Decision Sprint The New Way To Innovate Into The Unknown And Move From Strategy To Action

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Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Author : Atif Rafiq
Publisher : McGraw Hill Professional
ISBN 13 : 1264609868
Total Pages : 305 pages
Book Rating : 4.2/5 (646 download)

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Book Synopsis Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action by : Atif Rafiq

Download or read book Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action written by Atif Rafiq and published by McGraw Hill Professional. This book was released on 2023-04-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller “Atif has been at the center of Internet and digital disruption for over 20 years, building on 15 years of experience in pure play tech companies such as Amazon, where he led large scale, fast growing digital businesses.”—CNBC Fearlessly delve into the unknown with breakthrough methods to put your company on the path to innovation, creativity, and growth. It’s no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday’s approach to problem solving. Problem solving needs to be reinvented to meet today’s challenges. The future of business depends on it. Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions. Talent is vital to any company’s advancement, but it’s the collaboration and problem solving systems that separate industry leaders from the rest. Systems designed to embrace unknowns are the quickest, most enduring way to foster growth, continuous innovation, and results. Learn how teams begin with upstream work—the phase of a promising idea or initiative where the unknowns predominate—to problem solve anything, thus unlocking downstream actions from alignment to decision making to execution. With Rafiq’s guidance, you’ll overtake your competitors by moving upstream, embracing workflows that convert unknowns to clear recommendations, alignment, and action. In addition, you’ll receive direct advice from the CEOs/presidents of H&R Block, Volvo, Peacock, Restaurant Brands, Orange Theory Fitness, among others—and learn from in-depth case studies such as Amazon’s disruption of publishing, the massive digital transformation of McDonald’s, the secret of launch of Apple Pay, Volvo’s push for sustainability, and more. Don’t just be ready for the next frontier of business, be continuously ready for the unknowns with Decision Sprint.

TECHNOBANKER: Capabilities and skills for the next generation of intelligent digital banking

Author : Dr. Elisa Indriasari
Publisher : PT Digi Optima Media
ISBN 13 : 6230975769
Total Pages : 185 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis TECHNOBANKER: Capabilities and skills for the next generation of intelligent digital banking by : Dr. Elisa Indriasari

Download or read book TECHNOBANKER: Capabilities and skills for the next generation of intelligent digital banking written by Dr. Elisa Indriasari and published by PT Digi Optima Media. This book was released on 2024-05-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, where technology reigns supreme, Technobankers have emerged as a new breed of bankers. These professions blend banking expertise witb technological savvy, a combination that's become crucial in the ongoing talent war. This war, fueled by widespread digital transformation across industries, has pushed banks to the brink. They're now scrambling to build teams capable of steering them through this digital revolution making them agile enough to compete witb FinTech and BigTech. "Technobanker" is more than just a guide; it's a beacon for fostering digital innovation. It's structured to help you: 1. Grasp the seismic shifts in digital banking, especially in the wake of COVID-19. 2. Pinpoint the unique traits of Technobankers and embrace the concept of a digital-age learning organization. 3. Get a handle on cutting-edge technology and the blueprint of smart digital banking. 4. Champion the orchestration of a digital ecosystem. 5. Craft a winning strategy for digital transformatiom. 6. Master the principles of risk management in this new landscape.

A Century of Innovation

Author : 3M Company
Publisher : 3m Company
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Century of Innovation by : 3M Company

Download or read book A Century of Innovation written by 3M Company and published by 3m Company. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.

Creative Confidence

Author : Tom Kelley
Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Agility Shift

Author : Pamela Meyer
Publisher : Routledge
ISBN 13 : 1351862405
Total Pages : 187 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Agility Shift by : Pamela Meyer

Download or read book Agility Shift written by Pamela Meyer and published by Routledge. This book was released on 2016-11-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: As contrary as it sounds, "planning" -- as we traditionally understand the term--can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company's well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders' approaches, "Agility is not simply accelerated planning." Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.

Time to Lead

Author : Jan-Benedict Steenkamp
Publisher : Greenleaf Book Group
ISBN 13 : 173432483X
Total Pages : 534 pages
Book Rating : 4.7/5 (343 download)

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Book Synopsis Time to Lead by : Jan-Benedict Steenkamp

Download or read book Time to Lead written by Jan-Benedict Steenkamp and published by Greenleaf Book Group. This book was released on 2020-09-15 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where is leadership when we need it? What can today’s corporate, non-profit, military, and public-service leaders learn from daring decisions that changed history? In Time to Lead, Jan-Benedict Steenkamp presents a fresh examination of history-making leaders by holding a magnifying glass up to a life-changing dilemma each of them faced. What we learn is how powerful the personalities of leaders and their decision-making processes can be in determining the course of human events—and the fates of millions of people. Steenkamp explains how these great men and women arrived at the solutions to the problems they confronted by virtue of their character traits and whether they were foxes or hedgehogs—as in the ancient parable—or, as he further categorizes, eagles or ostriches. Sixteen carefully curated case studies hold powerful lessons that today’s leaders can apply in their own professional lives. Readers will recognize Roosevelt, Washington, Mandela, Thatcher, Alexander the Great, and MLK, but other lesser-known leaders, such as Themistocles, Clovis, Peter, Fisher, and Nightingale provide equally valuable insights into how individuals make decisions based upon one of seven leadership styles (adaptive, persuasive, directive, disruptive, authentic, servant, and charismatic) and four personality classifications (hedgehog, fox, eagle, or ostrich). Steenkamp’s assessment tools provide seasoned and aspiring leaders alike with the means to not only determine their own individual styles, but how to step up when they inevitably come face-to-face with their own moments of truth. Chapter takeaways, leadership principles, and open-ended, reflective questions will confer encouragement, enrichment, and empowerment on readers when they realize they can utilize the same tactics as these leaders in their own lives. Time to Lead is about great men and women, their actions in leadership that have withstood the test of time, what we can learn from them—and the lessons that are relevant for us here and now.

Harvard Business Essentials, Decision Making

Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1591397618
Total Pages : 194 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis Harvard Business Essentials, Decision Making by :

Download or read book Harvard Business Essentials, Decision Making written by and published by Harvard Business Review Press. This book was released on 2006-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Manager’s Guide and Mentor The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Just Start

Author : Leonard A. Schlesinger
Publisher : Harvard Business Press
ISBN 13 : 1422143619
Total Pages : 224 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Just Start by : Leonard A. Schlesinger

Download or read book Just Start written by Leonard A. Schlesinger and published by Harvard Business Press. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines a path to success based on creativity and problem solving despite the changing economic clmate and future uncertainty.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Results

Author : Bruce A. Pasternack
Publisher : Crown Business
ISBN 13 : 0307337316
Total Pages : 256 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Results by : Bruce A. Pasternack

Download or read book Results written by Bruce A. Pasternack and published by Crown Business. This book was released on 2005-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company has a personality. Does yours help or hinder your results? Does it make you fit for growth? Find out by taking the quiz that’s helped 50,000 people better understand their organizations at OrgDNA.com and to learn more about Organizational DNA. Just as you can understand an individual’s personality, so too can you understand a company’s type—what makes it tick, what’s good and bad about it. Results explains why some organizations bob and weave and roll with the punches to consistently deliver on commitments and produce great results, while others can’t leave their corner of the ring without tripping on their own shoelaces. Gary Neilson and Bruce Pasternack help you identify which of the seven company types you work for—and how to keep what’s good and fix what’s wrong. You’ll feel the shock of recognition (“That’s me, that’s my company”) as you find out whether your organization is: • Passive-Aggressive (“everyone agrees, smiles, and nods, but nothing changes”): entrenched underground resistance makes getting anything done like trying to nail Jell-O to the wall • Fits-and-Starts (“let 1,000 flowers bloom”): filled with smart people pulling in different directions • Outgrown (“the good old days meet a brave new world”): reacts slowly to market developments, since it’s too hard to run new ideas up the flagpole • Overmanaged (“we’re from corporate and we’re here to help”): more reporting than working, as managers check on their subordinates’ work so they can in turn report to their bosses • Just-in-Time (“succeeding, but by the skin of our teeth”): can turn on a dime and create real breakthroughs but also tends to burn out its best and brightest • Military Precision (“flying in formation”): executes brilliant strategies but usually does not deal well with events not in the playbook • Resilient (“as good as it gets”): flexible, forward-looking, and fun; bounces back when it hits a bump in the road and never, ever rests on its laurels For anyone who’s ever said, “Wow, that’s a great idea, but it’ll never happen here” or “Whew, we pulled it off again, but I’m tired of all this sprinting,” Results provides robust, practical ideas for becoming and remaining a resilient business. Also available as an eBook From the Hardcover edition.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Enterprise Cloud Strategy

Author : Barry Briggs
Publisher : Microsoft Press
ISBN 13 : 1509301992
Total Pages : 228 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Enterprise Cloud Strategy by : Barry Briggs

Download or read book Enterprise Cloud Strategy written by Barry Briggs and published by Microsoft Press. This book was released on 2016-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes? This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.

Building the Agile Business through Digital Transformation

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 0749480408
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building the Agile Business through Digital Transformation by : Neil Perkin

Download or read book Building the Agile Business through Digital Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

The Power of Experiments

Author : Michael Luca
Publisher : MIT Press
ISBN 13 : 0262542277
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Power of Experiments by : Michael Luca

Download or read book The Power of Experiments written by Michael Luca and published by MIT Press. This book was released on 2021-03-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

Mission-Oriented Finance for Innovation

Author : Mariana Mazzucato
Publisher : Rowman & Littlefield
ISBN 13 : 1783484969
Total Pages : 175 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Mission-Oriented Finance for Innovation by : Mariana Mazzucato

Download or read book Mission-Oriented Finance for Innovation written by Mariana Mazzucato and published by Rowman & Littlefield. This book was released on 2015-03-06 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the state in modern capitalism has gone beyond fixing market failures. Those regions and countries that have succeeded in achieving “smart” innovation-led growth have benefited from long-term visionary “mission-oriented” policies—from putting a man on the moon to tackling societal challenges such as climate change and the wellbeing of an ageing population. This book collects the experience of different types of mission-oriented public institutions around the world, together with thought-provoking chapters from leading economists. As the global debate on deficits and debt levels continues to roar, the book offers a challenge to the conventional narrative—asking what kinds of visionary fiscal policies we need to help promote "smart” innovation-led, inclusive, and sustainable growth.

Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.