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Decision Exercises In Marketing
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Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Book Synopsis Exercises in Business Decisions by : J. N. Fairhead
Download or read book Exercises in Business Decisions written by J. N. Fairhead and published by . This book was released on 1965 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on management decision making and on the use of business exercises. Evaluation of the simulation teaching method for management development. Examples, with instructions to participants and umpire, of exercises on production planning, marketing, personnel management, supervisory management and top management.
Book Synopsis Building Models for Marketing Decisions by : P. S. H. Leeflang
Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Book Synopsis Principles of Management by : David S. Bright
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Book Synopsis Marketing Practice by : Percival White
Download or read book Marketing Practice written by Percival White and published by . This book was released on 1924 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Book Synopsis SEC Docket by : United States. Securities and Exchange Commission
Download or read book SEC Docket written by United States. Securities and Exchange Commission and published by . This book was released on 1994 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Games and Simulation Exercises by : G. I. Gibbs
Download or read book Handbook of Games and Simulation Exercises written by G. I. Gibbs and published by Sage Publications (CA). This book was released on 1974 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book Good Practice Guide written by Mark Kemp and published by Routledge. This book was released on 2022-10-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture can be a high risk and low-income profession. Planning to manage risks is essential. Workloads tend to be cyclical and managing lean periods and booms whilst being prepared for the next downturn is a key requirement. This book is a how-to guide to build business resilience into your architectural practice, offering methods for managing business-critical events and crises. It shows you how to analyse trouble, pre-emptively tackle pitfalls and gives you confidence in decision-making to stay ahead. Featuring case studies with expert insight into sole shareholder and director experience of a small practice, it’s aimed across all levels with straightforward, honest and accessible advice. It is structured with people and organisations as the core framework, exploring practice, staff, clients, projects, consultants and providers. It provides operational advice on the day-to-day running of practice and how to respond to disruption.
Book Synopsis Federal Trade Commission Decisions by : United States. Federal Trade Commission
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1974 with total page 1770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis C.R.A. Being a Digest of Pennsylvania Decisions Embracing All the Reported Cases on the Subjects Contained in the Volume, 1898-1922 by : George Wharton Pepper
Download or read book C.R.A. Being a Digest of Pennsylvania Decisions Embracing All the Reported Cases on the Subjects Contained in the Volume, 1898-1922 written by George Wharton Pepper and published by . This book was released on 1917 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Digest of the Decisions of the Supreme Court of Minnesota from February 1898, to February, 1904 by : Minnesota. Supreme Court
Download or read book A Digest of the Decisions of the Supreme Court of Minnesota from February 1898, to February, 1904 written by Minnesota. Supreme Court and published by . This book was released on 1904 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Decide written by Annie Duke and published by Penguin. This book was released on 2020-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker. What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut. What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn: • To identify and dismantle hidden biases. • To extract the highest quality feedback from those whose advice you seek. • To more accurately identify the influence of luck in the outcome of your decisions. • When to decide fast, when to decide slow, and when to decide in advance. • To make decisions that more effectively help you to realize your goals and live your values. Through interactive exercises and engaging thought experiments, this book helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life, How to Decide is the key to happier outcomes and fewer regrets.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1969 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Modelling in Practice by : Michael Rees
Download or read book Financial Modelling in Practice written by Michael Rees and published by John Wiley & Sons. This book was released on 2011-11-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Modelling in Practice: A Concise Guide for Intermediate and Advanced Level is a practical, comprehensive and in-depth guide to financial modelling designed to cover the modelling issues that are relevant to facilitate the construction of robust and readily understandable models. Based on the authors extensive experience of building models in business and finance, and of training others how to do so this book starts with a review of Excel functions that are generally most relevant for building intermediate and advanced level models (such as Lookup functions, database and statistical functions and so on). It then discusses the principles involved in designing, structuring and building relevant, accurate and readily understandable models (including the use of sensitivity analysis techniques) before covering key application areas, such as the modelling of financial statements, of cash flow valuation, risk analysis, options and real options. Finally, the topic of financial modelling using VBA is treated. Practical examples are used throughout and model examples are included in the attached CD-ROM. Aimed at intermediate and advanced level modellers in Excel who wish to extend and consolidate their knowledge, this book is focused, practical, and application-driven, facilitating knowledge to build or audit a much wider range of financial models. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
