Design is Storytelling

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Publisher : Thames & Hudson
ISBN 13 : 9781942303190
Total Pages : 159 pages
Book Rating : 4.3/5 (31 download)

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Book Synopsis Design is Storytelling by : Ellen Lupton

Download or read book Design is Storytelling written by Ellen Lupton and published by Thames & Hudson. This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Storytelling in Design

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491959371
Total Pages : 385 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Storytelling in Design by : Anna Dahlström

Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Storytelling for User Experience

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 1933820039
Total Pages : 298 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Storytelling for User Experience by : Whitney Quesenbery

Download or read book Storytelling for User Experience written by Whitney Quesenbery and published by Rosenfeld Media. This book was released on 2010-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Integrated Storytelling by Design

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Publisher : Routledge
ISBN 13 : 1000403807
Total Pages : 286 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Integrated Storytelling by Design by : Klaus Sommer Paulsen

Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen and published by Routledge. This book was released on 2021-07-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Instructional Story Design

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1950496600
Total Pages : 274 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis Instructional Story Design by : Rance Greene

Download or read book Instructional Story Design written by Rance Greene and published by Association for Talent Development. This book was released on 2020-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.

How Posters Work

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Author :
Publisher : Cooper Hewitt
ISBN 13 : 9780910503822
Total Pages : 221 pages
Book Rating : 4.5/5 (38 download)

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Book Synopsis How Posters Work by : Ellen Lupton

Download or read book How Posters Work written by Ellen Lupton and published by Cooper Hewitt. This book was released on 2015 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication

Storytelling with Data

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Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Procedural Storytelling in Game Design

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Author :
Publisher : CRC Press
ISBN 13 : 0429948581
Total Pages : 360 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Procedural Storytelling in Game Design by : Tanya X. Short

Download or read book Procedural Storytelling in Game Design written by Tanya X. Short and published by CRC Press. This book was released on 2019-03-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection of chapters concerns the evolving discipline of procedural storytelling in video games. Games are an interactive medium, and this interplay between author, player and machine provides new and exciting ways to create and tell stories. In each essay, practitioners of this artform demonstrate how traditional storytelling tools such as characterization, world-building, theme, momentum and atmosphere can be adapted to full effect, using specific examples from their games. The reader will learn to construct narrative systems, write procedural dialog, and generate compelling characters with unique personalities and backstories. Key Features Introduces the differences between static/traditional game design and procedural game design Demonstrates how to solve or avoid common problems with procedural game design in a variety of concrete ways World’s finest guide for how to begin thinking about procedural design

Graphic Design

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Publisher : Chronicle Books
ISBN 13 : 1616893443
Total Pages : 250 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design by : Ellen Lupton

Download or read book Graphic Design written by Ellen Lupton and published by Chronicle Books. This book was released on 2014-04-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Dramatic Storytelling & Narrative Design

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Publisher : CRC Press
ISBN 13 : 0429843720
Total Pages : 174 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Dramatic Storytelling & Narrative Design by : Ross Berger

Download or read book Dramatic Storytelling & Narrative Design written by Ross Berger and published by CRC Press. This book was released on 2019-08-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an industry professional’s firsthand POV into narrative design’s practical usage, day-to-day roles and responsibilities, and keys to breaking in and succeeding. The book will also delve into the foundations of compelling storytelling through structural analysis and character archetype breakdowns. The author widens the understanding of game narrative to include examples from other media. He will also break the structure down of two popular games and show how the structural elements are applied in practice. In addition to discussing industry trends (including Fortnite, Twitch, and Netflix’s interactive TV shows), the author illustrates how the leveraging of transmedia can make a video game franchise enduring over time. Because media appetites are radically changing, designing a story experience across various media outlets is not only preferable to meet the high demands of millennial and GenZ consumers; it’s necessary as well. Key Features: Practical how-to’s to meet the ever-increasing studio demands for a narrative designer Critical analysis of the narrative of two best-selling games Samples of a story structure diagram, character polling, transmedia release timeline, and a branching conversation tree Deep breakdowns and definitions of story beats and dramatic devices Pro-tips on better documentation and overall job preparedness

Visual Families

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Publisher : Die Gestalten Verlag
ISBN 13 : 9783899555400
Total Pages : 208 pages
Book Rating : 4.5/5 (554 download)

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Book Synopsis Visual Families by : Noelia Hobeika

Download or read book Visual Families written by Noelia Hobeika and published by Die Gestalten Verlag. This book was released on 2014 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Face visualizes our penchant for sorting in playful and entertaining ways. The book presents lighthearted yet compelling work by illustrators, designers, and the creators of infographics that visually structures the stuff of our daily lives.

Echo Designs Her Way Out of a Paper Bag

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Publisher : Storylab
ISBN 13 : 9781946278180
Total Pages : 202 pages
Book Rating : 4.2/5 (781 download)

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Book Synopsis Echo Designs Her Way Out of a Paper Bag by : Jack Roberts

Download or read book Echo Designs Her Way Out of a Paper Bag written by Jack Roberts and published by Storylab. This book was released on 2019-01-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this hysterical and heartfelt business novel about how to change anything using narrative design, bestselling author and Parsons School of Design professor, Jack Roberts mixes metaphors, design thinking, and storytelling to take us on a wild ride as Echo Design Her Way Out of a Paper Bag.

Design For Story

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Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.6/5 (335 download)

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Book Synopsis Design For Story by : Noah Nehlich

Download or read book Design For Story written by Noah Nehlich and published by . This book was released on 2021-02-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how the masters leverage story to sell more on every project. In Design for Story: Create Immersive Outdoor Living Experiences, entrepreneur and innovator Noah Nehlich reveals how to combine cutting-edge technology with classic storytelling techniques to create compelling immersive experiences. Practical and easy-to-follow, Design for Story investigates the challenges of well-known landmarks, landscapes, masterpieces, and inventions to offer unexpected tips to designers striving to create the most memorable designs. In this book, you'll learn: How to fuse your client's story with your design to create an emotional connection How inspiring your client motivates them to want to work with you How to move past sales speech and tell a story that makes your design memorable Practical tips on how to deal with indecisive clients With Design for Story, discover how to communicate effectively with your client and persuade them to choose your design plan.

Infographic Design

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Publisher : Gingko Press
ISBN 13 : 9783943330632
Total Pages : 240 pages
Book Rating : 4.3/5 (36 download)

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Book Synopsis Infographic Design by : Sandu

Download or read book Infographic Design written by Sandu and published by Gingko Press. This book was released on 2020-07-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infographics and data visualization are graphic visual representations of information, data or knowledge intended to present information quickly, easily and clearly to the masses. This title will explore the basic knowledge of infographics and data visualization by explicating its history and the major types used. Fifteen well-selected masters and talents on data visualization will share their work in the book and tell us more about how they meet and handle information and data. It will serve as a great book for information designers and common readers who like visualizing information and analyzing data.

Visual Storytelling

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Publisher : Images Publishing
ISBN 13 : 9781864706499
Total Pages : 0 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Visual Storytelling by : Liu Yikun

Download or read book Visual Storytelling written by Liu Yikun and published by Images Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces the developmental history and characteristics of data journalism, describing its classification and the features of journalism published by world-renowned media.

Storytelling no Design de Produto

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Publisher : Novatec Editora
ISBN 13 : 6586057221
Total Pages : 467 pages
Book Rating : 4.5/5 (86 download)

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Book Synopsis Storytelling no Design de Produto by : Anna Dahlström

Download or read book Storytelling no Design de Produto written by Anna Dahlström and published by Novatec Editora. This book was released on 2020-08-06 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Com a grande variedade de dispositivos, pontos de contato (touch points) e canais usados atualmente, sua capacidade de controlar como as pessoas navegam em suas experiências bem elaboradas está diminuindo. No entanto, ainda é importante entender onde as pessoas estão em suas jornadas, para fornecer o conteúdo e as interações corretas no momento e no dispositivo certos. Este guia prático mostra como storytelling pode fazer uma enorme diferença no design de produto. A autora Anna Dahlström detalha as várias maneiras pelas quais você pode usar storytelling em seus projetos e em sua organização. Ao aplicar princípios testados e comprovados do cinema e da ficção ao contexto do design e dos negócios, você aprenderá a criar ótimas experiências de produto. •Aprenda como a estrutura de uma grande história pode fazer a diferença no design de produto •Explore como os princípios, as ferramentas e os métodos do storytelling tradicional se relacionam aos principais aspectos do design de produto •Entenda como o storytelling intencional ajuda a contar a história certa e levar as pessoas a agir •Use os princípios do storytelling para explicar, vender e apresentar seu trabalho "Anna Dahlström faz um belo trabalho aplicando princípios de UX e design ao storytelling e à comunicação. Ela aproveita elementos do teatro, da história e do storytelling moderno para tecer uma narrativa atraente. Recomendo este livro para qualquer designer que esteja buscando melhorar suas habilidades de comunicação interna e externa, especialmente aqueles que procuram assumir papéis de maior liderança." – Ellen Chisa Fundadora e CEO da Dark

Storytelling in Design

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Author :
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Storytelling in Design by : Anna Dahlström

Download or read book Storytelling in Design written by Anna Dahlström and published by . This book was released on 2019 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Early Release ebooks, you get books in their earliest form-the author's raw and unedited content as he or she writes-so you can take advantage of these technologies long before the official release of these titles. The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important. By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. Understand the role of storytelling and why it matters in multi-device design Learn how to apply storytelling principles and tools to your project Define multi-device interaction design, and create a better user experience across devices Use storytelling principles to tell, sell, and present your multi-device design work Take advantage of case studies and examples of DOs and DON'Ts.