Decoding The Why

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Decoding the Social World

Author : Sandra Gonzalez-Bailon
Publisher : MIT Press
ISBN 13 : 0262343460
Total Pages : 257 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Decoding the Social World by : Sandra Gonzalez-Bailon

Download or read book Decoding the Social World written by Sandra Gonzalez-Bailon and published by MIT Press. This book was released on 2017-12-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

Decoding the Why

Author : Nate Andorsky
Publisher :
ISBN 13 : 9781641375504
Total Pages : pages
Book Rating : 4.3/5 (755 download)

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Book Synopsis Decoding the Why by : Nate Andorsky

Download or read book Decoding the Why written by Nate Andorsky and published by . This book was released on 2020-04-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding the Enochian Secrets

Author :
Publisher : Simon and Schuster
ISBN 13 : 1594778566
Total Pages : 247 pages
Book Rating : 4.5/5 (947 download)

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Book Synopsis Decoding the Enochian Secrets by :

Download or read book Decoding the Enochian Secrets written by and published by Simon and Schuster. This book was released on 2010-12-21 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate source text of Enochian Magic never before available in book form • Contains the actual and complete Tables of Enoch given to Dr. John Dee by the Angels • Explains the difference between Dee’s Tables of Enoch and the apocryphal Book of Enoch • Includes directions for powerful magic rituals and meditations using these tables • Presents a reconstruction of the possible 49th missing Table of Enoch Originally considered a vital part of inspirational literature used by the early church, the Book of Enoch never made it into the cannon or accepted books of the Old Testament because of its strange and mysterious content about Enoch’s experiences in the higher realms, or heavens. The real Book of Enoch, which is a set of almost 100 mystical tables, was given again to humankind in the 1580s, when it was conveyed directly by angels to Dr. John Dee, a 16th-century mathematician, scientist, occultist, and the astrologer of Queen Elizabeth I. Called “the most important book ever given to man by God” by Dee’s angelic messengers, the Book (or Tables) of Enoch is said to hold all the secrets of heaven and earth and the physical and spiritual realms. Decoding the Enochian Secrets reproduces for the first time ever the exact and complete copy of these tables, which are housed in the British Library. The tables are written in the handwriting of Dr. Dee and Edward Kelly, Dee’s assistant and scryer. The tables also include the phonetic pronunciations, written by Dee in the margins, of all the magical Enochian Calls. Covering the history of this Book or Tables of Enoch, John DeSalvo explains the difference between these tables and the apocryphal Book of Enoch and examines how later magicians such as Aleister Crowley used them. Including Enochian Magic Meditations and rituals, Decoding the Enochian Secrets presents the source text to the most powerful form of magic known to mankind.

Decoding the World

Author : Po Bronson
Publisher : Twelve
ISBN 13 : 153873432X
Total Pages : 365 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Decoding the World by : Po Bronson

Download or read book Decoding the World written by Po Bronson and published by Twelve. This book was released on 2020-10-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out where our world is headed with this dazzling first-hand account of inventing the future from the #1 New York Times bestselling author of What Should I Do With My Life? and the founder of science accelerator IndieBio. Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio. Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics. Arvind is the fearless one, a radical experimentalist. Po is the studious detective, patiently synthesizing clues others have missed. Their styles mix and create a quadratic speedup of creativity. Yin and Yang crystallized. As they travel around the world, finding scientists to join their cause, the authors bring their firsthand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence. Arvind feels he needs to leave IndieBio to help startups do more than just get started. But as his departure draws near, he struggles to leave the sanctum he created. While Po has to prove he can keep the "indie" in IndieBio after Arvind is gone. After looking through their lens, you'll never see the world the same.

Decoding Boys

Author : Cara Natterson
Publisher : Ballantine Books
ISBN 13 : 1984819046
Total Pages : 257 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Decoding Boys by : Cara Natterson

Download or read book Decoding Boys written by Cara Natterson and published by Ballantine Books. This book was released on 2020-02-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews

Decoding Sponsorship

Author : Maggie Chan Jones
Publisher :
ISBN 13 : 9781737655725
Total Pages : pages
Book Rating : 4.6/5 (557 download)

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Book Synopsis Decoding Sponsorship by : Maggie Chan Jones

Download or read book Decoding Sponsorship written by Maggie Chan Jones and published by . This book was released on 2021-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making Sense of People

Author : Samuel Barondes
Publisher : FT Press
ISBN 13 : 0132172879
Total Pages : 242 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Making Sense of People by : Samuel Barondes

Download or read book Making Sense of People written by Samuel Barondes and published by FT Press. This book was released on 2011-06-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, we evaluate the people around us: It's one of the most important things we ever do. Making Sense of People provides the scientific frameworks and tools we need to improve our intuition, and assess people more consciously, systematically, and effectively. Leading neuroscientist Samuel H. Barondes explains the research behind each standard personality category: extraversion, agreeableness, conscientiousness, neuroticism, and openness. He shows readers how to use these traits and assessments to do a better job of deciding who they'll enjoy spending time with, whom to trust, and whom to keep at a distance. Barondes explains: What neuroscience and psychological research can tell us about how personality types develop and cohere. The intertwined roles of genes, nurture, and education in personality development. How to recognize troublesome personality patterns such as narcissism, sociopathy, and paranoia. How much a child's behavior predicts their adult personality, and how personality stabilizes in young adulthood. How to assess integrity, fairness, wisdom, and other traits related to morality. What genetic testing may (or may not) teach us about personality in the future. General strategies for getting along with people, with specific tactics for special circumstances. Kirkus Reviews A succinct look at personality psychology. As a psychiatrist and neuroscientist at the University of California, Barondes (Molecules and Mental Illness, 2007, etc.) has spent years studying human behavior, and this book reflects his systematic, scientific approach for personality assessment. The average person isn't likely to have time to research a difficult boss or potential love interest, but the author supplements intuition with a useful cornerstone for gauging human behavior: a table of the "Big Five" personality traits, among them Extraversion vs. Introversion and Agreeableness vs. Antagonism. To learn how to apply the Big Five, Barondes supplies a link for a professional online personality test, in addition to a basic introduction of troubling personality patterns–e.g., narcissism and compulsiveness. While genetics may play a heavy hand in influencing personality, Barondes writes, it's awareness of a person's background, character and life story that is paramount in unearthing reasons for adult behavior. Readers might like to see the author weave more everyday examples into the text–his exercise in fostering compassion by imagining an adult as a 10-year-old child is a gem–but there is plenty here to ponder. Those looking for traditional "self-help" advice won't find it here, but this book clearly lays the groundwork for deeper human interaction and better life relationships.

The Other End of the Leash

Author : Patricia McConnell, Ph.D.
Publisher : Ballantine Books
ISBN 13 : 0307489183
Total Pages : 289 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Other End of the Leash by : Patricia McConnell, Ph.D.

Download or read book The Other End of the Leash written by Patricia McConnell, Ph.D. and published by Ballantine Books. This book was released on 2009-02-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.

The Science of Why

Author : D. Forbes
Publisher : Springer
ISBN 13 : 1137502045
Total Pages : 256 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis The Science of Why by : D. Forbes

Download or read book The Science of Why written by D. Forbes and published by Springer. This book was released on 2015-07-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Decoding Reality

Author : Vlatko Vedral
Publisher : Oxford University Press
ISBN 13 : 0198815433
Total Pages : 257 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Decoding Reality by : Vlatko Vedral

Download or read book Decoding Reality written by Vlatko Vedral and published by Oxford University Press. This book was released on 2018 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?

Decoding the New Consumer Mind

Author : Kit Yarrow
Publisher : John Wiley & Sons
ISBN 13 : 1118647688
Total Pages : 224 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Decoding the New Consumer Mind by : Kit Yarrow

Download or read book Decoding the New Consumer Mind written by Kit Yarrow and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Decoding the Heavens

Author : Jo Marchant
Publisher : Random House
ISBN 13 : 1409060470
Total Pages : 348 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Decoding the Heavens by : Jo Marchant

Download or read book Decoding the Heavens written by Jo Marchant and published by Random House. This book was released on 2009-08-18 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1900 a group of sponge divers blown off course in the Mediterranean discovered an Ancient Greek shipwreck near the island of Antikythera dating from around 70 BC. Lying unnoticed for months amongst their hard-won haul was what appeared to be a formless lump of corroded rock, which turned out to be the most stunning scientific artefact we have from antiquity. For more than a century this 'Antikythera mechanism' - an ancient computer - puzzled academics, but now, more than 2000 years after the device was lost at sea, scientists have pieced together its intricate workings. In Decoding the Heavens, Jo Marchant tells for the first time the story of the 100-year quest to understand the Antikythera mechanism. Along the way she unearths a diverse cast of remarkable characters - ranging from Archimedes to Jacques Cousteau - and explores the deep roots of modern technology not only in Ancient Greece, the Islamic world and medieval Europe.

Decoded

Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Decoded by : Phil Barden

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoding the Secret Language of Your Body

Author : Martin Rush
Publisher : Simon and Schuster
ISBN 13 : 0671872389
Total Pages : 213 pages
Book Rating : 4.6/5 (718 download)

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Book Synopsis Decoding the Secret Language of Your Body by : Martin Rush

Download or read book Decoding the Secret Language of Your Body written by Martin Rush and published by Simon and Schuster. This book was released on 1994-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Itchy palms...cold feet...a pain in the neck. Not a day goes by that our bodies don't "speak" to us through tickles and tingles, belches and bellyaches -- and psychiatrist Martin Rush takes us on an entertaining, enlightening exploration as he teaches us how to decode these secret signs and signals. Rush reasons that many of the twitches and twinges we experience may have psychological roots, rather than physical ones. The runny nose, lower backache, and cough signify some underlying wants or needs that the body is trying to convey. Because we aren't always aware of our feelings, the sudden symptom may be a physiological way of drawing our attention to an unnoticed emotion. By recognizing these signals, and then deciphering them, we can better understand the meanings in our aches, pains, and other symptoms. So, if you're itching to know why you have sudden chronic sneezing attacks, or why your eyelid occasionally twitches uncontrollably, or what is behind that unexplainable rash, then perhaps it's time for a visit with Dr. Rush. The quintessential example of the mind-body connection, Decoding The Secret Language of Your Body makes everyone aware of even the most subtle interaction between feelings and body responses.

Decoding Your Dog

Author : Steve Dale
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547738919
Total Pages : 389 pages
Book Rating : 4.5/5 (477 download)

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Book Synopsis Decoding Your Dog by : Steve Dale

Download or read book Decoding Your Dog written by Steve Dale and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The top dog behaviorists in the country - the top researchers, scientists, and veterinarians - have teamed up with a renowned media personality to create the most cutting-edge, scientifically accurate, definitive book on why our dogs do what they do and how we can prevent or solve common canine behavior problems.

Decoding Your Cat

Author : American College of Veterinary Behaviorists
Publisher : Houghton Mifflin
ISBN 13 : 1328489906
Total Pages : 373 pages
Book Rating : 4.3/5 (284 download)

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Book Synopsis Decoding Your Cat by : American College of Veterinary Behaviorists

Download or read book Decoding Your Cat written by American College of Veterinary Behaviorists and published by Houghton Mifflin. This book was released on 2020 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines "the most [common] behavioral issues that cats face"--

The Decoding the Disciplines Paradigm

Author : David Pace
Publisher : Indiana University Press
ISBN 13 : 025302465X
Total Pages : 178 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis The Decoding the Disciplines Paradigm by : David Pace

Download or read book The Decoding the Disciplines Paradigm written by David Pace and published by Indiana University Press. This book was released on 2017-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching and learning in a college setting has never been more challenging. How can instructors reach out to their students and fully engage them in the conversation? Applicable to multiple disciplines, the Decoding the Disciplines Paradigm offers a radically new model for helping students respond to the challenges of college and provides a framework for understanding why students find academic life so arduous. Teachers can help their pupils overcome obstacles by identifying bottlenecks to learning and systematically exploring the steps needed to overcome these obstacles. Often, experts find it difficult to define the mental operations necessary to master their discipline because they have become so automatic that they are invisible. However, once these mental operations have been made explicit, the teacher can model them for students, create opportunities for practice and feedback, manage additional emotional obstacles, assess results, and share what has been learned with others.