Demand Creating What People Love Before They Know They Want It

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Demand

Author : Adrian Slywotzky
Publisher : Crown Currency
ISBN 13 : 0307887340
Total Pages : 339 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Demand by : Adrian Slywotzky

Download or read book Demand written by Adrian Slywotzky and published by Crown Currency. This book was released on 2011-10-04 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Demand

Author : Adrian J. Slywotzky
Publisher :
ISBN 13 : 9780755361762
Total Pages : 384 pages
Book Rating : 4.3/5 (617 download)

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Book Synopsis Demand by : Adrian J. Slywotzky

Download or read book Demand written by Adrian J. Slywotzky and published by . This book was released on 2011 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us

Demand

Author : Adrian J. Slywotzky
Publisher :
ISBN 13 : 9780770433499
Total Pages : 357 pages
Book Rating : 4.4/5 (334 download)

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Book Synopsis Demand by : Adrian J. Slywotzky

Download or read book Demand written by Adrian J. Slywotzky and published by . This book was released on 2011 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features stories about declining demand, an issue facing CEOs, pastors, middle managers, and nonprofits alike.

If Nobody Loves You, Create the Demand

Author : Joel A. Freeman
Publisher : Authentic
ISBN 13 : 9781932805987
Total Pages : 0 pages
Book Rating : 4.8/5 (59 download)

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Book Synopsis If Nobody Loves You, Create the Demand by : Joel A. Freeman

Download or read book If Nobody Loves You, Create the Demand written by Joel A. Freeman and published by Authentic. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice and invaluable wisdom to ignite your entrepreneurial passion.

Lincoln

Author : Participant
Publisher : PublicAffairs
ISBN 13 : 1610392647
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Lincoln by : Participant

Download or read book Lincoln written by Participant and published by PublicAffairs. This book was released on 2012-10-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First American. Frontiersman and backwoods attorney. Teller of bawdy tales and a spellbinding orator. A champion of liberty some called a would-be tyrant. Savior of the Union and the Great Emancipator. All these are Abraham Lincoln -- in his time America's most admired and reviled leader, and still our nation's most enigmatic and captivating hero. Timed to complement the new motion picture Lincoln, directed by Steven Spielberg, Lincoln: A President for the Ages introduces a new Lincoln grappling with some of history's greatest challenges. Would Lincoln have dropped the bomb on Hiroshima? How would he conduct the War on Terror? Would he favor women's suffrage or gay rights? Would today's Lincoln be a star on Facebook and Twitter? Would he embrace the religious right -- or denounce it? The answers come from an all-star array of historians and scholars, including Jean Baker, Richard Carwardine, Dan Farber, Andrew Ferguson, Henry Louis Gates Jr., Allen C. Guelzo, Harold Holzer, James Malanowski, James Tackach, Frank J. Williams, and Douglas L. Wilson. Lincoln also features actor/activist Gloria Reuben describing how she played Elizabeth Keckley, the former-slave-turned-confidante of First Lady Mary Todd Lincoln; and a selection of speeches and letters that explore little-known sides of Lincoln; "The Faces of Lincoln," exploring his complex contemporary legacy. Whether you're a lifetime admirer of Lincoln or newly intrigued by his story, Lincoln: A President for the Ages offers a fascinating glimpse of his many-sided legacy.

Between the World and Me

Author : Ta-Nehisi Coates
Publisher : One World
ISBN 13 : 0679645985
Total Pages : 163 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Between the World and Me by : Ta-Nehisi Coates

Download or read book Between the World and Me written by Ta-Nehisi Coates and published by One World. This book was released on 2015-07-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.

Kingdom of Nokia

Author : Carl-Gustav Lindén
Publisher : Helsinki University Press
ISBN 13 : 9523690310
Total Pages : 276 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Kingdom of Nokia by : Carl-Gustav Lindén

Download or read book Kingdom of Nokia written by Carl-Gustav Lindén and published by Helsinki University Press. This book was released on 2021-04-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kingdom of Nokia tells a fascinating story of corporatism in Finland. How did the mobile phone giant Nokia make the Finnish elite willing to serve the interests of the company? Nokia became a global player in mobile communications in the 1990s, and helped establish Anglo-Saxon capitalism in Finland. Through its success and strong lobbying, the company managed to capture the attention of Finnish politicians, civil servants, and journalists nationwide. With concrete detailed examples, Kingdom of Nokia illustrates how Nokia organised lavishing trips to journalists and paid direct campaign funding to politicians to establish its role at the core of Finnish decision-making. As a result, the company influenced important political decisions such as joining the European Union and adopting the euro, and further, Nokia even drafted its own law to serve its special interests. All this in a country considered one of the least corrupt in the world.

Amazon.com: The Company and Its Founder

Author : Erika Wittekind
Publisher : ABDO
ISBN 13 : 1614789797
Total Pages : 114 pages
Book Rating : 4.6/5 (147 download)

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Book Synopsis Amazon.com: The Company and Its Founder by : Erika Wittekind

Download or read book Amazon.com: The Company and Its Founder written by Erika Wittekind and published by ABDO. This book was released on 2012-01-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examines the remarkable life of Jeff Bezos and his work building the groundbreaking e-commerce company Amazon.com. Readers will learn about Bezo's background and education, as well as his early career. Also covered is a look at how Amazon.com operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional resources, Web sites, a glossary, a bibliography, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Buzz

Author : Marian Salzman
Publisher : John Wiley & Sons
ISBN 13 : 9780471273455
Total Pages : 264 pages
Book Rating : 4.2/5 (734 download)

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Book Synopsis Buzz by : Marian Salzman

Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Europe in Crisis

Author : Ivan Berend
Publisher : Routledge
ISBN 13 : 1136193340
Total Pages : 186 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Europe in Crisis by : Ivan Berend

Download or read book Europe in Crisis written by Ivan Berend and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the European Great Recession of 2008-12, its economic and social causes, its historical roots, and the policies adopted by the European Union to find a way out of it. It contains explicit debates with several economists and analysts on some of the most controversial questions about the causes of the crisis and the policies applied by the European Union. It presents the cases of Iceland, Greece and Ireland, the countries that first declined into crisis in Europe, each of them in a different way. Iceland is a case study for reckless banking practices, Greece of reckless public spending, and Ireland of reckless household indebtedness. At least seven other countries, mostly from the peripheries of Europe, had similarly reckless banking and spending practices. In the center of the book are the economic and social causes of the crisis. Contemporary advanced capitalism became financialized, de-industrialized and globalized and got rid of the "straitjacket" of regulations. Solid banking was replaced by high-risk, "casino-type" activity. The European common currency also had a structural problem — monetary unification without a federal state and fiscal unification. The other side of the same coin is European hyper-consumerism. A new lifestyle emerged during two super-prosperous periods in the 1950s to 1960s, and during the 1990s to 2006. Trying to find an exit policy, the European Union turned to strict austerity measures to curb the budget deficit and indebtedness. This book critically analyzes the debate around austerity policy. The creation of important supra-national institutions, and of a financial supervisory authority and stability mechanisms, strengthens integration. The correction of the euro’s structural mistake by creating a quasi-fiscal unification is even more important. The introduction of mandatory fiscal rules and their supervision promises a long-term solution for a well-functioning common currency. These measures, meanwhile, create a two-tier European Union with a fast-track core. This book suggests that the European Union will emerge stronger from the crisis. This book will be of particular interest to students and researchers of economics, history, political science and international finance, but will also prove profitable reading for practitioners and the interested public.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Outwitting the Devil

Author : Napoleon Hill
Publisher : Sharon Lechter
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

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Book Synopsis Outwitting the Devil by : Napoleon Hill

Download or read book Outwitting the Devil written by Napoleon Hill and published by Sharon Lechter. This book was released on 2011 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally written in 1938 but never published due to its controversial nature, an insightful guide reveals the seven principles of good that will allow anyone to triumph over the obstacles that must be faced in reaching personal goals.

Finding Our Way

Author : Margaret J. Wheatley
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605098795
Total Pages : 376 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Finding Our Way by : Margaret J. Wheatley

Download or read book Finding Our Way written by Margaret J. Wheatley and published by Berrett-Koehler Publishers. This book was released on 2005-02-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author “richly articulates how the insights of modern science . . . can usher in a new era of human and planetary health” (Systems Thinker). For years, Margaret Wheatley has written eloquently about humanizing our organizations and helping people to work together more effectively and compassionately. She has shown how breakthroughs in chaos theory and quantum physics can enable organizations to function more like responsive, self-organizing living systems, rather than cold mechanisms of control. And she has gradually expanded these ideas into the wider arena of human society. In short, Margaret Wheatley is one of the most innovative and influential organizational thinkers of our time, and Finding Our Way brings together her shorter writings for the first time, touching on all the topics she has addressed throughout her career, showing how she has applied the ideas in her books in many different situations. “However,” she writes, “this is not a collection of articles. I updated, revised, or substantially added to the original content of each one. In this way, everything written here represents my current views on the subjects I write about.” Provocative, challenging, at times poetic, and often deeply moving, Finding Our Way sums up Wheatley’s thinking on a diverse scope of topics from leadership and management to education and raising children in turbulent times; from societal commentary to specific organizational techniques and more. “Wheatley provocatively lays out how managers must operate to be effective in a system that is ‘alive’ . . . Finding Our Way challenges us to see the enterprises we lead in new light.” —Leader’s Beacon

Organizational Cultures of Remembrance

Author : Daniel Mai
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110420821
Total Pages : 395 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Organizational Cultures of Remembrance by : Daniel Mai

Download or read book Organizational Cultures of Remembrance written by Daniel Mai and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

When Breath Becomes Air

Author : Paul Kalanithi
Publisher : Random House
ISBN 13 : 0812988418
Total Pages : 258 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis When Breath Becomes Air by : Paul Kalanithi

Download or read book When Breath Becomes Air written by Paul Kalanithi and published by Random House. This book was released on 2016-01-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • PULITZER PRIZE FINALIST • This inspiring, exquisitely observed memoir finds hope and beauty in the face of insurmountable odds as an idealistic young neurosurgeon attempts to answer the question What makes a life worth living? NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • People • NPR • The Washington Post • Slate • Harper’s Bazaar • Time Out New York • Publishers Weekly • BookPage Finalist for the PEN Center USA Literary Award in Creative Nonfiction and the Books for a Better Life Award in Inspirational Memoir At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he was a patient struggling to live. And just like that, the future he and his wife had imagined evaporated. When Breath Becomes Air chronicles Kalanithi’s transformation from a naïve medical student “possessed,” as he wrote, “by the question of what, given that all organisms die, makes a virtuous and meaningful life” into a neurosurgeon at Stanford working in the brain, the most critical place for human identity, and finally into a patient and new father confronting his own mortality. What makes life worth living in the face of death? What do you do when the future, no longer a ladder toward your goals in life, flattens out into a perpetual present? What does it mean to have a child, to nurture a new life as another fades away? These are some of the questions Kalanithi wrestles with in this profoundly moving, exquisitely observed memoir. Paul Kalanithi died in March 2015, while working on this book, yet his words live on as a guide and a gift to us all. “I began to realize that coming face to face with my own mortality, in a sense, had changed nothing and everything,” he wrote. “Seven words from Samuel Beckett began to repeat in my head: ‘I can’t go on. I’ll go on.’” When Breath Becomes Air is an unforgettable, life-affirming reflection on the challenge of facing death and on the relationship between doctor and patient, from a brilliant writer who became both.

The Art of Asking

Author : Amanda Palmer
Publisher : Grand Central Publishing
ISBN 13 : 1455581070
Total Pages : 224 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Art of Asking by : Amanda Palmer

Download or read book The Art of Asking written by Amanda Palmer and published by Grand Central Publishing. This book was released on 2014-11-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY BRENE BROWN and POSTSCRIPT FROM BRAIN PICKINGS CREATOR MARIA POPOVA Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of THE ART OF ASKING. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. THE ART OF ASKING will inspire readers to rethink their own ideas about asking, giving, art, and love.

Thanks for the Feedback

Author : Douglas Stone
Publisher : Penguin
ISBN 13 : 0143127136
Total Pages : 370 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Thanks for the Feedback by : Douglas Stone

Download or read book Thanks for the Feedback written by Douglas Stone and published by Penguin. This book was released on 2015-03-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.