Design For Visual Communication

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Design for Visual Communication

Author : Mary C. Dyson
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527531023
Total Pages : 170 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Design for Visual Communication by : Mary C. Dyson

Download or read book Design for Visual Communication written by Mary C. Dyson and published by Cambridge Scholars Publishing. This book was released on 2019-03-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.

Visual Communication Design

Author : Meredith Davis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350031836
Total Pages : 209 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Visual Communication Design by : Meredith Davis

Download or read book Visual Communication Design written by Meredith Davis and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Design for Communication

Author : Elizabeth Resnick
Publisher : John Wiley & Sons
ISBN 13 : 9780471418290
Total Pages : 270 pages
Book Rating : 4.4/5 (182 download)

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Book Synopsis Design for Communication by : Elizabeth Resnick

Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Design Thinking for Visual Communication

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350040576
Total Pages : 324 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Design Thinking for Visual Communication by : Gavin Ambrose

Download or read book Design Thinking for Visual Communication written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

Visual Communication Research Designs

Author : Keith Kenney
Publisher : Routledge
ISBN 13 : 1135859272
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Visual Communication Research Designs by : Keith Kenney

Download or read book Visual Communication Research Designs written by Keith Kenney and published by Routledge. This book was released on 2010-09-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

Visual Communication for Architects and Designers

Author : Margaret Fletcher
Publisher : Routledge
ISBN 13 : 0429640315
Total Pages : 318 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Visual Communication for Architects and Designers by : Margaret Fletcher

Download or read book Visual Communication for Architects and Designers written by Margaret Fletcher and published by Routledge. This book was released on 2020-09-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

The Politics of Design

Author : Ruben Pater
Publisher : BIS Publishers
ISBN 13 : 9789063694227
Total Pages : 32 pages
Book Rating : 4.6/5 (942 download)

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Book Synopsis The Politics of Design by : Ruben Pater

Download or read book The Politics of Design written by Ruben Pater and published by BIS Publishers. This book was released on 2016-07-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

Designing Texts

Author : Eva Brumberger
Publisher : Routledge
ISBN 13 : 1351868136
Total Pages : 340 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Designing Texts by : Eva Brumberger

Download or read book Designing Texts written by Eva Brumberger and published by Routledge. This book was released on 2016-12-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

Decoding Design

Author : Maggie Macnab
Publisher : HOW Books
ISBN 13 : 9781581809695
Total Pages : 224 pages
Book Rating : 4.8/5 (96 download)

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Book Synopsis Decoding Design by : Maggie Macnab

Download or read book Decoding Design written by Maggie Macnab and published by HOW Books. This book was released on 2008-02-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.

The Complete Graphic Designer

Author : Ryan Hembree
Publisher : Rockport Publishers
ISBN 13 : 1616735961
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis The Complete Graphic Designer by : Ryan Hembree

Download or read book The Complete Graphic Designer written by Ryan Hembree and published by Rockport Publishers. This book was released on 2006-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional â€œhow toâ€? book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent â€œsidebarsâ€? or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.

Graphic Design

Author : Elizabeth Resnick
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Graphic Design by : Elizabeth Resnick

Download or read book Graphic Design written by Elizabeth Resnick and published by Prentice Hall. This book was released on 1984 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Graphic Design offers you not just theory...but practice! How? By featuring ten challenging exercises that develop, step by step, ten specific design concepts. At the same time you tackle the assignments, you master concepts essential to your success. What's more this valuable guide gives you a strong handle on typography--a critical tool in your trade--and even presents the "real world" requirements for a professional career as a graphic designer. Filled with illustrations by the author's design students, Graphic Design stimulates your imagination so that you can innovate...not merely imitate."--back cover.

Graphic Design for Architects

Author : Karen Lewis
Publisher : Routledge
ISBN 13 : 1317552350
Total Pages : 334 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Graphic Design for Architects by : Karen Lewis

Download or read book Graphic Design for Architects written by Karen Lewis and published by Routledge. This book was released on 2015-06-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Senior NCEA Design and Visual Communication

Author : Elizabeth McHugh
Publisher :
ISBN 13 : 9780170233279
Total Pages : 228 pages
Book Rating : 4.2/5 (332 download)

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Book Synopsis Senior NCEA Design and Visual Communication by : Elizabeth McHugh

Download or read book Senior NCEA Design and Visual Communication written by Elizabeth McHugh and published by . This book was released on 2012 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging, full colour textbook provides a complete guide to the subject Design and Visual Communication at years 11 and 12. It has been prepared to meet the requirements of NCEA assessment and includes information for the basic skills required at Year 11 to the detail required for design briefs at the upper levels. The content is supported by high standard student exemplars.

Graphic Design Discourse

Author : Henry Hongmin Kim
Publisher : Chronicle Books
ISBN 13 : 1616896728
Total Pages : 459 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design Discourse by : Henry Hongmin Kim

Download or read book Graphic Design Discourse written by Henry Hongmin Kim and published by Chronicle Books. This book was released on 2018-03-20 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

Visual Communication

Author : David Machin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110370522
Total Pages : 705 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Visual Communication by : David Machin

Download or read book Visual Communication written by David Machin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-04-30 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

The Design Method

Author : Eric Karjaluoto
Publisher : Pearson Education
ISBN 13 : 0321928849
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis The Design Method by : Eric Karjaluoto

Download or read book The Design Method written by Eric Karjaluoto and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A frank explanation for designers on how to create and implement a practical process for creating functional visual communication Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression.

Design, Visual Communication and Branding

Author : Daniel Raposo
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527580555
Total Pages : 195 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Design, Visual Communication and Branding by : Daniel Raposo

Download or read book Design, Visual Communication and Branding written by Daniel Raposo and published by Cambridge Scholars Publishing. This book was released on 2022-02-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.