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Author : Nathalie D. Frank
Publisher :
ISBN 13 :
Total Pages : 361 pages
Book Rating : 4.:/5 (128 download)
Download or read book Data Sources for Business and Market Analysis written by Nathalie D. Frank and published by . This book was released on 1969 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathalie D. Frank
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.3/5 (91 download)
Download or read book Data Sources for Business and Market Analysis written by Nathalie D. Frank and published by . This book was released on 1969 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mckinsey Chief Marketing & Sales Officer Forum
Publisher : Createspace Independent Pub
ISBN 13 : 9781500721091
Total Pages : 156 pages
Book Rating : 4.7/5 (21 download)
Download or read book Big Data, Analytics, and the Future of Marketing and Sales written by Mckinsey Chief Marketing & Sales Officer Forum and published by Createspace Independent Pub. This book was released on 2014-08-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.
Author : John Ganly
Publisher : Metuchen, N.J. : Scarecrow Press
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.4/5 (91 download)
Download or read book Data Sources for Business and Market Analysis written by John Ganly and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1994 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback! ncludes coverage of intergovernmental and foreign business information sources and a new chapter on sources for software and hardware.
Author : Nathalie D. Frank
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (33 download)
Download or read book Market Analysis written by Nathalie D. Frank and published by . This book was released on 1964 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)
Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Download or read book Service Annual Survey written by and published by . This book was released on 1986 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.3/5 ( download)
Download or read book Occupational Outlook Handbook written by United States. Bureau of Labor Statistics and published by . This book was released on 1957 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John F. Tanner, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1118905733
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)
Download or read book Analytics and Dynamic Customer Strategy written by John F. Tanner, Jr. and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Author : United States. Bureau of Competitive Assessment and Business Policy
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.F/5 ( download)
Download or read book Wholesale Data Sources for Market Analysis written by United States. Bureau of Competitive Assessment and Business Policy and published by . This book was released on 1973 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author : Olivia Parr-Rud
Publisher : SAS Institute
ISBN 13 : 1629593273
Total Pages : 182 pages
Book Rating : 4.6/5 (295 download)
Download or read book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner written by Olivia Parr-Rud and published by SAS Institute. This book was released on 2014-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --
Author : Edward Curry
Publisher : Springer Nature
ISBN 13 : 3030681769
Total Pages : 399 pages
Book Rating : 4.0/5 (36 download)
Download or read book The Elements of Big Data Value written by Edward Curry and published by Springer Nature. This book was released on 2021-08-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: · Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. · Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. · Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. · Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (3 download)
Download or read book Statistics and Maps for National Market Analysis written by United States. Small Business Administration and published by . This book was released on 1978 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309454050
Total Pages : 199 pages
Book Rating : 4.3/5 (94 download)
Download or read book Information Technology and the U.S. Workforce written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-18 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have yielded significant advances in computing and communication technologies, with profound impacts on society. Technology is transforming the way we work, play, and interact with others. From these technological capabilities, new industries, organizational forms, and business models are emerging. Technological advances can create enormous economic and other benefits, but can also lead to significant changes for workers. IT and automation can change the way work is conducted, by augmenting or replacing workers in specific tasks. This can shift the demand for some types of human labor, eliminating some jobs and creating new ones. Information Technology and the U.S. Workforce explores the interactions between technological, economic, and societal trends and identifies possible near-term developments for work. This report emphasizes the need to understand and track these trends and develop strategies to inform, prepare for, and respond to changes in the labor market. It offers evaluations of what is known, notes open questions to be addressed, and identifies promising research pathways moving forward.
Author : Elizabeth G. Janezeck
Publisher : Washington : Small Business Administration
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.3/5 (91 download)
Download or read book Basic Library Reference Sources for Business Use written by Elizabeth G. Janezeck and published by Washington : Small Business Administration. This book was released on 1966 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter R. Paczkowski
Publisher : SAS Institute
ISBN 13 : 1629604879
Total Pages : 378 pages
Book Rating : 4.6/5 (296 download)
Download or read book Market Data Analysis Using JMP written by Walter R. Paczkowski and published by SAS Institute. This book was released on 2016-12-19 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the powerful interactive and visual functionality of JMP, you can dynamically analyze market data to transform it into actionable and useful information with clear, concise, and insightful reports and displays. Market Data Analysis Using JMP is a unique example-driven book because it has a specific application focus: market data analysis. A working knowledge of JMP will help you turn your market data into vital knowledge that will help you succeed in a highly competitive, fast-moving, and dynamic business world. This book can be used as a stand-alone resource for working professionals, or as a supplement to a business school course in market data research. Anyone who works with market data will benefit from reading and studying this book, then using JMP to apply the dynamic analytical concepts to their market data. After reading this book, you will be able to quickly and effortlessly use JMP to: prepare market data for analysis use and interpret sophisticated statistical methods build choice models estimate regression models to turn data into useful and actionable information Market Data Analysis Using JMP will teach you how to use dynamic graphics to illustrate your market data analysis and explore the vast possibilities that your data can offer!
