a broader mountain tourist destination in Switzerland, utilizing effective networks as assistance to governance in destinations, community-based tourism governance solutions in a case study in Thailand and insights from complexity, network and stakeholder theories as approaches, including an understanding of a micro-macro context of tourist destination governance at its local/regional and national level. The concluding chapter examines the theory and methodology of governance studies, provide insights for tourist destination managers and researchers, and identify opportunities for further research into destination governance issues. This chapter discusses the application of governance concepts to other countries' governance and issues of conceptual importance, such as the need for ideology in the discussion of governance. This raises the question: does good governance of a tourist destination have to be based on democratic principles? Finally, the chapter looks at the concept of governance effectiveness.

Destination Marketing

Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1317517806
Total Pages : 242 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Destination Marketing by : Metin Kozak

Download or read book Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2015-10-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Evolution of Destination Planning and Strategy

Author : Larry Dwyer
Publisher : Springer
ISBN 13 : 3319422464
Total Pages : 312 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Evolution of Destination Planning and Strategy by : Larry Dwyer

Download or read book Evolution of Destination Planning and Strategy written by Larry Dwyer and published by Springer. This book was released on 2016-11-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Tourism Destination Evolution

Author : Patrick Brouder
Publisher : Routledge
ISBN 13 : 1317009541
Total Pages : 244 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Tourism Destination Evolution by : Patrick Brouder

Download or read book Tourism Destination Evolution written by Patrick Brouder and published by Routledge. This book was released on 2016-07-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research. EEG has proven to be a powerful explanatory paradigm in other sectors and tourism studies has a track record of embracing, adapting, and enhancing frameworks from cognate fields. EEG approaches to tourism studies complement and further develop studies of established themes such as path dependence and the Tourism Area Life Cycle. The individual chapters draw from a broad geographical framework and address distinct conceptual elements of EEG, using a diverse set of tourism case studies from Europe, North America and Australia. Developing the theoretical cohesion of tourism and EEG, this volume also gives non-specialist tourism scholars a window into the possibilities of using these concepts in their own research. Given the timing of this publication, it has great potential value to the wider tourism community in advancing theory and leading to more effective empirical research.

Destination Competitiveness, the Environment and Sustainability

Author : Andres Artal-Tur
Publisher : CABI
ISBN 13 : 1780646976
Total Pages : 234 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Destination Competitiveness, the Environment and Sustainability by : Andres Artal-Tur

Download or read book Destination Competitiveness, the Environment and Sustainability written by Andres Artal-Tur and published by CABI. This book was released on 2015-12-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.

Quantitative Methods in Tourism

Author : Rodolfo Baggio
Publisher : Channel View Publications
ISBN 13 : 184541621X
Total Pages : 172 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Quantitative Methods in Tourism by : Rodolfo Baggio

Download or read book Quantitative Methods in Tourism written by Rodolfo Baggio and published by Channel View Publications. This book was released on 2017-07-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Baggio and Klobas build upon the work of their previous volume, offering a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide goes beyond the approaches usually covered in introductory textbooks on quantitative methods to consider useful techniques for statistical inquiry into tourism matters of all but the most econometrically complex kind. The first part of the book concerns common issues in statistical analysis of data and the most widely-used techniques, while the second part describes and discusses several newer and less common approaches to data analysis that are valuable for tourism researchers and analysts. Updates to the second edition include: • a new chapter on “Big Data” • consideration of data screening and cleaning • the use of similarity and diversity indexes for comparing samples • observations about the partial least squares (PLS) approach to path modelling • a new section on multi-group structural equation modelling • a new section on common method variance and its treatment • revised and updated section on software • fully updated references and examples

Destination Resilience

Author : Elisa Innerhofer
Publisher : Routledge
ISBN 13 : 1351331922
Total Pages : 220 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Destination Resilience by : Elisa Innerhofer

Download or read book Destination Resilience written by Elisa Innerhofer and published by Routledge. This book was released on 2018-01-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book calls for rethinking the meaning of sustainable development in tourism and explores how sustainability and resilience could be integrated. It argues that these concepts should be seen as interwoven processes, rather than alternative approaches. Resilience should be understood as a fundamental part of sustainable tourism thinking for destination systems. This can be achieved by calling for better governance in implementation and management. With insights from leading experts, chapters focus on resilient destinations from this governance perspective, in which tourism resilience is contextualized as an integral part of pathway creation in the process of moving towards sustainable tourism. The chapters represent a range of theoretical and empirical approaches with a wide international scope to demonstrate how governance is the key issue in sustainable tourism development. This book will appeal to a wide range of research disciplines and students whose modules focus on the relationship between tourism with respect to sustainability planning, governance, environment, and hazards and disasters.

Medical Tourism

Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 0415665752
Total Pages : 242 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Medical Tourism by : Colin Michael Hall

Download or read book Medical Tourism written by Colin Michael Hall and published by Routledge. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical and health tourism is a significant area of growth in the export of related services. This text addresses the substantial political, philosophical and ethical issues that arise out of these transnational practices.

Overtourism as Destination Risk

Author : Anukrati Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1839097086
Total Pages : 219 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Overtourism as Destination Risk by : Anukrati Sharma

Download or read book Overtourism as Destination Risk written by Anukrati Sharma and published by Emerald Group Publishing. This book was released on 2021-05-13 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate,including unplanned expansion, construction, environmental imbalance and damage,pollution and deforestation, and measures and possible solutions to tackle the problem of overtourism.

Destination Marketing

Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Tourism Destination Marketing and Management

Author : Youcheng Wang
Publisher : CABI
ISBN 13 : 9781845937003
Total Pages : 370 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Tourism Destination Marketing and Management by : Youcheng Wang

Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Travel, Tourism, and Identity

Author : Gabriel R. Ricci
Publisher : Routledge
ISBN 13 : 135130111X
Total Pages : 309 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Travel, Tourism, and Identity by : Gabriel R. Ricci

Download or read book Travel, Tourism, and Identity written by Gabriel R. Ricci and published by Routledge. This book was released on 2017-09-29 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel, Tourism and Identity addresses the psychological and social adjustments that occur when people make contact with others outside their social, cultural, or linguistic groups. Whether such contact is the result of tourism, seeking exile, or relocating abroad, the volume's contributors demonstrate how one's identity, cultural assumptions, and worldview can be brought into question. In some cases, the traveller finds that bridging the social and cultural gap between himself and the new society is fairly easy. In other cases, the traveller discovers that reorienting himself requires absorbing a new cultural history and traditions. The contributors argue that making these adjustments will surely enhance the traveller's or tourist's experience; otherwise the traveller or tourist will be at risk of becoming a marginalized figure, one disconnected from the society that surrounds him. This latest volume in the Culture & Civilization series features a collection of essays on travel and tourism. The essays cover a range of topics from historical travels to modern social identities. They discuss ancient travels, contemporary travels in Europe, Africa and sustainable eco-tourism, and the politics of tourism. Essays also address experiences of Grenada's "Spice Island" identity, and the effects of globalization and migrations on personal identity.

Routledge Handbook of Contemporary African Migration

Author : Daniel Makina
Publisher : Taylor & Francis
ISBN 13 : 1000927644
Total Pages : 399 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Routledge Handbook of Contemporary African Migration by : Daniel Makina

Download or read book Routledge Handbook of Contemporary African Migration written by Daniel Makina and published by Taylor & Francis. This book was released on 2023-09-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an authoritative multidisciplinary overview of contemporary African international migration. It endeavours to present a single source of reference on issues such as migration history, trends, migrant profiles, narratives, migration-development nexus, migration governance, diasporas, impact of the COVID-19 pandemic, among others. The handbook assembles a multidisciplinary contributor team of distinguished and upcoming Africanist scholars, practitioners, researchers, and policy experts both inside and outside Africa to contribute their perspectives on contemporary African migration. It attempts to address some of the following pertinent questions: What drives contemporary migration in Africa? How are its patterns and trends evolving? What is the architecture of migration governance in Africa? How do migration, diaspora engagement and development play out in Africa? What are the future trajectories of African migration? The handbook is a valuable resource for practitioners, politicians, researchers, university students, and academics interested in studying and understanding contemporary African migration.

The Routledge Handbook of Destination Marketing

Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Routledge Handbook of Destination Marketing by : Dogan Gursoy

Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Tourist Destination Management

Author : Nazmi Kozak
Publisher : Springer
ISBN 13 : 3030169812
Total Pages : 323 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Tourist Destination Management by : Nazmi Kozak

Download or read book Tourist Destination Management written by Nazmi Kozak and published by Springer. This book was released on 2019-04-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Destination Management and Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.