Brand Fans

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Author :
Publisher : Springer
ISBN 13 : 3319488546
Total Pages : 254 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Brand Fans by : Aaron C.T. Smith

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Men who Matched the Mountains

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Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Men who Matched the Mountains by : Edwin A. Tucker

Download or read book Men who Matched the Mountains written by Edwin A. Tucker and published by . This book was released on 1972 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brands of Faith

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Author :
Publisher : Routledge
ISBN 13 : 1134130104
Total Pages : 256 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Brands of Faith by : Mara Einstein

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

Exercise of Power

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Publisher : Knopf
ISBN 13 : 1524731889
Total Pages : 465 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Exercise of Power by : Robert M. Gates

Download or read book Exercise of Power written by Robert M. Gates and published by Knopf. This book was released on 2020-06-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former secretary of defense and author of the acclaimed #1 bestselling memoir, Duty, a candid, sweeping examination of power, and how it has been exercised, for good and bad, by American presidents in the post-Cold War world. Since the end of the Cold War, the global perception of the United States has progressively morphed from dominant international leader to disorganized entity. Robert Gates argues that this transformation is the result of the failure of political leaders to understand the complexity of American power, its expansiveness and its limitations. He makes clear that the successful exercise of power is not limited to the ability to coerce or demand submission, but must also encompass diplomacy, strategic communications, development assistance, intelligence, technology, and ideology. With forthright judgments of the performance of past presidents and their senior-most advisers, insightful ­firsthand knowledge, and compelling insider stories, Gates’s candid, sweeping examination of power in all its manifestations argues that U.S. national security in the future will require abiding by the lessons of the past, reimagining our approach, and revitalizing nonmilitary instruments of power essential to success and security.

Consumer Behavior

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Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Power Failure

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Publisher : Currency
ISBN 13 : 076791368X
Total Pages : 434 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Power Failure by : Mimi Swartz

Download or read book Power Failure written by Mimi Swartz and published by Currency. This book was released on 2004-03-09 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: “They’re still trying to hide the weenie,” thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company’s creditors and cautioning them against a rash judgment. “Don’t assume that there is a smoking gun.” Sherron knew Enron well enough to know that the company was in extreme spin mode… Power Failure is the electrifying behind-the-scenes story of the collapse of Enron, the high-flying gas and energy company touted as the poster child of the New Economy that, in its hubris, had aspired to be “The World’s Leading Company,” and had briefly been the seventh largest corporation in America. Written by prizewinning journalist Mimi Swartz, and substantially based on the never-before-published revelations of former Enron vice-president Sherron Watkins, as well as hundreds of other interviews, Power Failure shows the human face beyond the greed, arrogance, and raw ambition that fueled the company’s meteoric rise in the late 1990s. At the dawn of the new century, Ken Lay’s and Jeff Skilling's faces graced the covers of business magazines, and Enron’s money oiled the political machinery behind George W. Bush’s election campaign. But as Wall Street analysts sang Enron’s praises, and its stock spiraled dizzyingly into the stratosphere, the company’s leaders were madly scrambling to manufacture illusory profits, hide its ballooning debt, and bully Wall Street into buying its fictional accounting and off-balance-sheet investment vehicles. The story of Enron’s fall is a morality tale writ large, performed on a stage with an unforgettable array of props and side plots, from parking lots overflowing with Boxsters and BMWs to hot-house office affairs and executive tantrums. Among the cast of characters Mimi Swartz and Sherron Watkins observe with shrewd Texas eyes and an insider’s perspective are: CEO Ken Lay, Enron’s “outside face,” who was more interested in playing diplomat and paving the road to a political career than in managing Enron’s high-testosterone, anything-goes culture; Jeff Skilling, the mastermind behind Enron’s mercenary trading culture, who transformed himself from a nerdy executive into the personification of millennial cool; Rebecca Mark, the savvy and seductive head of Enron’s international division, who was Skilling’s sole rival to take over the company; and Andy Fastow, whose childish pranks early in his career gave way to something far more destructive. Desperate to be a player in Enron’s deal-making, trader-oriented culture, Fastow transformed Enron’s finance department into a “profit center,” creating a honeycomb of financial entities to bolster Enron’s “profits,” while diverting tens of millions of dollars into his own pockets An unprecedented chronicle of Enron’s shocking collapse, Power Failure should take its place alongside the classics of previous decades – Barbarians at the Gate and Liar’s Poker – as one of the cautionary tales of our times.

When We Do Harm

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Author :
Publisher : Beacon Press
ISBN 13 : 0807037885
Total Pages : 274 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis When We Do Harm by : Danielle Ofri, MD

Download or read book When We Do Harm written by Danielle Ofri, MD and published by Beacon Press. This book was released on 2020-03-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical mistakes are more pervasive than we think. How can we improve outcomes? An acclaimed MD’s rich stories and research explore patient safety. Patients enter the medical system with faith that they will receive the best care possible, so when things go wrong, it’s a profound and painful breach. Medical science has made enormous strides in decreasing mortality and suffering, but there’s no doubt that treatment can also cause harm, a significant portion of which is preventable. In When We Do Harm, practicing physician and acclaimed author Danielle Ofri places the issues of medical error and patient safety front and center in our national healthcare conversation. Drawing on current research, professional experience, and extensive interviews with nurses, physicians, administrators, researchers, patients, and families, Dr. Ofri explores the diagnostic, systemic, and cognitive causes of medical error. She advocates for strategic use of concrete safety interventions such as checklists and improvements to the electronic medical record, but focuses on the full-scale cultural and cognitive shifts required to make a meaningful dent in medical error. Woven throughout the book are the powerfully human stories that Dr. Ofri is renowned for. The errors she dissects range from the hardly noticeable missteps to the harrowing medical cataclysms. While our healthcare system is—and always will be—imperfect, Dr. Ofri argues that it is possible to minimize preventable harms, and that this should be the galvanizing issue of current medical discourse.

In the Game

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Publisher : Macmillan
ISBN 13 : 9781403965707
Total Pages : 286 pages
Book Rating : 4.9/5 (657 download)

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Book Synopsis In the Game by : Amy Bass

Download or read book In the Game written by Amy Bass and published by Macmillan. This book was released on 2005-08-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking about race and sports almost always leads to trouble. Rush Limbaugh's stint as an NFL commentator came to an abrupt end when he made off-handed comments about black quarterback Donovan McNabb. Cincinnati Reds' owner Marge Schott and CBS commentator Jimmy "The Greek" Snyder also landed in hot water for public remarks that most people construed as racist. Ask a simple question along these lines--"Why do African Americans dominate the NBA?"--and watch the sparks fly. It is precisely this flashpoint that Amy Bass seeks to explore. Sports wield a tremendous amount of cultural power in the United States and around the world, and often influence our ideas about race. In the Game is a collection of essays by top thinkers on race that survey this treacherous terrain. They engage topics like boxer Joe Louis's iconic status during the Jim Crow era, how blacks shaped the NFL in the 1970s, American Indian sports team mascots, and soccer in Argentina.

Spotlight on Music

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Author :
Publisher :
ISBN 13 : 9780022959081
Total Pages : pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Spotlight on Music by :

Download or read book Spotlight on Music written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who Do You Serve, Who Do You Protect?

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Publisher : Haymarket Books
ISBN 13 : 1608466841
Total Pages : 226 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Who Do You Serve, Who Do You Protect? by : Maya Schenwar

Download or read book Who Do You Serve, Who Do You Protect? written by Maya Schenwar and published by Haymarket Books. This book was released on 2016-05-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays and reports examining the reality of police violence against Black and brown communities in America. What is the reality of policing in the United States? Do the police keep anyone safe and secure other than the very wealthy? How do recent police killings of young Black people in the United States fit into the historical and global context of anti-blackness? This collection of reports and essays (the first collaboration between Truthout and Haymarket Books) explores police violence against Black, brown, indigenous, and other marginalized communities, miscarriages of justice, and failures of token accountability and reform measures. It also makes a compelling and provocative argument against calling the police. Contributions cover a broad range of issues including the killing by police of Black men and women, police violence against Latino and indigenous communities, law enforcement’s treatment of pregnant people and those with mental illness, and the impact of racist police violence on parenting. There are also specific stories such as a Detroit police conspiracy to slap murder convictions on young Black men using police informant, and the failure of Chicago’s much-touted Independent Police Review Authority, the body supposedly responsible for investigating police misconduct. The title Who Do You Serve, Who Do You Protect? is no mere provocation: the book also explores alternatives for keeping communities safe. Contributors include William C. Anderson, Candice Bernd, Aaron Cantú, Thandi Chimurenga, Ejeris Dixon, Adam Hudson, Victoria Law, Mike Ludwig, Sarah Macaraeg, and Roberto Rodriguez. Praise for Who Do You Serve, Who Do You Protect? “With heartbreaking, glass-sharp prose, the book catalogs the abuse and destruction of Black, native, and trans bodies. And then, most importantly, it offers real-world solutions.” —Chicago Review of Books “A must-read for anyone seeking to understand American culture in the present day.” —Xica Nation “This brilliant collection of essays, written by activists, journalists, community organizers and survivors of state violence, urgently confronts the criminalization, police violence and anti-Black racism that is plaguing urban communities. It is one of the most important books to emerge about these critical issues: passionately written with a keen eye towards building a world free of the cruelty and violence of the carceral state.” —Beth Richie, author of Arrested Justice: Black Women, Violence, and America’s Prison Nation

When God Writes Your Love Story

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Author :
Publisher : Multnomah
ISBN 13 : 9781590523520
Total Pages : 0 pages
Book Rating : 4.5/5 (235 download)

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Book Synopsis When God Writes Your Love Story by : Eric Ludy

Download or read book When God Writes Your Love Story written by Eric Ludy and published by Multnomah. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges Christian singles to take a fresh approach to relationships by recognizing that true love brings more satisfaction than sex.

The Last Great Days of Radio

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Publisher : Taylor Trade Publishing
ISBN 13 : 9781556223211
Total Pages : 0 pages
Book Rating : 4.2/5 (232 download)

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Book Synopsis The Last Great Days of Radio by : Lynn Woolley

Download or read book The Last Great Days of Radio written by Lynn Woolley and published by Taylor Trade Publishing. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.

The 100 Simple Secrets of Happy People

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Publisher : Harper Collins
ISBN 13 : 0061739286
Total Pages : 211 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The 100 Simple Secrets of Happy People by : David Niven, PhD

Download or read book The 100 Simple Secrets of Happy People written by David Niven, PhD and published by Harper Collins. This book was released on 2009-03-17 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists and academics have spent entire careers investigating what makes people happy. But hidden in obscure scholarly journals and reports, their research is all too often inaccessible to ordinary people. Now the bestselling author of the 100 Simple Secrets series distills the scientific findings of over a thousand of the most important studies on happiness into easy-to-digest nuggets of advice. Each of the hundred practices is illustrated with a clear example and illuminated by a straightforward explanation of the science behind it to show you how to transform a ho-hum existence into a full and happy life. Believe in yourself: Across all ages, and all groups, a solid belief in one's own abilities increases life satisfaction by about 40 percent, and makes us happier both in our home lives and in our work lives. Turn off your TV: Watching too much TV can triple our hunger for more possessions, while reducing our personal contentment by about 5 percent for every hour a day we watch.

The Encyclopedia of Stanley Kubrick

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Author :
Publisher :
ISBN 13 : 9780816043880
Total Pages : 422 pages
Book Rating : 4.0/5 (438 download)

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Book Synopsis The Encyclopedia of Stanley Kubrick by : Gene D. Phillips

Download or read book The Encyclopedia of Stanley Kubrick written by Gene D. Phillips and published by . This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the director's life and career with information on his films, key people in his life, technical information, themes, locations, and film theory.

The Fine Art Of Small Talk

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Publisher : Piatkus Books
ISBN 13 : 9780349436173
Total Pages : 0 pages
Book Rating : 4.4/5 (361 download)

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Book Synopsis The Fine Art Of Small Talk by : Debra Fine

Download or read book The Fine Art Of Small Talk written by Debra Fine and published by Piatkus Books. This book was released on 2023-02-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does striking up a conversation with a stranger make your stomach do flip-flops? Do you spend time hiding out in the bathroom at social gatherings? Do you dread the very thought of networking? Is scrolling your phone a crutch to avoid interacting? Help is on the way with The Fine Art of Small Talk, the classic guide that's now revised for the modern era. Small talk is more than just chitchat; it's a valuable tool to help you climb the corporate ladder, widen your business and social circles, and boost your self-confidence. With practical advice and simple conversation 'cheat sheets,' this book offers easy-to-learn techniques that will allow you to feel comfortable in any type of social situation-from a video meeting to a first date to a cocktail party where you don't know a soul. Communication expert Debra Fine will show you how to: - Learn to connect with others regardless of the occasion, event or situation - Come across as composed and self-assured when entertaining - Avoid awkward silences and 'foot in mouth' disease - Convey warmth and enthusiasm so that other people feel good about being near you - Make a positive, lasting impression from the minute you say hello. Once you master The Fine Art of Small Talk, you'll excel at making others feel included, valued and comfortable. Let Debra Fine turn you into a small-talk expert - and watch the contacts, business deals and social relationships multiply before your eyes!

Timeless Heritage

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Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (186 download)

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Book Synopsis Timeless Heritage by :

Download or read book Timeless Heritage written by and published by . This book was released on 1988 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Amateur Sports Law

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Essentials of Amateur Sports Law by : Glenn M. Wong

Download or read book Essentials of Amateur Sports Law written by Glenn M. Wong and published by Praeger. This book was released on 1994-07-30 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thoroughly revised Second Edition, Glenn Wong updates and adds to his already highly successful First Editon. He addresses the significant changes that have come about in amateur sports law and administrative practice over the last several years. These changes impact amateur athletic associations; athletes' rights; administrative procedures; and the liability of sponsoring organizations. Issues of special topicality and importance, including women's sports, drug testing, and the issues involved in the change of status to professional, are closely examined. Amateur sports have expanded rapidly, as have legal issues and ramifications concerning them. Wong's careful, detailed, and clear exposition and analysis both organizes and clarifies fundamental principles affecting athletes, associations, and management in the category of amateur sports. This is an indispensable text, resource and guide.