Customer Relationship Management Simple Steps To Win Insights And Opportunities For Maxing Out Success

Download Customer Relationship Management Simple Steps To Win Insights And Opportunities For Maxing Out Success full books in PDF, epub, and Kindle. Read online Customer Relationship Management Simple Steps To Win Insights And Opportunities For Maxing Out Success ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Customer Relationship Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488897443
Total Pages : 198 pages
Book Rating : 4.8/5 (974 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Relationship Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Customer Relationship Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Relationship Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Relationship Management innovation - INCLUDED are numerous real-world Customer Relationship Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What constitutes customer relationship management? What is customer relationship management in business? What strategy does Walmart use for customer relationship management? How did customer relationship management develop? Are Google working on their own Customer Relationship Management (CRM) system? What's the single best technique you've learned in customer relationship management (CRM)? What is the best customer relationship management CRM software in the market? What customer relationship management programs are retailers using? How does Walmart use a customer relationship management solution? How do companies evaluate customer-relationship management? What benefits does customer relationship management offer to a company? What are the advantages of customer relationship management in business? How is natural language processing used in customer relationship management? What is the difference between customer experience management and customer relationship management? What CRM (customer relationship management) software are you using for your business? What purpose does customer relationship management serve to a company? What are your biggest challenges with your CRM (customer relationship management)? ...and much more...

Customer Information Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488893018
Total Pages : 212 pages
Book Rating : 4.8/5 (93 download)

DOWNLOAD NOW!

Book Synopsis Customer Information Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Information Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Customer Information Management success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Customer Information Management knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Customer Information Management innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Customer Information Management blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Customer Information Management adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Customer Information Management growth.

Customer Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781489102324
Total Pages : 126 pages
Book Rating : 4.1/5 (23 download)

DOWNLOAD NOW!

Book Synopsis Customer Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-11-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting out with Customer Management means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Customer Management brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Customer Management changes. The job can be accomplished by having a roadmap and experiences from previous Customer Management changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Customer Management initiative. Use it, and its INCLUDED Working Documents for Leaders, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Customer Management is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Customer Management Blueprints, Templates and Presentations: Working Documents for Leaders. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Customer Management Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.

Customer Knowledge - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898815
Total Pages : 164 pages
Book Rating : 4.8/5 (988 download)

DOWNLOAD NOW!

Book Synopsis Customer Knowledge - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Knowledge - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Customer Knowledge success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Knowledge knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Knowledge innovation - INCLUDED are numerous real-world Customer Knowledge blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is needed to build a custom knowledge management platform? What are good ways to cold call a customer to get knowledge about his problem? Customer Development: What are ways to prove validation to someone without giving away company knowledge? What is the cost and time span for developing and customizing a knowledge sharing platform aimed for about 1000 users with a simple interface and mainly using available free portal platforms? What are good examples of Knowledge Base software (for customer support)? What are good examples of knowledge bases for customers? What is the best software to maintain knowledge base for a multi customer contact center? What is a good knowledge base system, both for customers and internal users? ...and much more..."

Customer Loyalty - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898334
Total Pages : 174 pages
Book Rating : 4.8/5 (983 download)

DOWNLOAD NOW!

Book Synopsis Customer Loyalty - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Loyalty - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Customer Loyalty success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Loyalty knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Loyalty innovation - INCLUDED are numerous real-world Customer Loyalty blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What Impacts Customer Loyalty? Do customer loyalty programs really work? Is customer loyalty decreasing? What is next for customer loyalty programmes? How big is the customer loyalty market? Which websites have the best online customer loyalty programs? Why is customer loyalty important? What's a good customer loyalty program business model? How do customer loyalty programs work? ...and much more...

Relationship Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488894459
Total Pages : 130 pages
Book Rating : 4.8/5 (944 download)

DOWNLOAD NOW!

Book Synopsis Relationship Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Relationship Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-07-21 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Relationship Marketing success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Relationship Marketing knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Relationship Marketing innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Relationship Marketing blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Relationship Marketing adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Relationship Marketing growth.

Demand Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898792
Total Pages : 194 pages
Book Rating : 4.8/5 (987 download)

DOWNLOAD NOW!

Book Synopsis Demand Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Demand Management - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Demand Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Demand Management knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Demand Management innovation - INCLUDED are numerous real-world Demand Management blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is the relationship between customer service and demand management? What is the relationship between demand management, order management, and customer service? Can I use JIRA to automate and manage an IT demand management process? What's the role of marketing? ...and much more...

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119236258
Total Pages : 624 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2016-11-14 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

Customer Loyalty Program - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488899065
Total Pages : 142 pages
Book Rating : 4.8/5 (99 download)

DOWNLOAD NOW!

Book Synopsis Customer Loyalty Program - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Customer Loyalty Program - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Customer Loyalty Program success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Customer Loyalty Program knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Customer Loyalty Program innovation - INCLUDED are numerous real-world Customer Loyalty Program blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What's a good customer loyalty program business model? How do I calculate the profitability of an online customer loyalty program? What are some of the best case studies of a successful customer loyalty program? ...and much more...

Data Protection - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488898594
Total Pages : 242 pages
Book Rating : 4.8/5 (985 download)

DOWNLOAD NOW!

Book Synopsis Data Protection - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Data Protection - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Data Protection success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Data Protection knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Data Protection innovation - INCLUDED are numerous real-world Data Protection blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Are there any Android devices that offer hardware encryption for data protection? What are the most controversial issues regarding the European data protection directive? What concrete problems does weak data protection result in? Who needs CDP (continuous data protection) in real world? What are data protection issues associated with customer relationship management systems? Which is a bigger problem for CRM today, data protection or data integrity? ...and much more...

Master the Art of Selling: Winning Ways to Connect with Customers and Achieve Sales Success

Author : Sachin Naha
Publisher : BookRix
ISBN 13 : 3755465302
Total Pages : 74 pages
Book Rating : 4.7/5 (554 download)

DOWNLOAD NOW!

Book Synopsis Master the Art of Selling: Winning Ways to Connect with Customers and Achieve Sales Success by : Sachin Naha

Download or read book Master the Art of Selling: Winning Ways to Connect with Customers and Achieve Sales Success written by Sachin Naha and published by BookRix. This book was released on 2023-12-30 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Feeling exhausted from chasing leads and struggling to close deals? Ever wished you could make every conversation lead to a sale? Well, get ready for a game-changer with 'Master the Art of Selling'! Inside, you'll find straightforward strategies to connect with customers, handle objections, and effortlessly grow your business success. No more aggressive tactics or overused and predictable phrases or expressions that have lost their originality and impact due to frequent use. This book focuses on building real connections and understanding what customers want. Learn to communicate effectively, address their needs, and turn them into satisfied supportive customers. Say goodbye to uncomfortable cold calls and pitches – welcome a natural approach to selling that feels right and brings in significant gains. 'Master the Art of Selling' is your ticket to increasing sales and revenue. It's like having a guide to understanding people, full of practical tips and real-life examples. Whether you're experienced or just starting, this book will enhance your sales skills and have you closing deals like a pro. So, leave your uncertainties behind, grab your copy, and prepare to witness your company's growth through the proven methods of a master salesperson!"

Getting the Most Out of Your Crm

Author : W. W. Chee
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981131020
Total Pages : 34 pages
Book Rating : 4.1/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Getting the Most Out of Your Crm by : W. W. Chee

Download or read book Getting the Most Out of Your Crm written by W. W. Chee and published by Createspace Independent Publishing Platform. This book was released on 2017-11-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you use Customer Relationship Management software? Are you using it to its best effect? Do you think it could it work even better for you? We think the answer is yes and withGetting the Most Out of Your CRMwe provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your Customer Relationship Management System. Inside the pages of this book, you will discover how these tips and techniques can help your business to become even better, with the advice spread around chapters on: - Implementing the ideas - Managing the system effectively - Making the best use of the data you capture - How to take it further - And more... If your sales, marketing or customer service departments are failing to make sure they put customers first, then you simply have to address the problem and this book will set you on the path to making sure you improve their performances. Getting the Most Out of Your CRM packs a lot of information into its pages, making sure that you leave no stone left unturned in your search to make your customer relations stand head and shoulder above the competition.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management Strategies in the Digital Era

Author : Nas?r, Süphan
Publisher : IGI Global
ISBN 13 : 1466682329
Total Pages : 322 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Connected CRM

Author : David S. Williams
Publisher : John Wiley & Sons
ISBN 13 : 1118863194
Total Pages : 182 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!

Book Synopsis Connected CRM by : David S. Williams

Download or read book Connected CRM written by David S. Williams and published by John Wiley & Sons. This book was released on 2014-02-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.” —Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.” —Manish Bhatt, SVP and Chief Digital Officer, MetLife “In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.” —Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!” —Steve Cone, EVP of Integrated Value and Strategy, AARP “The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.” —Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV

Sales Force Management

Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 0415534615
Total Pages : 575 pages
Book Rating : 4.4/5 (155 download)

DOWNLOAD NOW!

Book Synopsis Sales Force Management by : Mark W. Johnston

Download or read book Sales Force Management written by Mark W. Johnston and published by Routledge. This book was released on 2013 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students' ability to make decisions, role plays to allow students to learn by doing, and more Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .

Customer Relationship Management

Author : V. Kumar
Publisher : Springer
ISBN 13 : 9783662585542
Total Pages : 0 pages
Book Rating : 4.5/5 (855 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2019-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.