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Decoding Modern Consumer Societies
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Book Synopsis Decoding Modern Consumer Societies by : H. Berghoff
Download or read book Decoding Modern Consumer Societies written by H. Berghoff and published by Springer. This book was released on 2012-01-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
Book Synopsis Getting and Spending by : Susan Strasser
Download or read book Getting and Spending written by Susan Strasser and published by Cambridge University Press. This book was released on 1998-11-13 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developing history of consumption is not so much a separate field, as a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches in Europe and America; yet their commonalities suggest recent directions in the scholarship, raising such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. Implicitly, and sometimes explicitly, they explore the role of the historian as social, political, and moral critic. The essays discuss products, corporate strategies, government policies, and ideas about consumption. Unlike other studies of twentieth-century consumption, this book provides international comparisons.
Book Synopsis Consumer Society and the Post-modern City by : David B Clarke
Download or read book Consumer Society and the Post-modern City written by David B Clarke and published by Routledge. This book was released on 2004-03-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial ideas of the consumer society's most influential theorists, Jean Baudrillard and Zygmunt Bauman, this book assesses the ways in which consumerism is reshaping the nature and meaning of the city. It examines the nature of consumption and its increasing centrality to post-modern society by; *considering the development of consumerism as a central facet of social life *demonstrating that social inequalities are increasingly structured around consumption *uncovering the hidden consequences of consumerism *pondering the meaning of lifestyle *revealing how the nature of reality is changing in an age of globalization. Employing a sustained and engaging theoretical analysis, the book ranges across a variety of sometimes unexpected topics. It represents an impassioned plea for everyone interested in the social life of cities to take the notion of the consumer society - and the arguments of its major theorists - seriously.
Book Synopsis Nation Branding in Modern History by : Carolin Viktorin
Download or read book Nation Branding in Modern History written by Carolin Viktorin and published by Berghahn Books. This book was released on 2018-08-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Book Synopsis The Development of Consumer Credit in Global Perspective by : J. Logemann
Download or read book The Development of Consumer Credit in Global Perspective written by J. Logemann and published by Springer. This book was released on 2012-07-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together historians, economists, political scientists, and anthropologists to present a global perspective on the new forms of lending and borrowing that have become a key feature of twentieth-century mass consumer societies, emphasizing comparative and transnational historical perspectives.
Book Synopsis The Science of Beauty by : Annelie Ramsbrock
Download or read book The Science of Beauty written by Annelie Ramsbrock and published by Springer. This book was released on 2015-05-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did the cosmetic practices of middle-class women in the nineteenth century have in common with the repair of men's bodies mutilated in war? What did the New Woman of the Weimar years have to do with the field of social medicine that emerged in the same period? They were all part of a conversation about the cosmetic modification of bodies, a debate shaped by scientific knowledge and normative social models. Conceived as a cultural history, this book examines the history of artificially created beauty in Germany from the late Enlightenment to the early days of National Socialist rule.
Book Synopsis Berlin’s Black Market by : Malte Zierenberg
Download or read book Berlin’s Black Market written by Malte Zierenberg and published by Springer. This book was released on 2016-04-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book puts the illegal economy of the German capital during and after World War II into context and provides a new interpretation of Germany's postwar history. The black market, it argues, served as a reference point for the beginnings of the two new German states.
Book Synopsis Food and Foodways in Italy from 1861 to the Present by : Emanuela Scarpellini
Download or read book Food and Foodways in Italy from 1861 to the Present written by Emanuela Scarpellini and published by Springer. This book was released on 2016-04-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being a universal experience, eating occures with remarkable variety across time and place: not only do we not eat the same things, but the related technologies, rituals, and even the timing are in constant flux. This lively and innovative history paints a fresco of the Italian nation by looking at its storied relationship to food.
Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff
Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Book Synopsis Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America by : Paul Lerner
Download or read book Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America written by Paul Lerner and published by Springer Nature. This book was released on 2022-01-22 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different consumer cultures in modern Europe and North America. Drawing on innovative, original research into this new and challenging field, the volume brings Jewish studies and the history and theory of consumer culture into dialogue with each other. Its chapters explore Jewish businesspeople's development of niche commercial practices in several transnational contexts; the imagining, marketing, and realization of a Jewish national homeland in Palestine through consumer goods and strategies; associations between Jews, luxury, and gender in multiple contexts; and the political dimensions of consumer choice. Together the essays in this volume show how the study of consumption enriches our understanding of modern Jewish history and how a focus on consumer goods and practices illuminates the study of Jewish religious observance, ethnic identities, gender formations, and immigrant trajectories across the globe.
Book Synopsis Branding Trust by : Jennifer M. Black
Download or read book Branding Trust written by Jennifer M. Black and published by University of Pennsylvania Press. This book was released on 2023-12-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Book Synopsis Selling under the Swastika by : Pamela E. Swett
Download or read book Selling under the Swastika written by Pamela E. Swett and published by Stanford University Press. This book was released on 2013-12-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Download or read book What is Work? written by Raffaella Sarti and published by Berghahn Books. This book was released on 2018-09-21 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every society throughout history has defined what counts as work and what doesn’t. And more often than not, those lines of demarcation are inextricable from considerations of gender. What Is Work? offers a multi-disciplinary approach to understanding labor within the highly gendered realm of household economies. Drawing from scholarship on gender history, economic sociology, family history, civil law, and feminist economics, these essays explore the changing and often contested boundaries between what was and is considered work in different Euro-American contexts over several centuries, with an eye to the ambiguities and biases that have shaped mainstream conceptions of work across all social sectors.
Book Synopsis The European Experience by : Jan Hansen
Download or read book The European Experience written by Jan Hansen and published by Open Book Publishers. This book was released on 2023-02-21 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Experience brings together the expertise of nearly a hundred historians from eight European universities to internationalise and diversify the study of modern European history, exploring a grand sweep of time from 1500 to 2000. Offering a valuable corrective to the Anglocentric narratives of previous English-language textbooks, scholars from all over Europe have pooled their knowledge on comparative themes such as identities, cultural encounters, power and citizenship, and economic development to reflect the complexity and heterogeneous nature of the European experience. Rather than another grand narrative, the international author teams offer a multifaceted and rich perspective on the history of the continent of the past 500 years. Each major theme is dissected through three chronological sub-chapters, revealing how major social, political and historical trends manifested themselves in different European settings during the early modern (1500–1800), modern (1800–1900) and contemporary period (1900–2000). This resource is of utmost relevance to today’s history students in the light of ongoing internationalisation strategies for higher education curricula, as it delivers one of the first multi-perspective and truly ‘European’ analyses of the continent’s past. Beyond the provision of historical content, this textbook equips students with the intellectual tools to interrogate prevailing accounts of European history, and enables them to seek out additional perspectives in a bid to further enrich the discipline.
Book Synopsis Visions of Community in Nazi Germany by : Martina Steber
Download or read book Visions of Community in Nazi Germany written by Martina Steber and published by Oxford University Press. This book was released on 2018-07-16 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nazis seized power in Germany in 1933 they promised to create a new, harmonious society under the leadership of the Fuumlhrer, Adolf Hitler. The concept of Volksgemeinschaft - 'the people's community' - enshrined the Nazis' vision of society'; a society based on racist, social-Darwinist, anti-democratic, and nationalist thought. The regime used Volksgemeinschaft to define who belonged to the National Socialist 'community' and who did not. Being accorded the status of belonging granted citizenship rights, access to the benefits of the welfare state, and opportunities for advancement, while these who were denied the privilege of belonging lost their right to live. They were shamed, excluded, imprisoned, murdered. Volksgemeinschaft was the Nazis' project of social engineering, realized by state action, by administrative procedure, by party practice, by propaganda, and by individual initiative. Everyone deemed worthy of belonging was called to participate in its realization. Indeed, this collective notion was directed at the individual, and unleashed an enormous dynamism, which gave social change a particular direction. The Volksgemeinschaft concept was not strictly defined, which meant that it was rather marked by a plurality of meaning and emphasis which resulted in a range of readings in the Third Reich, drawing in people from many social and political backgrounds. Visions of Community in Nazi Germany scrutinizes Volksgemeinschaft as the Nazis' central vision of community. The contributors engage with individual appropriations, examine projects of social engineering, analyze the social dynamism unleashed, and show how deeply private lives were affected by this murderous vision of society.
Book Synopsis Bright Modernity by : Regina Lee Blaszczyk
Download or read book Bright Modernity written by Regina Lee Blaszczyk and published by Springer. This book was released on 2017-08-24 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
Book Synopsis Émigré Cultures in Design and Architecture by : Alison Clarke
Download or read book Émigré Cultures in Design and Architecture written by Alison Clarke and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume addresses the lasting contribution made by Central European émigré designers to twentieth-century American design and architecture. The contributors examine how oppositional stances in debates concerning consumption and modernism's social agendas taken by designers such as Felix Augenfeld, Joseph Binder, Josef Frank, Paul T. Frankl, Frederick Kiesler, Richard Neutra, and R. M. Schindler in Europe prefigured their later adoption or rejection by American culture. They argue that émigrés and refugees from fascist Europe such as György Kepes, Paul László, Victor Papanek, Bernard Rudofsky, Xanti Schawinsky, and Eva Zeisel drew on the particular experiences of their home countries, and networks of émigré and exiled designers in the United States, to develop a humanist, progressive, and socially inclusive design culture which continues to influence design practice today.
