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Decoded Your Competition
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Book Synopsis Decoded Your Competition by : Roger M Irons
Download or read book Decoded Your Competition written by Roger M Irons and published by . This book was released on 2020-03-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded your Competition: How to Hacking any Market and Growth to Success: Make Your Startup Like a Few Best Companies, More Money, Better Business Strategies, Practice How Customers Habits Work: Digital Marketing Guide. We all love money and love to win, not because we are greedy but because we do not want to be under the command of anyone, and because we are looking for independence and financial freedom that allows us to have everything we need for our lives and what our children and families need. Therefore, because everyone seeks the same goal, everyone is competing in their actions to obtain the largest share of the pie, and this is a legitimate right for everyone, but the smart person is the one who knows how to use this right to his advantage. In Decoded Your Competition... The global businessman Roger M. Irons reveals the ways that allow you to gain the most successful strategies and tactics for winning the competition, through three main axes: Create and Prepare a battlefield. The noble war. The dirty war. Whatever your current position in the market, if you are in the beginning or have a long experience, you need the science of Decoded Your Competition because it is the easiest and fastest way to grow your business on the ground or in the digital world on the Internet. In this new book you will learn: How to get the appropriate financing for your project and how to convince the investors and how to be a hero. How to beat your competition and how to prevent them from catching you. Use your limited advantage to win big deals when you succeed in decoding your competitors. How to control the prices of your products and force the market to deal with you as you want and not according to what controls you, circumstances or people. Now, are you ready to get this magical force? Go on with this special guide.
Book Synopsis The Decoded Company by : Leerom Segal
Download or read book The Decoded Company written by Leerom Segal and published by Penguin. This book was released on 2014-02-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.
Book Synopsis Decoding Your Customer’s Mind by : Vibhor Asri
Download or read book Decoding Your Customer’s Mind written by Vibhor Asri and published by Vibhor Asri Publishing. This book was released on 2022-01-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine you already know who could be your perfect customers. Imagine you already know what kind of customers are going to buy your different range of products. Imagine you already know which newly launched products are going to be successful and which are not. Imagine you already know in which media you should spend your money on marketing and advertising and which media you should avoid completely. Imagine you already know which customer is going to raise which objection during your sales presentation. Imagine you already know why your customers are still not buying your products despite all your efforts. Just think about it... How easy it becomes to do business if you already know who could be your perfect customers and who are just wasting your time. The question is, how to find out perfect customers on this planet of billions of people? For this, you need to know how your customer thinks day and night. How your customer behaves while shopping. And why your customer chooses you over your competitors. In ‘Decoding Your Customer’s Mind’, you'll know deeply about your customer - the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want. What you'll learn - Why it's becoming tougher & tougher to attract new customers these days especially if you're a small business owner - How to position your products and services in your customer's mind - How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. - If you're not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. - If you're selling in a limited area, what should be your sole objective - How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company's name - A proven example of how to sell a product to those who have never seen such an idea before - What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror - How to differentiate your products and services from your competitors - How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you - The single most important thing you need to do right from the first day if you want to survive in a competitive market - If you're selling super expensive items & services, rare things, antiques, ultra-luxury products, DON'T MISS targeting THESE people - THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections - If you're selling expensive, stylish products, DON'T MISS targeting THESE people - How to know the personality traits of your customers and how to deal with them in selling your products - Discover your client's buying strategy - How to build a profile of your ideal customer so that you can get business from them anywhere in the world - What stops us remembering and taking action on each advertisement, request, or email? - If you meet THESE people then DON'T dare to divert their mind - How one could use customer's information to get repeated sales? - How to build a unique image of your company in your client's mind? - How our mind processes sales messages? - What exactly you should learn about your customers that could help you in creating better products & services, communicating effectively with your market, and providing a delightful customer experience in order to get repeated sales? - How do emotions win over logic?
Book Synopsis Culture Decks Decoded by : Bretton Putter
Download or read book Culture Decks Decoded written by Bretton Putter and published by . This book was released on 2018 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Drive Your Competition Crazy by : Guy Kawasaki
Download or read book How to Drive Your Competition Crazy written by Guy Kawasaki and published by Hachette Books. This book was released on 2011-10-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
Book Synopsis Moving Ahead Your Competitors Made So Easy by : Willie Howell
Download or read book Moving Ahead Your Competitors Made So Easy written by Willie Howell and published by Independently Published. This book was released on 2022-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis. This book helps you learn the ins and outs of how your competition works, and identify potential opportunities where you can outperform them. It also enables you to stay atop of industry trends and ensure your product is consistently meeting and exceeding industry standards. It furthermore explains the benefits of conducting a competitive analysis just as stated: Helps you identify your product's unique value proposition and what makes your product different from the competitors, which can inform future marketing efforts. Enables you to identify what your competitor is doing right. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. Tells you where your competitors are falling short which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven't taken advantage of. Learn through customer reviews what's missing in a competitor's product, and consider how you might add features to your own product to meet those needs. Provides you with a benchmark against which you can measure your growth. this book explained a lot on all you ned to know to beat your competitors, its a big lesson.
Download or read book No Contest written by Alfie Kohn and published by Houghton Mifflin Harcourt. This book was released on 1992 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that competition is inherently destructive and that competitive behavior is culturally induced, counter-productive, and causes anxiety, selfishness, self-doubt, and poor communication.
Download or read book Amazon Decoded written by David Gaughran and published by David Gaughran. This book was released on 2020-08-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.
Book Synopsis Decoding Your STEM Career by : Peter J. Devenyi
Download or read book Decoding Your STEM Career written by Peter J. Devenyi and published by Business Expert Press. This book was released on 2022-03-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for STEM graduates who aspire to be the technical leaders and executives of our next generation. This book is also for mid-level technical managers who seek to move up the corporate ladder but are not sure how to differentiate themselves from their peers. Pete Devenyi highlights ten capabilities that technology leaders must develop and nurture in order to achieve their full potential. He shares learnings and techniques through a collection of compelling, real-world stories from his own 37-year technology journey. He discusses the importance of a never-ending commitment to technical education but recognizes that it can only propel a leader so far. It is critical to develop many additional skills as well, such as the ability to maintain composure in high-pressure situations. Technologists who commit to acquiring all the capabilities outlined in the book are far more likely to rise to senior executive levels in major corporations.
Download or read book Salesmanship written by and published by . This book was released on 1907 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt
Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Book Synopsis SUN TZU ENTREPRENEURSHIP™ by : James Sonhill DBA
Download or read book SUN TZU ENTREPRENEURSHIP™ written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu Entrepreneurship™ gives you all strategy principles and strategy formulas you need in order to embark on your entrepreneurship venture and lead your new business with serious strategy skills. First you develop a realistic business strategic plan that helps define your business strategic position and your future success. Then you craft a practical business strategy that helps define your strategy cycle. Strategy principles and formulas in this book will turn you into a successful entrepreneur who is decisive and effective in the way you lead and make decision as well as adaptive and competitive in the way you perform and take actions to win in business. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Book Synopsis Teaching Students to Decode the World by : Chris Sperry
Download or read book Teaching Students to Decode the World written by Chris Sperry and published by ASCD. This book was released on 2022-03-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our media-saturated environment, how can we teach students to distinguish true statements from those that are false, misleading, or manipulative? How can we help them develop the skills needed to identify biases and stereotypes, determine credibility of sources, and analyze their own thinking and its effect on their perceptions? In Teaching Students to Decode the World, authors Chris Sperry and Cyndy Scheibe tackle these questions as they introduce readers to constructivist media decoding (CMD), a specific way to lead students through a question-based analysis of media materials—including print and digital documents, videos and films, social media posts, advertisements, and other formats—with an emphasis on critical thinking and collaboration. Drawing from their decades of experience as teachers, consultants, and media literacy advocates, the authors explain how to * Develop and facilitate CMD activities in the classroom and in virtual teaching environments; * Implement CMD across the curriculum, at all grade levels; * Connect CMD with educational approaches such as project-based learning, social-emotional learning, and antiracist education; * Incorporate CMD into assessments; and * Promote CMD as a districtwide initiative. This comprehensive guide explains the theoretical foundations for CMD and offers dozens of real-life examples of its implementation and its powerful impact on students and teachers. Equipped with CMD skills, students will be better able to navigate a complex media landscape, participate in a democratic society, and become productive citizens of the world.
Book Synopsis Diamond Stories by : Renée Rose Shield
Download or read book Diamond Stories written by Renée Rose Shield and published by Cornell University Press. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sequestered within the heart of a cosmopolitan city is an exotic world--a place where diamonds, astronomically priced, are bought and sold on the strength of a handshake, and business disputes are resolved according to ancient Jewish principles of arbitration. Yet it is also a modern industry facing the same fundamental global changes affecting all businesses today.In Diamond Stories, Renée Rose Shield leads us into the unexamined realm of wholesale diamond traders in New York. Related to several well-respected traders, she had unprecedented access to a society normally closed to outside inquiry. Here she deftly blends her personal relationship and her anthropological training to provide an insightful exploration of this tradition-bound industry, the new challenges it faces, and the ways both industry and individuals adapt to and endure change.Shield begins with a fascinating history of diamond mining, combining the story of the De Beers cartel, the role of Jews in the trade, and the part diamonds have played both in war and liberation. Throughout, she incorporates commentary by current diamond traders. Succeeding chapters explore the evolving nature of both the global trade and the New York diamond district. Shield takes a close look at the increasingly complex ethnic makeup of the district, illuminates the rarely documented work done by women, chronicles the resilient system of arbitration, and reveals the ways in which many traders work well into their eighties and nineties. Their long lives of work, cushioned by the trade's social environment, offer hints for successful aging in general.
Book Synopsis How to Check Out Your Competition by : John M. Kelly
Download or read book How to Check Out Your Competition written by John M. Kelly and published by . This book was released on 1987-05-14 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for creating a market analysis program for businesses of virtually any size. Describes how to chart profitable corporate strategies; how to uncover and exploit vulnerable points in competitors' operations while erecting strong defenses; how to avoid profit-draining surprises from aggressive rivals; how to build market share by capitalizing on areas the competition cannot or will not move into; how to prevent information overload by collecting usable data; and how to save time putting together a competitor analysis program; and much more.
Book Synopsis The Politics Industry by : Katherine M. Gehl
Download or read book The Politics Industry written by Katherine M. Gehl and published by Harvard Business Press. This book was released on 2020-06-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
