Designers On Instagram

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Designers on Instagram

Author : Council of Fashion Designers of America
Publisher : Abrams
ISBN 13 : 1613127685
Total Pages : 260 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Designers on Instagram by : Council of Fashion Designers of America

Download or read book Designers on Instagram written by Council of Fashion Designers of America and published by Abrams. This book was released on 2015-04-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original collection of photography from the biggest names in American fashion, Designers on Instagram culls the most interesting, stylish, and unique photographs on Instagram from the designers that comprise the Council of Fashion Designers of America (CFDA). Handpicked by the designers themselves, the images include choices from CFDA members such as Diane von Furstenberg, Marc Jacobs, Donna Karan, Rachel Zoe, and John Varvatos. Organized by content sections such as Behind the Scenes, Travel, and Parties, this glimpse through the lens of the designers themselves will provide photography fans and fashionistas alike with a brand-new take on their favorite tastemakers.

Instagram as a Career Tool for Independent Designers, 2017-2019

Author : Matthew Benjamin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

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Book Synopsis Instagram as a Career Tool for Independent Designers, 2017-2019 by : Matthew Benjamin

Download or read book Instagram as a Career Tool for Independent Designers, 2017-2019 written by Matthew Benjamin and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Instagram

Author : Emily J. H. Contois
Publisher : University of Illinois Press
ISBN 13 : 025205346X
Total Pages : 279 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Food Instagram by : Emily J. H. Contois

Download or read book Food Instagram written by Emily J. H. Contois and published by University of Illinois Press. This book was released on 2022-05-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2023 Association for the Study of Food and Society Book Prize for Edited Volume Image by image and hashtag by hashtag, Instagram has redefined the ways we relate to food. Emily J. H. Contois and Zenia Kish edit contributions that explore the massively popular social media platform as a space for self-identification, influence, transformation, and resistance. Artists and journalists join a wide range of scholars to look at food’s connection to Instagram from vantage points as diverse as Hong Kong’s camera-centric foodie culture, the platform’s long history with feminist eateries, and the photography of Australia’s livestock producers. What emerges is a portrait of an arena where people do more than build identities and influence. Users negotiate cultural, social, and economic practices in a place that, for all its democratic potential, reinforces entrenched dynamics of power. Interdisciplinary in approach and transnational in scope, Food Instagram offers general readers and experts alike new perspectives on an important social media space and its impact on a fundamental area of our lives. Contributors: Laurence Allard, Joceline Andersen, Emily Buddle, Robin Caldwell, Emily J. H. Contois, Sarah E. Cramer, Gaby David, Deborah A. Harris, KC Hysmith, Alex Ketchum, Katherine Kirkwood, Zenia Kish, Stinne Gunder Strøm Krogager, Jonathan Leer, Yue-Chiu Bonni Leung, Yi-Chieh Jessica Lin, Michael Z. Newman, Tsugumi Okabe, Rachel Phillips, Sarah Garcia Santamaria, Tara J. Schuwerk, Sarah E. Tracy, Emily Truman, Dawn Woolley, and Zara Worth

The Fashion Designer Survival Guide

Author : Mary Gehlhar
Publisher : Simon and Schuster
ISBN 13 : 1506265618
Total Pages : 314 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis The Fashion Designer Survival Guide by : Mary Gehlhar

Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Simon and Schuster. This book was released on 2021-01-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad

Design of Effective Instagram Campaigns

Author : Carolin Wesche
Publisher : GRIN Verlag
ISBN 13 : 3346155935
Total Pages : 171 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Design of Effective Instagram Campaigns by : Carolin Wesche

Download or read book Design of Effective Instagram Campaigns written by Carolin Wesche and published by GRIN Verlag. This book was released on 2020-04-28 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), language: English, abstract: The following study investigates the influence of traditional design stimuli, applied to a brand post, on the consumer's engagement rate on Instagram. Consumer engagement thereby represents the effectiveness of a brand post and is defined by the ratio of the number of likes of a brand post and the number of followers of the brand. Aiming at analyzing the effectiveness of traditional design stimuli on Instagram, the author gathers 450 Instagram brand posts from five different product categories which are subsequently assessed and coded. The researcher then conducts a regression analysis as this allows to evaluate the influence of the traditional visual design stimuli on the consumer's engagement rate. Whereas novel & cognitive demanding stimuli are not found to influence the engagement rate for a brand post, certain physically intensive & prominent stimuli as well as some affective & emotional stimuli have a significant influence. The present study further investigates the moderating effect of brand knowledge on the magnitude of the stimuli's influence on consumer engagement rate. The results indicate that brand knowledge has a moderating effect on certain stimuli. For all other stimuli, the influence on the engagement rate does not change for different levels of brand knowledge. The results further show that design stimuli applied in brand posts on Instagram differ in their impact on the engagement rate, depending on the product category shown in the brand post. These findings can be used by managers to exploit the benefits of social media marketing on Instagram.

The Value of Design in Retail and Branding

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Creating a Successful Graphic Design Portfolio

Author : Irina Lee
Publisher : Bloomsbury Publishing
ISBN 13 : 1350031992
Total Pages : 197 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Creating a Successful Graphic Design Portfolio by : Irina Lee

Download or read book Creating a Successful Graphic Design Portfolio written by Irina Lee and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being able to present yourself and your work in the best way possible is a necessary skill that all new designers must master before embarking on a career--be it freelance or working within a design firm. The author provides practical advice combined with insights and personal stories from leading design professionals. The book focuses on the practical aspects of creating a great portfolio such as what potential employers or clients look for in a portfolio, how to present yourself, dealing with criticism, replying to tough interview questions and more. A unique chapter called 'Portfolio Workshop (or Portfolio Clinic)' includes sample spreads from portfolios (good and bad) with critiques and helpful commentary from leading designers. The author also includes templates for cover letters, CVs, etc. Finally, a 'Toolbox' section will include sample prompts for frequently asked interview questions and a short section on running your own freelancing practice. All in all, everything to encourage and advise the new designer.

Becoming a Successful Graphic Designer

Author : Neil Leonard
Publisher : Bloomsbury Publishing
ISBN 13 : 1474255418
Total Pages : 194 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Becoming a Successful Graphic Designer by : Neil Leonard

Download or read book Becoming a Successful Graphic Designer written by Neil Leonard and published by Bloomsbury Publishing. This book was released on 2017-03-09 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.

In Fashion: Culture, Commerce, Craft, and Identity

Author :
Publisher : BRILL
ISBN 13 : 9004446591
Total Pages : 391 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis In Fashion: Culture, Commerce, Craft, and Identity by :

Download or read book In Fashion: Culture, Commerce, Craft, and Identity written by and published by BRILL. This book was released on 2022-01-10 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.

Art After Instagram

Author : Lachlan MacDowall
Publisher : Routledge
ISBN 13 : 1000508765
Total Pages : 156 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Art After Instagram by : Lachlan MacDowall

Download or read book Art After Instagram written by Lachlan MacDowall and published by Routledge. This book was released on 2021-12-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the effects of the Instagram platform on the making and viewing of art. Authors Lachlan MacDowall and Kylie Budge critically analyse the ways Instagram has influenced artists, art spaces, art institutions and art audiences, and ultimately contemporary aesthetic experience. The book argues that more than simply being a container for digital photography, the architecture of Instagram represents a new relationship to the image and to visual experience, a way of shaping ocular habits and social relations. Following a detailed analysis of the structure of Instagram – the tactile world of affiliation (‘follows’), aesthetics (‘likes’) and attention (‘comments’) – the book examines how art spaces, audiences and aesthetics are key to understanding its rise. The book will be of interest to scholars working in art history, design, digital culture, cultural studies, sociology, education, business, media and communication studies.

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Author : Jason Miles
Publisher : McGraw Hill Professional
ISBN 13 : 0071827013
Total Pages : 257 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by : Jason Miles

Download or read book Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures written by Jason Miles and published by McGraw Hill Professional. This book was released on 2013-10-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

SJ Axelby’s Interior Portraits: An Artist’s View of Designers’ Living Spaces

Author : SJ Axelby
Publisher : HarperCollins UK
ISBN 13 : 1911682946
Total Pages : 458 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis SJ Axelby’s Interior Portraits: An Artist’s View of Designers’ Living Spaces by : SJ Axelby

Download or read book SJ Axelby’s Interior Portraits: An Artist’s View of Designers’ Living Spaces written by SJ Axelby and published by HarperCollins UK. This book was released on 2022-10-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: An artist’s record of the homes of 89 leading creatives from interior designers to ceramicists, antiques dealers, florists and chefs.

Designing Products People Love

Author : Scott Hurff
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923644
Total Pages : 376 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Products People Love by : Scott Hurff

Download or read book Designing Products People Love written by Scott Hurff and published by "O'Reilly Media, Inc.". This book was released on 2015-12-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

Global Social Media Design

Author : Huatong Sun
Publisher : Oxford University Press
ISBN 13 : 0190845597
Total Pages : 352 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Global Social Media Design by : Huatong Sun

Download or read book Global Social Media Design written by Huatong Sun and published by Oxford University Press. This book was released on 2020-01-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Storytelling in Luxury Fashion

Author : Amanda Sikarskie
Publisher : Routledge
ISBN 13 : 1000259684
Total Pages : 211 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Storytelling in Luxury Fashion by : Amanda Sikarskie

Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Reverse Design

Author : Ana Cristina Broega
Publisher : CRC Press
ISBN 13 : 0429766319
Total Pages : 708 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Reverse Design by : Ana Cristina Broega

Download or read book Reverse Design written by Ana Cristina Broega and published by CRC Press. This book was released on 2018-09-25 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.

Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Design Students in Saudi Arabia and in the United States

Download Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Design Students in Saudi Arabia and in the United States PDF Online Free

Author : Khawlah Naif Otayf
Publisher :
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4.:/5 (993 download)

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Book Synopsis Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Design Students in Saudi Arabia and in the United States by : Khawlah Naif Otayf

Download or read book Identifying and Comparing the Influence of Instagram on the Creativity and Design Process of Female Design Students in Saudi Arabia and in the United States written by Khawlah Naif Otayf and published by . This book was released on 2017 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: