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De Fashion Merchandising
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Book Synopsis Developing and Branding the Fashion Merchandising Portfolio by : Phyllis Borcherding
Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Bloomsbury Publishing USA. This book was released on 2015-06-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Book Synopsis Fashion Merchandising and Marketing by : Marian H. Jernigan
Download or read book Fashion Merchandising and Marketing written by Marian H. Jernigan and published by Prentice Hall. This book was released on 1990 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Book Synopsis Fashion Merchandising by : Mary D. Troxell
Download or read book Fashion Merchandising written by Mary D. Troxell and published by Gregg Division McGraw-Hill. This book was released on 1976 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a chapter on men's fashions.
Book Synopsis D.E., Fashion Merchandising by : Brenda B. Walters
Download or read book D.E., Fashion Merchandising written by Brenda B. Walters and published by . This book was released on 1978 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CAD for Fashion Design and Merchandising by : Stacy Stewart Smith
Download or read book CAD for Fashion Design and Merchandising written by Stacy Stewart Smith and published by Bloomsbury Publishing USA. This book was released on 2014-02-07 with total page 1460 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.
Book Synopsis The World of Fashion Merchandising by : Mary Gorgen Wolfe
Download or read book The World of Fashion Merchandising written by Mary Gorgen Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 1998 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
Book Synopsis Basics Fashion Management 01: Concept to Customer by : Virginia Grose
Download or read book Basics Fashion Management 01: Concept to Customer written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2011-12-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Book Synopsis Fashion Marketing & Merchandising by : Mary G. Wolfe
Download or read book Fashion Marketing & Merchandising written by Mary G. Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 2018-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Book Synopsis Fashion Merchandising by : Mary D. Troxell
Download or read book Fashion Merchandising written by Mary D. Troxell and published by Gregg Division McGraw-Hill. This book was released on 1981 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing and Branding the Fashion Merchandising Portfolio by : Phyllis Borcherding
Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Bloomsbury Publishing USA. This book was released on 2007-02-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Book Synopsis Visual Merchandising for Fashion by : Sarah Bailey
Download or read book Visual Merchandising for Fashion written by Sarah Bailey and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Book Synopsis Fashion Merchandising by : James Clark
Download or read book Fashion Merchandising written by James Clark and published by Bloomsbury Publishing. This book was released on 2020-11-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Book Synopsis Fashion Merchandising by : Elaine Stone
Download or read book Fashion Merchandising written by Elaine Stone and published by Gregg Division McGraw-Hill. This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Fashion Merchandising by : Patricia Mink Rath
Download or read book Introduction to Fashion Merchandising written by Patricia Mink Rath and published by . This book was released on 1994 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Fashion Merchandising by : Evelyn Grace
Download or read book Introduction to Fashion Merchandising written by Evelyn Grace and published by Prentice Hall. This book was released on 1978 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics Fashion Management 01 by : Virginia Grose
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Book Synopsis Fashion Retailing by : Dimitri Koumbis
Download or read book Fashion Retailing written by Dimitri Koumbis and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
