Demographics Of The Hispanic Market In The United States

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Hispanics and the Future of America

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309164818
Total Pages : 502 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hispanics and the Future of America by : National Research Council

Download or read book Hispanics and the Future of America written by National Research Council and published by National Academies Press. This book was released on 2006-02-23 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.

Demographics of the Hispanic Market in the United States

Author :
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Demographics of the Hispanic Market in the United States by :

Download or read book Demographics of the Hispanic Market in the United States written by and published by . This book was released on 1987 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latino Boom!

Author : Chiqui Cartagena
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Latino Boom! by : Chiqui Cartagena

Download or read book Latino Boom! written by Chiqui Cartagena and published by . This book was released on 2005 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.

Hispanic Marketing

Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 0750679034
Total Pages : 351 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Hispanic Marketing by : Felipe Korzenny

Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future

Latino Stats

Author : Idelisse Malavé
Publisher : New Press, The
ISBN 13 : 1620970198
Total Pages : 209 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis Latino Stats by : Idelisse Malavé

Download or read book Latino Stats written by Idelisse Malavé and published by New Press, The. This book was released on 2015-01-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when politics is seemingly ruled by ideology and emotion and when immigration is one of the most contentious topics, it is more important than ever to cut through the rhetoric and highlight, in numbers, the reality of the broad spectrum of Latino life in the United States. Latinos are both the largest and fastest-growing racial/ethnic group in the country, even while many continue to fight for their status as Americans. Respected movement builder and former leader of the Tides Foundation Idelisse Malavé and her daughter, Celeste Giordani—a communications strategist for the Social Transformation Project—distills the profusion of data, identifying the most telling and engaging facts to assemble a portrait of contemporary Latino life with glimpses of the past and future. From politics and the economy to popular culture, the arts, and ideas about race, gender, and family, Latino Stats both catalogs the inequities that plague Latino communities and documents Latinos' growing power and influence on American life. An essential tool for advocates, educators, and policy makers, Latino Stats will be a go-to guidebook for anyone wanting to raise their awareness and increase their understanding of the complex state of our nation.

The Rise of the Hispanic Market in the United States

Author : Louis E. V. Nevaer
Publisher : Routledge
ISBN 13 : 1317454812
Total Pages : 290 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Rise of the Hispanic Market in the United States by : Louis E. V. Nevaer

Download or read book The Rise of the Hispanic Market in the United States written by Louis E. V. Nevaer and published by Routledge. This book was released on 2015-06-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

Latinx

Author : Ed Morales
Publisher : Verso Books
ISBN 13 : 1784783226
Total Pages : 369 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Latinx by : Ed Morales

Download or read book Latinx written by Ed Morales and published by Verso Books. This book was released on 2019-10-29 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “erudite, comprehensive” analysis of Latinx identity in the United States as it relates to American culture, society, and politics (Eduardo Bonilla-Silva, author of Racism Without Racists) “Latinx” (pronounced “La-teen-ex”) is the gender-neutral term that covers one of the largest and fastest growing minorities in the United States, accounting for 17 percent of the country. Over 58 million Americans belong to the category, including a sizable part of the country’s working class, both foreign and native-born. Their political empowerment is altering the balance of forces in a growing number of states. And yet Latinx barely figure in America’s ongoing conversation about race and ethnicity. Remarkably, the US census does not even have a racial category for “Latino.” In this groundbreaking discussion, Ed Morales explains how Latinx political identities are tied to a long Latin American history of mestizaje—“mixedness” or “hybridity”—and that this border thinking is both a key to understanding bilingual, bicultural Latin cultures and politics and a challenge to America’s infamously black–white racial regime. This searching and long-overdue exploration of the meaning of race in American life reimagines Cornel West’s bestselling Race Matters with a unique Latinx inflection.

Diversity Explosion

Author : William H. Frey
Publisher : Brookings Institution Press
ISBN 13 : 0815732856
Total Pages : 334 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Diversity Explosion by : William H. Frey

Download or read book Diversity Explosion written by William H. Frey and published by Brookings Institution Press. This book was released on 2018-07-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greater racial diversity is good news for America's future Race is once again a contentious topic in America, as shown by the divisive rise of Donald Trump and the activism of groups like Black Lives Matter. Yet Diversity Explosion argues that the current period of profound racial change will lead to a less-divided nation than today's older whites or younger minorities fear. Prominent demographer William Frey sees America's emerging diversity boom as good news for a country that would otherwise face declining growth and rapid aging for many years to come. In the new edition of this popular Brookings Press offering, Frey draws from the lessons of the 2016 presidential election and new statistics to paint an illuminating picture of where America's racial demography is headed—and what that means for the nation's future. Using the U.S. Census, national surveys, and related sources, Frey tells how the rapidly growing "new minorities"—Hispanics, Asians, and multiracial Americans—along with blacks and other groups, are transforming and reinvigorating the nation's demographic landscape. He discusses their impact on generational change, regional shifts of major racial groups, neighborhood segregation, interracial marriage, and presidential politics. Diversity Explosion is an accessible, richly illustrated overview of how unprecedented racial change is remaking the United States once again. It is an essential guide for political strategists, marketers, investors, educators, policymakers, and anyone who wants to understand the magnitude, potential, and promise of the new national melting pot in the twenty-first century.

Multiple Origins, Uncertain Destinies

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309165075
Total Pages : 176 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Multiple Origins, Uncertain Destinies by : National Research Council

Download or read book Multiple Origins, Uncertain Destinies written by National Research Council and published by National Academies Press. This book was released on 2006-02-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given current demographic trends, nearly one in five U.S. residents will be of Hispanic origin by 2025. This major demographic shift and its implications for both the United States and the growing Hispanic population make Multiple Origins, Uncertain Destinies a most timely book. This report from the National Research Council describes how Hispanics are transforming the country as they disperse geographically. It considers their roles in schools, in the labor market, in the health care system, and in U.S. politics. The book looks carefully at the diverse populations encompassed by the term "Hispanic," representing immigrants and their children and grandchildren from nearly two dozen Spanish-speaking countries. It describes the trajectory of the younger generations and established residents, and it projects long-term trends in population aging, social disparities, and social mobility that have shaped and will shape the Hispanic experience.

Hispanic Marketing & Public Relations

Author : Elena del Valle
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hispanic Marketing & Public Relations by : Elena del Valle

Download or read book Hispanic Marketing & Public Relations written by Elena del Valle and published by . This book was released on 2005 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond Bodegas

Author : James Edward Perkins
Publisher : Paramount Market Publishing
ISBN 13 : 9780972529037
Total Pages : 176 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Beyond Bodegas by : James Edward Perkins

Download or read book Beyond Bodegas written by James Edward Perkins and published by Paramount Market Publishing. This book was released on 2004 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.

Latino America

Author : Matt Barreto
Publisher : PublicAffairs
ISBN 13 : 1610395026
Total Pages : 306 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Latino America by : Matt Barreto

Download or read book Latino America written by Matt Barreto and published by PublicAffairs. This book was released on 2014-09-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometime in April 2014, somewhere in a hospital in California, a Latino child tipped the demographic scales as Latinos displaced non-Hispanic whites as the largest racial/ethnic group in the state. So, one-hundred-sixty-six years after the Treaty of Guadalupe Hidalgo brought the Mexican province of Alta California into the United States, Latinos once again became the largest population in the state. Surprised? Texas will make the same transition sometime before 2020. When that happens, America's two most populous states, carrying the largest number of Electoral College votes, will be Latino. New Mexico is already there. New York, Florida, Arizona, and Nevada are shifting rapidly. Latino populations since 2000 have doubled in Alabama, Arkansas, Georgia, and South Dakota. The US is undergoing a substantial and irreversible shift in its identity. So, too, are the Latinos who make up these populations. Matt Barreto and Gary M. Segura are the country's preeminent experts in the shape, disposition, and mood of Latino America. They show the extent to which Latinos have already transformed the US politically and socially, and how Latino Americans are the most buoyant and dynamic ethnic and racial group, often in quite counterintuitive ways. Latinos' optimism, strength of family, belief in the constructive role of government, and resilience have the imminent potential to reshape the political and partisan landscape for a generation and drive the outcome of elections as soon as 2016.

Latinas/os in the United States

Author : Havidan Rodriguez
Publisher : Springer Science & Business Media
ISBN 13 : 0387719431
Total Pages : 412 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Latinas/os in the United States by : Havidan Rodriguez

Download or read book Latinas/os in the United States written by Havidan Rodriguez and published by Springer Science & Business Media. This book was released on 2007-11-21 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latina/o population in the United States has become the largest minority group in the nation. Latinas/os are a mosaic of people, representing different nationalities and religions as well as different levels of education and income. This edited volume uses a multidisciplinary approach to document how Latinas and Latinos have changed and continue to change the face of America. It also includes critical methodological and theoretical information related to the study of the Latino/a population in the United States.

The Rise of the Hispanic Market in the United States

Author : Louis E. V. Nevaer
Publisher : Routledge
ISBN 13 : 1317454820
Total Pages : 265 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Rise of the Hispanic Market in the United States by : Louis E. V. Nevaer

Download or read book The Rise of the Hispanic Market in the United States written by Louis E. V. Nevaer and published by Routledge. This book was released on 2015-06-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.

Latino in America

Author : Soledad O'Brien
Publisher : Penguin
ISBN 13 : 1101150904
Total Pages : 273 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Latino in America by : Soledad O'Brien

Download or read book Latino in America written by Soledad O'Brien and published by Penguin. This book was released on 2009-10-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive tie-in to the CNN documentary series Latino in America, from former top CNN anchor and special correspondent Soledad O’Brien. Following the smash-hit CNN documentary Black in America, Latino in America travels to small towns and big cities to illustrate how distinctly Latino cultures are becoming intricately woven into the broader American identity. As she reports the evolution of Latino America, Soledad O’Brien explores how tens of millions of Americans with roots in 21 different countries form a community called “Latino” and recalls her own upbringing and what she’s learned about being a Latino in America.

The Great Demographic Illusion

Author : Richard Alba
Publisher : Princeton University Press
ISBN 13 : 0691202117
Total Pages : 336 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Great Demographic Illusion by : Richard Alba

Download or read book The Great Demographic Illusion written by Richard Alba and published by Princeton University Press. This book was released on 2020-09-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the number of young Americans from mixed families is surging and what this means for the country’s future Americans are under the spell of a distorted and polarizing story about their country’s future—the majority-minority narrative—which contends that inevitable demographic changes will create a society with a majority made up of minorities for the first time in the United States’s history. The Great Demographic Illusion reveals that this narrative obscures a more transformative development: the rising numbers of young Americans from ethno-racially mixed families, consisting of one white and one nonwhite parent. Examining the unprecedented significance of mixed parentage in the twenty-first-century United States, Richard Alba looks at how young Americans with this background will play pivotal roles in the country’s demographic future. Assembling a vast body of evidence, Alba explores where individuals of mixed parentage fit in American society. Most participate in and reshape the mainstream, as seen in their high levels of integration into social milieus that were previously white dominated. Yet, racism is evident in the very different experiences of individuals with black-white heritage. Alba’s portrait squares in key ways with the history of immigrant-group assimilation, and indicates that, once again, mainstream American society is expanding and becoming more inclusive. Nevertheless, there are also major limitations to mainstream expansion today, especially in its more modest magnitude and selective nature, which hinder the participation of black Americans and some other people of color. Alba calls for social policies to further open up the mainstream by correcting the restrictions imposed by intensifying economic inequality, shape-shifting racism, and the impaired legal status of many immigrant families. Countering rigid demographic beliefs and predictions, The Great Demographic Illusion offers a new way of understanding American society and its coming transformation.

Hispanics in the U.S Criminal Justice System

Author : Martin Guevara Urbina
Publisher : Charles C Thomas Publisher
ISBN 13 : 0398092168
Total Pages : 421 pages
Book Rating : 4.3/5 (98 download)

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Book Synopsis Hispanics in the U.S Criminal Justice System by : Martin Guevara Urbina

Download or read book Hispanics in the U.S Criminal Justice System written by Martin Guevara Urbina and published by Charles C Thomas Publisher. This book was released on 2018-05-07 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded new edition resumes the theme of the first edition, and the findings reveal that race, ethnicity, gender, class, and several other variables continue to play a significant and consequential role in the legal decision-making process. The book is structured into three sections, each of which corresponds to a different body of work on Latinos. Section One explores the historical dynamics and influence of ethnicity in law enforcement, and focuses on how ethnicity impacts policing field practices, such as traffic stops, use of force, and the subsequent actions that police departments have employed to alleviate these problems. A detailed examination of critical issues facing Latino defendants seeks to better understand the law enforcement process. The history of immigration laws as it pertains to Mexicans and Latinos explains how Mexicans have been excluded from the United States through anti-immigrant legislation. Latino officers must cope with structural and political issues, the community, and media, as these practices and experiences within the American police system are explored. Section Two focuses on the repressive practices against Mexicans that resulted in executions, vigilantism, and mass expulsions. The topic of Latinos and the Fourth Amendment reveals that the constitutional right of people to be protected against unreasonable searches and seizures has been eviscerated for Latinos, and particularly for Mexicans. Possible remedies to existing shortcomings of the court system when processing indigent defendants are presented. Section Three studies the issue of Hispanics and the penal system. The ethnic realities of life behind bars, probation and parole, the legacy of capital punishment, and life after prison are discussed. Section Four addresses the globalization of Latinos, social control, and the future of Latinos in the U.S. Criminal justice system. Lastly, the race and ethnic experience through the lens of science, law, and the American imagination, are explored, concluding with policy recommendations for social and criminal justice reform, and ultimately humanizing differences. Written for professionals and students of law enforcement, this book will promote the understanding of the historical legacy of brutality, manipulation, oppression, marginalization, prejudice, discrimination, power and control, and white America's continued fear about racial and ethnic minorities.