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Demystifying Business With Cookies And Elephants
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Book Synopsis Demystifying Business with Cookies and Elephants by : Gordon Ettie
Download or read book Demystifying Business with Cookies and Elephants written by Gordon Ettie and published by Frederick Fell Publishers. This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.
Download or read book The Publishers Weekly written by and published by . This book was released on 2005 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Demystifying the Chinese Economy by : Justin Yifu Lin
Download or read book Demystifying the Chinese Economy written by Justin Yifu Lin and published by Cambridge University Press. This book was released on 2012 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful account of the remarkable transition of the Chinese economy from impoverished backwater to economic powerhouse.
Book Synopsis Competition Demystified by : Bruce C. Greenwald
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Book Synopsis Pow! Right Between the Eyes by : Andy Nulman
Download or read book Pow! Right Between the Eyes written by Andy Nulman and published by John Wiley & Sons. This book was released on 2009-03-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?
Book Synopsis On My Own Two Feet by : Manisha Thakor
Download or read book On My Own Two Feet written by Manisha Thakor and published by Simon and Schuster. This book was released on 2013-11-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A personal finance guide for women explains the basic principles of money management, including how much of one's income to save, understanding credit scores, how to create a budget, and investing wisely.
Book Synopsis Get Financially Naked by : Manisha Thakor
Download or read book Get Financially Naked written by Manisha Thakor and published by Simon and Schuster. This book was released on 2009-12-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the best-selling On My Own Two Feet counsel young women in committed relationships on how to understand and manage their money, offering instruction for accurately determining one's financial condition, financial planning and safeguarding monetary interests. Original.
Download or read book The Scout Mindset written by Julia Galef and published by Penguin. This book was released on 2021-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.
Download or read book As Always, Julia written by Julia Child and published by Harvest. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dishy and delightful, never-before-published correspondence between America's queen of food, Julia Child, and her mentor Avis DeVoto, shows not only the blossoming of a lifelong friendship, but also an America on the verge of transformation.
Book Synopsis Competitive Intelligence Advantage by : Seena Sharp
Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Book Synopsis Fanatical Prospecting by : Jeb Blount
Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
Book Synopsis Routledge Handbook of the Horn of Africa by : Jean-Nicolas Bach
Download or read book Routledge Handbook of the Horn of Africa written by Jean-Nicolas Bach and published by Routledge. This book was released on 2022-03-31 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of the Horn of Africa provides a comprehensive, interdisciplinary survey of contemporary research related to the Horn of Africa. Situated at the junction of the Sahel-Saharan strip and the Arabian Peninsula, the Horn of Africa is growing in global importance due to demographic growth and the strategic importance of the Suez Canal. Divided into sections on authoritarianism and resistance, religion and politics, migration, economic integration, the military, and regimes and liberation, the contributors provide up-to-date, authoritative knowledge on the region in light of contemporary strategic concerns. The handbook investigates how political, economic, and security innovations have been implemented, sometimes with violence, by use of force or by negotiation – including ‘ethnic federalism’ in Ethiopia, independence in Eritrea and South Sudan, integration of the traditional authorities in the (neo)patrimonial administrations, Somalian Islamic Courts, the Sudanese Islamist regime, people’s movements, multilateral operations, and the construction of an architecture for regional peace and security. Accessibly written, this handbook is an essential read for scholars, students, and policy professionals interested in the contemporary politics in the Horn of Africa.
Book Synopsis My Body Is Not a Prayer Request by : Amy Kenny
Download or read book My Body Is Not a Prayer Request written by Amy Kenny and published by Baker Books. This book was released on 2022-05-17 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With humorous prose and wry wit, Kenny makes a convincing case for all Christians to do more to meet access needs and embrace disabilities as part of God's kingdom. . . . Inclusivity-minded Christians will cheer the lessons laid out here."--Publishers Weekly Much of the church has forgotten that we worship a disabled God whose wounds survived resurrection, says Amy Kenny. It is time for the church to start treating disabled people as full members of the body of Christ who have much more to offer than a miraculous cure narrative and to learn from their embodied experiences. Written by a disabled Christian, this book shows that the church is missing out on the prophetic witness and blessing of disability. Kenny reflects on her experiences inside the church to expose unintentional ableism and cast a new vision for Christian communities to engage disability justice. She shows that until we cultivate church spaces where people with disabilities can fully belong, flourish, and lead, we are not valuing the diverse members of the body of Christ. Offering a unique blend of personal storytelling, fresh and compelling writing, biblical exegesis, and practical application, this book invites readers to participate in disability justice and create a more inclusive community in church and parachurch spaces. Engaging content such as reflection questions and top-ten lists are included.
Book Synopsis If Nietzsche Were a Narwhal by : Justin Gregg
Download or read book If Nietzsche Were a Narwhal written by Justin Gregg and published by Hachette UK. This book was released on 2022-08-09 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHOSEN AS A BOOK OF THE YEAR BY WATERSTONES AND THE TIMES 'Nothing less than brilliant' Wall Street Journal 'Entertaining and original' Guardian 'Accessible and insightful, it's a thought-provoking read' Observer 'Highly readable' The Times __________ What's it like to be a bat, a bee, or a bed bug? From narwhals to slugs, Dr Justin Gregg offers a window into the minds of other creatures and debunks many of the myths of human exceptionalism. With the latest research on animal minds and cognitive psychology, he shows us what animal minds can teach us about humanity's shortcomings. Mind-bending, humbling and hilarious, If Nietzsche Were a Narwhal will change how you think about animals, humans, and the meaning of life itself. __________ 'Provides real insight into how we think' Financial Times 'Witty and instructive' New Statesman
Book Synopsis The Vagina Bible by : Dr. Jen Gunter
Download or read book The Vagina Bible written by Dr. Jen Gunter and published by Citadel Press. This book was released on 2019-08-27 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant New York Times, USA Today, and Publishers Weekly bestseller! Boston Globe bestseller #1 Canadian Bestseller OB/GYN, The New York Times columnist, host of the show Jensplaining, and internationally bestselling author Dr. Jen Gunter now delivers the definitive book on vaginal health, answering the questions you’ve always had but were afraid to ask—or couldn’t find the right answers to. She has been called Twitter’s resident gynecologist, the Internet’s OB/GYN, and one of the fiercest advocates for women’s health…and she’s here to give you the straight talk on the topics she knows best. Does eating sugar cause yeast infections? Does pubic hair have a function? Should you have a vulvovaginal care regimen? Will your vagina shrivel up if you go without sex? What’s the truth about the HPV vaccine? So many important questions, so much convincing, confusing, contradictory misinformation! In this age of click bait, pseudoscience, and celebrity-endorsed products, it’s easy to be overwhelmed—whether it’s websites, advice from well-meaning friends, uneducated partners, and even healthcare providers. So how do you separate facts from fiction? OB-GYN Jen Gunter, an expert on women’s health—and the internet’s most popular go-to doc—comes to the rescue with a book that debunks the myths and educates and empowers women. From reproductive health to the impact of antibiotics and probiotics, and the latest trends, including vaginal steaming, vaginal marijuana products, and jade eggs, Gunter takes us on a factual, fun-filled journey. Discover the truth about: • The vaginal microbiome • Genital hygiene, lubricants, and hormone myths and fallacies • How diet impacts vaginal health • Stem cells and the vagina • Cosmetic vaginal surgery • What changes to expect during pregnancy and after childbirth • What changes to expect through menopause • How medicine fails women by dismissing symptoms Plus: • Thongs vs. lace: the best underwear for vaginal health • How to select a tampon • The full glory of the clitoris and the myth of the G Spot . . . And so much more. Whether you’re a twenty-six-year-old worried that her labia are “uncool” or a sixty-six-year-old dealing with painful sex, this comprehensive guide is sure to become a lifelong trusted resource.
Book Synopsis The Problem with Everything by : Meghan Daum
Download or read book The Problem with Everything written by Meghan Daum and published by Simon and Schuster. This book was released on 2019-10-22 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A]ffectingly personal, achingly earnest, and something close to necessary.” —Vogue “Personal, convincing, unflinching.” —Tablet From an author who’s been called “one of the most emotionally exacting, mercilessly candid, deeply funny, and intellectually rigorous writers of our time” (Cheryl Strayed, #1 New York Times bestselling author) comes a seminal book that reaches surprising truths about feminism, the Trump era, and the Resistance movement. You won’t be able to stop thinking and talking about it. In this gripping work, Meghan Daum examines our country’s most intractable problems with clear-eyed honesty instead of exaggerated outrage. With passion, humor, and personal reflection, she tries to make sense of the current landscape—from Donald Trump’s presidency to the #MeToo movement and beyond. In the process, she wades into the waters of identity politics and intersectionality, thinks deeply about campus politics and notions of personal resilience, and tests a theory about the divide between Gen Xers and millennials. This signature work may well be the first book to capture the essence of this era in all its nuances and contradictions. No matter where you stand on its issues, this book will strike a chord.
Book Synopsis Saying Goodbye to Someone You Love by : Norine Dresser
Download or read book Saying Goodbye to Someone You Love written by Norine Dresser and published by Demos Medical Publishing. This book was released on 2010-05-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a 2010 Self Help Best Book by Library Journal Saying Goodbye To Someone You Love consists of moving narratives about end of life and grief. These personal histories are complemented by practical guidelines for those caring for their loved ones through the last stages of life. For those who are grieving, the true-to-life-stories demonstrate how others have navigated through the tidal wave of emotions and reactions that characterize the grief process. For health care professionals and those who are offering support to grievers, Saying Goodbye To Someone You Love provides a new perspective on the challenges of caring for the dying and living with grief. Hundreds of poignant, touching, loving, humorous personal experiences address readers' concerns and curiosity about how others have faced life's final chapter with love and dignity. Specific issues include talking about death, hospice, funerals, grieving, and celebrating life. Saying Goodbye To Someone You Love empowers readers by Bringing compassion and awareness to end of life issues Providing examples of loving care at the moment of death illuminating uncharted territory Demonstrating how others cope Demystifying the grief process Inspiring hope The narratives and advice in Saying Goodbye To Someone You Love benefits family members, friends and health care professionals as they travel the emotional journey through end of life and grief.
