David W Stewart In First Person

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The Handbook of Persuasion and Social Marketing

Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440804052
Total Pages : 1028 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis The Handbook of Persuasion and Social Marketing by : David W. Stewart

Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

Focus Groups

Author : David W. Stewart
Publisher : SAGE
ISBN 13 : 9780761925835
Total Pages : 204 pages
Book Rating : 4.9/5 (258 download)

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Book Synopsis Focus Groups by : David W. Stewart

Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

George Washington

Author : David O. Stewart
Publisher : Penguin
ISBN 13 : 0451489004
Total Pages : 577 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis George Washington by : David O. Stewart

Download or read book George Washington written by David O. Stewart and published by Penguin. This book was released on 2022-02-08 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating and illuminating account of how George Washington became the dominant force in the creation of the United States of America, from award-winning author David O. Stewart “An outstanding biography . . . [George Washington] has a narrative drive such a life deserves.”—The Wall Street Journal Washington's rise constitutes one of the greatest self-reinventions in history. In his mid-twenties, this third son of a modest Virginia planter had ruined his own military career thanks to an outrageous ego. But by his mid-forties, that headstrong, unwise young man had evolved into an unassailable leader chosen as the commander in chief of the fledgling Continental Army. By his mid-fifties, he was unanimously elected the nation's first president. How did Washington emerge from the wilderness to become the central founder of the United States of America? In this remarkable new portrait, award-winning historian David O. Stewart unveils the political education that made Washington a master politician—and America's most essential leader. From Virginia's House of Burgesses, where Washington mastered the craft and timing of a practicing politician, to his management of local government as a justice of the Fairfax County Court to his eventual role in the Second Continental Congress and his grueling generalship in the American Revolution, Washington perfected the art of governing and service, earned trust, and built bridges. The lessons in leadership he absorbed along the way would be invaluable during the early years of the republic as he fought to unify the new nation.

Muramasa

Author : David Van Dyke Stewart
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973896180
Total Pages : 506 pages
Book Rating : 4.8/5 (961 download)

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Book Synopsis Muramasa by : David Van Dyke Stewart

Download or read book Muramasa written by David Van Dyke Stewart and published by Createspace Independent Publishing Platform. This book was released on 2016-06-17 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cursed blade; a legendary tale... At the bidding of his lord, master swordsman Taoka Yoshio follows the bloody trail of a murderer who is seemingly empowered by sorcery. As samurai, Yoshio acts as retainer to the beautiful and enigmatic Amaya, the daughter of his sworn liege, on their quest. Amaya, however, has ambitions and plans that are quite different from the tasks appointed by her father. Along their way, they meet and befriend a legendary swordsmith, with whose help they begin to uncover the terrifying truth of the mysterious killer and his demonic blade. As they all become entangled in the webs of the Ashikaga shogunate's schemes, they must each face the hard truths of their pasts to survive their trials and defeat evil. Danger, intrigue, bloody revenge, and demons await Yoshio, is he strong enough to survive?

Business Playground

Author : Dave Stewart
Publisher : Pearson Education
ISBN 13 : 0132118432
Total Pages : 398 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Business Playground by : Dave Stewart

Download or read book Business Playground written by Dave Stewart and published by Pearson Education. This book was released on 2010-07-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground

American Emperor

Author : David O. Stewart
Publisher : Simon and Schuster
ISBN 13 : 1439160325
Total Pages : 419 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis American Emperor by : David O. Stewart

Download or read book American Emperor written by David O. Stewart and published by Simon and Schuster. This book was released on 2011-10-25 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this vivid and brilliant biography, David Stewart describes Aaron Burr, the third vice president, as a daring and perhaps deluded figure who shook the nation’s foundations in its earliest, most vulnerable decades. In 1805, the United States was not twenty years old, an unformed infant. The government consisted of a few hundred people. The immense frontier swallowed up a tiny army of 3,300 soldiers. Following the Louisiana Purchase, no one even knew where the nation’s western border lay. Secessionist sentiment flared in New England and beyond the Appalachians. Burr had challenged Jefferson, his own running mate, in the presidential election of 1800. Indicted for murder in the dueling death of Alexander Hamilton in 1804, he dreamt huge dreams. He imagined an insurrection in New Orleans, a private invasion of Spanish Mexico and Florida, and a great empire rising on the Gulf of Mexico, which would swell when America’s western lands seceded from the Union. For two years, Burr pursued this audacious dream, enlisting support from the General-in-Chief of the Army, a paid agent of the Spanish king, and from other western leaders, including Andrew Jackson. When the army chief double-crossed Burr, Jefferson finally roused himself and ordered Burr prosecuted for treason. The trial featured the nation’s finest lawyers before the greatest judge in our history, Chief Justice John Marshall, Jefferson’s distant cousin and determined adversary. It became a contest over the nation’s identity: Should individual rights be sacrificed to punish a political apostate who challenged the nation’s very existence? In a revealing reversal of political philosophies, Jefferson championed government power over individual rights, while Marshall shielded the nation’s most notorious defendant. By concealing evidence, appealing to the rule of law, and exploiting the weaknesses of the government’s case, Burr won his freedom. Afterwards Burr left for Europe to pursue an equally outrageous scheme to liberate Spain’s American colonies, but finding no European sponsor, he returned to America and lived to an unrepentant old age. Stewart’s vivid account of Burr’s tumultuous life offers a rare and eye-opening description of the brand-new nation struggling to define itself.

Effective Television Advertising

Author : David W. Stewart
Publisher : Free Press
ISBN 13 : 9780669117516
Total Pages : 178 pages
Book Rating : 4.1/5 (175 download)

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Book Synopsis Effective Television Advertising by : David W. Stewart

Download or read book Effective Television Advertising written by David W. Stewart and published by Free Press. This book was released on 1986 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Attention, Attitude, and Affect in Response To Advertising

Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783379
Total Pages : 346 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Attention, Attitude, and Affect in Response To Advertising by : Eddie M. Clark

Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

History of Cook County, Illinois

Author : Alfred Theodore Andreas
Publisher :
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.:/5 (311 download)

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Book Synopsis History of Cook County, Illinois by : Alfred Theodore Andreas

Download or read book History of Cook County, Illinois written by Alfred Theodore Andreas and published by . This book was released on 1884 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Maria W. Stewart and the Roots of Black Political Thought

Author : Kristin Waters
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496836766
Total Pages : 237 pages
Book Rating : 4.4/5 (968 download)

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Book Synopsis Maria W. Stewart and the Roots of Black Political Thought by : Kristin Waters

Download or read book Maria W. Stewart and the Roots of Black Political Thought written by Kristin Waters and published by Univ. Press of Mississippi. This book was released on 2021-11-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a 2022 finalist for the Pauli Murray Book Prize in Black Intellectual History from the African American Intellectual History Society Maria W. Stewart and the Roots of Black Political Thought tells a crucial, almost-forgotten story of African Americans of early nineteenth-century America. In 1833, Maria W. Stewart (1803–1879) told a gathering at the African Masonic Hall on Boston’s Beacon Hill: “African rights and liberty is a subject that ought to fire the breast of every free man of color in these United States.” She exhorted her audience to embrace the idea that the founding principles of the nation must extend to people of color. Otherwise, those truths are merely the hypocritical expression of an ungodly white power, a travesty of original democratic ideals. Like her mentor, David Walker, Stewart illustrated the practical inconsistencies of classical liberalism as enacted in the US and delivered a call to action for ending racism and addressing gender discrimination. Between 1831 and 1833, Stewart’s intellectual productions, as she called them, ranged across topics from true emancipation for African Americans, the Black convention movement, the hypocrisy of white Christianity, Black liberation theology, and gender inequity. Along with Walker’s Appeal to the Coloured Citizens of the World, her body of work constitutes a significant foundation for a moral and political theory that is finding new resonance today—insurrectionist ethics. In this work of recovery, author Kristin Waters examines the roots of Black political activism in the petition movement; Prince Hall and the creation of the first Black masonic lodges; the Black Baptist movement spearheaded by the brothers Thomas, Benjamin, and Nathaniel Paul; writings; sermons; and the practices of festival days, through the story of this remarkable but largely unheralded woman and pioneering public intellectual.

Official Gazette of the United States Patent and Trademark Office

Author :
Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1997 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Indiana County, Pennsylvania

Author :
Publisher :
ISBN 13 :
Total Pages : 932 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Indiana County, Pennsylvania by :

Download or read book Indiana County, Pennsylvania written by and published by . This book was released on 1913 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cases Decided in the Court of Session, Teind Court, Court of Exchequer and House of Lords

Author : Scotland. Court of Session
Publisher :
ISBN 13 :
Total Pages : 1718 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Cases Decided in the Court of Session, Teind Court, Court of Exchequer and House of Lords by : Scotland. Court of Session

Download or read book Cases Decided in the Court of Session, Teind Court, Court of Exchequer and House of Lords written by Scotland. Court of Session and published by . This book was released on 1909 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1847/48-1872/73 include cases decided in the Teind Court; 1847/48-1858/59 include cases decided in the Court of Exchequer; 1850/51- included cases decided in the House of Lords; 1873/74- include cases decided in the Court of Justiciary.

Cases Decided in the Court of Session, and Also in the Justiciary and House of Lords

Author :
Publisher :
ISBN 13 :
Total Pages : 1718 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Cases Decided in the Court of Session, and Also in the Justiciary and House of Lords by :

Download or read book Cases Decided in the Court of Session, and Also in the Justiciary and House of Lords written by and published by . This book was released on 1909 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United States Investor

Author :
Publisher :
ISBN 13 :
Total Pages : 948 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis United States Investor by :

Download or read book United States Investor written by and published by . This book was released on 1912 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Herald and Presbyter

Author :
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Herald and Presbyter by :

Download or read book Herald and Presbyter written by and published by . This book was released on 1915 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Healthy, Wealthy or Wise?

Author : David W Stewart
Publisher : Routledge
ISBN 13 : 1315482479
Total Pages : 282 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Healthy, Wealthy or Wise? by : David W Stewart

Download or read book Healthy, Wealthy or Wise? written by David W Stewart and published by Routledge. This book was released on 2016-09-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the problems in America's health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation's difficulties. Three broad questions are addressed: Why are health care costs in the United States higher than elsewhere? What needs to be done to bring down costs without lowering quality? Is America doing enough about research, prevention, and public information?