Data Driven Decisions A Complete Guide 2019 Edition

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Data Driven Decisions A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655806592
Total Pages : 312 pages
Book Rating : 4.8/5 (65 download)

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Book Synopsis Data Driven Decisions A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Data Driven Decisions A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too little data governance: what does it look like? Does the measurement dimension reflect the type of change expected? What are the benefits to society? What data will let you know how you are doing? What are the benefits to the individual or groups of individuals? This best-selling Data Driven Decisions self-assessment will make you the principal Data Driven Decisions domain master by revealing just what you need to know to be fluent and ready for any Data Driven Decisions challenge. How do I reduce the effort in the Data Driven Decisions work to be done to get problems solved? How can I ensure that plans of action include every Data Driven Decisions task and that every Data Driven Decisions outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data Driven Decisions costs are low? How can I deliver tailored Data Driven Decisions advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data Driven Decisions essentials are covered, from every angle: the Data Driven Decisions self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data Driven Decisions outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data Driven Decisions practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data Driven Decisions are maximized with professional results. Your purchase includes access details to the Data Driven Decisions self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Driven Decisions Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Driven by Data

Author : Paul Bambrick-Santoyo
Publisher : John Wiley & Sons
ISBN 13 : 0470548746
Total Pages : 336 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Driven by Data by : Paul Bambrick-Santoyo

Download or read book Driven by Data written by Paul Bambrick-Santoyo and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical guide for improving schools dramatically that will enable all students from all backgrounds to achieve at high levels. Includes assessment forms, an index, and a DVD.

Data-Driven Decision Making

Author : Datawhiz S
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (517 download)

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Book Synopsis Data-Driven Decision Making by : Datawhiz S

Download or read book Data-Driven Decision Making written by Datawhiz S and published by Independently Published. This book was released on 2023-07-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of business, the power of data-driven decision making has become paramount. In the compelling book, "DATA-DRIVEN DECISION MAKING: Leveraging Analytics for Smarter Business Choices," Datawhiz takes you on a captivating journey into the world of data and analytics, unraveling the secrets to making informed choices that propel success. Discover how to navigate the complex realm of data and leverage cutting-edge analytics techniques to gain a competitive edge. Through expert guidance and real-world examples, Datawhiz illuminates the path to unlocking hidden insights and making data-driven decisions that revolutionize your business trajectory. With an emphasis on SEO optimization, this book ensures discoverability with critical keywords and targeted content, making it a must-read resource for individuals and organizations seeking to excel in data-driven decision making. From data quality assurance to predictive analytics, Datawhiz provides a comprehensive guide to mastering the art and science of data analysis. Unleash the power of data to gain deep customer insights, optimize operational efficiency, and drive revenue growth. Whether you're a business leader, entrepreneur, or aspiring data analyst, this book equips you with the tools and knowledge to harness the full potential of analytics and make smarter choices that propel your success. Don't miss your chance to embark on this thrilling journey into the world of data-driven decision making. With Datawhiz's engaging storytelling, practical strategies, and actionable advice, you'll transform raw data into actionable insights that fuel your business's growth. Embrace the era of data-driven success and seize opportunities that others overlook. Get your copy of "DATA-DRIVEN DECISION MAKING: Leveraging Analytics for Smarter Business Choices" today and unlock a world of possibilities in the data-driven era. Empower yourself with the knowledge, skills, and confidence to make data-driven decisions that propel your business to new heights.

Data-Driven Decisions a Clear and Concise Reference

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655520870
Total Pages : 288 pages
Book Rating : 4.5/5 (28 download)

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Book Synopsis Data-Driven Decisions a Clear and Concise Reference by : Gerardus Blokdyk

Download or read book Data-Driven Decisions a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-01-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What other areas of the organization might benefit from the Data-Driven Decisions team's improvements, knowledge, and learning? What are the compelling business reasons for embarking on Data-Driven Decisions? Do you need to avoid or amend any Data-Driven Decisions activities? Can you adapt and adjust to changing Data-Driven Decisions situations? How do you gather Data-Driven Decisions requirements? This premium Data-Driven Decisions self-assessment will make you the trusted Data-Driven Decisions domain visionary by revealing just what you need to know to be fluent and ready for any Data-Driven Decisions challenge. How do I reduce the effort in the Data-Driven Decisions work to be done to get problems solved? How can I ensure that plans of action include every Data-Driven Decisions task and that every Data-Driven Decisions outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data-Driven Decisions costs are low? How can I deliver tailored Data-Driven Decisions advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data-Driven Decisions essentials are covered, from every angle: the Data-Driven Decisions self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data-Driven Decisions outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data-Driven Decisions practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data-Driven Decisions are maximized with professional results. Your purchase includes access details to the Data-Driven Decisions self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data-Driven Decisions Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Data-Driven Marketing Content

Author : Lee Wilson
Publisher : Emerald Publishing Limited
ISBN 13 : 9781789738186
Total Pages : 0 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis Data-Driven Marketing Content by : Lee Wilson

Download or read book Data-Driven Marketing Content written by Lee Wilson and published by Emerald Publishing Limited. This book was released on 2019-06-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Data Driven Decision Making using Analytics

Author : Parul Gandhi
Publisher : CRC Press
ISBN 13 : 1000506495
Total Pages : 135 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Data Driven Decision Making using Analytics by : Parul Gandhi

Download or read book Data Driven Decision Making using Analytics written by Parul Gandhi and published by CRC Press. This book was released on 2021-12-21 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.

Data-Driven

Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718811188
Total Pages : 140 pages
Book Rating : 4.8/5 (111 download)

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Book Synopsis Data-Driven by : Gerardus Blokdyk

Download or read book Data-Driven written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2018-05-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much does Data-driven help? How do we go about Securing Data-driven? Strength in Numbers: How does data-driven decision-making affect firm performance? Is Data-driven currently on schedule according to the plan? How likely is the current Data-driven plan to come in on schedule or on budget? This amazing Data-driven self-assessment will make you the credible Data-driven domain expert by revealing just what you need to know to be fluent and ready for any Data-driven challenge. How do I reduce the effort in the Data-driven work to be done to get problems solved? How can I ensure that plans of action include every Data-driven task and that every Data-driven outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data-driven costs are low? How can I deliver tailored Data-driven advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data-driven essentials are covered, from every angle: the Data-driven self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data-driven outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data-driven practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data-driven are maximized with professional results. Your purchase includes access details to the Data-driven self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Data Visualisation

Author : Andy Kirk
Publisher : SAGE
ISBN 13 : 1526482886
Total Pages : 502 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Data Visualisation by : Andy Kirk

Download or read book Data Visualisation written by Andy Kirk and published by SAGE. This book was released on 2019-07-08 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new edition has everything students and scholars need to understand and create effective data visualisations. Combining ‘how to think’ instruction with a ‘how to produce’ mentality, this book takes readers step-by-step through analysing, designing, and curating information into useful, impactful tools of communication. With this book and its extensive collection of online support, readers can: Decide what visualisations work best for their data and their audience using the chart gallery See data visualisation in action and learn the tools to try it themselves Follow online checklists, tutorials, and exercises to build skills and confidence Get advice from the UK’s leading data visualisation trainer on everything from getting started to honing the craft.

Data-Driven HR

Author : Bernard Marr
Publisher : Kogan Page Publishers
ISBN 13 : 0749482478
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Data-Driven HR by : Bernard Marr

Download or read book Data-Driven HR written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

The Big Data-Driven Business

Author : Russell Glass
Publisher : John Wiley & Sons
ISBN 13 : 1118889800
Total Pages : 228 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Big Data-Driven Business by : Russell Glass

Download or read book The Big Data-Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

A Practitioner's Guide to Business Analytics (PB)

Author : Randy Bartlett
Publisher : McGraw Hill Professional
ISBN 13 : 0071807608
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (PB) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (PB) written by Randy Bartlett and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Data Driven Business Decisions

Author : Chris J. Lloyd
Publisher : Wiley
ISBN 13 : 9781118279151
Total Pages : 512 pages
Book Rating : 4.2/5 (791 download)

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Book Synopsis Data Driven Business Decisions by : Chris J. Lloyd

Download or read book Data Driven Business Decisions written by Chris J. Lloyd and published by Wiley. This book was released on 2012-01-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: Use of the Excel functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. The enclosed CD contains the complete book in electronic format, including all presented data, supplemental material on the discussed case files, and links to exercises and solutions. Data Dr...

Using Data-Driven Decision-Making to Enhance Performance

Author : Sherese Bishop
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Using Data-Driven Decision-Making to Enhance Performance by : Sherese Bishop

Download or read book Using Data-Driven Decision-Making to Enhance Performance written by Sherese Bishop and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analytics at Work

Author : Thomas H. Davenport
Publisher : Harvard Business Press
ISBN 13 : 1422177696
Total Pages : 231 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Analytics at Work by : Thomas H. Davenport

Download or read book Analytics at Work written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2010 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a follow-up to the successful Competing on Analytics, authors Tom Davenport, Jeanne Harris, and Robert Morison provide practical frameworks and tools for all companies that want to use analytics as a basis for more effective and more profitable decision making. Regardless of your company's strategy, and whether or not analytics are your company's primary source of competitive differentiation, this book is designed to help you assess your organization's analytical capabilities, provide the tools to build these capabilities, and put analytics to work. The book helps you answer these pressing questions: What assets do I need in place in my organization in order to use analytics to run my business? Once I have these assets, how do I deploy them to get the most from an analytic approach? How do I get an analytic initiative off the ground in the first place, and then how do I sustain analytics in my organization over time? Packed with tools, frameworks, and all new examples, Analytics at Work makes analytics understandable and accessible and teaches you how to make your company more analytical.

Be Data Driven

Author : Jordan Morrow
Publisher : Kogan Page Publishers
ISBN 13 : 1398606553
Total Pages : 241 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Be Data Driven by : Jordan Morrow

Download or read book Be Data Driven written by Jordan Morrow and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture. Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary. This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Behind Every Good Decision

Author : Piyanka Jain
Publisher : Wiley
ISBN 13 : 9781118793008
Total Pages : 240 pages
Book Rating : 4.7/5 (93 download)

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Book Synopsis Behind Every Good Decision by : Piyanka Jain

Download or read book Behind Every Good Decision written by Piyanka Jain and published by Wiley. This book was released on 2014-02-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to develop and deploy a companywide analytics strategy This recipe-based handbook explains how to derive insights from data in day-to-day workflow and then how to drive business impact through those insights. Behind Every Good Decision helps readers use data to increase the top-line—revenue and customer adoption and satisfaction—and decrease the bottom-line—cost and loss—all to provide customers with an overall better experience. Using the trademarked BADIR 5-step process, author Piyanka Jain and Pureet Sharma provides examples and exercises from different industries and functions for readers to take away (i.e. how to evaluate marketing campaign effectiveness for a toy store) and apply to their own day-to-day workflow. Explains where analytics can be applied in day-to-day decisions and what type of insights and data you should be looking for Offers insights on how to apply the business analytics techniques described in the book to your daily workflow using the analysis tools you have on hand Describes the various data and analysis tools available in the market and which tools meets which needs Details best practices and hurdles for creating a data-driven organization With Behind Every Good Decision, you'll learn how to turn analytics into impact.

Amazing Decisions

Author : Dan Ariely
Publisher : Hill and Wang
ISBN 13 : 1466899549
Total Pages : 224 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Amazing Decisions by : Dan Ariely

Download or read book Amazing Decisions written by Dan Ariely and published by Hill and Wang. This book was released on 2019-07-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.