Data Insights

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Data Insights

Author : Hunter Whitney
Publisher : Newnes
ISBN 13 : 0123877946
Total Pages : 321 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Data Insights by : Hunter Whitney

Download or read book Data Insights written by Hunter Whitney and published by Newnes. This book was released on 2012-11-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers. Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process

Data Insights

Author : Hunter Whitney
Publisher : Newnes
ISBN 13 : 0123877938
Total Pages : 322 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Data Insights by : Hunter Whitney

Download or read book Data Insights written by Hunter Whitney and published by Newnes. This book was released on 2012-11-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview of the subject, while also focusing on key details. It highlights the ideas and work of a variety of people who are actively contributing to this still emerging field. Case studies from business analytics, healthcare, games, security, and network monitoring, among others, portray what is going on in data visualization today. A diverse blend of original illustrations and real-world examples, both classical and cutting-edge, help fill in the picture. This book provides an approachable overview of important aspects of data visualization, and... Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations Makes the case that data visualization is not just about technology; it also involves a deeply human process

Outside Insight

Author : Jorn Lyseggen
Publisher : Penguin UK
ISBN 13 : 0241281644
Total Pages : 336 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis Outside Insight by : Jorn Lyseggen

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Thinking with Data

Author : Max Shron
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491949775
Total Pages : 94 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Thinking with Data by : Max Shron

Download or read book Thinking with Data written by Max Shron and published by "O'Reilly Media, Inc.". This book was released on 2014-01-20 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills. Thinking with Data helps you learn techniques for turning data into knowledge you can use. You’ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results. You’ll also learn patterns of reasoning that will help you unveil the real problem that needs to be solved. Learn a framework for scoping data projects Understand how to pin down the details of an idea, receive feedback, and begin prototyping Use the tools of arguments to ask good questions, build projects in stages, and communicate results Explore data-specific patterns of reasoning and learn how to build more useful arguments Delve into causal reasoning and learn how it permeates data work Put everything together, using extended examples to see the method of full problem thinking in action

PR Technology, Data and Insights

Author : Mark Weiner
Publisher : Kogan Page Publishers
ISBN 13 : 1398600415
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis PR Technology, Data and Insights by : Mark Weiner

Download or read book PR Technology, Data and Insights written by Mark Weiner and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Insights from Data with R

Author : Owen L. Petchey
Publisher : Oxford University Press
ISBN 13 : 0192589733
Total Pages : 272 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Insights from Data with R by : Owen L. Petchey

Download or read book Insights from Data with R written by Owen L. Petchey and published by Oxford University Press. This book was released on 2021-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiments, surveys, measurements, and observations all generate data. These data can provide useful insights for solving problems, guiding decisions, and formulating strategy. Progressing from relatively unprocessed data to insight, and doing so efficiently, reliably, and confidently, does not come easily, and yet gaining insights from data is a fundamental skill for science as well as many other fields and often overlooked in most textbooks of statistics and data analysis. This accessible and engaging book provides readers with the knowledge, experience, and confidence to work with data and unlock essential information (insights) from data summaries and visualisations. Based on a proven and successful undergraduate course structure, it charts the journey from initial question, through data preparation, import, cleaning, tidying, checking, double-checking, manipulation, and final visualization. These basic skills are sufficient to gain useful insights from data without the need for any statistics; there is enough to learn about even before delving into that world! The book focuses on gaining insights from data via visualisations and summaries. The journey from raw data to insights is clearly illustrated by means of a comprehensive Workflow Demonstration in the book featuring data collected in a real-life study and applicable to many types of question, study, and data. Along the way, readers discover how to efficiently and intuitively use R, RStudio, and tidyverse software, learning from the detailed descriptions of each step in the instructional journey to progress from the raw data to creating elegant and informative visualisations that reveal answers to the initial questions posed. There are an additional three demonstrations online! Insights from Data with R is suitable for undergraduate students and their instructors in the life and environmental sciences seeking to harness the power of R, RStudio, and tidyverse software to master the valuable and prerequisite skills of working with and gaining insights from data.

Customer Data and Privacy: The Insights You Need from Harvard Business Review

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633699870
Total Pages : 79 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Customer Data and Privacy: The Insights You Need from Harvard Business Review by : Harvard Business Review

Download or read book Customer Data and Privacy: The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-09-22 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Data Visualization Made Simple

Author : Kristen Sosulski
Publisher : Routledge
ISBN 13 : 135138077X
Total Pages : 272 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Data Visualization Made Simple by : Kristen Sosulski

Download or read book Data Visualization Made Simple written by Kristen Sosulski and published by Routledge. This book was released on 2018-09-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.

Practical Enterprise Data Lake Insights

Author : Saurabh Gupta
Publisher : Apress
ISBN 13 : 1484235223
Total Pages : 335 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Practical Enterprise Data Lake Insights by : Saurabh Gupta

Download or read book Practical Enterprise Data Lake Insights written by Saurabh Gupta and published by Apress. This book was released on 2018-07-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this practical guide to successfully handle the challenges encountered when designing an enterprise data lake and learn industry best practices to resolve issues. When designing an enterprise data lake you often hit a roadblock when you must leave the comfort of the relational world and learn the nuances of handling non-relational data. Starting from sourcing data into the Hadoop ecosystem, you will go through stages that can bring up tough questions such as data processing, data querying, and security. Concepts such as change data capture and data streaming are covered. The book takes an end-to-end solution approach in a data lake environment that includes data security, high availability, data processing, data streaming, and more. Each chapter includes application of a concept, code snippets, and use case demonstrations to provide you with a practical approach. You will learn the concept, scope, application, and starting point. What You'll Learn Get to know data lake architecture and design principles Implement data capture and streaming strategies Implement data processing strategies in Hadoop Understand the data lake security framework and availability model Who This Book Is For Big data architects and solution architects

Effective Data Storytelling

Author : Brent Dykes
Publisher : John Wiley & Sons
ISBN 13 : 1119615720
Total Pages : 336 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Effective Data Storytelling by : Brent Dykes

Download or read book Effective Data Storytelling written by Brent Dykes and published by John Wiley & Sons. This book was released on 2019-12-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

GMAT Official Guide Data Insights Review 2024-2025: Book + Online Question Bank

Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
ISBN 13 : 1394260091
Total Pages : 295 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis GMAT Official Guide Data Insights Review 2024-2025: Book + Online Question Bank by : GMAC (Graduate Management Admission Council)

Download or read book GMAT Official Guide Data Insights Review 2024-2025: Book + Online Question Bank written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2024-05-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: GMAT Official Guide Data Insights Review 2024-2025: Includes Book + Online Question Bank + Digital Flashcards + Mobile App The GMATTM Official Guide Data Insights Review provides focused practice to master the data insights section of the exam with 250+ practice questions that are not included in the main Official Guide 2024-2025. Designed by the makers of the GMAT Focus Edition, the GMAT Official Guide series is the only study guide that features real exam questions. Use this guide to: Master the data insights section of the exam Familiarize yourself with data analysis concepts through the updated review chapter Grow your confidence with the data insights questions (featuring 40+ new questions!) Review detailed explanations to understand correct and incorrect answers New! Get exclusive exam preparation tips from test prep organizations New! Practice with two-part analysis questions in the book PLUS! Focus your studying with the Online Question Bank – Bonus: included with purchase! Tailor your practice by building practice sets targeting question type and difficulty Discover your strengths and weaknesses with diagnostic quizzes Track your focus areas and progress with key metrics Reinforce concepts with flashcards and engaging games Challenge yourself with timed practice Use digital flashcards to master key concepts, also accessible on the mobile app The Online Question Bank is accessible through your mba.com account.

Product Analytics

Author : Joanne Rodrigues
Publisher : Addison-Wesley Professional
ISBN 13 : 0135258634
Total Pages : 734 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Product Analytics by : Joanne Rodrigues

Download or read book Product Analytics written by Joanne Rodrigues and published by Addison-Wesley Professional. This book was released on 2020-08-27 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Big Data in Context

Author : Thomas Hoeren
Publisher : Springer
ISBN 13 : 331962461X
Total Pages : 120 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Big Data in Context by : Thomas Hoeren

Download or read book Big Data in Context written by Thomas Hoeren and published by Springer. This book was released on 2017-10-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY 4.0 license. This book sheds new light on a selection of big data scenarios from an interdisciplinary perspective. It features legal, sociological and economic approaches to fundamental big data topics such as privacy, data quality and the ECJ’s Safe Harbor decision on the one hand, and practical applications such as smart cars, wearables and web tracking on the other. Addressing the interests of researchers and practitioners alike, it provides a comprehensive overview of and introduction to the emerging challenges regarding big data.All contributions are based on papers submitted in connection with ABIDA (Assessing Big Data), an interdisciplinary research project exploring the societal aspects of big data and funded by the German Federal Ministry of Education and Research.This volume was produced as a part of the ABIDA project (Assessing Big Data, 01IS15016A-F). ABIDA is a four-year collaborative project funded by the Federal Ministry of Education and Research. However the views and opinions expressed in this book reflect only the authors’ point of view and not necessarily those of all members of the ABIDA project or the Federal Ministry of Education and Research.

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Marketing Analytics

Author : Mike Grigsby
Publisher : Kogan Page Publishers
ISBN 13 : 0749482176
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Analytics by : Mike Grigsby

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Turning Data Into Wisdom

Author : Kevin Hanegan
Publisher :
ISBN 13 : 9781629672052
Total Pages : 268 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Turning Data Into Wisdom by : Kevin Hanegan

Download or read book Turning Data Into Wisdom written by Kevin Hanegan and published by . This book was released on 2021-01-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning Data into Wisdom: How We Can Collaborate with Data to Change Ourselves, Our Organizations, and Even the World presents a 6-phase, 12-step process to help those at all levels of an organization use their knowledge, skills, and experience to make data-informed decisions that can help transform their companies-and sometimes, even the world. The many real-life examples and case studies as well as tools, definitions, and templates will help you feel equipped and empowered to understand, seek out, and discuss data with others, ultimately using this information to make the best decisions for your business and the people it serves. When you think of data, do you think of complex charts and dashboards, things that are best left up to the experts to decipher? It's time to debunk that myth.In this book, you will discover the following:- What data literacy is (it's more than just reading a chart)- Why everyone should have a basic understanding of data literacy (your opinion matters)- How our brains make decisions (there is a science to decision-making)- How to become aware of individual and organizational bias (so we can grow as people while avoiding costly mistakes)- How to turn data into wisdom (a clear process and methodology for turning data Information into powerful insights for your company)

Big Data on Campus

Author : Karen L. Webber
Publisher : Johns Hopkins University Press
ISBN 13 : 1421439034
Total Pages : 337 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Big Data on Campus by : Karen L. Webber

Download or read book Big Data on Campus written by Karen L. Webber and published by Johns Hopkins University Press. This book was released on 2020-11-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webber, Henry Y. Zheng, Ying Zhou