Customer Relationship Management A Complete Guide 2019 Edition

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Customer Relationship Management A Complete Guide - 2020 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781867300564
Total Pages : 310 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Customer Relationship Management A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Customer Relationship Management A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-09 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is a Customer-relationship management breakthrough on the horizon? What is the context? What are evaluation criteria for the output? How do you verify if Customer-relationship management is built right? What are the implications of the one critical Customer-relationship management decision 10 minutes, 10 months, and 10 years from now? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Relationship Management investments work better. This Customer Relationship Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Relationship Management Self-Assessment. Featuring 947 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Relationship Management improvements can be made. In using the questions you will be better able to: - diagnose Customer Relationship Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Relationship Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Relationship Management Scorecard, you will develop a clear picture of which Customer Relationship Management areas need attention. Your purchase includes access details to the Customer Relationship Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Relationship Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Customer Relationship Management A Complete Guide - 2021 Edition

Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9781867499053
Total Pages : 0 pages
Book Rating : 4.4/5 (99 download)

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Book Synopsis Customer Relationship Management A Complete Guide - 2021 Edition by : Gerardus Blokdyk

Download or read book Customer Relationship Management A Complete Guide - 2021 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management CRM A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655806332
Total Pages : 322 pages
Book Rating : 4.8/5 (63 download)

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Book Synopsis Customer Relationship Management CRM A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Customer Relationship Management CRM A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you truly understand and predict your customers needs to the point where you can design products and services that suit their needs? Outreach - how can you enhance customer outreach and opportunities for customer input? What type of information may be released to whom? Do you have a mechanism to collect visitor/customer information? How is a typical client engagement with your firm structured? This best-selling Customer Relationship Management CRM self-assessment will make you the accepted Customer Relationship Management CRM domain authority by revealing just what you need to know to be fluent and ready for any Customer Relationship Management CRM challenge. How do I reduce the effort in the Customer Relationship Management CRM work to be done to get problems solved? How can I ensure that plans of action include every Customer Relationship Management CRM task and that every Customer Relationship Management CRM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Relationship Management CRM costs are low? How can I deliver tailored Customer Relationship Management CRM advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Relationship Management CRM essentials are covered, from every angle: the Customer Relationship Management CRM self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Relationship Management CRM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Relationship Management CRM practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Relationship Management CRM are maximized with professional results. Your purchase includes access details to the Customer Relationship Management CRM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Relationship Management CRM Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management Software A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655814108
Total Pages : 322 pages
Book Rating : 4.8/5 (141 download)

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Book Synopsis Customer Relationship Management Software A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Customer Relationship Management Software A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business benefits will Customer Relationship Management Software goals deliver if achieved? How do you verify Customer Relationship Management Software completeness and accuracy? Does the Customer Relationship Management Software task fit the client's priorities? Is the scope of Customer Relationship Management Software cost analysis cost-effective? Is Customer Relationship Management Software currently on schedule according to the plan? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Relationship Management Software investments work better. This Customer Relationship Management Software All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Relationship Management Software Self-Assessment. Featuring 997 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Relationship Management Software improvements can be made. In using the questions you will be better able to: - diagnose Customer Relationship Management Software projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Relationship Management Software and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Relationship Management Software Scorecard, you will develop a clear picture of which Customer Relationship Management Software areas need attention. Your purchase includes access details to the Customer Relationship Management Software self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Relationship Management Software Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

The Customer Differential

Author : Melinda Nykamp
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814406229
Total Pages : 212 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis The Customer Differential by : Melinda Nykamp

Download or read book The Customer Differential written by Melinda Nykamp and published by AMACOM/American Management Association. This book was released on 2001 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.

Statistical Methods in Customer Relationship Management

Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1118349199
Total Pages : 227 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Statistical Methods in Customer Relationship Management by : V. Kumar

Download or read book Statistical Methods in Customer Relationship Management written by V. Kumar and published by John Wiley & Sons. This book was released on 2012-07-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1136412573
Total Pages : 362 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2004-02-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1317654765
Total Pages : 427 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2015-02-11 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.

The Handbook of Key Customer Relationship Management

Author : Ken Burnett
Publisher : FT Press
ISBN 13 : 9780273650317
Total Pages : 0 pages
Book Rating : 4.6/5 (53 download)

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Book Synopsis The Handbook of Key Customer Relationship Management by : Ken Burnett

Download or read book The Handbook of Key Customer Relationship Management written by Ken Burnett and published by FT Press. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.

Electronic Customer Relationship Management E-CRM A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655547242
Total Pages : 324 pages
Book Rating : 4.5/5 (472 download)

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Book Synopsis Electronic Customer Relationship Management E-CRM A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Electronic Customer Relationship Management E-CRM A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the products current release level/version? How many training hours are included within the standard support and maintenance agreement and how is that training delivered (e.g., at the vendors location, onsite at the customers location, via the web)? Does ISO 9000 certification improve business performance? Job Satisfaction and Job performance: Is the relationship spurious? Will the customer have access to a development environment? This powerful Electronic Customer Relationship Management E-CRM self-assessment will make you the credible Electronic Customer Relationship Management E-CRM domain authority by revealing just what you need to know to be fluent and ready for any Electronic Customer Relationship Management E-CRM challenge. How do I reduce the effort in the Electronic Customer Relationship Management E-CRM work to be done to get problems solved? How can I ensure that plans of action include every Electronic Customer Relationship Management E-CRM task and that every Electronic Customer Relationship Management E-CRM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Electronic Customer Relationship Management E-CRM costs are low? How can I deliver tailored Electronic Customer Relationship Management E-CRM advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Electronic Customer Relationship Management E-CRM essentials are covered, from every angle: the Electronic Customer Relationship Management E-CRM self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Electronic Customer Relationship Management E-CRM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Electronic Customer Relationship Management E-CRM practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Electronic Customer Relationship Management E-CRM are maximized with professional results. Your purchase includes access details to the Electronic Customer Relationship Management E-CRM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Electronic Customer Relationship Management E-CRM Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Customer Relationship Management

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis Customer Relationship Management by :

Download or read book Customer Relationship Management written by and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815339
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Customer Relationship Management

Author : Lakshman Jha
Publisher : Global India Publications
ISBN 13 : 9788190721127
Total Pages : 280 pages
Book Rating : 4.7/5 (211 download)

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Book Synopsis Customer Relationship Management by : Lakshman Jha

Download or read book Customer Relationship Management written by Lakshman Jha and published by Global India Publications. This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.

Client Relationship Management A Complete Guide - 2020 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781867410126
Total Pages : 310 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Client Relationship Management A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Client Relationship Management A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-05-22 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you maintain a good customer relationship? Does your organization use Client Relationship Management initiatives presently? What are the values that shape the employees behavior? Do you know what largest public sector customer is? What shall you pay to your talent, senior most management, and staff? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Client Relationship Management investments work better. This Client Relationship Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Client Relationship Management Self-Assessment. Featuring 960 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Client Relationship Management improvements can be made. In using the questions you will be better able to: - diagnose Client Relationship Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Client Relationship Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Client Relationship Management Scorecard, you will develop a clear picture of which Client Relationship Management areas need attention. Your purchase includes access details to the Client Relationship Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Client Relationship Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

CUSTOMER RELATIONSHIP MANAGEMENT

Author : KAUSHIK MUKERJEE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120332857
Total Pages : 189 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis CUSTOMER RELATIONSHIP MANAGEMENT by : KAUSHIK MUKERJEE

Download or read book CUSTOMER RELATIONSHIP MANAGEMENT written by KAUSHIK MUKERJEE and published by PHI Learning Pvt. Ltd.. This book was released on 2007-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

Customer Relationship Management

Author : V. Kumar
Publisher : Springer
ISBN 13 : 9783662553800
Total Pages : 411 pages
Book Rating : 4.5/5 (538 download)

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Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-04-03 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.