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Definition And Market Analysis Of The Tesla Motors Model S
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Book Synopsis Definition and Market Analysis of the Tesla Motors Model S by : Erik Somssich
Download or read book Definition and Market Analysis of the Tesla Motors Model S written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-04 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy
Book Synopsis Tesla Motors, Inc. Market Analysis and Definition by : Dominic Birk
Download or read book Tesla Motors, Inc. Market Analysis and Definition written by Dominic Birk and published by . This book was released on 2015-11-25 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.
Book Synopsis Tesla Model S. Market and Sales Strategy by : Erik Somssich
Download or read book Tesla Model S. Market and Sales Strategy written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-03 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.
Book Synopsis Evaluation of the Marketing Strategy of Tesla Motors Inc by : Dominic Birk
Download or read book Evaluation of the Marketing Strategy of Tesla Motors Inc written by Dominic Birk and published by GRIN Verlag. This book was released on 2015-11-06 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.
Book Synopsis Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market by : Dennis Schindeldecker
Download or read book Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market written by Dennis Schindeldecker and published by GRIN Verlag. This book was released on 2017-06-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Tesla`s first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla’s competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla’s competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.
Book Synopsis Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations by : Sebastian Neumann
Download or read book Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations written by Sebastian Neumann and published by GRIN Verlag. This book was released on 2020-08-27 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.
Book Synopsis How Tesla changed the car industry. An innovation analysis by : Philipp Rothe
Download or read book How Tesla changed the car industry. An innovation analysis written by Philipp Rothe and published by GRIN Verlag. This book was released on 2023-05-23 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Economics - Innovation economics, grade: 1,7, , language: English, abstract: This Analysis will focus on how Tesla managed to enter the car industry (Porter ́s Five Forces), how they use the mentioned technologies to differentiate from other participants to disrupt the industry (Christensen Module I), and now enter the mass market (Crossing the Chasm). At the end future recommendations for Tesla are given. The automotive industry is changing fast and adopting new technologies which will play central roles in the future of the industry. First the megatrend within the industry is to shift from the classical petrol engine towards electric vehicles. Second, new technologies for the cars include artificial intelligence (AI), big data & analytics, internet of things (IOT) or autonomous driving.
Download or read book Owning Model S written by Nick Howe and published by . This book was released on 2015-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning Model S, 2nd edition, has been updated and enhanced to maintain its place as the go-to user guide every Model S owner (and potential owner) needs. Written by a Model S owner, it provides the inside information you'll need to better understand the world's leading electric vehicle. The 2nd edition considers new Model S battery capacities, new vehicle configurations, new options, and new features that have recently been introduced by Tesla Motors--including dual-motor all-wheel-drive, autopilot, and the 761 hp P90D with "ludicrous mode." In addition, it reflects the actual driving experience of tens of thousands of Model S owners worldwide. Throughout the book and the accompanying website, owningmodels.com, Nick Howe provides you with no nonsense guidance, thorough checklists, and many hidden tricks that will enable you to get the absolute maximum from one of the world's coolest cars. Here are only a few of the many questions he answers inside Owning Model S: * Is Model S the right car for me? * Which options should I choose? * How do I prepare prior to the delivery of my Model S, and what do I look for on the day it's delivered? * What is the true range of Model S if I drive it fast and hard? * What aftermarket accessories will enable me to customize my Model S? These questions along with dozens of others are answered with pragmatic advice, no nonsense instructions, and detailed checklists. After reading Owning Model S, 2nd edition, you'll truly understand the future of motoring.
Book Synopsis Towards a Sustainable Economy by : Pascal da Costa
Download or read book Towards a Sustainable Economy written by Pascal da Costa and published by Springer. This book was released on 2018-06-26 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an interdisciplinary account of how technological advances – mainly in the domains of energy and transportation – contribute to the transformation towards a more sustainable economic system. Drawing on methods from engineering, the management sciences and economics, which it combines in the framework of a systems sciences approach, the book presents qualitative and quantitative studies on government regulation, resources management and firms' strategy. Topics covered include the state-market dilemma of government CO2 emission targets, implications of the electrification of the economy, incentives and coercion in government transport policies, and innovations in the electric vehicle industry.
Download or read book Owning Model S written by Nick J. Howe and published by . This book was released on 2014-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents a user guide for the Tesla Model S battery electric vehicle (BEV).
Download or read book Innovation Capital written by Jeff Dyer and published by Harvard Business Press. This book was released on 2019-05-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
Book Synopsis Tesla Valuation based on ESG factors by :
Download or read book Tesla Valuation based on ESG factors written by and published by GRIN Verlag. This book was released on 2018-04-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2017 in the subject Business economics - Industrial Management, grade: 1.3, , language: English, abstract: Tesla Inc., formerly known as Tesla Motors, is an American automaker and energy storage company that specializes in producing electric vehicles (Evs), energy devices and photovoltaic panels. It was founded in 2003 by Martin Ebarhard and Marc Tarpenning, with Elon Musk as its chairman. With Palo Alto (California) as its headquarters, Tesla operates multiple production and assembly plants and large factories, with its main vehicle manufacturing facility in Fermont, Valifornia. Additionally, in 2016 Tesla acquired SolarCity with the aim of creating a company fully committed to sustainable energy, from energy generation and storage transportation. Current product portfolio of EV vehicles includes Model S, Model X, Model 3, Tesla Roadster, and Tesla Semi, while its energy storage devices include Tesla Powerwall, Tesla Powerpack, solar panels and soalr roofs. In this report, Tesla will be analyzed based on the environmental, social and governance (ESG) factors. Next, the issues with the highest materiality will be benchmarked against its closest competitors. Finally, impacts for Tesla’s valuation will be identified and strategic implications will be discussed.
Book Synopsis Entrepreneurial Marketing by : Robert D. Hisrich
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Book Synopsis Tesla's Value Drivers. An Analysis by :
Download or read book Tesla's Value Drivers. An Analysis written by and published by GRIN Verlag. This book was released on 2018-03-27 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2017 in the subject Business economics - Investment and Finance, grade: 1,5, , language: English, abstract: Tesla, Inc. is an American electric vehicle (EVh) manufacturer, energy storage company, and solar panel manufacturer based in Palo Alto, California. In the following report, Tesla’s value drivers will be summarised and their influence on key valuation parameters will be analysed. Tesla’s valuation based on Multiples will be evaluated, followed by recommendations to investors. The valuation is based on Bloomberg data as well as an equity report by Barclays, as it successfully acknowledges different future scenarios, as well as their probabilities. In addition, the equity research on electric trucks conducted by Deutsche Bank has been used to identify electric trucks market potential as a value driver for Tesla.
Book Synopsis Tesla Model X: Best Features Buyer's Guide by : Philip Tranton
Download or read book Tesla Model X: Best Features Buyer's Guide written by Philip Tranton and published by Conceptual Kings. This book was released on 2015-12-24 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tesla model X is a new and amazing crossover SUV that is manufactured by Tesla Motor. The prototype of the vehicle was first released at Tesla Headquarters located in Los Angeles in February 2012. This model was designed similarly to the full size sedan Tesla Model S which are both being manufactured at the Los Angeles plant. The first official set of deliveries of these vehicles started in September 2015. The series production vehicle was unveiled to the public in September 2015. It has unique features such as a panoramic windshield and has been rated as one of the safest SUV in regards of its frontal and side impact crash tests. Tesla has been a company that focuses on energy and efficiency. They also produce lithium ion batteries which is what their electric cars operate from. They aim over time to sell more vehicles, remain profitable and drive down the overall costs of the electric vehicles in the future.
Book Synopsis Analyzing Tesla. Their Business Model and Omni-Channel Strategy by : Philipp Rothe
Download or read book Analyzing Tesla. Their Business Model and Omni-Channel Strategy written by Philipp Rothe and published by GRIN Verlag. This book was released on 2023-05-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2023 in the subject Business economics - General, grade: 1,3, Boston University, language: English, abstract: This Paper analyzes the business model of Tesla and their Omni-Channel Strategy. Tesla Inc. is an American electric vehicle and energy company founded by a group of engineers on July 1, 2003 with the vision to accelerate the global transition to sustainable energy. It's largest business is the sale of electric vehicles, which makes up to 86% of the company's total revenue. While the CEO, Elon Musk, drives the innovative character of the company, this innovative mind set and the passion for new technologies is also responsible for Tesla ́s omnichannel strategy which offers customers a unique experience they get from no other car manufacturer. Tesla ́s omnichannel approach can be described as an integrated approach to give customers the best possible experience across multiple channels when they interact with the brand. Although a central aspect of the omnichannel strategy is the interplay between the online and offline buying experience, Tesla ́s omnichannel approach is not limited to that. While Tesla has both car showrooms and an online store where you can buy their cars, Tesla uses many more channels to interact with the customer. Examples are social media, the car itself, where you can buy updates like the autopilot, or the smartphone app which can be used to unlock the car. Because other car manufacturers catch up with Tesla, our recommendations include, but are not limited to stick with Elon Musk as the CEO and be open to new ideas and experiments he suggests, move on to new business opportunities connected to renewable energies or further improve the customer experience by making more use of available data.
Book Synopsis Leading the Revolution by : Gary Hamel
Download or read book Leading the Revolution written by Gary Hamel and published by Harvard Business Press. This book was released on 2002 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised with a new introduction, this book provides an action plan for any company or individual intent on becoming and staying an industry revolutionary. Hamel argues that the fundamental challenge companies face is reinventing themselves and their industries, not just in times of crisis - but continually. Based on an extensive study of "gray-haired revolutionaries," including Charles Schwab, Cisco, Virgin, UPS, Semex, and GE Capital, Leading the Revolution shows how companies can continue to grow and thrive, even in ever-changing turbulent world markets. Distinctive features and benefits to readers: explains the underlying principles of radical innovation; explores where revolutionary new business concepts come from; identifies the key design criteria for building companies that are activist-friendly and revolution-ready; and details the steps your company must take to make innovation an enduring capability. Packed with insight and practical advice, Leading the Revolution shows you how to: get off the treadmill of incrementalism; save your company from becoming a "one-vision wonder"; harness the imagination and passion of every employee; and create vibrant internal markets for ideas, capital, and talent.
