Creative Strategy and the Business of Design

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440341559
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Building Design Strategy

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Publisher : Simon and Schuster
ISBN 13 : 1581157576
Total Pages : 272 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Building Design Strategy by : Thomas Lockwood

Download or read book Building Design Strategy written by Thomas Lockwood and published by Simon and Schuster. This book was released on 2010-06-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Design Management

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Publisher : Bloomsbury Publishing
ISBN 13 : 1474260373
Total Pages : 216 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Design Management by : Kathryn Best

Download or read book Design Management written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2015-07-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

Course Design Strategy

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Publisher : Skills Converged Publishing
ISBN 13 : 1838495312
Total Pages : 321 pages
Book Rating : 4.8/5 (384 download)

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Book Synopsis Course Design Strategy by : Ethan Honary

Download or read book Course Design Strategy written by Ethan Honary and published by Skills Converged Publishing. This book was released on 2021-07-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is packed with strategies and insights that will help you design better training courses. It focuses on how people learn as the key factor in making design decisions. The book shows you how to design a good course for any field, no matter what medium you use to deliver it. Learn how the brain works, how people forget, how to gain and maintain attention and how to make a subject interesting. Then use the easy-to-follow guidelines to design strategically by increasing curiosity, making content emotional, making learners practise what they have learned and using failure as a teaching tool. The art of designing a course and making people learn is mastered through practical experience of running courses; the science is gained by evidence-based research on how people learn. The book combines the two, offering many examples and studies in cognitive psychology, neuroscience, instructional design and training the trainer. You will find lots of examples and studies in the book that provide insights that may not be obvious but that lead to important design decisions. They will change forever how you think about training design and delivery and help you design courses that your learners will love. In Course Design Strategy, you will learn: · How to make content memorable · What learners expect from a course · How people learn and forget, and why this should be the cornerstone of any course design · How to use eureka moments and eureka concepts as the building blocks of course design · How to make content easy to learn · Why the presence of a feedback loop is crucial to learning · How to use exercises and tests to enhance learning

UX Strategy

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Design Thinking for Strategy

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Author :
Publisher : Springer Nature
ISBN 13 : 3030258750
Total Pages : 219 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Design Thinking for Strategy by : Claude Diderich

Download or read book Design Thinking for Strategy written by Claude Diderich and published by Springer Nature. This book was released on 2019-10-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

Design Management

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1472573684
Total Pages : 216 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Design Management by : Kathryn Best

Download or read book Design Management written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

Structure in Nature Is a Strategy for Design

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Publisher : MIT Press
ISBN 13 : 9780262660457
Total Pages : 268 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Structure in Nature Is a Strategy for Design by : Peter Pearce

Download or read book Structure in Nature Is a Strategy for Design written by Peter Pearce and published by MIT Press. This book was released on 1990 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The structural designs that occur in nature - in molecules, in crystals, in living cells - appear in this fully illustrated book as a source of inspiration and study of design of man-made structures" -- BOOK JACKET.

Strategy Without Design

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Publisher : Cambridge University Press
ISBN 13 : 0521895502
Total Pages : 261 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Strategy Without Design by : Robert C. H. Chia

Download or read book Strategy Without Design written by Robert C. H. Chia and published by Cambridge University Press. This book was released on 2009-10-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique analysis of strategy in organizations that shows how successful strategies may result without planning or design.

Designing a Document Strategy

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Publisher : MC2 Books
ISBN 13 : 9781893347007
Total Pages : 188 pages
Book Rating : 4.3/5 (47 download)

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Book Synopsis Designing a Document Strategy by : Kevin Craine

Download or read book Designing a Document Strategy written by Kevin Craine and published by MC2 Books. This book was released on 2000-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding ways to reduce costs is difficult but the latest books from MC2 Books, Designing a Document Strategy by Kevin Craine has the cure. This book tells managers how to better manage the process that consumes paper, toner, and manpower in every business environment. In support of the book, Craine has unveiled a support website, www.document-strategy.com, offering a preview of the coverage. While there are many books on business strategy and workflow, few tackle the lifeblood of business, the document. Designing a Document Strategy targets managers, technicians and consultants who see the benefit and cost savings inherent in implementing a document strategy. The clearly defined five-phase process can be tailored to any environment. It includes Cause-effect diagrams, flow charts, and ROI formulas that can be copied and put into use. Case examples demonstrate application of the theories in the real world, leading to meaningful and informed action. Regardless of their final recommendations, readers will be more likely to bring about real-world, bottom-line benefits. There is no better educational resource on designing a document strategy than this book. Book reviewers in the document industry give it rave reviews.

Design a Better Business

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Publisher : John Wiley & Sons
ISBN 13 : 1119272114
Total Pages : 277 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Design a Better Business by : Patrick van der Pijl

Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

The Design of Business

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Publisher : Harvard Business Press
ISBN 13 : 1422177807
Total Pages : 209 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Design of Business by : Roger L. Martin

Download or read book The Design of Business written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

The Brand Mapping Strategy

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Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Leland

Download or read book The Brand Mapping Strategy written by Karen Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Playing to Win

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Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Predictable Magic

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Publisher : Pearson Prentice Hall
ISBN 13 : 0131388045
Total Pages : 206 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Predictable Magic by : Deepa Prahalad

Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

Information Strategy Design and Practices

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Publisher : Springer Science & Business Media
ISBN 13 : 1461424283
Total Pages : 362 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Information Strategy Design and Practices by : Sanjay Mohapatra

Download or read book Information Strategy Design and Practices written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-01-14 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​Information Strategy Design and Practices develops a framework for designing information technology strategy for an organization. Beyond this, it establishes an approach to not only implement it, but sustain it. The framework explains how IT strategy should have an alignment to business to reap the benefits of business. The book contains five case studies in different domains: retail, real estate development, IT product development, development sector, and education sector. These case studies have been applied to different countries, providing a global prospective to this emerging trend.

Designing the Customer-Centric Organization

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Publisher : John Wiley & Sons
ISBN 13 : 1118046862
Total Pages : 208 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing the Customer-Centric Organization by : Jay R. Galbraith

Download or read book Designing the Customer-Centric Organization written by Jay R. Galbraith and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork has been established, the author offers guidance for the process of implementing a customer-centric system throughout an organization. Designing the Customer-Centric Organization includes vital information about structure, management processes, reward and management systems, and people practices.