Design Direction

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Art Direction and Production Design

Author : Lucy Fischer
Publisher : Rutgers University Press
ISBN 13 : 0813564379
Total Pages : 222 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Art Direction and Production Design by : Lucy Fischer

Download or read book Art Direction and Production Design written by Lucy Fischer and published by Rutgers University Press. This book was released on 2015-03-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.

Empirical Direction in Design and Analysis

Author : Norman H. Anderson
Publisher : Psychology Press
ISBN 13 : 1135643393
Total Pages : 879 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Empirical Direction in Design and Analysis by : Norman H. Anderson

Download or read book Empirical Direction in Design and Analysis written by Norman H. Anderson and published by Psychology Press. This book was released on 2001-07 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Norman H. Anderson's new book is to help students develop skills of scientific inference. To accomplish this he organized the book around the "Experimental Pyramid"--six levels that represent a hierarchy of considerations in empirical investigation--conceptual framework, phenomena, behavior, measurement, design, and statistical inference. To facilitate conceptual and empirical understanding, Anderson de-emphasizes computational formulas and null hypothesis testing. Other features include: *emphasis on visual inspection as a basic skill in experimental analysis to help students develop an intuitive appreciation of data patterns; *exercises that emphasize development of conceptual and empirical application of methods of design and analysis and de-emphasize formulas and calculations; and *heavier emphasis on confidence intervals than significance tests. The book is intended for use in graduate-level experimental design/research methods or statistics courses in psychology, education, and other applied social sciences, as well as a professional resource for active researchers. The first 12 chapters present the core concepts graduate students must understand. The next nine chapters serve as a reference handbook by focusing on specialized topics with a minimum of technicalities.

Helmut Krone, The Book

Author : Clive Challis
Publisher :
ISBN 13 : 9780954893101
Total Pages : 268 pages
Book Rating : 4.8/5 (931 download)

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Book Synopsis Helmut Krone, The Book by : Clive Challis

Download or read book Helmut Krone, The Book written by Clive Challis and published by . This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous campaign ever'. His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin. Before Helmut Krone advertising art direction was either `old' commercialised art or `new' graphic design. And advertising was thought of as salesmanship. His thinking led into account planning, affected marketing and changed the design of ads. Krone gave us ads which command attention, are witty, understated and demand complicity to decode. He questioned all of advertising's formal devices: logotypes, headlines, body-copy and studio photography. He explored the tensions between the meanings of words and the meaning of images - still the way modern advertising gets us to realise new thoughts. The book shows nearly all of Krone's print work: graphic designs which modernised advertising and art direction - and changed graphic design.

Book of Ideas

Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540007
Total Pages : 233 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Ideas by : Radim Malinic

Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2016-03-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.1 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their careers. Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block. It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any creative at any stage in their career.

Designs on Film

Author : Cathy Whitlock
Publisher : Harper Collins
ISBN 13 : 0062241605
Total Pages : 398 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Designs on Film by : Cathy Whitlock

Download or read book Designs on Film written by Cathy Whitlock and published by Harper Collins. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top Hat? The modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The Fountainhead? The lavish, opulent drawing rooms of Martin Scorsese's The Age of Innocence? Through the use of film design—called both art direction and production design in the film industry—movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century—from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora. Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.

Art Direction and Editorial Design

Author : Yolanda Zappaterra
Publisher : Harry N. Abrams
ISBN 13 : 9780810993778
Total Pages : 0 pages
Book Rating : 4.9/5 (937 download)

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Book Synopsis Art Direction and Editorial Design by : Yolanda Zappaterra

Download or read book Art Direction and Editorial Design written by Yolanda Zappaterra and published by Harry N. Abrams. This book was released on 2007-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.

Designing for Screen

Author : Georgina Shorter
Publisher : Crowood
ISBN 13 : 1847974465
Total Pages : 236 pages
Book Rating : 4.8/5 (479 download)

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Book Synopsis Designing for Screen by : Georgina Shorter

Download or read book Designing for Screen written by Georgina Shorter and published by Crowood. This book was released on 2012-08-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

Production Design & Art Direction

Author : Peter Ettedgui
Publisher : Focal Press
ISBN 13 : 9780240804002
Total Pages : 216 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Production Design & Art Direction by : Peter Ettedgui

Download or read book Production Design & Art Direction written by Peter Ettedgui and published by Focal Press. This book was released on 1999 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production designers discuss their craft, revealing the creative process which led to the look of their memorable films. Contributors include Dean Tavoularis of The Godfather Trilogy and Dante Ferretti on his work with Fellini and Scorcese.

Design Theory and Methods using CAD/CAE

Author : Kuang-Hua Chang
Publisher : Academic Press
ISBN 13 : 0123985161
Total Pages : 516 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Design Theory and Methods using CAD/CAE by : Kuang-Hua Chang

Download or read book Design Theory and Methods using CAD/CAE written by Kuang-Hua Chang and published by Academic Press. This book was released on 2014-10-11 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book of a four-part series, Design Theory and Methods using CAD/CAE integrates discussion of modern engineering design principles, advanced design tools, and industrial design practices throughout the design process. This is the first book to integrate discussion of computer design tools throughout the design process. Through this book series, the reader will: Understand basic design principles and all digital modern engineering design paradigms Understand CAD/CAE/CAM tools available for various design related tasks Understand how to put an integrated system together to conduct All Digital Design (ADD) product design using the paradigms and tools Understand industrial practices in employing ADD virtual engineering design and tools for product development The first book to integrate discussion of computer design tools throughout the design process Demonstrates how to define a meaningful design problem and conduct systematic design using computer-based tools that will lead to a better, improved design Fosters confidence and competency to compete in industry, especially in high-tech companies and design departments

The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative

Download The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative PDF Online Free

Author : Marvin Pitkin
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative by : Marvin Pitkin

Download or read book The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative written by Marvin Pitkin and published by . This book was released on 1945 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: Tests have been made in the Langley free-flight tunnel to determine the influence of mode of propeller rotation and vertical-tail design upon the trim characteristics of a model of a twin-engine airplane with one engine inoperative. The test model was mounted on a trim stand, which allowed freedom in roll and yaw under conditions simulating those required by the NACA and the Army Air Forces for asymmetric-power operation in flight. The seven vertical-tail designs tested included three tails of low aspect ratio and of different area, one twin tail of low aspect ratio, two tails of high aspect ratio and with different rudder areas, and one all-movable tail of high aspect ratio equipped with a linked tab. All tests were made with the flaps down.

Art Direction Explained, At Last!

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781856696241
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)

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Book Synopsis Art Direction Explained, At Last! by : Steven Heller

Download or read book Art Direction Explained, At Last! written by Steven Heller and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Rewind Forty Years of Design & Advertising

Author : Jeremy Myerson
Publisher : Phaidon Press
ISBN 13 : 9780714842714
Total Pages : 512 pages
Book Rating : 4.8/5 (427 download)

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Book Synopsis Rewind Forty Years of Design & Advertising by : Jeremy Myerson

Download or read book Rewind Forty Years of Design & Advertising written by Jeremy Myerson and published by Phaidon Press. This book was released on 2002-10-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rewind charts the history of design and advertising over the last forty years. Covering a wide range of creative disciplines - including graphic design, TV, press and poster advertising, packaging, product and environmental design, music videos and interactive media - a narrative essay by Jeremy Myerson and Graham Vickers sets out the historical framework and discusses the main developments in design and advertising since the sixties. Leading practitioners have also each contributed essays to the different decades, providing unique personal insights into the design and advertising of that era. Rewind features a range of high-profile designs and advertising campaigns, and presents the work of leading designers and practitioners working within the field of creative communication today.

Inside Art Direction: Interviews and Case Studies

Author : Steven Brower
Publisher : Bloomsbury Publishing
ISBN 13 : 1472569113
Total Pages : 224 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Inside Art Direction: Interviews and Case Studies by : Steven Brower

Download or read book Inside Art Direction: Interviews and Case Studies written by Steven Brower and published by Bloomsbury Publishing. This book was released on 2016-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

Kern and Burn

Author : Tim Hoover
Publisher :
ISBN 13 : 9780989183208
Total Pages : 273 pages
Book Rating : 4.1/5 (832 download)

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Book Synopsis Kern and Burn by : Tim Hoover

Download or read book Kern and Burn written by Tim Hoover and published by . This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing Your Life

Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

You Turn

Author : Ashley Stahl
Publisher : BenBella Books
ISBN 13 : 1950665747
Total Pages : 321 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis You Turn by : Ashley Stahl

Download or read book You Turn written by Ashley Stahl and published by BenBella Books. This book was released on 2021-01-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're thinking about buying this book, it's probably because it feels like something's missing in your career. Guess what? It could be YOU. Whether you're living for the weekends or counting the minutes until 5 pm every day, life is too short to wish it away because you feel stuck in your job. The good news is that you have the power to stop living on autopilot and turn your career around. "Follow your passion," "find your purpose," and "do what you love" have joined the parade of bland directives that aren't doing much to actually help you figure out what you're meant to do with your career. Instead, they only create more confusion. If all we had to do is "follow our bliss" . . . why aren't we blissful yet? The truth is, the best career is not one where you only do what you love, but one where you honor who you are. In You Turn, counterterrorism professional turned career coach Ashley Stahl shares the strategies she's used to help thousands ditch their Monday blues, get clarity on what work lights them up, and devise an action plan to create a career they love. This book gives readers access to Stahl's coveted 11-step roadmap that has guided thousands of coaching clients in 31 countries to self-discovery and success. Throughout her process, you'll: • Discover your Core Skillset. Uncover your gifts and talents to create an intentional career path that's fulfilling and aligned with who you are—and what you're good at. • Understand your "Inner Money Blueprint." Discover the root of your money mindset, and how to break free of financial limitation. • Clarify your Core Interests. Identify the difference between a passion, gift, and calling so you can get clear on what's meant to be a hobby-and what's meant to be a career! • Become your own coach. Walk away with a unique set of tools for staying true to your best self in times of stress, frustration, or anxiety. Whether you're considering a career pivot, or just curious about what else is possible for you, it's time to make a "you turn"—to get unstuck, discover your true self, and thrive (not just survive) in your career.

MGM Style

Author : Howard Gutner
Publisher : Rowman & Littlefield
ISBN 13 : 1493038583
Total Pages : 305 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis MGM Style by : Howard Gutner

Download or read book MGM Style written by Howard Gutner and published by Rowman & Littlefield. This book was released on 2019-09-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: MGM Style is an overview of the career and achievements of Hollywood’s most famous art director. Cedric Gibbons was the supervisor in charge of the art department at Metro-Goldwyn-Mayer film studios from its inception in 1924 until Gibbons chose to retire in 1956. Lavishly illustrated with over 175 pristine duotone photographs, the vast majority of which have never before been published, this is the first volume to trace Gibbons’ trendsetting career. At its height in the late 1930s and early 1940s, Gibbons was regularly acknowledged by his peers as having shaped the craft of art direction in American film; his work was recognized as representing the finest in motion picture sets and settings. Gibbons and his associates constructed the villages, towns, streets, squares and edifices that later appeared in hundreds of films, and whose mixed architecture stood in for army camps and the wild west, Dutch New York and Dickensian London, ancient China and modern Japan. Inspired by the work of Le Corbusier and the Bauhaus masters, as well as the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris and Frank Lloyd Wright’s experiments with open planning, Gibbons championed the notion that movie decor should move beyond the commercial framework of the popular cinema