Disaster Strikes!

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Author :
Publisher : Penguin
ISBN 13 : 1984812750
Total Pages : 226 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Disaster Strikes! by : Jeffrey Kluger

Download or read book Disaster Strikes! written by Jeffrey Kluger and published by Penguin. This book was released on 2019-05-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve thrilling and terrifying space-mission failures, told by the bestselling author of Apollo 13! There are so many amazing, daring, and exciting missions to outer space that have succeeded. But for every success, there are mistakes, surprises, and flat-out failures that happen along the way. In this collection, bestselling author and award-winning journalist Jeffrey Kluger recounts twelve such disasters, telling the stories of the astronauts and the cosmonauts, the trials and the errors, the missions and the misses. With stories of missions run by both Americans and Russians during the height of the space race, complete with photos of the people and machines behind them, this book delves into the mishaps and the tragedies, small and large, that led humankind to the moon and beyond. Praise for Disaster Strikes!: * "A thrill ride punctuated with spectacular failures--but also spectacular successes." --Kirkus Reviews, starred review * "The [is] text versatile, efficiently functioning as a collection of short reads or a balanced, book-length narrative . . . Always fascinating, at times unsettling, and highly recommended for elementary and middle school collections." --SLJ, starred review "Each compelling episode is crafted as a self-standing adventure, with an opening hook and a satisfying close, making this an excellent source for readalouds for middle-school classes as well as a pleasure for independent readers." --BCCB "Kluger manages to combine suspenseful storytelling with scientific writing, showcasing the successes of the programs alongside the failures that ended in death or near misses for astronauts. Even students who claim that they don’t like to read will find these 'you-are-there' moments totally engaging." --SLC

Disaster Strikes!

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Author :
Publisher : Penguin
ISBN 13 : 1984812750
Total Pages : 226 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Disaster Strikes! by : Jeffrey Kluger

Download or read book Disaster Strikes! written by Jeffrey Kluger and published by Penguin. This book was released on 2019-05-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve thrilling and terrifying space-mission failures, told by the bestselling author of Apollo 13! There are so many amazing, daring, and exciting missions to outer space that have succeeded. But for every success, there are mistakes, surprises, and flat-out failures that happen along the way. In this collection, bestselling author and award-winning journalist Jeffrey Kluger recounts twelve such disasters, telling the stories of the astronauts and the cosmonauts, the trials and the errors, the missions and the misses. With stories of missions run by both Americans and Russians during the height of the space race, complete with photos of the people and machines behind them, this book delves into the mishaps and the tragedies, small and large, that led humankind to the moon and beyond. Praise for Disaster Strikes!: * "A thrill ride punctuated with spectacular failures--but also spectacular successes." --Kirkus Reviews, starred review * "The [is] text versatile, efficiently functioning as a collection of short reads or a balanced, book-length narrative . . . Always fascinating, at times unsettling, and highly recommended for elementary and middle school collections." --SLJ, starred review "Each compelling episode is crafted as a self-standing adventure, with an opening hook and a satisfying close, making this an excellent source for readalouds for middle-school classes as well as a pleasure for independent readers." --BCCB "Kluger manages to combine suspenseful storytelling with scientific writing, showcasing the successes of the programs alongside the failures that ended in death or near misses for astronauts. Even students who claim that they don’t like to read will find these 'you-are-there' moments totally engaging." --SLC

Disasters in Space

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Author :
Publisher : Schiffer Publishing
ISBN 13 : 9780764356179
Total Pages : 144 pages
Book Rating : 4.3/5 (561 download)

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Book Synopsis Disasters in Space by : Hermann Woydt

Download or read book Disasters in Space written by Hermann Woydt and published by Schiffer Publishing. This book was released on 2018-10-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey into space is a dangerous one, and although some aspects of space travel seem to be routine it still takes humanity to the limits of what is technically possible. It is an environment that forgives no mistake, and where carelessness usually has fatal consequences. This book records more than a dozen American and Soviet space disasters from 1967 to the present day. Presented are tragic and near tragic missions such as NASA's Gemini 6A and 8, Apollo 1 and 13, the Challenger and Columbia space shuttle disasters, as well as the Soviets' Soyuz 1, 11, and 18-1, and more. The concise and detailed history is presented along with rare photographs, transcripts of mission conversations, as well as detailed timelines.

Deadly Space Race

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Author :
Publisher :
ISBN 13 : 9781420219227
Total Pages : 80 pages
Book Rating : 4.2/5 (192 download)

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Book Synopsis Deadly Space Race by : Ashley Marks

Download or read book Deadly Space Race written by Ashley Marks and published by . This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evil Dark Lords of Zoron have destroyed Mohans planet. Mohan is determined to restore hope to the few survivors and ensure the endangered creatures all over the universe are protected. Can he achieve his goals? Or will the Dark Lords finish him forever?Reading Age: 11.5 yearsGenre: Science Fiction ThrillerSubject: Life Science - Extinction

Mercury Rising: John Glenn, John Kennedy, and the New Battleground of the Cold War

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 1324003251
Total Pages : 416 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Mercury Rising: John Glenn, John Kennedy, and the New Battleground of the Cold War by : Jeff Shesol

Download or read book Mercury Rising: John Glenn, John Kennedy, and the New Battleground of the Cold War written by Jeff Shesol and published by W. W. Norton & Company. This book was released on 2021-06-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting history of the epic orbital flight that put America back into the space race. If the United States couldn’t catch up to the Soviets in space, how could it compete with them on Earth? That was the question facing John F. Kennedy at the height of the Cold War—a perilous time when the Soviet Union built the wall in Berlin, tested nuclear bombs more destructive than any in history, and beat the United States to every major milestone in space. The race to the heavens seemed a race for survival—and America was losing. On February 20, 1962, when John Glenn blasted into orbit aboard Friendship 7, his mission was not only to circle the planet; it was to calm the fears of the free world and renew America’s sense of self-belief. Mercury Rising re-creates the tension and excitement of a flight that shifted the momentum of the space race and put the United States on the path to the moon. Drawing on new archival sources, personal interviews, and previously unpublished notes by Glenn himself, Mercury Rising reveals how the astronaut’s heroics lifted the nation’s hopes in what Kennedy called the "hour of maximum danger."

The Modern Myths

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Publisher : University of Chicago Press
ISBN 13 : 0226823849
Total Pages : 437 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Modern Myths by : Philip Ball

Download or read book The Modern Myths written by Philip Ball and published by University of Chicago Press. This book was released on 2022-10-17 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Modern Myths, brilliant science communicator Philip Ball spins a new yarn. From novels and comic books to B-movies, it is an epic exploration of literature, new media and technology, the nature of storytelling, and the making and meaning of our most important tales. Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called “modern myths.” But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did. Through the medium of narratives that all of us know in their basic outline and which have no clear moral or resolution, these modern myths explore some of our deepest fears, dreams, and anxieties. We keep returning to these tales, reinventing them endlessly for new uses. But what are they really about, and why do we need them? What myths are still taking shape today? And what makes a story become a modern myth? In The Modern Myths, Ball takes us on a wide-ranging tour of our collective imagination, asking what some of its most popular stories reveal about the nature of being human in the modern age.

Moon Rush

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Publisher : National Geographic Books
ISBN 13 : 1426220065
Total Pages : 260 pages
Book Rating : 4.4/5 (262 download)

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Book Synopsis Moon Rush by : Leonard David

Download or read book Moon Rush written by Leonard David and published by National Geographic Books. This book was released on 2019-05-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran space journalist digs into the science and technology--past, present, and future--central to our explorations of Earth's only satellite, the space destination most hotly pursued today. In these rich pages, veteran science journalist Leonard David explores the moon in all its facets, from ancient myth to future "Moon Village" plans. Illustrating his text with maps, graphics, and photographs, David offers inside information about how the United States, allies and competitors, as well as key private corporations like Moon Express and Jeff Bezos's Blue Origin, plan to reach, inhabit, and even harvest the moon in the decades to come. Spurred on by the Google Lunar XPRIZE--$20 million for the first to get to the moon and send images home--the 21st-century space race back to the moon has become more urgent, and more timely, than ever. Accounts of these new strategies are set against past efforts, including stories never before told about the Apollo missions and Cold War plans for military surveillance and missile launches from the moon. Timely and fascinating, this book sheds new light on our constant lunar companion, offering reasons to gaze up and see it in a different way than ever before.

Report of the Presidential Commission on the Space Shuttle Challenger Accident

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Author :
Publisher : DIANE Publishing
ISBN 13 : 0788119125
Total Pages : 267 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Report of the Presidential Commission on the Space Shuttle Challenger Accident by : DIANE Publishing Company

Download or read book Report of the Presidential Commission on the Space Shuttle Challenger Accident written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1995-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Other Space Race

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Author :
Publisher : Naval Institute Press
ISBN 13 : 1612518877
Total Pages : 353 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis The Other Space Race by : Nicholas Michael Sambaluk

Download or read book The Other Space Race written by Nicholas Michael Sambaluk and published by Naval Institute Press. This book was released on 2015-12-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Other Space Race is a unique look at the early U.S. space program and how it both shaped and was shaped by politics during the Cold War. Eisenhower’s “New Look” expanded the role of the Air Force in national security, and ultimately allowed ambitious aerospace projects, namely the “Dyna-Soar,” a bomber equipped with nuclear weapons that would operate in space. Eisenhower’s space policy was purely practical, creating a strong deterrent against the use of nuclear arms against the United States. With the Soviet launch of Sputnik in 1957, the political climate changed, and space travel became part of the United States’ national discourse. Sambaluk explores what followed, including the scuttling of the “Dyna-Soar” program and the transition from Eisenhower’s space policy to John Kennedy’s. This well-argued, well-researched book gives much needed perspective on the Cold War’s influence on space travel and it’s relation to the formation of public policy.

Space Shuttle Missions Summary (NASA/TM-2011-216142)

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Author :
Publisher : www.Militarybookshop.CompanyUK
ISBN 13 : 9781782662235
Total Pages : 300 pages
Book Rating : 4.6/5 (622 download)

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Book Synopsis Space Shuttle Missions Summary (NASA/TM-2011-216142) by : Robert D. Legler

Download or read book Space Shuttle Missions Summary (NASA/TM-2011-216142) written by Robert D. Legler and published by www.Militarybookshop.CompanyUK. This book was released on 2011-09-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full color publication. This document has been produced and updated over a 21-year period. It is intended to be a handy reference document, basically one page per flight, and care has been exercised to make it as error-free as possible. This document is basically "as flown" data and has been compiled from many sources including flight logs, flight rules, flight anomaly logs, mod flight descent summary, post flight analysis of mps propellants, FDRD, FRD, SODB, and the MER shuttle flight data and inflight anomaly list. Orbit distance traveled is taken from the PAO mission statistics.

The Apollo Murders

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Publisher : Mulholland Books
ISBN 13 : 0316264733
Total Pages : 445 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Apollo Murders by : Chris Hadfield

Download or read book The Apollo Murders written by Chris Hadfield and published by Mulholland Books. This book was released on 2021-10-12 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestselling author and astronaut Chris Hadfield comes this exceptional thriller and "exciting journey" into the dark heart of the Cold War and the space race (Andy Weir, author of The Martian and Project Hail Mary). 1973: a final, top-secret mission to the Moon. Three astronauts in a tiny spaceship, a quarter million miles from home. A quarter million miles from help. NASA is about to launch Apollo 18. While the mission has been billed as a scientific one, flight controller Kazimieras "Kaz" Zemeckis knows there is a darker objective. Intelligence has discovered a secret Soviet space station spying on America, and Apollo 18 may be the only chance to stop it. But even as Kaz races to keep the NASA crew one step ahead of their Russian rivals, a deadly accident reveals that not everyone involved is quite who they were thought to be. With political stakes stretched to the breaking point, the White House and the Kremlin can only watch as their astronauts collide on the lunar surface, far beyond the reach of law or rescue. Full of the fascinating technical detail that fans of The Martian loved, and reminiscent of the thrilling claustrophobia, twists, and tension of The Hunt for Red October, The Apollo Murders is a high-stakes thriller unlike any other. Chris Hadfield captures the fierce G-forces of launch, the frozen loneliness of space, and the fear of holding on to the outside of a spacecraft orbiting the Earth at 17,000 miles per hour as only someone who has experienced all of these things in real life can. Strap in and count down for the ride of a lifetime. "Packed with cosmic action… Featuring undercover spies, scheming Russians and psychopathic murderers, sometimes all at once, it teems with authoritative details." —The New York Times “Nail-biting . . . I couldn’t put it down.” —James Cameron, writer and director of Avatar and Titanic “Not to be missed.” —Frederick Forsyth, author of The Day of the Jackal “An explosive thriller by a writer who has actually been to space . . . Strap in for the ride!” —Gregg Hurwitz, author of Orphan X

Dark Skies

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Publisher : Oxford University Press
ISBN 13 : 019090335X
Total Pages : 450 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Dark Skies by : Daniel Deudney

Download or read book Dark Skies written by Daniel Deudney and published by Oxford University Press. This book was released on 2020-03-02 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space is again in the headlines. E-billionaires Jeff Bezos and Elon Musk are planning to colonize Mars. President Trump wants a "Space Force" to achieve "space dominance" with expensive high-tech weapons. The space and nuclear arms control regimes are threadbare and disintegrating. Would-be asteroid collision diverters, space solar energy collectors, asteroid miners, and space geo-engineers insistently promote their Earth-changing mega-projects. Given our many looming planetary catastrophes (from extreme climate change to runaway artificial superintelligence), looking beyond the earth for solutions might seem like a sound strategy for humanity. And indeed, bolstered by a global network of fervent space advocates-and seemingly rendered plausible, even inevitable, by oceans of science fiction and the wizardly of modern cinema-space beckons as a fully hopeful path for human survival and flourishing, a positive future in increasingly dark times. But despite even basic questions of feasibility, will these many space ventures really have desirable effects, as their advocates insist? In the first book to critically assess the major consequences of space activities from their origins in the 1940s to the present and beyond, Daniel Deudney argues in Dark Skies that the major result of the "Space Age" has been to increase the likelihood of global nuclear war, a fact conveniently obscured by the failure of recognize that nuclear-armed ballistic missiles are inherently space weapons. The most important practical finding of Space Age science, also rarely emphasized, is the discovery that we live on Oasis Earth, tiny and fragile, and teeming with astounding life, but surrounded by an utterly desolate and inhospitable wilderness stretching at least many trillions of miles in all directions. As he stresses, our focus must be on Earth and nowhere else. Looking to the future, Deudney provides compelling reasons why space colonization will produce new threats to human survival and not alleviate the existing ones. That is why, he argues, we should fully relinquish the quest. Mind-bending and profound, Dark Skies challenges virtually all received wisdom about the final frontier.

Apollo 1 and the Space Shuttle Challenger

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781536812381
Total Pages : 102 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Apollo 1 and the Space Shuttle Challenger by : Charles River Editors

Download or read book Apollo 1 and the Space Shuttle Challenger written by Charles River Editors and published by Createspace Independent Publishing Platform. This book was released on 2016-08-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Includes pictures *Includes accounts of the disasters and government reports about them *Includes online resources and a bibliography for further reading The Apollo space program is the most famous and celebrated in American history, but the first successful landing of men on the Moon during Apollo 11 had complicated roots dating back over a decade, and it also involved one of NASA's most infamous tragedies. Landing on the Moon presented an ideal goal all on its own, but the government's urgency in designing the Apollo program was actually brought about by the Soviet Union, which spent much of the 1950s leaving the United States in its dust (and rocket fuel). In 1957, at a time when people were concerned about communism and nuclear war, many Americans were dismayed by news that the Soviet Union was successfully launching satellites into orbit. On May 25, 1961, President John F. Kennedy addressed Congress and asked the nation to "commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth." Given America's inability to even put a man in orbit yet, this seemed like an overly ambitious goal, and it isn't even clear that Kennedy himself believed it possible; after all, he was reluctant to meet NASA Administrator James E. Webb's initial funding requests. As Apollo 11's name suggests, there were actually a number of Apollo missions that came before, many of which included testing the rockets and different orbital and lunar modules in orbit. In fact, it wasn't until Apollo 8 that a manned vehicle was sent towards the Moon and back, and before that mission, the most famous Apollo mission was Apollo 1, albeit for all the wrong reasons. There were no delusions regarding the dangers of manned space travel, but they were brought home on January 27, 1967, when all three astronauts were killed by a fire that ignited in the cabin during a launch rehearsal. To this day, there is still debate over what ignited the fire, but the disaster made clear that the modules being used by NASA had a series of fatal flaws. In the decades after the Apollo program, American space shuttles flew over 130 missions and successfully completed over 98% of them, but unfortunately, the two most famous missions were the ones that ended tragically aboard the Challenger and Columbia. The Space Shuttle Challenger was the most heavily used space shuttle in the three years it was operational, carrying the first minority astronaut and woman astronaut into space. Challenger was also the first space shuttle to complete a landing at night. On the morning of January 28, 1986, the Space Shuttle Challenger launched for the 10th time, beginning mission STS-51-L. Space shuttles had already successfully completed 24 missions, and no American spacecraft had ever failed to reach orbit during an official mission. Ascent seemed to be going normally during the first minute, but about 75 seconds into the ascent, a plastic O-ring used to seal a joint in one of the solid rocket boosters failed, causing a breach of hot gas. That gas spread to the other rocket booster and the external fuel tank, causing an explosion. When the spectators saw the explosion, many of them started cheering, unaware of what was really happening. But Mission Control quickly announced that there had been some sort of problem, and the crowd became confused and then panicky as the space shuttle, fuel tank and rocket boosters all broke apart and flew in opposite directions. Some cameras fixed on the falling debris as it fell to the ocean. The entire crew was killed in the explosion, and investigations concluded that they may have survived until crashing into the ocean. After the Challenger disaster, the space shuttles were grounded for about two years, and a commission issued findings that would be used in an effort to prevent similar tragedies.

Fallen Astronauts

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Author :
Publisher : U of Nebraska Press
ISBN 13 : 080328599X
Total Pages : 417 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Fallen Astronauts by : Colin Burgess

Download or read book Fallen Astronauts written by Colin Burgess and published by U of Nebraska Press. This book was released on 2016-05-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind’s greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race. Many people are aware of the first manned Apollo mission, in which Gus Grissom, Ed White, and Roger Chaffee lost their lives in a fire during a ground test, but few know of the other five fallen astronauts whose stories this book tells as well, including Ted Freeman and C.C. Williams, who died in the crashes of their T-38 jets; the “Gemini Twins,” Charlie Bassett and Elliot See, killed when their jet slammed into the building where their Gemini capsule was undergoing final construction; and Ed Givens, whose fatal car crash has until now been obscured by rumors. Supported by extensive interviews and archival material, the extraordinary lives and accomplishments of these and other fallen astronauts—including eight Russian cosmonauts who lost their lives during training—unfold here in intimate and compelling detail. Their stories return us to a stirring time in the history of our nation and remind us of the cost of fulfilling our dreams. This revised edition includes expanded and revised biographies and additional photographs.

Primordial

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Author :
Publisher : Image Comics
ISBN 13 : 1534324461
Total Pages : 160 pages
Book Rating : 4.5/5 (343 download)

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Book Synopsis Primordial by : Jeff Lemire

Download or read book Primordial written by Jeff Lemire and published by Image Comics. This book was released on 2022-05-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind-bending sci-fi and Cold War thriller collide in this 6-issue series by the bestselling, Eisner-winning creative team behind GIDEON FALLS! In 1957, the USSR made history by launching a dog named Laika into Earth’s orbit. Two years later, the USA responded with two monkeys, Able and Baker. These animals never returned. But unbeknownst to everyone, they did not die in orbit…they were taken. And now they are coming home. Collects PRIMORDIAL #1-6 Select praise for PRIMORDIAL: “…Ambitious and innovative comics storytelling…” —ComicBook.com “Has plenty to offer to fans of American history, science fiction, and good storytelling.” —Comic Book Resources “All in all, sci-fi fans, LEMIRE fans, SORRENTINO fans, Image fans, this is a must buy.” —Black Nerd Problems “A classic Cold War thriller in the making. But it’s also far more ambitious than that, with a sci-fi storyline at its heart and visuals evoking 2001: A Space Odyssey… Part John le Carré and another part Arthur C. Clarke.” —Comicon.com “For a creative team this brilliant, it really means something to say that they are at the top of their game. But sure enough…some of their best work!” —Monkeys Fighting Robots

Starman

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802779611
Total Pages : 258 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis Starman by : Piers Bizony

Download or read book Starman written by Piers Bizony and published by Bloomsbury Publishing USA. This book was released on 2011-05-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: On April 12, 1961, Yuri Gagarin became the first person in history to leave the Earth's atmosphere and venture into space. His flight aboard a Russian Vostok rocket lasted only 108 minutes, but at the end of it he had become the most famous man in the world. Back on the ground, his smiling face captured the hearts of millions around the globe. Film stars, politicians and pop stars from Europe to Japan, India to the United States vied with each other to shake his hand. Despite this immense fame, almost nothing is known about Gagarin or the exceptional people behind his dramatic space flight. Starman tells for the first time Gagarin's personal odyssey from peasant to international icon, his subsequent decline as his personal life began to disintegrate under the pressures of fame, and his final disillusionment with the Russian state. President Kennedy's quest to put an American on the Moon was a direct reaction to Gagarin's achievement--yet before that successful moonshot occurred, Gagarin himself was dead, aged just thirty-four, killed in a mysterious air crash. Publicly the Soviet hierarchy mourned; privately their sighs of relief were almost audible, and the KGB report into his death remains secret. Entwined with Gagarin's history is that of the breathtaking and highly secretive Russian space program - its technological daring, its triumphs and disasters. In a gripping account, Jamie Doran and Piers Bizony reveal the astonishing world behind the scenes of the first great space spectacular, and how Gagarin's flight came frighteningly close to destruction.

Marketing the Moon

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Author :
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.