Decision Neuroscience

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Decision Neuroscience

Author : Jean-Claude Dreher
Publisher : Academic Press
ISBN 13 : 0128053313
Total Pages : 440 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Decision Neuroscience by : Jean-Claude Dreher

Download or read book Decision Neuroscience written by Jean-Claude Dreher and published by Academic Press. This book was released on 2016-09-27 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Neuroscience addresses fundamental questions about how the brain makes perceptual, value-based, and more complex decisions in non-social and social contexts. This book presents compelling neuroimaging, electrophysiological, lesional, and neurocomputational models in combination with hormonal and genetic approaches, which have led to a clearer understanding of the neural mechanisms behind how the brain makes decisions. The five parts of the book address distinct but inter-related topics and are designed to serve both as classroom introductions to major subareas in decision neuroscience and as advanced syntheses of all that has been accomplished in the last decade. Part I is devoted to anatomical, neurophysiological, pharmacological, and optogenetics animal studies on reinforcement-guided decision making, such as the representation of instructions, expectations, and outcomes; the updating of action values; and the evaluation process guiding choices between prospective rewards. Part II covers the topic of the neural representations of motivation, perceptual decision making, and value-based decision making in humans, combining neurcomputational models and brain imaging studies. Part III focuses on the rapidly developing field of social decision neuroscience, integrating recent mechanistic understanding of social decisions in both non-human primates and humans. Part IV covers clinical aspects involving disorders of decision making that link together basic research areas including systems, cognitive, and clinical neuroscience; this part examines dysfunctions of decision making in neurological and psychiatric disorders, such as Parkinson’s disease, schizophrenia, behavioral addictions, and focal brain lesions. Part V focuses on the roles of various hormones (cortisol, oxytocin, ghrelin/leptine) and genes that underlie inter-individual differences observed with stress, food choices, and social decision-making processes. The volume is essential reading for anyone interested in decision making neuroscience. With contributions that are forward-looking assessments of the current and future issues faced by researchers, Decision Neuroscience is essential reading for anyone interested in decision-making neuroscience. Provides comprehensive coverage of approaches to studying individual and social decision neuroscience, including primate neurophysiology, brain imaging in healthy humans and in various disorders, and genetic and hormonal influences on decision making Covers multiple levels of analysis, from molecular mechanisms to neural-systems dynamics and computational models of how we make choices Discusses clinical implications of process dysfunctions, including schizophrenia, Parkinson’s disease, eating disorders, drug addiction, and pathological gambling Features chapters from top international researchers in the field and full-color presentation throughout with numerous illustrations to highlight key concepts

Neuroscience of Decision Making

Author : Oshin Vartanian
Publisher : Psychology Press
ISBN 13 : 113685987X
Total Pages : 369 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Neuroscience of Decision Making by : Oshin Vartanian

Download or read book Neuroscience of Decision Making written by Oshin Vartanian and published by Psychology Press. This book was released on 2011-04-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection between the fields of behavioral decision research and neuroscience has proved to be fertile ground for interdisciplinary research. Whereas the former is rich in formalized models of choice, the latter is rife with techniques for testing behavioral models at the brain level. As a result, there has been the rapid emergence of progressively more sophisticated biological models of choice, geared toward the development of ever more complete mechanistic models of behavior. This volume provides a coherent framework for distilling some of the key themes that have emerged as a function of this research program, and highlights what we have learned about judgment and decision making as a result. Although topics that are theoretically relevant to judgment and decision making researchers are addressed, the book also ventures somewhat beyond the traditional boundaries of this area to tackle themes that would of interest to a greater community of scholars. Neuroscience of Decision Making provides contemporary and essential reading for researchers and students of cognitive psychology, neuroscience, philosophy, and economics.

Handbook of Reward and Decision Making

Author : Jean-Claude Dreher
Publisher : Academic Press
ISBN 13 : 9780080923482
Total Pages : 526 pages
Book Rating : 4.9/5 (234 download)

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Book Synopsis Handbook of Reward and Decision Making by : Jean-Claude Dreher

Download or read book Handbook of Reward and Decision Making written by Jean-Claude Dreher and published by Academic Press. This book was released on 2009-06-04 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses a fundamental question about the nature of behavior: how does the brain process reward and makes decisions when facing multiple options? The book presents the most recent and compelling lesion, neuroimaging, electrophysiological and computational studies, in combination with hormonal and genetic studies, which have led to a clearer understanding of neural mechanisms behind reward and decision making. The neural bases of reward and decision making processes are of great interest to scientists because of the fundamental role of reward in a number of behavioral processes (such as motivation, learning and cognition) and because of their theoretical and clinical implications for understanding dysfunctions of the dopaminergic system in several neurological and psychiatric disorders (schizophrenia, Parkinson's disease, drug addiction, pathological gambling, ...). Comprehensive coverage of approaches to studying reward and decision making, including primate neurophysiology and brain imaging studies in healthy humans and in various disorders, genetic and hormonal influences on the reward system and computational models. Covers clinical implications of process dysfunction (e.g., schizophrenia, Parkinson's disease, eating disorders, drug addiction, pathological gambling) Uses multiple levels of analysis, from molecular mechanisms to neural systems dynamics and computational models. " This is a very interesting and authoritative handbook by some of the most outstanding investigators in the field of reward and decision making ", Professor Edmund T. Rolls, Oxford Center for Computational Neuroscience, UK

The Leader's Brain

Author : Michael Platt
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631456
Total Pages : 150 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Leader's Brain by : Michael Platt

Download or read book The Leader's Brain written by Michael Platt and published by University of Pennsylvania Press. This book was released on 2020-10-06 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain, Wharton Neuroscience Initiative director Michael Platt explains how.

The Neuroscience of Risky Decision Making

Author : Valerie F. Reyna
Publisher : American Psychological Association (APA)
ISBN 13 : 9781433816628
Total Pages : 214 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis The Neuroscience of Risky Decision Making by : Valerie F. Reyna

Download or read book The Neuroscience of Risky Decision Making written by Valerie F. Reyna and published by American Psychological Association (APA). This book was released on 2014-01-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether the decision is to have unprotected sex, consent to surgery, have an extra piece of pie, or spend rather than save for retirement, risky decisions permeate our lives, and sometimes with disastrous consequences. How and why risk taking occurs has important implications. Yet many questions remain about how neurobiological, psychological, and socio-cultural factors influence decision-making. This book advances basic understanding and scientific theory about the brain mechanisms underlying risky decision by integrating findings from a number of disciplines, including development and cognitive psychology, brain sciences, law, behavioral economic, and addiction. The result is a rich scientific framework for understanding the causal mechanisms of risky decision making across the lifespan. Book jacket.

Neuroeconomics

Author : Paul W. Glimcher
Publisher : Academic Press
ISBN 13 : 0123914698
Total Pages : 560 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Neuroeconomics by : Paul W. Glimcher

Download or read book Neuroeconomics written by Paul W. Glimcher and published by Academic Press. This book was released on 2013-08-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, “The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference Published in association with the Society for Neuroeconomics—www.neuroeconomics.org Full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts

Neuroscience and the Economics of Decision Making

Author : Alessandro Innocenti
Publisher : Routledge
ISBN 13 : 1136333746
Total Pages : 258 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Neuroscience and the Economics of Decision Making by : Alessandro Innocenti

Download or read book Neuroscience and the Economics of Decision Making written by Alessandro Innocenti and published by Routledge. This book was released on 2013-06-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades there has been a flourishing research carried out jointly by economists, psychologists and neuroscientists. This meltdown of competences has lead towards original approaches to investigate the mental and cognitive mechanisms involved in the way the economic agent collects, processes and uses information to make choices. This research field involves a new kind of scientist, trained in different disciplines, familiar in managing experimental data, and with the mathematical foundations of decision making. The ultimate goal of this research is to open the black-box to understandthe behavioural and neural processes through which humans set preferences and translate these behaviours into optimal choices. This volume intends to bring forward new results and fresh insights into this matter.

The Ecology of Human Development

Author : Urie BRONFENBRENNER
Publisher : Harvard University Press
ISBN 13 : 0674028848
Total Pages : 349 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis The Ecology of Human Development by : Urie BRONFENBRENNER

Download or read book The Ecology of Human Development written by Urie BRONFENBRENNER and published by Harvard University Press. This book was released on 2009-06-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a book that challenges the very basis of the way psychologists have studied child development. According to Urie Bronfenbrenner, one of the world's foremost developmental psychologists, laboratory studies of the child's behavior sacrifice too much in order to gain experimental control and analytic rigor. Laboratory observations, he argues, too often lead to "the science of the strange behavior of children in strange situations with strange adults for the briefest possible periods of time." To understand the way children actually develop, Bronfenbrenner believes that it will be necessary to observe their behavior in natural settings, while they are interacting with familiar adults over prolonged periods of time. This book offers an important blueprint for constructing such a new and ecologically valid psychology of development. The blueprint includes a complete conceptual framework for analysing the layers of the environment that have a formative influence on the child. This framework is applied to a variety of settings in which children commonly develop, ranging from the pediatric ward to daycare, school, and various family configurations. The result is a rich set of hypotheses about the developmental consequences of various types of environments. Where current research bears on these hypotheses, Bronfenbrenner marshals the data to show how an ecological theory can be tested. Where no relevant data exist, he suggests new and interesting ecological experiments that might be undertaken to resolve current unknowns. Bronfenbrenner's groundbreaking program for reform in developmental psychology is certain to be controversial. His argument flies in the face of standard psychological procedures and challenges psychology to become more relevant to the ways in which children actually develop. It is a challenge psychology can ill-afford to ignore.

Emotion and Reason

Author : A. Berthoz
Publisher : Oxford University Press, USA
ISBN 13 : 9780198566267
Total Pages : 0 pages
Book Rating : 4.5/5 (662 download)

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Book Synopsis Emotion and Reason by : A. Berthoz

Download or read book Emotion and Reason written by A. Berthoz and published by Oxford University Press, USA. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Play It Like It Is). Matching folio to the album DMB created in tribute to LeRoi Moore, their saxophonist who died in a 2008 accident. The All Music Guide calls it DMB's "richest, and quite possibly best" album to date. 12 songs: Alligator Pie * Baby Blue * Dive In * Funny the Way It Is * Lying in the Hands of God * Seven * Shake Me like a Monkey * Spaceman * Squirm * Time Bomb * Why I Am * You & Me.

The Cambridge Handbook of Intelligence and Cognitive Neuroscience

Author : Aron K. Barbey
Publisher : Cambridge University Press
ISBN 13 : 1108573746
Total Pages : 624 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis The Cambridge Handbook of Intelligence and Cognitive Neuroscience by : Aron K. Barbey

Download or read book The Cambridge Handbook of Intelligence and Cognitive Neuroscience written by Aron K. Barbey and published by Cambridge University Press. This book was released on 2021-07-01 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook introduces the reader to the thought-provoking research on the neural foundations of human intelligence. Written for undergraduate or graduate students, practitioners, and researchers in psychology, cognitive neuroscience, and related fields, the chapters summarize research emerging from the rapidly developing neuroscience literature on human intelligence. The volume focusses on theoretical innovation and recent advances in the measurement, modelling, and characterization of the neurobiology of intelligence differences, especially from brain imaging studies. It summarizes fundamental issues in the characterization and measurement of general intelligence, and surveys multidisciplinary research consortia and large-scale data repositories for the study of general intelligence. A systematic review of neuroimaging methods for studying intelligence is provided, including structural and diffusion-weighted MRI techniques, functional MRI methods, and spectroscopic imaging of metabolic markers of intelligence.

Consumer Neuroscience

Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262036592
Total Pages : 362 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Consumer Neuroscience by : Moran Cerf

Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

Spikes, Decisions, and Actions

Author : Hugh Reid Wilson
Publisher :
ISBN 13 : 9780198524304
Total Pages : 307 pages
Book Rating : 4.5/5 (243 download)

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Book Synopsis Spikes, Decisions, and Actions by : Hugh Reid Wilson

Download or read book Spikes, Decisions, and Actions written by Hugh Reid Wilson and published by . This book was released on 1999 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nervous system of higher animals is very complex and highly nonlinear. among its many capabilities are making decisions and carrying out complex motor actions such as swimming. Nonlinear dynamical modelling can be used to understand and explain neural phenomena at many different levels, including - ion-currents and action potentials; short - and long - term memory; visual hallucinations; neural synchronization; motor control This book explores the mathematical principles by which brains generate spikes, make decisions, store memories, and control actions. It assumes a basic knowledge of calculus and develops the dynamical foundations of neuroscience using problem sets and computer simulations on the accompanying PC and Mac compatible MatLab disk.

Decisions, Uncertainty, and the Brain

Author : Paul W. Glimcher
Publisher : MIT Press
ISBN 13 : 9780262572279
Total Pages : 404 pages
Book Rating : 4.5/5 (722 download)

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Book Synopsis Decisions, Uncertainty, and the Brain by : Paul W. Glimcher

Download or read book Decisions, Uncertainty, and the Brain written by Paul W. Glimcher and published by MIT Press. This book was released on 2004-09-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

Neurobiology of Decision-Making

Author : Antonio R. Damasio
Publisher : Springer Science & Business Media
ISBN 13 : 3642799280
Total Pages : 215 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Neurobiology of Decision-Making by : Antonio R. Damasio

Download or read book Neurobiology of Decision-Making written by Antonio R. Damasio and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience has paid only little attention to decision-making for many years. Although no field of science has cohered around this topic, a variety of researchers in different areas of neuroscience ranging from cellular physiology to neuropsychology and computational neuroscience have been engaged in working on this issue. Thus, the time seemed to be ripe to bring these researchers together and discuss the state of the art of the neurobiology of decision-making in a broad forum. This book is a collection of contributions presented at that forum in Paris in October 1994 organized by the Fondation IPSEN.

Opportunities in Neuroscience for Future Army Applications

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309127408
Total Pages : 136 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Opportunities in Neuroscience for Future Army Applications by : National Research Council

Download or read book Opportunities in Neuroscience for Future Army Applications written by National Research Council and published by National Academies Press. This book was released on 2009-07-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances and major investments in the field of neuroscience can enhance traditional behavioral science approaches to training, learning, and other applications of value to the Army. Neural-behavioral indicators offer new ways to evaluate how well an individual trainee has assimilated mission critical knowledge and skills, and can also be used to provide feedback on the readiness of soldiers for combat. Current methods for matching individual capabilities with the requirements for performing high-value Army assignments do not include neuropsychological, psychophysiological, neurochemical or neurogenetic components; simple neuropsychological testing could greatly improve training success rates for these assignments. Opportunities in Neuroscience for Future Army Applications makes 17 recommendations that focus on utilizing current scientific research and development initiatives to improve performance and efficiency, collaborating with pharmaceutical companies to employ neuropharmaceuticals for general sustainment or enhancement of soldier performance, and improving cognitive and behavioral performance using interdisciplinary approaches and technological investments. An essential guide for the Army, this book will also be of interest to other branches of military, national security and intelligence agencies, academic and commercial researchers, pharmaceutical companies, and others interested in applying the rapid advances in neuroscience to the performance of individual and group tasks.

The Mind Within the Brain

Author : A. David Redish
Publisher : Oxford University Press
ISBN 13 : 0199891885
Total Pages : 392 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Mind Within the Brain by : A. David Redish

Download or read book The Mind Within the Brain written by A. David Redish and published by Oxford University Press. This book was released on 2013-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to present the science behind decision-making in humans. In particular, one of the main concepts the author puts forward in the book is that, if our brain is a decision-making machine, then that machine can break down; it can have a "failure" or "vulnerabilities." And that it is possible to understand that machinery (even to understand that it is a machinery), without losing the potential to appreciate all the things that make us human (including our decision-making ability). Here the author brings together cutting edge research in psychology, robotics, economics, neuroscience, and the new fields of neuroeconomics and computational psychiatry, to offer a unified theory of human decision-making. Most importantly, he shows how vulnerabilities, or "failure-modes," in the decision-making system can lead to serious dysfunctions, such as irrational behavior, addictions, problem gambling, and PTSD. Ranging widely from the surprising roles of emotion, habit, and narrative in decision-making, to the larger philosophical questions of how mind and brain are related, what makes us human, the nature of morality, free will, and the conundrum of robotics and consciousness, this work offers fresh insight into one of the most complex aspects of human behavior.

How We Decide

Author : Jonah Lehrer
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547347480
Total Pages : 357 pages
Book Rating : 4.5/5 (473 download)

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Book Synopsis How We Decide by : Jonah Lehrer

Download or read book How We Decide written by Jonah Lehrer and published by Houghton Mifflin Harcourt. This book was released on 2010-01-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?