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Dealing With Socially Responsible Consumers
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Book Synopsis Dealing with Socially Responsible Consumers by : Jishnu Bhattacharyya
Download or read book Dealing with Socially Responsible Consumers written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2023-01-01 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Book Synopsis Socially Responsible Consumption and Marketing in Practice by : Jishnu Bhattacharyya
Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by . This book was released on 2022 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumption Behaviour and Social Responsibility by : Karnika Gupta
Download or read book Consumption Behaviour and Social Responsibility written by Karnika Gupta and published by Springer Nature. This book was released on 2020-05-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Book Synopsis Responsible Management and Sustainable Consumption by : Piotr Wachowiak
Download or read book Responsible Management and Sustainable Consumption written by Piotr Wachowiak and published by Taylor & Francis. This book was released on 2023-10-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice. The concept of corporate social responsibility covers not only practices implemented by enterprises but also attitudes represented by consumers and other market entities. Though much has been written about corporate social responsibility and the potential benefits it offers businesses, there remains a misunderstanding of corporate social responsibility (CSR), responsible management (RM) and responsible consumption (RC). Examining the level of responsible management practices implemented by Polish enterprises and assessing consumer attitudes in the field of corporate social responsibility will serve to identify best business practices and enhance management theory. Because this research examines both sides of the market, companies and consumers, it offers a more holistic view on social responsibility, responsible management and responsible consumer behaviour. The contribution of this book is the development of the assessment tool for measuring social responsibility of every enterprise – Enterprise Social Responsibility Index (EnSRI) and Consumer Social Responsibility Index (CnSRI). This book is written to meet the needs of academics, students, company owners and managers. It also provides an integrated view of responsibility from the point of view of both enterprises and consumers.
Book Synopsis Socially Responsible International Business by : Leonidas C. Leonidou
Download or read book Socially Responsible International Business written by Leonidas C. Leonidou and published by Edward Elgar Publishing. This book was released on 2019 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
Book Synopsis Social Responsibility in the Global Market by : Mary Ann Littrell
Download or read book Social Responsibility in the Global Market written by Mary Ann Littrell and published by SAGE Publications. This book was released on 1999-07-20 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unfolds rather like a good novel; it is compelling and convincing. The authors approach their topic with a great deal of background and superb organizational abilities. As the premise unwinds, readers are provided with excellent explanation and justification, as well as real-life accounts of people and their experiences. As a side benefit, the book also yields an admirable example of well-done qualitative case studies that are triangulated effectively with survey methods. --Sara U. Douglas, University of Illinois Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer′s social concerns and the producer′s financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson′s treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, this book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions.
Book Synopsis Responsible Citizens and Sustainable Consumer Behavior by : Pietro Lanzini
Download or read book Responsible Citizens and Sustainable Consumer Behavior written by Pietro Lanzini and published by Routledge. This book was released on 2017-10-24 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina
Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Book Synopsis The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by : Daniel Thomas Cook
Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com
Book Synopsis Corporate Responsibility, Sustainability and Markets by : Cláudia Simões
Download or read book Corporate Responsibility, Sustainability and Markets written by Cláudia Simões and published by Springer Nature. This book was released on 2021-12-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis Social Responsibility in Marketing by : A. Coskun Samli
Download or read book Social Responsibility in Marketing written by A. Coskun Samli and published by Praeger. This book was released on 1992-09-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Unless marketing can take a proactive position and bring about products and services that are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.
Book Synopsis Consumer Mental Health and Wellbeing: Socially Responsible Consumption Patterns by : Umair Akram
Download or read book Consumer Mental Health and Wellbeing: Socially Responsible Consumption Patterns written by Umair Akram and published by Frontiers Media SA. This book was released on 2023-10-17 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact by :
Download or read book Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact written by and published by GRIN Verlag. This book was released on 2023-08-08 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Mainz, language: English, abstract: Social food enterprises seek to positively impact global social and environmental grievances within the food industry. In their marketing, they rely on cost-effective channels such as social media, which is equally popular with consumers as a source of information about sustainability and food. The thesis examines the share of social media posts addressing impact topics in social food enterprises’ total posts and which key characteristics these possess. Impact-posts' effect on concern for the environment/society and environmentally/socially responsible consumer intentions is tested. Both qualitative and quantitative content analysis were used to empirically identify the content characteristics of social media impact-posts from social food enterprises and their share in total posts. For this, a purpose-built category system was developed based on existing content analyses. Subsequently, a randomized between-subjects online experiment was used to assess the influence of impact-posts on the dependent variables. Results were analyzed using multivariate analysis of covariance. Base for the content analysis was a sample of 454 Instagram posts of real-life social food enterprises including 121 impact-posts. The experimental study data were collected via an online survey with German-speaking participants (N = 234). Findings: The content analysis revealed that impact topics are addressed slightly less frequently than product topics by social food enterprises on Instagram. Within impact-posts, social and environmental topics are generally focused on separately and with similar frequency. Enablement, support, and philanthropy just as environmental concerns represent the most common themes. Moreover, photos depicting people and supplemented with text are primarily used with both text and imagery being kept neutral to positive. Only one third of the impact-posts simultaneously address a product of the brand. The experimental study revealed no statistically significant influence of the impact-post opposed to its non-impact counterpart on concern for the environment/society and environmentally/socially responsible consumer intentions.
Book Synopsis Business Law I Essentials by : MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.)
Download or read book Business Law I Essentials written by MIRANDE. DE ASSIS VALBRUNE (RENEE. CARDELL, SUZANNE.) and published by . This book was released on 2019-09-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A less-expensive grayscale paperback version is available. Search for ISBN 9781680923018. Business Law I Essentials is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.
Book Synopsis Socially Responsible Capitalism and Management by : Henri Savall
Download or read book Socially Responsible Capitalism and Management written by Henri Savall and published by Routledge. This book was released on 2017-08-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current crisis context, capitalism is questioned by its detractors or defended by its partisans. The concept of Socially Responsible Capitalism (SRC) is based on the entrepreneurial spirit. It encourages exemplary behaviors, such as effective, efficient and ethical behaviors, by stimulating social responsibility of companies and organizations. This is combined with the development of economic empowerment and legitimate efforts of each citizen-actor. Socially Responsible Capitalism and Management does not confuse financial capitalism and entrepreneurial capitalism. The first one improves the creation of artificial value which leads to financial bubbles that periodically burst and bankrupt the real economy. Quite the reverse, entrepreneurial capitalism creates both solid economic value and employment. This is justified by the production of goods and services that meet legitimate needs of consumer-citizens. This book shows that by putting Human Beings at the heart of action enables producing sustainable economic value, and anthropological values which are inseparable. The innovative aspect of this book lies in its analysis starting from the macro-economic level to the individual one, by presenting a detailed analysis of the micro-economic level of companies within its managerial issues. Socially Responsible Capitalism and Management is dedicated to present the different aspects of SRC for the Society, companies and organizations and also individual actors, as citizens, producers and consumers.
