Dealing With Difficult Buyers

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How to Deal with Difficult Customers

Author : Dave Anderson
Publisher : John Wiley & Sons
ISBN 13 : 1118761618
Total Pages : 123 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis How to Deal with Difficult Customers by : Dave Anderson

Download or read book How to Deal with Difficult Customers written by Dave Anderson and published by John Wiley & Sons. This book was released on 2013-05-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective." --Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida "Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson's solutions make sense and, as always, he makes you laugh in the process." --Mike Roscoe, Editor in Chief, Dealer Magazine "I could not put this book down. It's a salesperson's bible, offering clear and concise how-to advice. If you're in the selling profession and want to sell more, you should read this book . . . twice." --Warren Lada, Senior Vice President, Saga Communications "An individual executing the ideas within this book will change their own life and their organization. No one has the gift like Anderson to articulate the importance character plays in maximizing potential." --Mike Tomberlin, CEO, The Tomberlin Group "Throw out all your other sales manuals. Anderson's new book will change the way you look at customers, the way your salespeople look at themselves, and, quite frankly, the way you look at the sales process." --Dan Janal, President, PRleads.com "What are you waiting for? We all have difficult customers. If you're tired of leaving money on the table because you can't handle them, read this book. If your good customers are turning into difficult customers, read this book. If you want to deliver results year-in and year-out, read, re-read, and apply the lessons of this book." --Randy Pennington, author, Results Rule!

Dealing with Difficult Buyers

Author : Dianna Booher
Publisher : AudioInk
ISBN 13 : 1935124145
Total Pages : 28 pages
Book Rating : 4.9/5 (351 download)

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Book Synopsis Dealing with Difficult Buyers by : Dianna Booher

Download or read book Dealing with Difficult Buyers written by Dianna Booher and published by AudioInk. This book was released on 2012-01-30 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: All successful salespeople have to deal with them. It's part of doing business--handling the dreaded difficult buyer or blocker. To understand what makes them tick and to turn them around from foe to friend is essential if you want to earn a lucrative piece of the business they control. Dianna Booher has done it again with her in-depth insights on human behavior. She gives you the roadmap into the difficult buyer's mind so you navigate your way to a more successful sales outcome. Dianna is an internationally recognized executive communication and sales expert and author of 45 books, published in 26 countries, and in 20 foreign languages. Learn tips and tactics to deal with the staller, the helpless, whiner, the know-it-all, the tyrant, the incompetent, and a number of types you've encounter along the way. Don't let one negative gatekeeper stand in your way of serving all the rest of your customers.

Selling Is Hard. Buying Is Harder.

Author : Garin Hess
Publisher : Greenleaf Book Group
ISBN 13 : 1632992957
Total Pages : 298 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Selling Is Hard. Buying Is Harder. by : Garin Hess

Download or read book Selling Is Hard. Buying Is Harder. written by Garin Hess and published by Greenleaf Book Group. This book was released on 2020-06-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enable Your Buyers for Faster B2B Sales What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often. Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

Solution Selling: Creating Buyers in Difficult Selling Markets

Author : Michael T. Bosworth
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Solution Selling: Creating Buyers in Difficult Selling Markets by : Michael T. Bosworth

Download or read book Solution Selling: Creating Buyers in Difficult Selling Markets written by Michael T. Bosworth and published by McGraw-Hill Companies. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.

Dirty Little Secrets

Author : Sharon Drew Morgen
Publisher : Morgen Facilitations Inc
ISBN 13 : 0964355396
Total Pages : 272 pages
Book Rating : 4.9/5 (643 download)

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Book Synopsis Dirty Little Secrets by : Sharon Drew Morgen

Download or read book Dirty Little Secrets written by Sharon Drew Morgen and published by Morgen Facilitations Inc. This book was released on 2009-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 'dirty little secrets' that are part of the sales model that actually prevents buyers from buying. Dirty Little Secrets: why buyers can't buy and sellers can't sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy - the steps they go through, the systems issues they must manage internally, the types of decisions they must make. And learn how the sales model manages merely the last action that buyers take before they adopt a solution. Moving beyond her 7 other highly acclaimed books on her revolutionary Buying Facilitation(R) model, her new book goes to the heart of the buying decision, with great examples and a complex case study to teach the model. Selling with Integrity reviews: "Finally, a sales paradigm which supports our spiritual values and lays the foundation for the shifts occurring in business today." Ken Blanchard, coauthor of The One Minute Manager "Morgen's Buying Facilitation(R) is light years ahead of the rest of the field." Philip Kotler, author of Marketing Management Dirty Little Secrets reviews: "Because of this book, we'll never be able to go back to the old way of selling. It teaches us how buying decisions are made - missing from the industry until now. This book is too big to push under the rug: It's crystal clear and easy to understand, and necessary for any serious sales professional." Jeff Blackwell, Founder SalesPractice.com "This book is a dead-on analysis of how buying decisions get made." Anne Miller, author Metaphorically Selling "Sharon Drew has turned traditional sales thinking upside down and has provided a tactical roadmap for sellers to help buyers get the internal buy-in necessary to buy." Michael Norton, Founder CanDoGo.com "Dirty Little Secrets takes us inside our buyer's decision-making process where we discover factors they need to address prior to buying - most of them having nothing to do with our solution." Jill Konrath, author Selling to Big Companies "Revealing the secret to how people really buy has been untouched... until now! Dirty Little Secrets delivers powerful insights and practical thinking that transform not only selling but all forms of decision making." Lee J. Colan, author Sticking to It "Having pioneered the new sales paradigm more than two decades ago, Sharon Drew is back with a very human, accessible and powerful approach." Britton Manasco, Principal Manasco Marketing Partners "This is not a business-as-usual book, but a dramatic change in how we sell. Someday Buying Facilitation(R) will be a natural part of our sales process." Reg Nordman, Managing Partner Rocket Builders "Dirty Little Secrets is a must read for all senior executives: Morgen explains why sales fails and provides deep insight into how customers decide." Mark Dallmeir, CEO The ROBB Group Holdings "Sharon Drew's Buying Facilitation(R) model is the only approach that manages the off-line decision making. We've used her process for 10 years and our revenues have grown consistently. Dirty Little Secrets should be on the desk of every CEO and sales professional." Jack Hubbard, CEO St. Meyer & Hubbard. "Social entrepreneurs and progressives get uncomfortable about sales techniques and wary of 'manipulating' people. Dirty Little Secrets teaches how to serve customers with no persuasion or manipulation - how to do good, make money and keep integrity intact." Gil Friend, CEO Natural Logic

Stop Acting Like a Seller and Start Thinking Like a Buyer

Author : Jerry Acuff
Publisher : John Wiley & Sons
ISBN 13 : 1118044835
Total Pages : 276 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Stop Acting Like a Seller and Start Thinking Like a Buyer by : Jerry Acuff

Download or read book Stop Acting Like a Seller and Start Thinking Like a Buyer written by Jerry Acuff and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica

How to Make a Million Dollars a Year Flipping Houses

Author : Jerry Norton
Publisher : eBookIt.com
ISBN 13 : 1456623478
Total Pages : 93 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis How to Make a Million Dollars a Year Flipping Houses by : Jerry Norton

Download or read book How to Make a Million Dollars a Year Flipping Houses written by Jerry Norton and published by eBookIt.com. This book was released on 2014-12-03 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: If done correctly and with the right system, flipping houses should be a million dollar a year business. After doing hundreds of deals, the nation's most highly sought after expert reveals his exact system to find, analyze, renovate and sell houses earning $25,000 (or more) per deal. From construction worker to millionaire, Jerry not only shows you his comprehensive, step-by step system to flip 40 deals (or more) per year in any market, regardless of expertise or experience, you will also learn how to: -Set up follow a step-by-step systematic approach to each aspect of the business -Beat the competition to the best deals -Consistently find deals each and every month -Accurately estimate repair costs on any deal in 15 minutes or less -Identify the ideal property and area to flip houses -Sell your properties in 30 days or less -Renovate a home with no delays even if you have no experience -Select the exact materials and the design to attract the ideal buyer -Organize and maintain a budget -Effectively find and manage the best subcontractors to do all the work -Determine the precise after-repair value (ARV) of any deal -Find unlimited sources of other people's money (OPM) to fund your deals -Put the system and team in place to leverage your time (remove yourself from the model) Finally a practical, easy to follow approach to flipping houses. With dozens of examples and case studies, you finally have the blueprint to make a million dollars a year flipping houses...

Good for You, Great for Me

Author : Lawrence Susskind
Publisher : PublicAffairs
ISBN 13 : 1610394267
Total Pages : 257 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Good for You, Great for Me by : Lawrence Susskind

Download or read book Good for You, Great for Me written by Lawrence Susskind and published by PublicAffairs. This book was released on 2014-06-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've read the classic on win-win negotiating, Getting to Yes but so have they, the folks you are now negotiating with. How can you get a leg up and win? "Win-win" negotiation is an appealing idea on an intellectual level: Find the best way to convince the other side to accept a mutually beneficial outcome, and then everyone gets their fair share. The reality, though, is that people want more than their fair share; they want to win. Tell your boss that you've concocted a deal that gets your company a piece of the pie, and the reaction is likely to be: "Maybe we need to find someone harder-nosed than you who knows how to win. We want the whole pie, not just a slice." However, to return to an earlier era before "win-win" negotiation was in fashion and seek simply to dominate or bully opponents into submission would be a step in the wrong direction -- and a public relations disaster. By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table -- the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to "no," or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of "the trading zone" -- the space where you can create deals that are "good for them but great for you," while still maintaining trust and keeping relationships intact -- is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you've created while your opponents still look good to the people to whom they report. Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations.

Make Money as a Buyer's Agent

Author : Chantal Howell Carey
Publisher : John Wiley & Sons
ISBN 13 : 0470051256
Total Pages : 242 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Make Money as a Buyer's Agent by : Chantal Howell Carey

Download or read book Make Money as a Buyer's Agent written by Chantal Howell Carey and published by John Wiley & Sons. This book was released on 2007-02-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, real estate agents help home sellers get the best deal on their home, but no one covers the buyer’s side. This guide shows you how to make the switch from representing sellers to representing buyers, so you can keep making money even as the seller’s market slows down. Learn to earn big commissions, no matter what happens to the market.

Is That Your Hand in My Pocket?

Author : Tom Parker
Publisher : Thomas Nelson
ISBN 13 : 1418577367
Total Pages : 256 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Is That Your Hand in My Pocket? by : Tom Parker

Download or read book Is That Your Hand in My Pocket? written by Tom Parker and published by Thomas Nelson. This book was released on 2008-06-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your customers picking your pocket? Tired of closing (or losing) deals that are all about price? Feel like you've been out-smarted and out-maneuvered by your customers? Is That Your Hand in My Pocket? teaches you how to hold your own when you are up against purchasing and procurement pros. You will learn how to: Deal with the bullies, the screamers, and the intimidators Recognize and respond effectively to buyer tactics Read important non-verbal signals for insights into what the buyer is really thinking Choose the negotiating style most likely to get the deal that you want Understand gender differences in negotiations Get and hold on to power Passing along to you the same skill sets, techniques, and strategies that have saved their Fortune 1000 clients over $2 billion, authors Ron Lambert and Tom Parker teach you how to hold your own with buyers who are interested only in their bottom line.

Critical Selling

Author : Nick Kane
Publisher : John Wiley & Sons
ISBN 13 : 1119052580
Total Pages : 230 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Critical Selling by : Nick Kane

Download or read book Critical Selling written by Nick Kane and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Insight Selling

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Selling with Integrity

Author : Sharon Drew Morgen
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781576750179
Total Pages : 278 pages
Book Rating : 4.7/5 (51 download)

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Book Synopsis Selling with Integrity by : Sharon Drew Morgen

Download or read book Selling with Integrity written by Sharon Drew Morgen and published by Berrett-Koehler Publishers. This book was released on 1997-03 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Inside the Buyer's Brain

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780982881965
Total Pages : 172 pages
Book Rating : 4.8/5 (819 download)

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Book Synopsis Inside the Buyer's Brain by : Lee W. Frederiksen

Download or read book Inside the Buyer's Brain written by Lee W. Frederiksen and published by . This book was released on 2013-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Filial Piety

Author : Shirley Wan Yang
Publisher : Xlibris Corporation
ISBN 13 : 1503561577
Total Pages : 342 pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Filial Piety by : Shirley Wan Yang

Download or read book Filial Piety written by Shirley Wan Yang and published by Xlibris Corporation. This book was released on 2015-05-29 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of tense Chinese American relations, Filial Piety: Memoir of a Good Daughter relates a uniquely honest experience of a Chinese immigrant. Readers will be enchanted by Chinese traditions and swept into an eyewitness account of the White Terror, the Communist takeover of China, the Chinese American protests, and the obstacles of assimilating into American society. Yet even more powerful than the historical events is the strength of family love. The narrators dedication to her family perseveres through communist, feminist, and technological revolutions; through her stress and guilt as a working mother; and through the tragedy and deathbed triumph of her parents marriage. In one magnificent breath, Filial Piety takes in two cultures, two belief systems, and two marriages to show how this important valuefilial pietyendures.

When Buyers Say No

Author : Tom Hopkins
Publisher : Business Plus
ISBN 13 : 1455550582
Total Pages : 221 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis When Buyers Say No by : Tom Hopkins

Download or read book When Buyers Say No written by Tom Hopkins and published by Business Plus. This book was released on 2014-04-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.